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Stock-based Awards (Tables)
9 Months Ended
Sep. 30, 2017
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Summary of stock option activity
A summary of the Company’s stock option activity for the nine months ended September 30, 2017 is as follows:
 
Number of
Options
 
Weighted-Average Exercise Price
 
Weighted-Average
Remaining
Contractual Life
 
 
 
 
 
(in years)
Outstanding at December 31, 2016
24,541,512

 
$
8.29

 
5.49
Granted
4,812,839

 
18.41

 
 
Exercised
(11,517,023
)
 
6.29

 
 
Canceled/forfeited
(748,821
)
 
8.68

 
 
Outstanding at September 30, 2017
17,088,507

 
$
12.48

 
7.90
Schedule of activity in connection with restricted stock
Activity in connection with restricted stock units is as follows for the nine months ended September 30, 2017:
 
Number of
Shares
 
Weighted- Average Grant Date Fair Value
Non-vested — December 31, 2016
4,339,320

 
$
7.85

Granted
2,054,374

 
18.34

Vested
(1,217,878
)
 
9.10

Canceled/forfeited
(328,678
)
 
8.88

Non-vested — September 30, 2017
4,847,138

 
$
11.91

Schedule of stock-based compensation cost relating to stock options and restricted stock awards
The Company recorded stock-based compensation cost relating to stock options and restricted stock awards in the following categories on the accompanying consolidated statements of comprehensive loss (in thousands):
 
Three Months Ended 
 September 30,
 
Nine Months Ended 
 September 30,
 
2017
 
2016
 
2017
 
2016
 
 
 
 
 
 
 
 
Cost of revenue
$
339

 
$
256

 
$
775

 
$
711

Sales and marketing
3,358

 
1,655

 
7,263

 
4,154

Technology and development
2,598

 
1,200

 
5,496

 
3,025

General and administrative
3,613

 
3,130

 
9,127

 
10,143

Total stock-based compensation expense
9,908

 
6,241

 
22,661

 
18,033

Amount capitalized to internal software use
443

 
292

 
993

 
760

Total stock-based compensation cost
$
10,351

 
$
6,533

 
$
23,654

 
$
18,793