0001209191-18-051094.txt : 20180914 0001209191-18-051094.hdr.sgml : 20180914 20180914163424 ACCESSION NUMBER: 0001209191-18-051094 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20180912 FILED AS OF DATE: 20180914 DATE AS OF CHANGE: 20180914 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Ross Paul CENTRAL INDEX KEY: 0001327112 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-37879 FILM NUMBER: 181071526 MAIL ADDRESS: STREET 1: 740 CALLE PLANO CITY: CAMARILLO STATE: CA ZIP: 93012 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: Trade Desk, Inc. CENTRAL INDEX KEY: 0001671933 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370] IRS NUMBER: 271887399 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 BUSINESS ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 BUSINESS PHONE: (805) 585-3434 MAIL ADDRESS: STREET 1: 42 N. CHESTNUT STREET CITY: VENTURA STATE: CA ZIP: 93001 4 1 doc4.xml FORM 4 SUBMISSION X0306 4 2018-09-12 0 0001671933 Trade Desk, Inc. TTD 0001327112 Ross Paul C/O THE TRADE DESK, INC. 42 NORTH CHESTNUT STREET VENTURA CA 93001 0 1 0 0 Chief Financial Officer Class A Common Stock 2018-09-12 4 S 0 300 141.12 D 45668 D Class A Common Stock 2018-09-12 4 S 0 600 142.77 D 45068 D Class A Common Stock 2018-09-12 4 S 0 1100 143.71 D 43968 D Class A Common Stock 2018-09-12 4 S 0 1460 144.66 D 42508 D Class A Common Stock 2018-09-12 4 C 0 905 0.00 A 43413 D Class A Common Stock 2018-09-12 4 S 0 905 145.14 D 42508 D Class A Common Stock 2018-09-12 4 C 0 2777 0.00 A 45285 D Class A Common Stock 2018-09-12 4 S 0 2077 145.52 D 43208 D Class A Common Stock 2018-09-12 4 S 0 300 147.38 D 42908 D Class A Common Stock 2018-09-12 4 S 0 400 148.53 D 42508 D Employee Stock Option (Right to Buy) 3.36 2018-09-12 4 M 0 905 3.36 D 2025-12-08 Class B Common Stock 905 14521 D Class B Common Stock 0.00 2018-09-12 4 M 0 905 0.00 A Class A Common Stock 905 905 D Class B Common Stock 0.00 2018-09-12 4 C 0 905 0.00 D Class A Common Stock 905 0 D Employee Stock Option Exercise (Right to Buy) 0.819 2018-09-12 4 M 0 2777 0.819 D 2025-01-19 Class B Common Stock 2777 5563 D Class B Common Stock 0.00 2018-09-12 4 M 0 2777 0.00 A Class A Common Stock 2777 2777 D Class B Common Stock 0.00 2018-09-12 4 C 0 2777 0.00 D Class A Common Stock 2777 0 D The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $140.87 to $141.31, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $142.17 to $143.14, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $143.21 to $144.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $144.29 to $145.02, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $145.02 to $145.21, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $145.21 to $145.89, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $146.96 to $147.65, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $148.23 to $149.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The option was granted on December 9, 2015, with a vesting commencement date ("VCD") of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances. The option was granted on January 20, 2015. The VCD is November 3, 2014. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates. /s/ Vivian Yang, Attorney-In-Fact for Paul E. Ross 2018-09-14