X0303 4 2011-01-08 false 0000047111 HERSHEY CO HSY 0001323734 Buck Michele 100 CRYSTAL A DRIVE HERSHEY PA 17033 false true false false SVP Global Chief Mktg. Officer Common Stock 153.53 I 401(k) Plan Common Stock 2011-01-08 4 M false 625 0 A 23360.4169 D Restricted Stock Units 0 2011-01-08 4 M false 625 0 D Common Stock 625 0 D The total amount of securities reported as indirectly owned by the reporting person includes 3.056 shares acquired from April 1, 2010 through December 31, 2010, pursuant to the Company?s 401(k) Plan (?Plan?). The information is based on a report dated January 4, 2011, provided by the Plan Trustee. Restricted Stock Units (?RSUs?) converted to phantom stock units and deferred under the Company?s Deferred Compensation Plan. The units are payable only in shares of Common Stock at the end of the deferral period. Each deferred phantom stock unit is equivalent to one share of Common Stock of The Hershey Company. The total amount of securities reported as directly owned by the reporting person includes the acquisition of 22.5433 shares on June 15, 2010, 24.4741 shares on September 15, 2010 and 23.786 shares on December 15, 2010 pursuant to the Company's Dividend Reinvestment Plan. RSUs awarded on January 8, 2007 of which the remaining 625 RSUs from that award vested on January 8, 2011. Once vested, RSUs may be: (1) settled in an equal number of shares of Common Stock; or (2) deferred under the Company's Deferred Compensation Plan. RSUs deferred as phantom shares of Common Stock are payable only in shares of Common Stock at the end of the deferral period. The reporting person has elected to defer payment of the RSU award in phantom shares of Common Stock. Each RSU represents a contingent right to receive one share of Common Stock of The Hershey Company. See Footnote (5) above. See Footnote (5) above. Michele G. Buck 2011-01-10