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Stock-based Awards (Tables)
6 Months Ended
Jun. 30, 2017
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Summary of stock option activity
A summary of the Company’s stock option activity for the six months ended June 30, 2017 is as follows:
 
Number of
Options
 
Weighted-Average Exercise Price
 
Weighted-Average
Remaining
Contractual Life
 
 
 
 
 
(in years)
Outstanding at December 31, 2016
24,541,512

 
$
8.29

 
5.49
Granted
4,661,639

 
18.47

 
 
Exercised
(9,596,374
)
 
5.80

 
 
Canceled/forfeited
(620,931
)
 
8.13

 
 
Outstanding at June 30, 2017
18,985,846

 
$
12.06

 
7.74
Schedule of activity in connection with restricted stock
Activity in connection with restricted stock units is as follows for the six months ended June 30, 2017:
 
Number of
Shares
 
Weighted- Average Grant Date Fair Value
Non-vested — December 31, 2016
4,339,320

 
$
7.85

Granted
1,974,776

 
18.33

Vested
(764,642
)
 
8.10

Canceled/forfeited
(230,545
)
 
7.46

Non-vested — June 30, 2017
5,318,909

 
$
11.72

Schedule of stock-based compensation cost relating to stock options and restricted stock awards
The Company recorded stock-based compensation cost relating to stock options and restricted stock awards in the following categories on the accompanying consolidated statements of comprehensive loss (in thousands):
 
Three Months Ended 
 June 30,
 
Six Months Ended 
 June 30,
 
2017
 
2016
 
2017
 
2016
 
 
 
 
 
 
 
 
Cost of revenue
$
233

 
$
233

 
$
436

 
$
455

Sales and marketing
2,160

 
1,736

 
3,905

 
2,499

Technology and development
1,600

 
746

 
2,898

 
1,825

General and administrative
2,853

 
3,185

 
5,514

 
7,013

Total stock-based compensation expense
6,846

 
5,900

 
12,753

 
11,792

Amount capitalized to internal software use
332

 
223

 
550

 
468

Total stock-based compensation cost
$
7,178

 
$
6,123

 
$
13,303

 
$
12,260