0001209191-19-023956.txt : 20190408
0001209191-19-023956.hdr.sgml : 20190408
20190408163056
ACCESSION NUMBER: 0001209191-19-023956
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20190404
FILED AS OF DATE: 20190408
DATE AS OF CHANGE: 20190408
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Ross Paul
CENTRAL INDEX KEY: 0001327112
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-37879
FILM NUMBER: 19737708
MAIL ADDRESS:
STREET 1: 740 CALLE PLANO
CITY: CAMARILLO
STATE: CA
ZIP: 93012
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: Trade Desk, Inc.
CENTRAL INDEX KEY: 0001671933
STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
IRS NUMBER: 271887399
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 42 N. CHESTNUT STREET
CITY: VENTURA
STATE: CA
ZIP: 93001
BUSINESS PHONE: (805) 585-3434
MAIL ADDRESS:
STREET 1: 42 N. CHESTNUT STREET
CITY: VENTURA
STATE: CA
ZIP: 93001
4
1
doc4.xml
FORM 4 SUBMISSION
X0306
4
2019-04-04
0
0001671933
Trade Desk, Inc.
TTD
0001327112
Ross Paul
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET
VENTURA
CA
93001
0
1
0
0
Chief Financial Officer
Class A Common Stock
2019-04-04
4
C
0
905
0.00
A
38864
D
Class A Common Stock
2019-04-04
4
S
0
905
207.00
D
37959
D
Class A Common Stock
2019-04-04
4
M
0
902
0.00
A
38861
D
Class A Common Stock
2019-04-04
4
S
0
902
207.00
D
37959
D
Class A Common Stock
2019-04-04
4
M
0
875
0.00
A
38834
D
Class A Common Stock
2019-04-04
4
S
0
875
207.00
D
37959
D
Employee Stock Option Exercise (Right to Buy)
3.36
2019-04-04
4
M
0
905
0.00
D
2025-12-08
Class B Common Stock
905
8186
D
Class B Common Stock
0.00
2019-04-04
4
M
0
905
0.00
A
Class A Common Stock
905
905
D
Class B Common Stock
0.00
2019-04-04
4
C
0
905
0.00
D
Class A Common Stock
905
0
D
Employee Stock Option Exercise (Right to Buy)
30.15
2019-04-04
4
M
0
902
0.00
D
2026-12-22
Class A Common Stock
902
18044
D
Employee Stock Option (Right to Buy)
48.00
2019-04-04
4
M
0
875
0.00
D
2027-12-01
Class A Common Stock
875
28012
D
The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The option was granted on December 9, 2015, with a Vesting Commencement Date ("VCD") of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
/s/ Vivian Yang, Attorney-In-Fact for Paul E. Ross
2019-04-08