X0303 4 2010-01-08 false 0000047111 HERSHEY CO HSY 0001323734 Buck Michele 100 CRYSTAL A DRIVE HERSHEY PA 17033 false true false false SVP Global Chief Mktg. Officer Common Stock 149.213 I 401(k) Plan Common Stock 2010-01-08 4 M false 625 0 A 11960.762 D Common Stock 2010-01-08 4 F false 15 36.49 D 11945.762 D Restricted Stock Units 0 2010-01-08 4 M false 625 0 D Common Stock 625 3209 D The total amount of securities reported as indirectly owned by the reporting person includes 3.326 shares acquired from May 1, 2009 through December 31, 2009, pursuant to the Company?s 401(k) Plan (?Plan?). The information is based on a report dated January 1, 2010, provided by the Plan Trustee. Restricted Stock Units ("RSUs") converted to phantom stock units and deferred under the Company's Deferred Compensation Plan. The units are payable only in shares of Common Stock at the end of the deferral period. Each deferred phantom stock unit is equivalent to one share of Common Stock of The Hershey Company. Restricted Stock Units (?RSUs?) granted on January 8, 2007 of which 625 RSUs vested on January 8, 2010. The remaining 625 RSUs will vest on January 8, 2011. Once vested, RSUs may be: (1) settled in cash having a value equivalent to the closing price of Common Stock on the New York Stock Exchange on the day preceding the vesting date, in an equal number of shares of Common Stock, or in a combination of cash and Common Stock; or (2) deferred under the Company?s Deferred Compensation Plan. RSUs deferred as phantom stock units are payable only in shares of Common Stock at the end of the deferral period. The reporting person has elected to defer payment of the RSU award in phantom shares of Common Stock (except for shares withheld to satisfy tax withholding obligations). Each Restricted Stock Unit represents a contingent right to receive one share of Common Stock of The Hershey Company or its cash equivalent. See Footnote (4) above. See Footnote (4) above. The total amount of securities reported as directly owned by the reporting person includes the acquisition of 29.0539 shares on June 15, 2009, 25.6173 shares on September 15, 2009 and 28.2211 shares on December 15, 2009 pursuant to the Company's Dividend Reinvestment Plan. Michele G. Buck 2010-01-11