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Stock-based Awards
9 Months Ended
Sep. 30, 2015
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Stock based awards
Stock-based Awards
Stock Options
A summary of the Company’s stock option activity for the nine months ended September 30, 2015 is as follows:
 
Number of
Options
 
Weighted-Average
Exercise
Price
 
Weighted-Average
Remaining
Contractual Life
 
 
 
 
 
(in years)
Outstanding at December 31, 2014
25,589,876

 
$
9.79

 
7.55
Granted
2,403,722

 
12.46

 
 
Exercised
(1,492,738
)
 
3.73

 
 
Canceled/forfeited
(974,257
)
 
11.19

 
 
Outstanding at September 30, 2015
25,526,603

 
$
10.34

 
7.00

At September 30, 2015, total remaining stock-based compensation expense for unvested stock option awards was $54.8 million, which is expected to be recognized over a weighted-average period of 2.7 years. For the three months ended September 30, 2015 and 2014, the Company recorded stock-based compensation expense for stock option awards of $6.2 million and $8.6 million, respectively. For the nine months ended September 30, 2015 and 2014, the Company recorded stock-based compensation expense for stock option awards of $20.5 million and $19.8 million, respectively.
Restricted Stock Units
Activity in connection with restricted stock units is as follows for the nine months ended September 30, 2015:
 
Number of
Shares
 
Weighted-
Average
Grant Date
Fair Value
Non-vested — December 31, 2014
827,997

 
$
12.36

Granted
1,333,168

 
12.06

Vested
(364,801
)
 
14.58

Canceled/forfeited
(184,372
)
 
11.38

Non-vested — September 30, 2015
1,611,992

 
$
11.72


At September 30, 2015, total remaining stock-based compensation expense for non-vested restricted stock units is $16.6 million, which is expected to be recognized over a weighted-average period of 3.4 years. The Company recorded $1.4 million and $0.8 million in stock-based compensation expense for restricted stock units for the three months ended September 30, 2015 and 2014, respectively. The Company recorded $5.7 million and $1.2 million in stock-based compensation expense for restricted stock units for the nine months ended September 30, 2015 and 2014, respectively.
Stock-based Compensation Cost
The Company recorded stock-based compensation cost relating to stock options and restricted stock awards in the following categories on the accompanying consolidated statements of comprehensive loss (in thousands):
 
Three Months Ended 
 September 30,
 
Nine Months Ended September 30,
 
2015
 
2014
 
2015
 
2014
 
 
 
 
 
 
 
 
Cost of revenue
$
217

 
$
134

 
$
581

 
$
297

Sales and marketing
1,131

 
1,413

 
3,739

 
3,757

Technology and development
889

 
2,069

 
3,042

 
3,933

General and administrative
5,294

 
5,824

 
18,789

 
12,991

Total stock-based compensation expense
7,531

 
9,440

 
26,151

 
20,978

Amount capitalized to internal software use
389

 
331

 
1,064

 
947

Total stock-based compensation cost
$
7,920

 
$
9,771

 
$
27,215

 
$
21,925