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    <nameOfIssuer>ABERCROMBIE &amp; FITCH CO</nameOfIssuer>
    <titleOfClass>CL A</titleOfClass>
    <cusip>002896207</cusip>
    <value>41230</value>
    <shrsOrPrnAmt>
      <sshPrnamt>2384617</sshPrnamt>
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    <votingAuthority>
      <Sole>2384617</Sole>
      <Shared>0</Shared>
      <None>0</None>
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  <infoTable>
    <nameOfIssuer>AT HOME GROUP INC</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>04650Y100</cusip>
    <value>21569</value>
    <shrsOrPrnAmt>
      <sshPrnamt>3921664</sshPrnamt>
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    <votingAuthority>
      <Sole>3921664</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
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  <infoTable>
    <nameOfIssuer>CAMPING WORLD HLDGS INC</nameOfIssuer>
    <titleOfClass>CL A</titleOfClass>
    <cusip>13462K109</cusip>
    <value>2770</value>
    <shrsOrPrnAmt>
      <sshPrnamt>187943</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
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    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>187943</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
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  <infoTable>
    <nameOfIssuer>CANOPY GROWTH CORP</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>138035100</cusip>
    <value>1575</value>
    <shrsOrPrnAmt>
      <sshPrnamt>74700</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
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    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>74700</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
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  <infoTable>
    <nameOfIssuer>CHILDRENS PL INC</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>168905107</cusip>
    <value>15711</value>
    <shrsOrPrnAmt>
      <sshPrnamt>251302</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>251302</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>DECKERS OUTDOOR CORP</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>243537107</cusip>
    <value>240</value>
    <shrsOrPrnAmt>
      <sshPrnamt>1422</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
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    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>1422</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
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  <infoTable>
    <nameOfIssuer>GOPRO INC</nameOfIssuer>
    <titleOfClass>CL A</titleOfClass>
    <cusip>38268T103</cusip>
    <value>54981</value>
    <shrsOrPrnAmt>
      <sshPrnamt>12668519</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>12668519</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>GROUPON INC</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>399473107</cusip>
    <value>4102</value>
    <shrsOrPrnAmt>
      <sshPrnamt>1716126</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>1716126</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>MACERICH CO</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>554382101</cusip>
    <value>1589</value>
    <shrsOrPrnAmt>
      <sshPrnamt>59039</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>59039</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
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  <infoTable>
    <nameOfIssuer>MOLSON COORS BREWING CO</nameOfIssuer>
    <titleOfClass>CL A</titleOfClass>
    <cusip>60871R100</cusip>
    <value>9918</value>
    <shrsOrPrnAmt>
      <sshPrnamt>184009</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>184009</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>PARTY CITY HOLDCO INC</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>702149105</cusip>
    <value>663</value>
    <shrsOrPrnAmt>
      <sshPrnamt>283505</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>283505</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>PETIQ INC</nameOfIssuer>
    <titleOfClass>COM CL A</titleOfClass>
    <cusip>71639T106</cusip>
    <value>19670</value>
    <shrsOrPrnAmt>
      <sshPrnamt>785237</sshPrnamt>
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    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>785237</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>PROSHARES TR</nameOfIssuer>
    <titleOfClass>ULTRAPRO SHORT S</titleOfClass>
    <cusip>74347B268</cusip>
    <value>6894</value>
    <shrsOrPrnAmt>
      <sshPrnamt>344350</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>344350</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>PROSHARES TR</nameOfIssuer>
    <titleOfClass>ULTRAPRO SHT QQQ</titleOfClass>
    <cusip>74347G408</cusip>
    <value>2324</value>
    <shrsOrPrnAmt>
      <sshPrnamt>103801</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>103801</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>REALOGY HLDGS CORP</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>75605Y106</cusip>
    <value>10706</value>
    <shrsOrPrnAmt>
      <sshPrnamt>1106033</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
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    <votingAuthority>
      <Sole>1106033</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>SALLY BEAUTY HLDGS INC</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>79546E104</cusip>
    <value>9052</value>
    <shrsOrPrnAmt>
      <sshPrnamt>496008</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>496008</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>SIMON PPTY GROUP INC NEW</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>828806109</cusip>
    <value>3791</value>
    <shrsOrPrnAmt>
      <sshPrnamt>25448</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
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    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>25448</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
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  <infoTable>
    <nameOfIssuer>TAUBMAN CTRS INC</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>876664103</cusip>
    <value>926</value>
    <shrsOrPrnAmt>
      <sshPrnamt>29787</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
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    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>29787</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>WW INTL INC</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>98262P101</cusip>
    <value>2818</value>
    <shrsOrPrnAmt>
      <sshPrnamt>73741</sshPrnamt>
      <sshPrnamtType>SH</sshPrnamtType>
    </shrsOrPrnAmt>
    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>73741</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
  </infoTable>
  <infoTable>
    <nameOfIssuer>ZYNERBA PHARMACEUTICALS INC</nameOfIssuer>
    <titleOfClass>COM</titleOfClass>
    <cusip>98986X109</cusip>
    <value>1266</value>
    <shrsOrPrnAmt>
      <sshPrnamt>209616</sshPrnamt>
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    <investmentDiscretion>SOLE</investmentDiscretion>
    <votingAuthority>
      <Sole>209616</Sole>
      <Shared>0</Shared>
      <None>0</None>
    </votingAuthority>
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