X0303 4 2009-01-08 false 0000047111 HERSHEY CO HSY 0001323734 Buck Michele 100 CRYSTAL A DRIVE HERSHEY PA 17033 false true false false SVP Global Chief Mktg. Officer Common Stock 145.04 I 401(k) Plan Common Stock 2009-01-08 4 M false 625 0 A 8668.1528 D Common Stock 2009-01-08 4 F false 32 35.42 D 8636.1528 D Restricted Stock Units 0 2009-01-08 4 M false 625 0 D Common Stock 625 6342 D The total amount of securities reported as indirectly owned by the reporting person includes 3.4290 shares acquired from May 1, 2008 through December 31, 2008, pursuant to the Company?s 401(k) Plan (?Plan?). The information is based on a report dated December 31, 2008, provided by the Plan Trustee. Restricted Stock Units ("RSUs") converted to phantom stock units and deferred under the Company's Deferred Compensation Plan. The units are payable only in shares of Common Stock at the end of the deferral period. Each deferred phantom stock unit is equivalent to one share of Common Stock of The Hershey Company. The total amount of securities reported as directly owned by the reporting person includes the acquisition of 26.0483 shares on June 13, 2008, 24.9936 shares on September 15, 2008 and 27.6042 shares on December 15, 2008 pursuant to the Company's Dividend Reinvestment Plan. Restricted Stock Units (?RSUs?) granted on January 8, 2007 of which 625 RSUs vested on January 8, 2009. The remaining RSUs will vest according to the following schedule: 625 on January 8, 2010 and 625 on January 8, 2011. Once vested, RSUs may be: (1) settled in cash having a value equivalent to the closing price of Common Stock on the New York Stock Exchange on the day preceding the vesting date, in an equal number of shares of Common Stock, or in a combination of cash and Common Stock; or (2) deferred under the Company?s Deferred Compensation Plan. RSUs deferred as phantom stock units are payable only in shares of Common Stock at the end of the deferral period. The reporting person has elected to defer payment of the RSU award in phantom shares of Common Stock (except for shares withheld to satisfy tax withholding obligations). Each Restricted Stock Unit represents a contingent right to receive one share of Common Stock of The Hershey Company or its cash equivalent. See Footnote (5) above. See Footnote (5) above. Michele G. Buck 2009-01-09