EXHIBIT 99.2

          CONSENT OF MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED

         We hereby consent to the use of our opinion letter dated April 17, 2005
to the Board of Directors of Electronics Boutique Holdings Corp. included as
Annex H to the Joint Proxy Statement - Prospectus which forms a part of the
Registration Statement on Form S-4 relating to the proposed mergers involving
Electronics Boutique Holdings Corp. and GameStop Corp. and to the references to
such opinion in such Joint Proxy Statement - Prospectus under the captions
"SUMMARY - Opinions of Financial Advisors," " THE MERGERS - Background of the
Mergers," "THE MERGERS - EB's Reasons for the EB Merger; Recommendation of the
EB Merger by the EB Board of Directors," and "THE MERGERS - Opinions of EB's
Financial Advisors." In giving such consent, we do not admit that we come
within the category of persons whose consent is required under Section 7 of the
Securities Act of 1933, as amended, or the rules and regulations of the
Securities and Exchange Commission thereunder, nor do we thereby admit that we
are experts with respect to any part of such Registration Statement within the
meaning of the term "experts" as used in the Securities Act of 1933, as
amended, or the rules and regulations of the Securities and Exchange Commission
thereunder.

                                       MERRILL LYNCH, PIERCE, FENNER & SMITH
                                                   INCORPORATED

                                       /s/ Merrill Lynch, Pierce, Fenner & Smith
                                                       Incorporated

New York, New York
May 20, 2005


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