0001209191-18-048394.txt : 20180824
0001209191-18-048394.hdr.sgml : 20180824
20180824170907
ACCESSION NUMBER: 0001209191-18-048394
CONFORMED SUBMISSION TYPE: 4
PUBLIC DOCUMENT COUNT: 1
CONFORMED PERIOD OF REPORT: 20180822
FILED AS OF DATE: 20180824
DATE AS OF CHANGE: 20180824
REPORTING-OWNER:
OWNER DATA:
COMPANY CONFORMED NAME: Ross Paul
CENTRAL INDEX KEY: 0001327112
FILING VALUES:
FORM TYPE: 4
SEC ACT: 1934 Act
SEC FILE NUMBER: 001-37879
FILM NUMBER: 181037644
MAIL ADDRESS:
STREET 1: 740 CALLE PLANO
CITY: CAMARILLO
STATE: CA
ZIP: 93012
ISSUER:
COMPANY DATA:
COMPANY CONFORMED NAME: Trade Desk, Inc.
CENTRAL INDEX KEY: 0001671933
STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC. [7370]
IRS NUMBER: 271887399
STATE OF INCORPORATION: DE
FISCAL YEAR END: 1231
BUSINESS ADDRESS:
STREET 1: 42 N. CHESTNUT STREET
CITY: VENTURA
STATE: CA
ZIP: 93001
BUSINESS PHONE: (805) 585-3434
MAIL ADDRESS:
STREET 1: 42 N. CHESTNUT STREET
CITY: VENTURA
STATE: CA
ZIP: 93001
4
1
doc4.xml
FORM 4 SUBMISSION
X0306
4
2018-08-22
0
0001671933
Trade Desk, Inc.
TTD
0001327112
Ross Paul
C/O THE TRADE DESK, INC.
42 NORTH CHESTNUT STREET
VENTURA
CA
93001
0
1
0
0
Chief Financial Officer
Class A Common Stock
2018-08-22
4
S
0
3100
128.46
D
46360
D
Class A Common Stock
2018-08-22
4
S
0
392
128.96
D
45968
D
Class A Common Stock
2018-08-22
4
C
0
905
0.00
A
46873
D
Class A Common Stock
2018-08-22
4
S
0
905
129.04
D
45968
D
Class A Common Stock
2018-08-22
4
C
0
2777
0.00
A
48745
D
Class A Common Stock
2018-08-22
4
S
0
2677
129.55
D
46068
D
Class A Common Stock
2018-08-22
4
S
0
100
130.41
D
45968
D
Employee Stock Option (Right to Buy)
3.36
2018-08-22
4
M
0
905
3.36
D
2025-12-08
Class B Common Stock
905
15426
D
Class B Common Stock
0.00
2018-08-22
4
M
0
905
0.00
A
Class A Common Stock
905
905
D
Class B Common Stock
0.00
2018-08-22
4
C
0
905
0.00
D
Class A Common Stock
905
0
D
Employee Stock Option Exercise (Right to Buy)
0.819
2018-08-22
4
M
0
2777
0.819
D
2025-01-19
Class B Common Stock
2777
8340
D
Class B Common Stock
0.00
2018-08-22
4
M
0
2777
0.00
A
Class A Common Stock
2777
2777
D
Class B Common Stock
0.00
2018-08-22
4
C
0
2777
0.00
D
Class A Common Stock
2777
0
D
The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $127.94 to $128.94, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.95 to $128.96, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.96 to $129.10, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $129.10 to $129.77, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The option was granted on December 9, 2015, with a vesting commencement date ("VCD") of January 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
The option was granted on January 20, 2015. The VCD is November 3, 2014. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
/s/ Vivian Yang, Attorney-In-Fact for Paul E. Ross
2018-08-24