X0306
4
2018-12-21
0
0001671933
Trade Desk, Inc.
TTD
0001327112
Ross Paul
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET
VENTURA
CA
93001
0
1
0
0
Chief Financial Officer
Class A Common Stock
2018-12-21
4
C
0
905
0.00
A
43564
D
Class A Common Stock
2018-12-21
4
S
0
905
110.1849
D
42659
D
Class A Common Stock
2018-12-21
4
C
0
3430
0.00
A
46089
D
Class A Common Stock
2018-12-21
4
S
0
3430
110.1849
D
42659
D
Class A Common Stock
2018-12-21
4
M
0
3608
0.00
A
46267
D
Class A Common Stock
2018-12-21
4
S
0
3608
110.1849
D
42659
D
Class A Common Stock
2018-12-21
4
M
0
3500
0.00
A
46159
D
Class A Common Stock
2018-12-21
4
S
0
3500
110.1849
D
42659
D
Class A Common Stock
2018-12-21
4
S
0
4700
110.1849
D
37959
D
Employee Stock Option (Right to Buy)
3.36
2018-12-21
4
M
0
905
3.36
D
2025-12-08
Class B Common Stock
905
11806
D
Class B Common Stock
0.00
2018-12-21
4
M
0
905
0.00
A
Class A Common Stock
905
905
D
Class B Common Stock
0.00
2018-12-21
4
C
0
905
0.00
D
Class A Common Stock
905
0
D
Employee Stock Option Exercise (Right to Buy)
0.819
2018-12-21
4
M
0
3430
0.819
D
2025-01-19
Class B Common Stock
3430
685
D
Class B Common Stock
0.00
2018-12-21
4
M
0
3430
0.00
A
Class A Common Stock
3430
3430
D
Class B Common Stock
0.00
2018-12-21
4
C
0
3430
0.00
D
Class A Common Stock
3430
0
D
Employee Stock Option Exercise (Right to Buy)
30.15
2018-12-21
4
M
0
3608
30.15
D
2026-12-22
Class A Common Stock
3608
21652
D
Employee Stock Option (Right to Buy)
48.00
2018-12-21
4
M
0
3500
48.00
D
2027-12-01
Class A Common Stock
3500
31512
D
The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The option was granted on December 9, 2015, with a vesting commencement date ("VCD") of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
The option was granted on January 20, 2015, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
/s/ Vivian Yang, Attorney-In-Fact for Paul E. Ross
2018-12-26