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Stock-based Awards (Tables)
9 Months Ended
Sep. 30, 2015
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Summary of stock option activity
A summary of the Company’s stock option activity for the nine months ended September 30, 2015 is as follows:
 
Number of
Options
 
Weighted-Average
Exercise
Price
 
Weighted-Average
Remaining
Contractual Life
 
 
 
 
 
(in years)
Outstanding at December 31, 2014
25,589,876

 
$
9.79

 
7.55
Granted
2,403,722

 
12.46

 
 
Exercised
(1,492,738
)
 
3.73

 
 
Canceled/forfeited
(974,257
)
 
11.19

 
 
Outstanding at September 30, 2015
25,526,603

 
$
10.34

 
7.00
Schedule of activity in connection with restricted stock
Activity in connection with restricted stock units is as follows for the nine months ended September 30, 2015:
 
Number of
Shares
 
Weighted-
Average
Grant Date
Fair Value
Non-vested — December 31, 2014
827,997

 
$
12.36

Granted
1,333,168

 
12.06

Vested
(364,801
)
 
14.58

Canceled/forfeited
(184,372
)
 
11.38

Non-vested — September 30, 2015
1,611,992

 
$
11.72

Schedule of stock-based compensation cost relating to stock options and restricted stock awards
The Company recorded stock-based compensation cost relating to stock options and restricted stock awards in the following categories on the accompanying consolidated statements of comprehensive loss (in thousands):
 
Three Months Ended 
 September 30,
 
Nine Months Ended September 30,
 
2015
 
2014
 
2015
 
2014
 
 
 
 
 
 
 
 
Cost of revenue
$
217

 
$
134

 
$
581

 
$
297

Sales and marketing
1,131

 
1,413

 
3,739

 
3,757

Technology and development
889

 
2,069

 
3,042

 
3,933

General and administrative
5,294

 
5,824

 
18,789

 
12,991

Total stock-based compensation expense
7,531

 
9,440

 
26,151

 
20,978

Amount capitalized to internal software use
389

 
331

 
1,064

 
947

Total stock-based compensation cost
$
7,920

 
$
9,771

 
$
27,215

 
$
21,925