0001209191-19-007788.txt : 20190206
0001209191-19-007788.hdr.sgml : 20190206
20190206170024
ACCESSION NUMBER: 0001209191-19-007788
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20190205
FILED AS OF DATE: 20190206
DATE AS OF CHANGE: 20190206
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Ross Paul
CENTRAL INDEX KEY: 0001327112
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-37879
FILM NUMBER: 19572163
MAIL ADDRESS:
STREET 1: 740 CALLE PLANO
CITY: CAMARILLO
STATE: CA
ZIP: 93012
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: Trade Desk, Inc.
CENTRAL INDEX KEY: 0001671933
STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
IRS NUMBER: 271887399
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 42 N. CHESTNUT STREET
CITY: VENTURA
STATE: CA
ZIP: 93001
BUSINESS PHONE: (805) 585-3434
MAIL ADDRESS:
STREET 1: 42 N. CHESTNUT STREET
CITY: VENTURA
STATE: CA
ZIP: 93001
4
1
doc4.xml
FORM 4 SUBMISSION
X0306
4
2019-02-05
0
0001671933
Trade Desk, Inc.
TTD
0001327112
Ross Paul
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET
VENTURA
CA
93001
0
1
0
0
Chief Financial Officer
Class A Common Stock
2019-02-05
4
C
0
685
0.00
A
38644
D
Class A Common Stock
2019-02-05
4
S
0
685
154.9025
D
37959
D
Class A Common Stock
2019-02-05
4
C
0
1810
0.00
A
39769
D
Class A Common Stock
2019-02-05
4
S
0
1810
154.9025
D
37959
D
Class A Common Stock
2019-02-05
4
M
0
1804
0.00
A
39763
D
Class A Common Stock
2019-02-05
4
S
0
1804
154.9025
D
37959
D
Class A Common Stock
2019-02-05
4
M
0
1750
0.00
A
39709
D
Class A Common Stock
2019-02-05
4
S
0
1750
154.9025
D
37959
D
Employee Stock Option (Right to Buy)
0.819
2019-02-05
4
M
0
685
0.00
D
2025-01-19
Class B Common Stock
685
0
D
Class B Common Stock
0.00
2019-02-05
4
M
0
685
0.00
A
Class A Common Stock
685
685
D
Class B Common Stock
0.00
2019-02-05
4
C
0
685
0.00
D
Class A Common Stock
685
0
D
Employee Stock Option Exercise (Right to Buy)
3.36
2019-02-05
4
M
0
1810
0.00
D
2025-12-08
Class B Common Stock
1810
9996
D
Class B Common Stock
0.00
2019-02-05
4
M
0
1810
0.00
A
Class A Common Stock
1810
1810
D
Class B Common Stock
0.00
2019-02-05
4
C
0
1810
0.00
D
Class A Common Stock
1810
0
D
Employee Stock Option Exercise (Right to Buy)
30.15
2019-02-05
4
M
0
1804
0.00
D
2026-12-22
Class A Common Stock
1804
19848
D
Employee Stock Option (Right to Buy)
48.00
2019-02-05
4
M
0
1750
0.00
D
2027-12-01
Class A Common Stock
1750
29762
D
The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The option was granted on January 20, 2015, the vesting commencement date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
The option was granted on December 9, 2015, with a VCD of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
/s/ Vivian Yang, Attorney-In-Fact for Paul E. Ross
2019-02-06