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Subsequent Events (Details) (USD $)
6 Months Ended 12 Months Ended 6 Months Ended 12 Months Ended 1 Months Ended 0 Months Ended 0 Months Ended 1 Months Ended 1 Months Ended 0 Months Ended 3 Months Ended
Jun. 30, 2014
Dec. 31, 2011
Dec. 31, 2013
Dec. 31, 2013
Office building lease
Jun. 30, 2014
Domain name
Jun. 30, 2014
Options to purchase common stock
Dec. 31, 2013
Options to purchase common stock
Dec. 31, 2013
Options to purchase common stock
Certain executives
Dec. 31, 2012
Options to purchase common stock
Certain executives
Dec. 31, 2011
Options to purchase common stock
Certain executives
Dec. 31, 2013
Stock options containing a two step vesting condition
Certain executives
Feb. 28, 2014
Subsequent Event
Aug. 31, 2014
Subsequent Event
Support Services Agreement
Jul. 10, 2014
Subsequent Event
Office building lease
sqft
Jul. 31, 2014
Subsequent Event
Office building lease
October, 2019 to October, 2025
Jul. 10, 2014
Subsequent Event
Office building lease
October, 2019 to October, 2025
Jul. 10, 2014
Subsequent Event
Office Buiding Lease, Space One
sqft
Jul. 10, 2014
Subsequent Event
Office Buiding Lease, Space Two
sqft
May 31, 2014
Subsequent Event
SF Lease
sqft
May 31, 2014
Subsequent Event
SF Lease
October, 2019 to October, 2025
May 04, 2014
Subsequent Event
Common Stock Purchase Warrants
Warrant Agreement in May 2014
USAA
Feb. 28, 2014
Subsequent Event
2005 Stock Plan
Jan. 31, 2014
Subsequent Event
Domain name
Aug. 31, 2014
Subsequent Event
Perpetual software license
Feb. 13, 2014
Subsequent Event
CEO
Mar. 31, 2014
Subsequent Event
Options to purchase common stock
Employees and consultants
Mar. 31, 2014
Subsequent Event
Options to purchase common stock
Employees and consultants
Minimum
Mar. 31, 2014
Subsequent Event
Options to purchase common stock
Employees and consultants
Maximum
Subsequent Events                                                        
Number of shares of common stock to be purchased             1,765,875                                     3,094,173    
Weighted average exercise price (in dollars per share)           $ 15.86 $ 8.44 $ 8.85 $ 11.51 $ 6.15                               $ 9.24    
Vesting period                     48 months                               1 year 4 years
Estimated total stock based compensation expected to be recognized over a weighted average period           $ 73,300,000 $ 25,900,000                                     $ 15,800,000    
Weighted average period over which remaining stock based compensation expense for unvested awards is expected to be recognized           3 years 1 month 6 days 2 years 11 months 16 days                                     3 years 9 months 18 days    
Payment in cash for acquisition of domain name, True.com 350,000 50,000                                         350,000          
Payment made for acquiring ticker symbol                       750,000                                
Shares that may be purchased under warrant                       16,664                 1,458,979              
Exercise price of warrants (in dollars per share)                       $ 8.90                                
Estimated fair value of warrants                       53,000                                
Increase in shares of common stock reserved for issuance                                           7,333,333            
Proceeds received for the entire outstanding balance of notes receivable and other advances outstanding                                                 4,000,000      
Area of office building                           33,700     16,700 17,000 8,279                  
Lease term                                 15 years 10 years 10 years                  
Optional lease extension term                           20 years         5 years                  
Annual base rent for 2015 5,149,000   2,395,000                     2,200,000         600,000                  
Cumulative base rent for initial lease term 60,147,000   14,456,000                     36,300,000         7,000,000                  
Irrevocable stand-by letter of credit       500,000                   3,500,000         800,000                  
Minimum amount of annual reduction                             1,200,000 1,200,000       200,000                
Intangible assets acquired         400,000                                     4,900,000        
Contract term                         3 years                              
Total contract obligation                         $ 2,400,000