X0304 4 2011-08-30 0000047111 HERSHEY CO HSY 0001323734 Buck Michele 100 CRYSTAL A DRIVE HERSHEY PA 17033 1 SVP Global Chief Mktg. Officer Common Stock 2011-08-30 4 M 0 7683 34.89 A 51146.0316 D Common Stock 2011-08-30 4 S 0 7683 58.30 D 43463.0316 D Common Stock 155.381 I 401(k) Plan Non-qualified Stock Option (Right to Buy) 34.89 2011-08-30 4 M 0 7683 0 D 2019-02-16 Common Stock 7683 30368 D The exercise and sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 19, 2011. The options vest according to the following schedule: 25% vested on February 17, 2010, 25% vested February 17, 2011; 25% will vest on February 17, 2012 and 25% will vest on February 17, 2013. Michele G. Buck 2011-08-31