0001209191-19-059287.txt : 20191205 0001209191-19-059287.hdr.sgml : 20191205 20191205161132 ACCESSION NUMBER: 0001209191-19-059287 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20191203 FILED AS OF DATE: 20191205 DATE AS OF CHANGE: 20191205 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Ross Paul CENTRAL INDEX KEY: 0001327112 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 191270537 MAIL ADDRESS: STREET 1: 740 CALLE PLANO CITY: CAMARILLO STATE: CA ZIP: 93012 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2019-12-03 0 0001671933 Trade Desk, Inc. TTD 0001327112 Ross Paul C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT STREET VENTURA CA 93001 0 1 0 0 Chief Financial Officer Class A Common Stock 2019-12-03 4 C 0 905 0.00 A 31136 D Class A Common Stock 2019-12-03 4 S 0 905 234.19 D 30231 D Class A Common Stock 2019-12-03 4 M 0 902 30.15 A 31133 D Class A Common Stock 2019-12-03 4 S 0 902 234.19 D 30231 D Class A Common Stock 2019-12-03 4 M 0 875 48.00 A 31106 D Class A Common Stock 2019-12-03 4 S 0 875 234.19 D 30231 D Class A Common Stock 2019-12-03 4 M 0 365 142.45 A 30596 D Class A Common Stock 2019-12-03 4 S 0 365 234.19 D 30231 D Class A Common Stock 2019-12-03 4 S 0 6300 234.19 D 23931 D Class A Common Stock 2019-12-04 4 S 0 457 239.86 D 23474 D Employee Stock Option (Right to Buy) 3.36 2019-12-03 4 M 0 905 0.00 D 2025-12-08 Class B Common Stock 905 946 D Class B Common Stock 0.00 2019-12-03 4 M 0 905 0.00 A Class A Common Stock 905 905 D Class B Common Stock 0.00 2019-12-03 4 C 0 905 0.00 D Class A Common Stock 905 0 D Employee Stock Option (Right to Buy) 30.15 2019-12-03 4 M 0 902 0.00 D 2026-12-22 Class A Common Stock 902 10828 D Employee Stock Option (Right to Buy) 48.00 2019-12-03 4 M 0 875 0.00 D 2027-12-01 Class A Common Stock 875 21012 D Employee Stock Option (Right to Buy) 142.45 2019-12-03 4 M 0 365 0.00 D 2028-12-01 Class A Common Stock 365 13155 D The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. The option was granted on December 9, 2015. The Vesting Commencement Date ("VCD") is January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. /s/ Vivian Yang, Attorney-In-Fact for Paul E. Ross 2019-12-05