MAIDENFORM BRANDS, INC.
(Exact name of registrant as specified in its charter)

485F US Hwy 1 South, Iselin, NJ 08830
(Address of principal executive offices) (Zip Code)

Indicate by check mark whether the registrant is a well-known seasoned issuer, as defined in rule 405 of the Securities Act. Yes o No ý

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act. Yes o No ý

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ý No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes ý No o

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of the registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. ý

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definition of "accelerated filer", "large accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o No ý

As of February 24, 2012, there were 23,522,493 shares of the registrant's common stock, par value $0.01 per share, outstanding.

The aggregate market value of the shares of common stock held by non-affiliates of the registrant as of July 1, 2011 (the last business day of the registrant's most recently completed second fiscal quarter) was approximately $503.9 million computed by reference to the closing price on the New York Stock Exchange on that date. All executive officers, directors and holders of 10% or more of the outstanding common stock of the registrant on that date have been deemed, solely for the purposes of the foregoing calculation, to be "affiliates" of the registrant. The registrant had 23,497,855 shares of common stock, 5,617,634 of which were held by affiliates, outstanding on that date.

Portions of the definitive Proxy Statement for the 2012 Annual Meeting of Stockholders are incorporated by reference into Items 10, 11, 12, 13 and 14 of Part III of this Form 10-K.

MAIDENFORM BRANDS,INC.
INDEX TO ANNUAL REPORT ON FORM 10-K
FOR THE FISCAL YEAR ENDED December 31, 2011

STATEMENTS IN THIS REPORT ABOUT MAIDENFORM BRANDS, INC. THAT ARE NOT HISTORICAL FACTS ARE FORWARD-LOOKING STATEMENTS BASED ON OUR CURRENT EXPECTATIONS, ASSUMPTIONS, ESTIMATES AND PROJECTIONS ABOUT US AND OUR INDUSTRY. THESE FORWARD-LOOKING STATEMENTS ARE SUBJECT TO RISKS AND UNCERTAINTIES THAT COULD CAUSE ACTUAL FUTURE EVENTS OR RESULTS TO DIFFER MATERIALLY FROM SUCH STATEMENTS. ANY SUCH FORWARD-LOOKING STATEMENTS ARE MADE PURSUANT TO THE SAFE HARBOR PROVISIONS OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995. IT IS ROUTINE FOR OUR INTERNAL PROJECTIONS AND EXPECTATIONS TO CHANGE AS THE YEAR OR EACH QUARTER IN THE YEAR PROGRESS, AND THEREFORE IT SHOULD BE CLEARLY UNDERSTOOD THAT THE INTERNAL PROJECTIONS AND BELIEFS UPON WHICH WE BASE OUR EXPECTATIONS MAY CHANGE PRIOR TO THE END OF EACH QUARTER OR THE YEAR. ALTHOUGH THESE EXPECTATIONS MAY CHANGE, WE ARE UNDER NO OBLIGATION TO INFORM YOU IF THEY DO. ACTUAL EVENTS OR RESULTS MAY DIFFER MATERIALLY FROM THOSE CONTAINED IN THE PROJECTIONS OR FORWARD-LOOKING STATEMENTS. FACTORS THAT COULD CAUSE OR CONTRIBUTE TO SUCH DIFFERENCES INCLUDE THOSE DISCUSSED IN ITEM 1A., "RISK FACTORS."

Throughout this Annual Report on Form 10-K, we refer to various trademarks, service marks and trade names that we use in our business. Maidenform®, Bodymates®, Control It!®, Custom Lift®, Fat Free Dressing®, Flexees®, Inspirations®, Lilyette®, Luleh®, Maidenform's Charmed®, Self Expressions® and Sweet Nothings® are some of our registered trademarks. We also have a number of other registered service marks, trademarks, service mark applications and trademark applications related to our products that we refer to throughout this Annual Report on Form 10-K. This Annual Report on Form 10-K also contains trademarks and service marks of other organizations and entities which are the property of their respective holders.

Our company, Maidenform Brands, Inc., is a global intimate apparel company with a portfolio of established, well-known brands, top-selling products and an iconic heritage. We design, source and market an extensive range of intimate apparel products, including bras, panties and shapewear. We sell our products through multiple distribution channels, including department stores and national chain stores (including third party distributors and independent stores), mass merchants (including warehouse clubs), other (including specialty retailers, off-price retailers and licensees), our company-operated outlet stores and our websites. During 2011, approximately 40% of our net sales were to department stores and national chain stores, 32% were to mass merchants, 18% were to other retail channels, and 10% were through our company-operated outlet stores and websites. During our 90-year history, we believe we have built strong equity for our brands and established a platform for growth through a combination of innovative, first-to-market designs and creative advertising campaigns focused on increasing brand awareness with generations of women.

Throughout the last five years, we have increased our net sales by introducing innovative new products, marketing our brands, and expanding our multi-brand, multi-channel distribution model. As a result of these efforts, our net sales have grown from $422.2 million in 2007 to $606.3 million in 2011, representing a compound annual growth rate of 9.5%.

We sell a broad range of intimate apparel products including bras, panties and shapewear under the following brands:

We sell a collection of bras, panties and shapewear under the Maidenform brand primarily at department stores, national chain stores and our company-operated outlet stores and websites. Maidenform bras are best described as "everyday comfort" bras with excellent fit, feminine styling and consumer-friendly technology, offering women the perfect combination of style and function. The target consumer for Maidenform branded products are women between the ages of 25 and 65 with a career or active lifestyle, a sense of style, and an appreciation of how a comfortable, fit-flexible bra can improve the way they look in clothes.

Flexees is a collection of shapewear products sold primarily at department stores, national chain stores and our company-operated outlet stores and websites. Shapewear products create a more slimmed and toned appearance. Examples of shapewear include thigh slimmers, waist nipper briefs, waist nippers, body briefers,

control slips and control camisoles. Most Flexees products serve as an under layer for all types of clothing, offering women comfort and flexibility while slimming and shaping. Flexees' Fat Free Dressing products are meant to be worn alone or under clothing and include primarily tank tops, leggings and boy shorts. Flexees products are designed with shape defining properties to provide a range of control from firm to lighter control. The target consumers of our Flexees products are women between the ages of 25 and 65.

Lilyette is a collection of bras for the full-figured woman sold primarily in department stores, national chains and our company-operated outlet stores and websites. Lilyette bras are targeted at full-figured women between the ages of 25 and 65, and are typically offered in cup sizes of C and larger.

Our diversified brand and product portfolio allows us to target a variety of channels and price points without causing channel conflict. We operate in two segments, wholesale and retail. Our wholesale segment includes domestic wholesale distribution, international distribution and licensing. Our retail segment includes our company-operated outlet stores and our websites. In 2011, we derived approximately 90% of our net sales from our wholesale segment and approximately 10% of our net sales from our retail segment. See Note 17, "Segment Information," to the audited consolidated financial statements for financial information related to these segments, as well as financial information by geographic area.

We enjoy longstanding relationships with industry-leading customers in our wholesale channel. Our major wholesale customers include Costco, JCPenney, Kohl's, Macy's, Marmaxx, Target and Wal-Mart. In 2011, net sales from our ten largest customers totaled $429.8 million, or 70.9% of total net sales, and 78.7% of our total wholesale net sales. Wal-Mart and Kohl's each accounted for more than 10% of our net sales in 2011, 2010 and 2009.

Department stores and national chain stores. Department and national chain stores (including third party distributors and independent stores) are where we generally sell the Maidenform, Control It!, Flexees, Lilyette, Luleh and Maidenform's Charmed brands. We plan to continue to invest in increasing our net sales with department and national chain store customers, which we believe is important to our long-term positioning in the channel. While we have grown our sales meaningfully in the past several years with department stores and national chain stores, we expect the rate of our future net sales growth to be moderate. We have customers located outside the United States that purchase our Maidenform, Control It!, Flexees, Lilyette, Luleh and Maidenform's Charmed brands. The majority of these net sales are included in the department stores and national chain stores channel. We also sell the Donna Karan and DKNY brands in this channel, domestically and internationally, as a result of our license agreement. This agreement grants us the rights to design, source and market a full collection of Donna Karan and DKNY women's intimate apparel products.

Mass merchants. The mass merchant channel includes both mass merchants and warehouse clubs. We intend to improve our penetration in this channel through the use of Bodymates, Inspirations, Self Expressions and Sweet Nothings brands. We have experienced meaningful growth in this channel over the past several years and expect to continue to achieve modest growth in the future as we are able to increase both the floor space and number of doors in which our products are sold, both domestically and internationally. We expect that both our net sales to this channel and our net sales to this channel as a percentage of our total net sales are likely to increase over time. The volume and mix of net sales of our brands in the mass merchant channel can vary from period to period based upon strategic changes that our customers may implement from time to time. Net sales to customers in the mass merchant channel that are located outside the United States are included in this channel.

Other. Net sales from this channel include sales to specialty retailers, off-price retailers and royalty income from licensees. We supply private brands to specialty retailers as opportunities present themselves and we continually evaluate this channel for opportunities. The volume and mix of net sales of private label in the other channel can vary significantly from period to period based upon new product introductions. We expect net sales growth to decline in this channel in the near future. Net sales to customers in the other channel that are located outside the United States are included in this channel.

We selectively target strategic acquisitions, licensing opportunities or brand start-ups to grow our consumer base and would utilize any acquired companies and licenses to complement our current products, channels and geographic scope. We believe that acquisitions and licenses can enhance our product offerings to retailers and provide growth opportunities. We believe we can leverage our core competencies such as product development, brand management, logistics and marketing to create significant value from the acquired businesses and licenses, as we did with the intimate apparel license agreement for the Donna Karan and DKNY brands.

We also generate net sales from licensing our brand names to qualified partners for natural line extensions in the intimate apparel market such as girls bras, swimwear and bra accessories. Licensing royalties account for less than 1% of our total net sales. Our licensed products are sold at department stores, national chains and mass merchants, at our company-operated outlet stores and through our websites. We believe that we can potentially expand our licensing activities beyond our current offerings.

Company-operated outlet stores. We currently operate 74 outlet stores through which we primarily sell our branded products. In addition, we sell products such as sleepwear, bra accessories and girls bras under the Maidenform label which we purchase from our licensees and other third-party vendors. We regularly review our real-estate portfolio in order to optimize our store base. Our company-operated outlet stores reduce our dependence on off-price retailers, and increase brand awareness through direct-to-consumer sales of our products. Our retail stores also provide us with a unique opportunity to test consumer response to new products in an environment entirely within our control. Our company-operated outlet stores have an average footprint size of approximately 2400 square feet.

The following table highlights the number of outlet stores opened and closed since the beginning of 2009:

Our websites. We sell our products through our websites, www.maidenform.com and www.maidenform.co.uk. Our websites are designed to heighten brand awareness and serve as a channel for our products to be sold directly to consumers. Although we currently do not generate a significant amount of net sales as a percentage of total company net sales through these sites, we expect them to continue to grow.

We continue to focus on innovation across all product lines. Our new product designs are typically conceived by our merchandising teams, which are generally organized by channel (e.g., department stores and national chains or mass merchants) and brands.

Our design and merchandising teams collaborate to develop broad new product concepts that reflect women's changing tastes, new fabric improvements and manufacturing innovations. In addition, the merchandising team for each channel works independently to interpret the broad new product concepts into the price points specific to the channel. We also have research and development personnel who assist in this stage of

development by developing new technologies and meeting with our manufacturers and other component suppliers to review their new technologies. Once the new product concepts are created, our designers develop the detailing and work with our sourcing partners to generate a prototype. Our product and cost engineers work with these new products and sourcing partners to ensure product fit and quality that consistently meets our stringent specifications prior to being manufactured, as well as to ensure products are made in a cost-efficient manner. To further assist these teams, we operate a materials laboratory in Hong Kong.

Our design personnel and research and development team operate as a shared resource available to all merchandising teams.

Our wholesale customers are served by sales representatives who are generally assigned to specific customers. Existing and potential customers view our latest product lines and place orders throughout the year end and during marketing periods that take place four times a year. Throughout the year, the majority of our products are continuously ordered on a replenishment basis, typically at weekly intervals. In addition, most of our customers order new styles, products or colors in advance in order to ensure sufficient quantities.

Our marketing team operates as a shared resource across channels to maximize productivity and creativity. We focus our advertising and promotional spending on brand and/or product specific advertising, primarily through point-of-sale product displays, visuals and individual in-store promotions. We also spend a significant portion of our advertising budget on cooperative advertising, which is our contribution to retailer-produced advertising. In all of our advertising, we strive to present a consistent image of the Maidenform brand. We place significant marketing emphasis on the Maidenform brand, and believe that development of the Maidenform brand has additional positive effects on our other brands, including, but not limited to, Bodymates, Control It!, Flexees, Inspirations, Luleh, Self Expressions and Sweet Nothings.

The Flexees and Lilyette brands are supported more directly at point-of-sale as the consumer for these brands typically has more specialized needs and tends to be driven to purchase our products based on practical product features as well as brand image. Informative hangtags highlighting product benefits and features are the most effective means of communication to this consumer.

In addition, our license agreement for the Donna Karan and DKNY trademarks requires us to spend a specified percentage of our net sales on advertising and promotion for these licensed products.

The intimate apparel industry is highly competitive. We believe, however, that our combination of brand strength, size, design capability and operational expertise position us well against our competitors. Competition is generally based upon product quality, brand name recognition, price, selection, customer service and purchasing convenience. Our primary competitors include Aerie by American Eagle, Cupid Foundations, Inc., Fruit of the Loom, Inc., Gap Inc., Hanesbrands Inc., Jockey International, Inc., the Lane Bryant division of Charming Shoppes, Inc., the Soma division of Chico's, Inc., Spanx, Triumph International, the Victoria's Secret division of Limited Brands, Inc., Wacoal Corp. and The Warnaco Group, Inc. Additionally, department stores and national chain stores, specialty retailers and other retailers, including our customers, have significant private label product offerings that compete with us. Because of the highly fragmented nature of the industry, we also compete with many small manufacturers and retailers. Some of our competitors are much larger than us and have greater resources than we do.

Our competitive strengths include our well-known brands, our multi-channel distribution model, our innovation and our marketing strategies.

Our products are comprised of raw materials which consist principally of synthetic and cotton-synthetic blends of fabrics and yarns. Raw materials are generally available from multiple sources. Historically, neither we, nor, to our knowledge, any of our third-party contractors, have experienced any significant shortage of raw materials.

Substantially all of our products are imported and are subject to various customs laws. See "Government Regulation". We seek to maintain a balanced portfolio of sourcing countries and factories worldwide to ensure continuity in supply of product.

All of our products are produced by third-party suppliers. Sourcing from third-party manufacturers allows us to maximize production flexibility while avoiding significant capital expenditures, work-in-process inventory buildups and the costs of managing a large production work force. We have significant experience in sourcing products from the Asia-Pacific region, with expertise that includes the ability to evaluate vendors, familiarity with foreign supply sources, and experience with sourcing logistics particular to the Asia-Pacific region. We regularly inspect products manufactured by our suppliers to ensure that they meet our quality and production standards.

We monitor all of our contracted production facilities to ensure their continued human rights and labor compliance and adherence to all applicable laws and our own business partner manufacturing guidelines. All suppliers are required by us to execute an acknowledgment confirming their obligation to comply with our guidelines.

In addition, we have engaged third-party labor compliance auditing companies to monitor our contractors' facilities. These auditing companies periodically audit all our foreign and domestic contractors' payroll records, age certificates, compliance with local labor laws, security procedures and compliance with our business partner manufacturing guidelines. These auditing companies also conduct unannounced visits, surveillance and random interviews with contractors, employees and supervisors.

Our sourcing network consists of approximately 43 vendors located in approximately 14 countries. We believe that our sourcing arrangements are sufficient to meet our current operating requirements and provide capacity for growth.

We distribute a substantial portion of our products through owned and leased facilities. Our principal distribution facilities are located in Fayetteville, North Carolina and Shannon, Ireland. See Item 2, "Properties". We also distribute products through a third-party distribution facility located in Mexico.

We are subject to various international, federal, state and local laws and regulations that govern activities, operations and products that may have adverse environmental, health and safety effects. Noncompliance with these laws and regulations can result in significant liabilities, penalties and costs. Compliance with environmental laws and regulations historically has not had a material impact on our operations, and we are not aware of any proposed regulations that could trigger significant costs or capital expenditures in order to

comply. There can be no assurance, however, that future compliance with such laws and regulations will not have a material adverse effect on our operations. While we believe that we do not face any environmental issues that would have a material adverse impact on our financial position, operations or results of operations, current environmental requirements may change or become more stringent, unforeseen environmental incidents may occur, or environmental conditions may be discovered on our properties or in connection with our operations, any of which could have a material adverse effect on our financial position, operations or results of operations.

We own a portfolio of highly recognized trademarks and trade names, including Maidenform, Bodymates, Control It!, Flexees, Inspirations, Lilyette, Luleh, Self Expressions and Sweet Nothings. We also own copyrights. These intellectual property rights are important to our marketing efforts. Our owned brands are protected by registration or otherwise in the United States and most other markets where our brands are sold. These intellectual property rights are enforced and protected from time to time by litigation.

Each trademark registration in the United States has a duration of ten years and is subject to an indefinite number of renewals for a like period upon appropriate application. The duration of proprietary rights in trademarks, service marks and trade names in the United States, whether registered or not, is predicated on our continued use. Trademarks registered outside of the United States have a duration of between seven and fourteen years depending upon the jurisdiction and are also generally subject to an indefinite number of renewals for a like period upon appropriate application. We are using all of our material marks. Maidenform, Bodymates, Control It!, Flexees, Inspirations, Lilyette, Luleh, Maidenform's Charmed, Self Expressions and Sweet Nothings are some of the trademarks that we have registered with the U.S. Patent and Trademark Office and analogous agencies in a number of other markets where our brands are sold. We have renewed the registrations (or applied for variant forms of the registration, where appropriate, to ensure continued protection) of our material registered trademarks. We plan to continue to use all of our material brand names and marks and to renew the registrations of all of our material registered trademarks so long as we continue to use them. We have granted licenses to other parties to manufacture and sell specified products under our trademarks in specified distribution channels and geographic areas. Some of these license agreements contain minimum annual licensing and advertising commitments. Some are for a short term and may not contain specific renewal options. Other than Donna Karan and DKNY, we do not license from third parties any trademarks that are material to our business.

We also rely in part on patents to protect our intellectual property. As of February 15, 2012, we had four issued patents. These issued patents are scheduled to expire between 2024 and 2028. Additionally, we have seven patent applications pending in the United States. Outside the United States we have one issued patent and 12 patent applications pending. We cannot assure you that our pending patent applications, or any future applications will be approved. Further, we cannot assure you that any issued patents will provide us with significant intellectual property protection or competitive advantages, that they will not be challenged by third parties, or that the patents of others will not have an adverse effect on our ability to do business. In addition, we cannot assure you that others will not independently develop similar products, duplicate our products or design around any patents that may be issued to us.

Consumer Products Safety Commission and various environmental laws and regulations. Our international businesses are subject to similar regulations in the countries where we operate. We believe that we are in compliance in all material respects with all applicable governmental regulations.

Our operations are also subject to various international trade agreements and regulations such as the North American Free Trade Agreement, the Central American Free Trade Agreement, the Israel & Jordan Free Trade Agreement and the Caribbean Basin Trade Partnership Act and the activities and regulations of the World Trade Organization. We believe that these trade agreements generally benefit our business by reducing or eliminating the duties and/or quotas assessed on products manufactured in a particular country; however, the elimination of quotas with respect to certain countries could adversely affect us as a result of increased competition from such countries. In addition, trade agreements can also impose requirements that negatively affect our business, such as limiting the countries from which we can purchase raw materials and setting quotas on products that may be imported from a particular country. We monitor trade-related matters pending with the U.S. government for potential positive or negative effects on our operations.

As of December 31, 2011, we had approximately 1,230 employees. We consider our relationships with our employees to be satisfactory and have not experienced any significant interruptions of operations due to labor disagreements. Our union employees are represented by Worker's United and Local 153 of OPEIU. Our union contract with Worker's United, which covers approximately 278 employees at our Fayetteville, North Carolina and Iselin, New Jersey locations, expires in 2012. Our union contract with OPEIU, which covers approximately 9 clerical employees at our headquarters in Iselin, New Jersey, expires in 2012.

Our investor relations website can be accessed at www.maidenformbrands.com. There, we make available, free of charge, our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K, and any amendments to those reports, proxy statements, directors and officer reports on Form 3, Form 4 and Form 5, and amendments to these reports, as soon as reasonably practicable after we electronically file such material with, or furnish it to, the Securities and Exchange Commission ("SEC"). The information found on, or that can be accessed through, our website is not part of this or any other report we file with or furnish to the SEC. Further, a copy of this Annual Report on Form 10-K is located at the SEC's Public Reference Room at 100 F Street, NE, Washington, D.C. 20549. Information on the operation of the Public Reference Room can be obtained by calling the SEC at 1-800-SEC-0330. The SEC maintains an internet site that contains reports, proxy and information statements and other information regarding our filings at www.sec.gov. We also make available on our website the Maidenform Brands, Inc. Global Code of Conduct, our Corporate Governance Guidelines, and the charters for the Audit, Compensation and Nominating and Corporate Governance Committees of the board of directors. You may also obtain copies of these reports and documents, free of charge, by writing to Maidenform Brands, Inc., 485F US Highway 1 South, Iselin, New Jersey 08830.

Our efforts to generate future growth in net sales might not result in increased net sales, higher margins or continued profitability. To the extent that net sales do not grow at anticipated rates, that increases in operating expenses precede or are not subsequently followed by commensurate increases in net sales, or that we are unable to adjust operating expense levels accordingly, our business, results of operations and financial condition could be materially and adversely affected.

If we experience fluctuations in our results of operations and rate of growth and fail to meet net sales and earnings expectations, our stock price may decline rapidly and without advance notice.

We base our current and future expense levels and our investment plans on estimates of our future net sales, our future estimated gross margins and our future rate of growth. Our actual results may vary significantly from these estimates. We expect that our expenses will generally increase in the future, but may fluctuate from period to period. We may not be able to adjust our spending quickly enough if our net sales fall short of our expectations or our gross margins erode.

A new product introduction by us may result in higher growth in our net sales in the quarter in which the product is introduced as compared to subsequent quarters when the customer is re-stocking the item rather than stocking it for the first time.

Our results of operations have fluctuated and may fluctuate on a quarterly basis, which could result in decreases in our stock price. We believe that period to period comparisons of our results of operations may not be meaningful and should not be relied upon as an indication of future performance.

We depend on a limited number of customers for a significant portion of our sales, and our financial success is linked to the success of our customers, our customers' commitment to our products and our ability to satisfy and retain our customers. Some of our customers have experienced financial difficulties during the past several years.

We depend on a limited number of customers for a significant portion of our sales. Net sales from our ten largest customers totaled 70.9%, 71.1% and 70.2% of our total net sales during 2011, 2010 and 2009, respectively. We expect that these customers will continue to represent a significant portion of our net sales in the future. Two customers, Wal-Mart and Kohl's, each accounted for more than 10% of our net sales in 2011, 2010 and 2009. We do not have long-term contracts with any of our customers, as sales to retailers are generally made on an order-by-order basis. Instead, we rely on long-standing relationships and on our position in the marketplace. As a result, we face the risk that one or more of our major customers may significantly decrease its or their business with us or terminate its or their relationship with us. Any such decrease or termination of our major customers' business could result in a material decrease in our sales and operating results.

If we cannot fill customers' orders on time, orders may be cancelled and relationships with customers may suffer, which could have an adverse effect on us. Furthermore, if any of our customers experiences a significant downturn in its business, in particular due to the current global economic downturn, or fails to remain committed to our products or brands, the customer may reduce or discontinue purchases from us. The

loss of a major customer or a reduction in the amount of our products purchased by one or more of our major customers could have a material adverse effect on our business, results of operations or financial condition.

During the past several years, various retailers, including some of our customers, have experienced significant changes and difficulties, including reduced access to capital, higher cost of capital, restructurings, bankruptcies and liquidations. These and other financial problems experienced by some of our customers, as well as general weakness in the retail environment, increase the risk of extending credit to these customers. A significant adverse change in a customer relationship or in a customer's financial position could cause us to limit or discontinue business with that customer, require us to assume more credit risk relating to that customer's receivables or limit our ability to collect amounts related to previous purchases by that customer, all of which could have a material adverse effect on our business, results of operations or financial condition.

We operate in a highly competitive market, and the size and resources of some of our competitors may allow them to compete more effectively than we can, resulting in a loss of market share and, as a result, a decrease in net sales and profitability.

The intimate apparel industry is highly competitive. Competition is generally based upon product quality, brand name recognition, price, selection, service and purchasing convenience. Both branded and private brand manufacturers compete in the intimate apparel industry. Our primary competitors include Aerie by American Eagle, Cupid Foundations Inc., Fruit of the Loom, Inc., Gap Inc., Hanesbrands Inc., Jockey International, Inc., the Lane Bryant division of Charming Shoppes, Inc., the Soma division of Chico's, Inc., Spanx, Triumph International, the Victoria's Secret division of Limited Brands, Inc., Wacoal Corp., and The Warnaco Group, Inc. Because of the highly fragmented nature of the balance of the industry, both domestically and internationally, we also compete with many small manufacturers and retailers. Additionally, department stores, specialty retailers and other retailers, including our customers, have significant private brand product offerings that compete with us, and these retailers may choose to source these private brand product offerings directly from third-party manufacturers.

Many of our competitors have significantly greater financial, marketing and other resources, broader product lines outside of intimate apparel and a larger customer base than we have. As a result, these competitors may be able to:

The elimination of quotas and other trade barriers could increase competition further, as barriers to entry into the industry are reduced.

We might not be able to compete successfully with these or new competitors in the future. If we fail to compete successfully, our market share and results of operations would be materially and adversely affected.

Deterioration in global or regional economic conditions or other macro-economic factors could adversely affect our business.

Deterioration in global or regional economic conditions or other macro-economic factors could adversely impact our business in a number of ways. Consumer spending in the apparel industry is highly cyclical and may decrease in response to periods of lower disposable income and lack of confidence in future economic prospects for consumers. Our wholesale customers may reduce inventories and cancel orders as a means of anticipating and responding to such periods. Any deterioration in the economy and financial markets could also adversely affect the suppliers from which we source our products, which could have an adverse effect on our operations.

Retail trends could result in increased downward pressure on our prices, reduced floor space for our products and other changes that could be harmful to our business.

Policy changes by our customers, such as reductions in inventory levels, limitations on access to display space, increased centralization of buying decisions, development of private brands and other changes by customers, could result in lower net sales and lower gross margins for us. These policy changes could result in price and other competition that could damage our business. Additionally, as our customers grow larger, they may increasingly require us to provide them with our products on an exclusive basis, which would cause an increase in the number of SKUs we must carry, and, consequently, our inventory levels and working capital requirements could increase. The potential impact of these types of policy changes by our customers has been amplified by previous consolidation of retailers, as each retailer now represents a greater portion of our net sales.

The intimate apparel industry is subject to pricing pressures that may cause us to lower the prices we charge for our products.

Average prices in the intimate apparel industry have generally declined in the past couple of years, primarily as a result of the growth of the mass merchant channel of distribution, increased competition and a promotional retail environment.

To remain competitive, we must adjust our prices from time to time in response to these industry-wide pricing pressures. Many of our competitors source their product requirements, as we do, from lesser-developed countries to achieve lower operating costs. Our competitors may possibly source from regions with lower costs than those of our sourcing partners and those competitors may apply such additional cost savings to further reduce prices.

Moreover, increased customer demands for markdown allowances, incentives and other forms of economic support reduce our gross margins and affect our profitability. Our financial performance may be negatively affected by these pricing pressures if we are forced to reduce our prices without being able to correspondingly reduce our costs for finished goods or if our costs for finished goods increase and we cannot increase our prices.

We may not be able to keep pace with constantly changing fashion trends, and if we misjudge consumer preferences, the image of one or more of our brands may suffer and the demand for our products may decrease.

Our success depends, in part, on management's ability to anticipate and respond effectively to rapidly changing fashion trends and consumer tastes and to translate market trends into appropriate, saleable

product offerings. If we are unable to anticipate, identify or react to changing styles or trends and misjudge the market for our products or any new product lines, our sales may be lower and we may be faced with a significant amount of unsold finished goods inventory. In response, we may be forced to increase our marketing promotions, to provide markdown allowances to our customers, or to liquidate excess merchandise, any of which could have a material adverse effect on our net sales and profitability. Our brand image may also suffer if customers believe that we are no longer able to offer innovative products, respond to the latest fashion trends or maintain the quality of our products.

We strive to develop and introduce new product offerings to address changing fashion trends and new markets. Developing new products is expensive, and new product launches may not be successful. If new products fail to meet expectations, we may decide to discontinue those products, in which case we will lose the investment we made in developing and launching those products.

Even if we are able to anticipate and respond effectively to changing fashion trends and consumer preferences, our competitors may quickly duplicate or imitate one or more aspects of our products, promotions, advertising, brand image and business processes, whether or not they are protected under applicable intellectual property law, which may materially reduce our sales and profitability.

Our customers may decide to discontinue carrying one or more of our brands or product lines in their stores if the brand or product line does not generate sufficient retail sales.

Retailers have in the past sought, and may in the future seek, to consolidate their product offerings and reduce the number of overlapping products they carry in an effort to reduce their inventory and other costs. In doing so, retailers may decide not to purchase one or more of our brands or product lines if that brand or product line does not generate sufficient retail sales and profits for the retailer. The decision by any one of our major customers to stop selling one or more of our brands or product lines may result in other retailers following suit. Even if other retailers do not stop selling the brand or product line, the loss of economies of scale may make it less profitable for us to continue selling the brand or product line. We may ultimately be required to discontinue selling that brand or product line, which may have a material adverse effect on our net sales and profitability. They may also decide that private brands should be a larger percentage of their total business and that could also impact our profitability.

We may have disputes with, or be sued by, third parties for infringement or misappropriation of their proprietary rights, which could have a negative impact on our business.

Other parties have asserted in the past, and may assert in the future, claims with respect to trademark, patent, copyright or other intellectual property rights that are important to our business. Other parties might seek to block the use of, or seek monetary damages or other remedies for the prior use of, our trademarks or other intellectual property or the sale of our products as a violation of their trademark, patent or other proprietary rights.

In addition, there may be prior registrations or use of intellectual property in the United States or foreign countries (including, but not limited to, similar or competing marks or other proprietary rights) of which we are not aware. In all such countries, it may be possible for any third-party owner of a trademark registration in that country or other proprietary right to enjoin or limit our expansion into those countries or to seek damages for our use of such intellectual property in such countries. In the event a claim against us were successful and we could not obtain a license to the relevant intellectual property or redesign or rename our products or operations to avoid infringement, our business, financial condition or results of operations could be harmed.

In addition, securing registrations does not fully insulate us against intellectual property claims, as another party may have rights superior to our registration or our registration may be vulnerable to attack on various other grounds.

Any claims of infringement or misappropriation against us, whether meritorious or not, could:

Third parties might assert infringement claims against us in the future with respect to any of our products. Any such assertion might require us to enter into royalty arrangements or litigation that could be costly to us. Any of these events could have a material adverse effect on our business, results of operations or financial condition.

Conditions in the financial and credit markets may affect the availability and cost of our funding.

Our business depends upon the availability of adequate funding. We have satisfied these needs through debt financing and internally-generated funds. In the event of difficulties and disruptions in the financial and credit markets, we may not be able to obtain additional financing, if needed, in amounts or on terms acceptable to us, if at all. If sufficient funds are not available or are not available on terms acceptable to us, our ability to fund our planned expansion, take advantage of markdown acquisition opportunities, develop or enhance our products, or otherwise respond to competitive pressures would be significantly limited. These limitations could materially and adversely affect our business, results of operations and financial condition.

We believe there are a significant number of capital intensive opportunities for us to maximize our growth and strategic position, including, among others, acquisitions, joint ventures, strategic alliances or other investments. As a result, we may need to raise additional funds to:

Our credit facility contains financial and other restrictive covenants that may limit our ability to engage in activities that may be in our long-term best interests, such as selling assets, strategic acquisitions, paying dividends, stock repurchases and borrowing additional funds. Our failure to comply with those covenants could result in an event of default which, if not cured or waived, could result in the acceleration of all of our debt and leave us unable to meet some or all of our obligations. See the notes to the audited consolidated financial statements included elsewhere in this Annual Report on Form 10-K.

External events may cause disruptions to our supply chain, result in increased cost of sales or lead to an inability to deliver our products to our customers.

Currently, we source all of our production through a network of various offshore vendors predominately in China, Indonesia and Thailand. There are a myriad of potential events that could disrupt our foreign supply chain, including the following:

These and other events could interrupt production in offshore facilities, increase our cost of sales, disrupt merchandise deliveries, delay receipt of the products into the United States or elsewhere or prevent us from sourcing our products at all. Depending on timing, these events could also result in lost sales, cancellation charges, excessive markdowns or increased air freight charges to compensate for late deliveries. Our future performance may be subject to the occurrence of such events, which are beyond our control, and which could have a material adverse effect on our financial condition and results of operations.

The loss of one or more of our suppliers of finished goods or raw materials may interrupt our supplies.

We purchase intimate apparel designed by us from a limited number of third-party manufacturers. In addition, approximately 92% of our total sourcing is concentrated in three foreign countries (China, Indonesia and Thailand). We do not have any material or long-term contracts with any of our suppliers. Furthermore, our finished goods suppliers also purchase the fabrics and accessories used in our products from a limited number of suppliers. The loss of one or more of these vendors could interrupt our supply chain and impact our ability to deliver products to our customers, which would have a material adverse effect on our net sales and profitability.

One of our suppliers in China recently had their property expropriated by the Chinese government. We are in the process of sourcing our products manufactured by such supplier at the supplier's other locations as well as through alternate suppliers. If this supplier is unable to manufacture necessary quantities of goods for us at their other locations or we are unable to identify alternate suppliers with sufficient capacity, our net sales and profitability will decline.

Increases in the price of raw materials used to manufacture our products could materially increase our costs and decrease our profitability.

The principal fabrics used in our business are made from synthetic and cotton-synthetic blends. The prices for these fabrics depend on the market price for the raw materials used to produce them, primarily the chemical components of synthetic fabrics. For instance, volatility in cotton prices can cause the price of synthetic and cotton-synthetic blends to also rise. There can be no assurance that prices for these and other raw materials will not increase in the near future. These raw materials are subject to price volatility caused by weather, supply conditions, power outages, government regulations, economic climate and other unpredictable factors. Fluctuations in crude oil or petroleum prices may also influence the prices of related items such as chemicals, dyestuffs, man-made fiber and foam. Any raw material price increase would increase our cost of sales and decrease our profitability unless we are able to pass higher prices on to our customers. In addition, if one or more of our competitors is able to reduce its production costs by taking advantage of any reductions in raw material prices or favorable sourcing agreements, we may face pricing pressures from those competitors and may be forced to reduce our prices or face a decline in net sales, either of which could have a material and adverse effect on our business, results of operations and financial condition.

Changing international trade regulation, cargo security initiatives and unilateral trade actions may increase our costs or limit the amount of products that we can import from suppliers in a particular country.

The countries in which our products are manufactured, or into which they are imported, may from time to time impose additional new regulations, or modify existing regulations, including:

Adverse changes in these costs and restrictions could interrupt production in offshore facilities or delay receipt of our products in the United States and international markets, which would harm our business.

Decreases in the value of the U.S. dollar could materially increase our cost of sales.

We have shifted all of our production to third-party suppliers, primarily in China, Indonesia and Thailand. While we pay these third-party suppliers in U.S. dollars, their costs are typically based upon the local currency of the country in which they operate. Any decrease in the value of the U.S. dollar against these foreign currencies could result in a corresponding increase in our future cost of sales and decrease in our profitability, which could have a material adverse effect on our financial condition and operating results.

We expect to continue to expand our sales operations outside of the United States and we may be unsuccessful in these efforts.

We believe that our future success includes expanding our operations outside of the United States. There are certain risks inherent in doing business in international markets, which include:

Our inability to manage these risks effectively could adversely affect our business and limit our ability to expand our international operations, which could have a material adverse effect on our business, financial condition and results of operations.

Any problems at our distribution centers could materially affect our ability to distribute our products.

Our distribution centers in Fayetteville, North Carolina and Shannon, Ireland serve our domestic and foreign customers. We do not have a backup facility or any alternate distribution arrangements in place. In the event that we experience problems at our distribution centers that impede the timeliness or fulfillment quality of the products being distributed, or that any of our distribution centers is partially or completely destroyed, becomes inaccessible, or is otherwise not fully usable, it would have a material adverse effect on our ability to distribute our products, which in turn would have a material adverse effect on our net sales, profitability, financial condition and operating performance.

We may suffer negative publicity or be sued if the manufacturers of our merchandise violate labor laws or engage in practices that are viewed as unethical.

We rely on our sourcing personnel, utilizing established procedures, to select manufacturers with legal and ethical labor practices, but we cannot control the business and labor practices of our manufacturers. If one of these manufacturers violates, or is accused of violating, labor laws or other applicable regulations, or if such a manufacturer engages in labor or other practices that would be viewed as unethical if such practices occurred in the United States, we could in turn suffer negative publicity or be sued. In addition, if such negative publicity affected one of our customers, it could result in a loss of business for us.

If we are unable to renew or replace our store leases or enter into leases for new stores on favorable terms, or if we violate any of the terms of our current leases, our growth and profitability could be harmed.

We lease all of our outlet store locations. The majority of our store leases contain provisions for base rent plus an additional amount based on a percentage of sales in excess of an agreed upon minimum annual sales level. A number of our leases include a termination provision which applies if we do not meet certain sales levels during a specified period, typically in the third to fourth year of the lease. In addition, our leases all expire within the next ten years with a shorter average remaining life and generally do not contain options to renew. Furthermore, some of these leases contain various restrictions relating to the change of control of our company. Our leases also subject us to risks relating to compliance with changing outlet center rules and the exercise of discretion by our landlords on various matters within the outlet centers. If we are unable to renew or replace our store leases or enter into leases for new stores on favorable terms, or if we violate any of the terms of our current leases, our growth and profitability could be harmed.

Our company-operated outlet stores depend heavily on the ability and desire of consumers to travel and shop.

Our company-operated outlet stores are located principally in outlet centers, which are typically located at or near vacation destinations or away from large population centers where department stores and other traditional retailers are concentrated. As a result, developments that would lead to decreased travel, such as fuel shortages, increased fuel prices, travel restrictions, travel concerns, bad weather and other circumstances, including as a result of war, terrorist attacks or the perceived threat of war or terrorist attacks, could have a material adverse effect on us. Other factors which could affect the success of our stores include:

We experience fluctuations in our comparable outlet store sales and margins.

Our continued success depends, in part, upon our ability to continue to further improve sales, as well as both gross margins and operating margins, at our company-operated outlet stores. A variety of factors affect comparable store sales, including competition, current economic conditions, the timing of release of new merchandise and promotional events, changes in our merchandise mix, the success of marketing programs and weather conditions. These factors may cause our comparable store sales results to differ materially from prior periods and from expectations.

Our ability to further improve our comparable store sales results and margins depends in large part on improving our forecasting of demand and fashion trends, selecting effective marketing techniques, providing an appropriate mix of merchandise for our broad and diverse consumer base, managing inventory effectively, using effective pricing strategies, and optimizing store performance by controlling operating costs and closing underperforming stores. Our inability to execute these strategies may cause our comparable store sales results and operating results to differ materially from prior periods and from expectations.

Our operations depend on our information technology systems and infrastructure which may suffer failures or business interruptions that could cause loss of data and increase our operating costs.

We rely on our information technology systems to manage internal operations and financial reporting and, through our e-commerce websites, to generate sales of our products. Our computer and communication systems and other operations are vulnerable to damage, cyber attacks, interruption or failure as a result of, among other things, power or telecommunications failures, hardware failures or software errors; human error; computer viruses, acts of vandalism or sabotage (and resulting potential lapses in security), both internal and external; natural disasters, fires, floods or other acts of God; acts of war or terrorism or other armed hostility; and loss of support services from third parties, including those to whom we outsource aspects of our computer infrastructure critical to our business.

We may experience systems failures. In these circumstances, our redundant systems or disaster recovery plans may not be adequate. Similarly, although our service providers generally have disaster recovery plans, we cannot be certain that these plans will be adequate or implemented properly. In addition, our business interruption insurance may not adequately compensate us for losses that may occur.

We are currently upgrading certain of our technology systems, including implementing an enterprise resource planning system which is being phased in and a new point of sales system in our outlet stores. We may experience difficulties in implementing this new technology. We also cannot assure you that we have sufficient personnel to properly respond to system problems. We internally support and maintain many of our computer systems and networks. Our failure to monitor or maintain these systems and networks or, if necessary, to find

a replacement for this technology in a timely and cost-effective manner would have a material adverse effect on our business, financial condition and results of operations.

We are implementing changes to our Information Technology systems that may disrupt operations.

We continue to evaluate and are currently implementing, in a phased approach, modifications and upgrades to our information technology systems for sourcing and distribution operations, financial reporting, planning and forecasting. Modifications involve replacing legacy systems with successor systems, making changes to legacy systems or acquiring new systems with new functionality. We might not successfully launch these new systems as planned or without disruptions to our operations. Information technology system disruptions, if not anticipated and appropriately mitigated, could have a material adverse effect on our operations. We could have cost overruns on the technology that would impact our results of operations.

We are subject to potential challenges relating to overtime pay and other regulations, and union contracts that affect our relationship with our employees, which could adversely affect our business.

Federal and state laws governing our relationships with our employees affect our operating costs. These laws include wage and hour laws and regulations, fair labor standards, minimum wage requirements, overtime pay, unemployment tax rates, workers' compensation rates, citizenship requirements and payroll taxes. A determination that we do not comply with these laws could harm our profitability or business reputation. Additional government-imposed increases in minimum wages, overtime pay, paid leaves of absence or mandated health benefits could also materially adversely affect us.

We are a party to contracts with two separate unions. Our contracts with Local 153 of OPEIU and Worker's United both expire in 2012. If we are unable to renew these contracts on satisfactory terms, our labor costs could increase, which would affect our profit margins and could have a material adverse effect on our ability to operate our business and on our results of operations. For example, many of the employees at our Fayetteville distribution center are represented by Worker's United. Strikes, work stoppages or other forms of labor unrest at this distribution center could impair our ability to supply products to our customers, which would reduce our revenues and could expose us to customer claims.

We are subject to various laws and regulations in the countries in which we operate.

We are subject to federal, state and local laws and regulations affecting our business, including those promulgated under the Occupational Safety and Health Act, the Consumer Product Safety Act, the Flammable Fabrics Act, the Textile Fiber Product Identification Act, the rules and regulations of the Consumer Products Safety Commission and various labor, workplace and related laws, as well as environmental laws and regulations. Our international business is subject to similar regulations in the foreign countries in which we operate. We may be required to make significant expenditures to comply with governmental laws and regulations, including labeling laws and privacy laws, compliance with which may require significant additional expense. Complying with existing or future laws or regulations may materially limit our business and increase our costs. Failure to comply with such laws may expose us to potential liability and have a material adverse effect on our results of operations.

We might not successfully integrate future acquisitions, licensing opportunities or brand start-ups, which could have a material adverse effect on our business, financial condition, results of operations and cash flows.

Although members of our current management team have previous experience in integrating acquisitions, they have not completed any acquisitions as a team. If appropriate opportunities present themselves, we may acquire or invest in businesses, products or technologies that we believe are strategic. We might not be able to identify, negotiate or finance any future acquisition or investment successfully. Even if we do succeed in acquiring or investing in a business, product or technology, such acquisitions and investments involve a number of risks, including the following:

Future acquisitions could have an adverse effect on our operating results, particularly in the quarters immediately following their completion while we integrate the operations of the acquired business. Once integrated, acquired operations may not achieve levels of revenues, profitability or productivity comparable with those achieved by our existing operations, or otherwise perform as expected.

Furthermore, the consideration paid in connection with an investment or acquisition will affect our financial results. If we were to proceed with one or more significant acquisitions in which the consideration included cash, we could be required to use a substantial portion of our available cash and our available borrowing capacity to consummate any acquisition. To the extent we issue shares of capital stock or other rights to purchase capital stock, including options or other rights, existing stockholders may be diluted and earnings per share may decrease. In addition, acquisitions may result in the incurrence of debt, large one-time write-offs (such as those relating to acquired in-process research and development costs) or restructuring charges. They may also result in goodwill and other intangible assets that are subject to impairment tests, which could result in future impairment charges. Any of these factors could have a material adverse effect on our business, financial condition, results of operations and cash flows.

Our failure to register, renew or otherwise protect our trademarks and other intellectual property could have a negative impact on the value of our brand names and limit our ability to maintain and grow our business.

We use trademarks on nearly all of our products, which is an important factor in creating a market for our products, in identifying us and in distinguishing our products from those of others. We believe our trademarks and other intellectual property rights, including service marks, copyrights, trade secrets, patents and patent applications, are critical to our success. We rely on trademark, copyright and other intellectual property laws to protect our proprietary rights. We also depend on trade secret protection through confidentiality

agreements with our employees, licensees, suppliers and others, and through license agreements with our licensees with whom we develop the fabrics, other components and machinery used to make our products.

Despite our efforts to protect our intellectual property rights, intellectual property laws afford us only limited protection. In addition, we may not have agreements containing adequate protective provisions in every case and the contractual provisions that are in place may not provide us with adequate protection in all circumstances. A third party could copy our products, designs and/or brands, or otherwise obtain information from us without authorization. Accordingly, we may not be able to prevent misappropriation of our intellectual property or to deter others from developing similar products. Further, monitoring the unauthorized use of our intellectual property, including our trademarks and service marks, is difficult. The unauthorized reproduction or other misappropriation of our intellectual property could diminish the value of our brand, competitive advantages or goodwill and result in decreased net sales. In addition, the laws of some foreign countries do not protect our proprietary rights to the same extent as do the laws of the United States. Furthermore, we have not obtained trademark protection for all of our brands in all of the countries where we sell our products. This could leave us helpless to stop potential infringers or possibly even unable to sell our products in certain territories.

Litigation has been and may continue to be necessary to enforce our intellectual property rights or to determine the validity and scope of the proprietary rights of others. Due to their inherent uncertainty, there can be no assurance of the ultimate outcome of current or future litigation, proceedings, investigations or claims or their effect. Litigation of this type has resulted in and could in the future result in further substantial costs and diversion of resources, may result in counterclaims or other claims against us and could significantly harm our results of operations.

Sales of shares of common stock by us or our stockholders could limit our ability to utilize certain income tax benefits.

At December 31, 2011, we had approximately $18.8 million of federal and state net operating loss carryforwards available for future utilization during the years 2012 through 2023. To the extent any sales of common stock by us or certain of our stockholders results in an "ownership change" within the meaning of Section 382 of the Internal Revenue Code ("Section 382"), we may not be able to realize certain of these net operating loss carryforwards existing at the date of such ownership change or the timing of when we can use these net operating loss carryforwards may be modified. For more information regarding these potential income tax benefits and our net operating loss carryforwards, see the notes to the audited consolidated financial statements included elsewhere in this Annual Report on Form 10-K.

We depend on our management team, and the loss of any key member of this team may prevent us from implementing our business plan in a timely manner.

Our success depends largely upon the continued services of our executive officers and other key personnel, including senior design, marketing, operational and finance executives. Any loss or interruption of the services of one or more of our executive officers or key personnel could result in our inability to manage our operations effectively and/or pursue our business strategy.

Because competition for our employees is intense, we may not be able to attract and retain the highly skilled employees we need to support our planned growth.

Our ability to provide high quality products, as well as our ability to execute our business plan generally, depends in large part upon our ability to attract and retain highly qualified personnel. Competition for such personnel is intense. We have in the past experienced, and we expect to experience in the future, difficulty in

hiring and retaining highly skilled employees with appropriate qualifications. The location of our corporate offices outside of New York City has made it increasingly difficult to recruit personnel in certain fields, such as marketing and design. We might not be successful in our efforts to recruit and retain the required personnel. If we fail to attract new personnel or fail to retain and motivate our current personnel, our business and future growth prospects could be impacted.

As we enter new markets, we may not be able to successfully adapt our products and marketing strategy for use in those markets.

Our strategy includes leveraging our brands and products to enter new markets. We might not be successful in our efforts to adapt our products and marketing strategy for use in those markets. If these efforts are not successful, we may realize less than expected earnings, which in turn could result in a decrease in the market value of our common stock. Furthermore, these efforts may divert management attention or inefficiently utilize our resources.

The market price of our common stock may be highly volatile or may decline regardless of our operating performance.

The trading price of our common stock may fluctuate substantially. Broad market and industry factors may adversely affect the market price of our common stock, regardless of our actual operating performance. The fluctuations could cause you to lose all or part of your investment in our shares of common stock. Factors that could cause fluctuation in the trading price of our common stock may include, but are not limited to, the following:

In addition, if the market for apparel company stocks or the stock market in general experiences loss of investor confidence during a global economic downturn, the trading price of our common stock could decline for reasons unrelated to our business, results of operations or financial condition. The trading price of our

common stock might also decline in reaction to events that affect other companies in our industry or related industries even if these events do not directly affect us.

In the past, following periods of volatility in the market price of a company's securities, securities class action litigation has often been brought against that company. Due to the potential volatility of our stock price, we may therefore be the target of securities litigation in the future. Securities litigation could result in substantial costs and divert management's attention and resources from our business.

The concentrated ownership of our capital stock by insiders may limit your ability to influence corporate matters.

As of February 24, 2012, our executive officers, directors and current 5% or greater stockholders (based upon the most recent filings with the SEC with respect to each such stockholder) together beneficially own approximately 54.9% of our common stock outstanding. As a result, these stockholders, should they act together, may be able to influence or control matters that require approval by our stockholders, including the election of directors and approval of significant corporate transactions such as mergers and acquisitions. These stockholders may also have interests that differ from yours and may vote in a way with which you disagree and which may be adverse to your interests. Corporate action might be taken even if other stockholders oppose them. This concentration of ownership might also have the effect of delaying or preventing a change of control of our company that other stockholders may view as beneficial, could deprive our stockholders of an opportunity to receive a premium for their common stock as part of a sale of our company and might ultimately affect the market price of our common stock.

The future sale of shares of our common stock may negatively affect our stock price.

If our existing stockholders sell substantial amounts of our common stock, including shares issuable upon the exercise of outstanding options in the public market, or if our stockholders are perceived by the market as intending to sell substantial amounts of our common stock, the market price of our common stock could fall. These sales also might make it more difficult for us to sell equity securities in the future at a time and price that we deem appropriate.

If securities analysts do not publish research or reports about our business or if they downgrade our stock, the price of our stock could decline.

The trading market for our common stock relies in part on the research and reports that industry or financial analysts publish about us or our business. We do not control these analysts. If one or more of the analysts who cover us downgrade our stock or otherwise issue research reports relating to us that the market views as unfavorable, our stock price could decline. If one or more of these analysts cease coverage of our company, we could lose visibility in the market, which in turn could cause our stock price to decline.

Provisions in our amended and restated certificate of incorporation and bylaws or Delaware law might discourage, delay or prevent a change of control of our company or changes in our management and depress the trading price of our common stock.

Delaware corporate law and our amended and restated certificate of incorporation and bylaws contain provisions that could discourage, delay or prevent a change in control of our company or changes in our management that the stockholders of our company may deem advantageous. These provisions include provisions that:

Our corporate headquarters are leased premises of approximately 81,300 square feet located in Iselin, New Jersey. These leases expire in May 2020.

We currently lease our 11,250 square foot New York City showroom, which is located at 200 Madison Avenue. The lease for the showroom expires in June 2016. We also lease space for sourcing offices in Hong Kong, Indonesia and Bangladesh.

The following table sets forth certain information regarding our distribution centers operated by us at December 31, 2011:

We currently operate 74 outlet stores in 27 states and Puerto Rico. All of these store locations are leased with an average remaining lease period of 1.9 years and lease expiration dates ranging from 2012 to 2021.

We believe that our existing space is adequate for our current operations. We believe that suitable replacement and additional space will be available in the future on commercially reasonable terms.

We are not currently a party to any material legal proceedings. We are subject to various claims and legal actions arising from time to time in the ordinary course of business.

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED
STOCKHOLDER MATTERS, AND ISSUER PURCHASES OF EQUITY
SECURITIES

Our common stock is traded on the New York Stock Exchange under the symbol MFB. The last reported sales price per share of our common stock on February 24, 2012 was $21.45, and on that date there were 99 holders of record of our common stock.

The following table sets forth for the period indicated the high and low sales price per share of our common stock as reported by the New York Stock Exchange.

The graph depicted below compares the performance of our common stock with the cumulative total return of the Standard & Poor's 500 Stock Index ("S&P 500 Index") and the Peer Group Index from December 30, 2006, plus reinvested dividends and distributions through December 31, 2011, the last day of our fiscal year.

Pursuant to the SEC's rules, we created a peer group index with which to compare our stock performance since a relevant published industry or line-of-business index does not exist. We have selected a grouping of companies that we believe share similar characteristics to our own. All of the companies included in the Peer Group Index were, for the relevant period, engaged in some of the businesses in which we are engaged or are companies that are not engaged in businesses in which we participate but we believe share some similar characteristics with ours. The companies included in the Peer Group Index are as follows: Hanesbrands Inc., The Jones Group Inc., Oxford Industries, Inc., Perry Ellis International, Inc., PVH Corp., Ralph Lauren Corporation, V.F. Corporation, The Warnaco Group, Inc., and Carter's, Inc..

In accordance with the rules of the SEC, the information set forth above under "Stock Performance Graph" will not be deemed to be "filed" with the SEC or incorporated by reference into any filing we make with the SEC under the Securities Exchange Act of 1934 or the Securities Act of 1933.

In February 2010, the board authorized a $37.5 million increase in our stock repurchase authorization, raising the total repurchase capacity to $50.0 million. Our stock repurchase program allows us to repurchase our shares from time to time pursuant to existing rules and regulations and other parameters approved by the board of directors. During 2011, we repurchased $2.0 million of common stock at an average price per share of $26.72. During 2010, we repurchased $32.4 million of common stock at an average price per share of $20.30. We elected not to repurchase our common stock during 2009.

We had $15.6 million, $17.6 million and $12.5 million remaining available under our stock repurchase program at the end of 2011, 2010 and 2009, respectively.

We have never paid, and currently do not have any plans to pay, cash dividends on our common stock, although we may explore the advisability of beginning to pay a cash dividend in the future. The payment of cash dividends would require the consent of the lenders under our existing credit facility. Furthermore, any determination to pay cash dividends will be at the discretion of our board of directors and will depend upon our financial condition, results of operations, capital requirements, and such other factors as our board of directors deems relevant.

Information regarding our equity compensation plans is hereby incorporated by reference to the table in Item 12 of this Annual Report on Form 10-K.

The historical consolidated financial data included below and elsewhere in this Annual Report on Form 10-K are not necessarily indicative of future performance. The following selected financial data should be read in conjunction with "Management's Discussion and Analysis of Financial Condition and Results of Operations," and our audited consolidated financial statements and related notes included elsewhere in this Annual Report on Form 10-K.

The following table sets forth selected financial data as of and for the five fiscal years ended December 31, 2011:

	For the Years Ended(1)

	December 31, 2011		January 1, 2011		January 2, 2010		January 3, 2009		December 29, 2007
	(in thousands, except share and per share amounts)
OPERATING DATA:
Wholesale	$	545,834	$	500,353	$	410,493	$	355,032	$	366,121
Retail		60,493		56,356		55,762		58,510		56,043

Net sales		606,327		556,709		466,255		413,542		422,164
Cost of sales		414,900		356,364		305,272		257,848		256,365

Gross profit(2)		191,427		200,345		160,983		155,694		165,799
Selling, general and administrative expenses(3)(4)		132,202		123,982		107,810		109,781		97,880
Litigation settlement(5)		6,750		—		—		—		—

Operating income		52,475		76,363		53,173		45,913		67,919
Interest expense, net(6)		969		1,054		2,196		4,521		9,029

Income before income taxes		51,506		75,309		50,977		41,392		58,890
Income tax expense(7)(8)		18,314		30,029		13,984		16,672		24,686

Net income	$	33,192	$	45,280	$	36,993	$	24,720	$	34,204

EARNINGS PER SHARE DATA(9):
Basic earnings per common share	$	1.45	$	1.99	$	1.62	$	1.10	$	1.50

Diluted earnings per common share	$	1.42	$	1.94	$	1.56	$	1.05	$	1.43

Basic weighted average number of shares outstanding		22,855,196		22,737,207		22,781,363		22,402,342		22,815,398

Diluted weighted average number of shares outstanding		23,332,405		23,383,311		23,705,836		23,433,107		23,960,606

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following is a discussion of our results of operations and financial condition. This discussion should be read in conjunction with our audited consolidated financial statements and notes included elsewhere in this Annual Report on Form 10-K. The discussion of our results of operations and financial condition includes various forward-looking statements about our markets, the demand for our products, and our future results and is intended to provide the reader of our audited consolidated financial statements with a narrative discussion about our business. This discussion is presented in the following sections:

We based our forward-looking statements on assumptions or estimates that we consider reasonable. Actual results may differ materially from those suggested by our forward-looking statements for various reasons including those discussed in Item 1A., "Risk Factors" included elsewhere in this Annual Report on Form 10-K.

We are a global intimate apparel company with a portfolio of established, well-known brands, top-selling products and an iconic heritage. We design, source and market an extensive range of intimate apparel products, including bras, panties and shapewear. We sell our products through multiple distribution channels, including department stores and national chain stores (including third party distributors and independent stores), mass merchants (including warehouse clubs), other (including specialty retailers, off-price retailers and licensees), our company-operated outlet stores and our websites.

We sell our products under some of the most recognized brands in the intimate apparel industry. Our Maidenform, Control It!, Flexees, Lilyette, Luleh and Maidenform's Charmed brands are sold in department stores and national chain stores. Our Bodymates, Inspirations, Self Expressions and Sweet Nothings brands are distributed through mass merchants. These mass merchant brands leverage our product technology, but are separate brands with distinctly different logos. In addition to our owned brands, we also supply private brands to certain retailers, including the Jennifer Lopez brand to be launched at Kohl's during the second half of 2012. We also sell the Donna Karan and DKNY licensed brands in this channel, domestically and internationally, as a result of our license agreement. This agreement grants us the rights to design, source and market a full collection of Donna Karan and DKNY women's intimate apparel products.

We operate in two segments, wholesale and retail. Our wholesale segment includes both our domestic and international wholesale markets. Our retail segment includes our company-operated outlet stores and our websites.

We have identified near-term opportunities for growth and operational improvements, as well as challenges, including general macro-economic conditions that may affect our customers and our business. In particular, management believes that there are many factors influencing the intimate apparel industry, including but not limited to: consistent demand for foundation garments, consumer demand for innovative and leading brands, sourcing and supply chain efficiencies, continued growth of the mass merchant channel, pressure from

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)

retailers brought about by the consolidation in the retail industry, increases in the cost of the raw materials used in intimate apparel products and uncertainty surrounding import restrictions.

We believe we are well-positioned to capitalize on or address these trends by, among other things:

Department stores and national chain stores. The department stores and national chain stores are where we generally sell the Maidenform, Control It!, Flexees, Lilyette, Luleh and Maidenform's Charmed brands. We plan to continue to invest in increasing our net sales with department store and national chain store customers, which we believe is important to our long-term positioning in the channel. While we have grown our sales meaningfully in the past several years with department stores and national chain stores, we expect the rate of our future net sales growth to be moderate. We have customers located outside the United States that purchase our Maidenform, Control It!, Flexees, Lilyette, Luleh and Maidenform's Charmed brands. The majority of these net sales are included in the department stores and national chain stores channel. We also sell the Donna Karan and DKNY brands in this channel, domestically and internationally, as a result of our license agreement. This agreement grants us the rights to design, source and market a full collection of Donna Karan and DKNY women's intimate apparel products.

Mass merchants. The mass merchant channel includes both mass merchants and warehouse clubs. We intend to improve our penetration with mass merchants through the use of our brands Bodymates, Inspirations, Self Expressions and Sweet Nothings brands. We have experienced meaningful growth in this channel over the past several years and expect to continue to achieve modest growth in the future as we are able to increase both the floor space and number of doors in which our products are sold, both domestically and internationally. We expect that both our net sales to this channel and our net sales to this channel as a percentage of our total net sales are likely to increase over time. The volume and mix of net sales of our brands in the mass merchant channel can vary from period to period based upon strategic changes that our

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)

customers may implement from time to time. Net sales to customers in the mass channel that are located outside the United States are included in this channel.

We selectively target strategic acquisitions, licensing opportunities or brand start-ups to grow our consumer base and would utilize any acquired companies and licenses to complement our current products, channels and geographic scope. We believe that acquisitions and licenses can enhance our product offerings to retailers and provide growth opportunities. We believe we can leverage our core competencies such as product development, brand management, logistics and marketing to create significant value from the acquired businesses and licenses as we did with the intimate apparel license agreement for the Donna Karan and DKNY brands.

We also generate net sales from licensing our brand names to qualified partners for natural line extensions in the intimate apparel market such as girls bras, swimwear and bra accessories. Licensing royalties account for less than 1% of our total net sales. Our licensed products are sold at department stores, at national chains and mass merchants, at our company-operated outlet stores and through our websites. We believe that we can potentially expand our licensing activities beyond our current offerings.

We believe our retail sales volume is driven by our ability to service our existing consumers and obtain new consumers, as well as overall general macro-economic conditions that can affect our consumers and ultimately their levels of overall spending and choice of retail channel for their purchases. Additionally, identifying optimal retail outlet locations, favorable leasing arrangements, and improving our store productivity are factors important to growing our retail segment's net sales. We also sell our products through our websites, www.maidenform.com and www.maidenform.co.uk. Although we currently do not generate a significant amount of net sales through these sites, we do expect it to continue to grow.

Our objectives in our retail segment are to continue to increase the productivity of our portfolio of stores through effective merchandising and focused advertising, as well as selectively closing less productive locations and potentially opening new stores in more productive locations. Even in those situations where we selectively close less productive outlet stores and do not open a new store in that region, we believe those consumers still purchase many of our Maidenform brands from our other outlet stores, our websites or our wholesale segment customers that carry these brands. Our company-operated outlet stores reduce our dependence on off-price retailers and increase brand awareness through direct-to-consumer sale of our products.

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)

In reviewing our operating performance, we evaluate both the wholesale and retail segments by focusing on each segment's operating income, cash flows from operations and inventory turns.

Net sales. Our net sales are derived from two operating segments, wholesale and retail. Net sales from the wholesale segment are recognized when the customer takes possession and are recorded net of cooperative advertising allowances, sales returns, sales discounts, and markdown allowances provided to our customers. Net sales in our retail segment are recognized at the time the customer takes possession of the merchandise at the point-of-sale in our stores, and for our internet sales, when the products are shipped and title passes to the customer.

Cost of sales. We outsource all manufacturing of the products we sell and, therefore, the principal elements of our cost of sales are for finished goods inventories purchased from our sourced vendors. Included in cost of sales and affecting our overall gross margins are freight expenses from the manufacturers to our distribution centers in situations where such expenses are charged separately. Also included in cost of sales is the cost of warehousing, labor and overhead related to receiving and warehousing at our distribution centers, and depreciation of assets related to our receiving and warehousing in our distribution centers. Direct labor, cost of fabrics, as well as raw materials for fabrics, are the primary components driving the overall cost of our sourced finished goods inventories from our sourcing vendors.

Selling, general and administrative expenses (SG&A). Our SG&A includes all of our marketing, product development, selling, distribution and general and administrative expenses for both the wholesale and retail segments (which include our retail outlet store payroll and related benefits). General and administrative expenses include management payroll, benefits, travel, information systems, accounting, distribution, rent, insurance and legal costs. Additionally, depreciation related to the shipping function in our distribution centers and our corporate office assets such as furniture, fixtures, equipment and technology, as well as amortization of intellectual property, are included in SG&A.

Income taxes. We account for income taxes using the liability method, which recognizes the amount of income tax payable or refundable for the current year and recognizes deferred tax liabilities and assets for the future tax consequences of the events that have been recognized in the financial statements or tax returns. For those uncertain tax positions where it is "more likely than not" that a tax benefit will be sustained, a tax benefit has been recorded. For those income tax positions where it is not "more likely than not" that a tax benefit will be sustained, no tax benefit has been recognized. Where applicable, associated interest and penalties are recorded. We routinely evaluate all deferred tax assets to determine the likelihood of their realization and record a valuation allowance if it is "more likely than not" that a deferred tax asset will not be realized. For more information, see the notes to the audited consolidated financial statements included elsewhere in this Annual Report on Form 10-K.

Net operating loss ("NOLs") carryforwards enable a company to apply NOLs incurred during a current period against a future period's profits in order to reduce cash tax liabilities in those future periods. In periods when a company is generating operating losses, its NOLs will increase. The tax effect of the NOLs is recorded as a deferred tax asset. If the company does not believe that it is "more likely than not" that it will be able to utilize the NOLs, it records a valuation allowance against the deferred tax asset. Additionally, Section 382 of the

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)

Internal Revenue Code ("Section 382") imposes limitations on a corporation's ability to utilize its NOLs if it experiences an "ownership change." In general terms, an ownership change results from transactions increasing the ownership of certain existing stockholders and, or, new stockholders in the stock of a corporation by more than 50 percentage points during a three year testing period. Any unused annual limitation may be carried over to later years, and the amount of the limitation may, under certain circumstances, be increased to reflect both recognized and deemed recognized "built-in gains" that occur during the sixty-month period after the ownership change. Our NOLs are subject to Section 382 limitations. At December 31, 2011, we had approximately $18.8 million of federal and state NOLs available for utilization in the years from 2012 through 2023.

Included in this presentation are discussions and reconciliations of SG&A, operating income and net income in accordance with generally accepted accounting principles ("GAAP") to SG&A, operating income and net income excluding a litigation settlement, costs associated with a discontinuation of a product line and severance expense. Each of these adjustments was selected because our management uses these non-GAAP measures in discussing and analyzing our results of operations and because we believe the non-GAAP measures provide investors with greater transparency by helping to illustrate the underlying financial and business trends relating to our results of operations, financial condition and comparability between current and prior periods.

	For the Years Ended

	December 31, 2011		January 1, 2011		January 2, 2010
			(in millions)
OPERATING DATA:
Wholesale sales	$	545.8	$	500.3	$	410.5
Retail sales		60.5		56.4		55.8

Net sales		606.3		556.7		466.3
Cost of sales		414.9		356.4		305.3

Gross profit		191.4		200.3		161.0
Selling, general and administrative expenses		132.1		123.9		107.8
Litigation settlement		6.8		—		—

Operating income	$	52.5	$	76.4	$	53.2

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)

	As a Percentage of Net Sales

	For the Years Ended
	December 31, 2011			January 1, 2011			January 2, 2010
OPERATING DATA:
Wholesale sales		90.0	%		89.9	%		88.0	%
Retail sales		10.0			10.1			12.0

Net sales		100.0			100.0			100.0
Cost of sales		68.4			64.0			65.5

Gross profit		31.6			36.0			34.5
Selling, general and administrative expenses		21.8			22.3			23.1
Litigation settlement		1.1			—			—

Operating income		8.7	%		13.7	%		11.4	%

Our net sales are derived from two segments, wholesale and retail. Our net sales within the wholesale segment are grouped by channel, based upon the brands we sell and the customers to whom we sell, as follows: (1) department stores and national chain stores, (2) mass merchants and (3) other.

Our department stores and national chain stores channel (including third party distributors and independent stores) primarily consists of sales of our Maidenform, Control It!, Flexees, Lilyette, Luleh and Maidenform's Charmed brands on a worldwide basis to customers within this category. Within the mass merchant channel (including warehouse clubs), we sell brands such as Bodymates, Inspirations, Self Expressions and Sweet Nothings that are primarily dedicated to specific customers. These brands are all sold on a worldwide basis to mass merchants and, to a lesser degree, warehouse clubs. Our remaining sales are grouped within a channel designated as other and include private brand products sold to specialty retailers and all brand sales to off-price retail stores. In addition, we include licensing income in our other channel.

Fiscal Year Ended December 31, 2011 Compared with Fiscal Year Ended January 1, 2011 (52 Weeks in Each Fiscal Year)

Net sales. Consolidated net sales increased $49.6 million, or 8.9%, from $556.7 million in 2010 to $606.3 million in 2011. Wholesale segment net sales increased by $45.5 million, or 9.1%, from $500.3 million in 2010 to

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)

$545.8 million in 2011. Net sales in our retail segment increased by $4.1 million, or 7.3%, from $56.4 million in 2010 to $60.5 million in 2011.

Our department stores and national chain stores channel net sales increased by $11.9 million, or 5.1%, from $233.3 million in 2010 to $245.2 million in 2011. This increase was a result of new product introductions and replenishment orders and continued momentum from products sold under our licensed brands, DKNY and Donna Karan, and our international business. Our mass merchant channel net sales increased by $37.7 million, or 23.8%, from $158.5 million in 2010 to $196.2 million in 2011. This increase was led by expanded assortments, new placements, which resulted in increased replenishment of our shapewear category, and increased replenishment of our bra category. Partially offsetting these sales increases was a decrease in the bra category with a mass customer. Other channel net sales, which includes sales to specialty retailers, off-price retailers and licensing income, decreased by $4.1 million, or 3.8%, from $108.5 million in 2010 to $104.4 million in 2011. This decrease was a result of lower sales to a specialty retailer which more than offset sales increases at off-price retailers. Total international net sales, which are included in the wholesale segment, increased $10.8 million, or 22.7%, from $47.6 million in 2010 to $58.4 million in 2011. This increase was the result of increased sales in most major markets in which we do business, including the United Kingdom, Canada and Mexico, as well as the benefit of favorable currency exchange rates.

Retail segment net sales increased $4.1 million, or 7.3%, from $56.4 million in 2010 to $60.5 million in 2011, with same store sales, defined as stores that have been open for more than one year, increasing 4.0%. This increase was driven by increases in our panties and shapewear categories. Our internet sales increased $1.6 million, or 31.4%, from $5.1 million in 2010 to $6.7 million in 2011.

Gross profit. Consolidated gross profit decreased by $8.9 million, or 4.4%, from $200.3 million in 2010 to $191.4 million in 2011. As a percentage of net sales, gross profit decreased by 4.4 percentage points from 36.0% in 2010 to 31.6% in 2011.

Gross profit from our wholesale segment decreased by $11.4 million, or 6.9%, from $166.2 million in 2010 to $154.8 million in 2011. As a percentage of net sales, gross profit from our wholesale segment decreased by 4.8 percentage points from 33.2% in 2010 to 28.4% in 2011. This decrease of 480 basis points is mainly a result of changes in channel and product mix representing approximately half of this decrease, with the remaining decrease resulting from increased product costs associated with new introductions, inventory related clearing costs and costs associated with a discontinuation of a product line.

Gross profit from our retail segment increased by $2.5 million, or 7.3%, from $34.1 million in 2010 to $36.6 million in 2011. As a percentage of net sales, gross profit from our retail segment remained unchanged at 60.5% for 2010 and 2011.

Selling, general and administrative expenses (SG&A). Our consolidated SG&A increased by $8.2 million, or 6.6%, from $123.9 million in 2010 to $132.1 million in 2011. However, as a percentage of net sales, SG&A decreased by 0.5 percentage points from 22.3% in 2010 to 21.8% in 2011.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)

Wholesale segment SG&A, which includes corporate-related expenses, increased by $6.2 million, or 6.7%, from $92.0 million in 2010 to $98.2 million in 2011. The increase of $6.2 million is primarily a result of severance expense related to a corporate workforce reduction of $1.2 million, increased payroll and related benefits of $4.3 million associated with targeted new positions partially offset by a reduction in incentive compensation, increased occupancy costs of $0.9 million for additional space at our various locations, and increased variable distribution costs. Partially offsetting these increases was a decrease in professional and consulting fees of $1.1 million.

Retail segment SG&A increased by $2.0 million, or 6.3%, from $31.9 million in 2010 to $33.9 million in 2011. However, as a percentage of net sales, retail segment SG&A decreased from 56.6% in 2010 to 56.0% in 2011. This increase of $2.0 million is primarily the result of increased variable expenses associated with increased sales as well as store lease renewals.

Litigation settlement. We entered into a litigation settlement agreement in August 2011. In connection with the settlement, we paid $6.8 million.

Operating income. Our consolidated operating income decreased $23.9 million, or 31.3%, from $76.4 million in 2010 to $52.5 million in 2011. Operating income, as a percentage of net sales, decreased from 13.7% in 2010 to 8.7% in 2011. Excluding the aforementioned litigation settlement of $6.8 million, costs associated with a discontinuation of a product line of $3.8 million and workforce reduction expense of $1.2 million, continued operating income for 2011 was $64.3 million, or 10.6% of net sales.

For the foregoing reasons, operating income for the wholesale segment decreased by $24.4 million, or 32.9%, from $74.2 million in 2010 to $49.8 million in 2011. Excluding the item previously mentioned, continued operating income for 2011 was $61.6 million, or 11.2% of net sales. Also, for the reasons discussed above, operating income for the retail segment increased by $0.5 million, or 22.7%, from $2.2 million in 2010 to $2.7 million in 2011.

Interest expense, net. Interest expense, net decreased by $0.1 million, or 9.1%, from $1.1 million in 2010 to $1.0 million in 2011 as we benefited from a lower average interest rate and a lower average debt for 2011 when compared to 2010. The average balance of total debt outstanding decreased from $73.8 million in 2010 to $69.7 million in 2011. The average interest rate during 2010 was 2.3% as compared to an average interest rate of 1.2% in 2011.

Income taxes. Income tax expense decreased $11.7 million, or 39.0%, from $30.0 million in 2010 to $18.3 million in 2011. Our effective tax rate decreased from 39.9% in 2010 to 35.6% in 2011. The lower effective income tax rate for 2011 is primarily a result of the discrete items recorded during the year such as the utilization of research and development credits and non-recurring state income tax benefits, including the impact of the New Jersey tax law change enacted in the second quarter of 2011.

Net income. For the foregoing reasons, our net income decreased by $12.1 million, or 26.7%, from $45.3 million in 2010 to $33.2 million in 2011. Earnings per share for 2011 and 2010 were $1.42 and $1.94, respectively. Excluding the aforementioned litigation settlement, costs associated with a discontinuation of a

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)

product line and the workforce reduction of $7.2 million after tax, or $0.31 earnings per share, net income was $40.4 million, or earnings per share of $1.73 for 2011.

Fiscal Year Ended January 1, 2011 Compared with Fiscal Year Ended January 2, 2010 (52 Weeks in Each Fiscal Year)

Net sales. Consolidated net sales increased $90.4 million, or 19.4%, from $466.3 million in 2009 to $556.7 million in 2010. Wholesale segment net sales increased by $89.8 million, or 21.9%, from $410.5 million in 2009 to $500.3 million in 2010. Net sales in our retail segment increased by $0.6 million, or 1.1%, from $55.8 million in 2009 to $56.4 million in 2010.

Our department stores and national chain stores channel net sales increased by $34.8 million, or 17.6%, from $197.7 million in 2009 to $232.5 million in 2010. This increase was a result of the solid performance across the shapewear, bra and pants categories, resulting from replenishment orders to support consumer spending and new product introductions, and the continued momentum from products sold under our licensed brands DKNY and Donna Karan. Our mass merchant channel net sales increased by $33.7 million, or 27.0%, from $124.8 million in 2009 to $158.5 million in 2010. This increase was driven by the ongoing expansion of our Sweet Nothings brand, primarily in the shapewear category, continued sales of products under our Self Expressions brand, and ongoing replenishment of our Inspirations brand. Other channel net sales, which includes sales to specialty retailers, off-price retailers, foreign distributors and licensing income, increased by $21.3 million, or 24.2%, from $88.0 million in 2009 to $109.3 million in 2010. This increase was due primarily from increased program business with off-price retailers and increased sales to a specialty retailer. Total international net sales, which are included in the wholesale segment, increased $12.0 million, or 33.6%, from $35.7 million in 2009 to $47.7 million in 2010. This increase is a result of increased sales in all of our major markets, including Northern Europe, Mexico, Spain, Canada and Russia.

Retail segment net sales increased $0.6 million, or 1.1%, from $55.8 million in 2009 to $56.4 million in 2010, with same store sales, defined as stores that have been open for more than one year, increasing 1.5%. Our internet sales were unchanged at $5.1 million for 2010 when compared to 2009.

Gross profit. Consolidated gross profit increased by $39.3 million, or 24.4%, from $161.0 million in 2009 to $200.3 million in 2010. As a percentage of net sales, gross profit increased by 1.5 percentage points from 34.5% in 2009 to 36.0% in 2010.

Gross profit from our wholesale segment increased by $38.1 million, or 29.7%, from $128.1 million in 2009 to $166.2 million in 2010. As a percentage of net sales, gross profit from our wholesale segment increased by 2.0 percentage points from 31.2% in 2009 to 33.2% in 2010. This increase was a result of improved product mix and the benefit of sourcing and product cost reduction efforts.

Gross profit from our retail segment increased by $1.2 million, or 3.6%, from $32.9 million in 2009 to $34.1 million in 2010. As a percentage of net sales, gross profit from our retail segment increased by 1.5 percentage points from 59.0% in 2009 to 60.5% in 2010. This increase was largely driven by a change in the overall product mix.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)

Selling, general and administrative expenses (SG&A). Our consolidated SG&A increased by $16.1 million, or 14.9%, from $107.8 million in 2009 to $123.9 million in 2010. However, as a percentage of net sales, SG&A decreased by 0.8 percentage points from 23.1% in 2009 to 22.3% in 2010.

Wholesale segment SG&A, which includes corporate-related expenses, increased by $12.8 million, or 16.2%, from $79.2 million in 2009 to $92.0 million in 2010 to support our strategic initiatives and sales growth. However, as a percentage of net sales, wholesale segment SG&A decreased from 19.3% in 2009 to 18.4% in 2010. The increase of $12.8 million is primarily a result of increased payroll and related benefits of $6.8 million for new positions, variable staffing and incentive compensation, increased marketing expenditures of $1.6 million to promote our brands, and increased professional fees of $0.8 million. During the first quarter of 2010, we recognized $1.4 million of expense for the impairment of an intangible asset, which we determined there was no future benefit.

Retail segment SG&A increased by $3.3 million, or 11.5%, from $28.6 million in 2009 to $31.9 million in 2010. As a percentage of net sales, retail segment SG&A increased from 51.3% in 2009 to 56.6% in 2010. This increase of $3.3 million is primarily the result of increased operating expenses, including kiosks and carts expenditures and store lease renewals, and support fees associated with our new website.

Operating income. Our consolidated operating income increased $23.2 million, or 43.6%, from $53.2 million in 2009 to $76.4 million in 2010. Operating income, as a percentage of net sales, increased from 11.4% in 2009 to 13.7% in 2010.

For the foregoing reasons, operating income for the wholesale segment increased by $25.3 million, or 51.7%, from $48.9 million in 2009 to $74.2 million in 2010. Also, for the reasons discussed above, operating income for the retail segment decreased by $2.1 million, or 48.8%, from $4.3 million in 2009 to $2.2 million in 2010.

Interest expense, net. Interest expense, net decreased by $1.1 million, or 50.0%, from $2.2 million in 2009 to $1.1 million in 2010 as we benefited primarily from a lower average debt for 2010 when compared to 2009. The average balance of total debt outstanding decreased from $88.0 million in 2009 to $73.8 million in 2010. The average interest rate during 2010 and 2009 was approximately 2.3%.

Income taxes. Income tax expense increased $16.0 million, or 114.3%, from $14.0 million in 2009 to $30.0 million in 2010. Our effective tax rate increased from 27.4% in 2009 to 39.9% in 2010. The lower effective income tax rate for 2009 was due primarily to the resolution of an Internal Revenue Service ("IRS") audit for the 2005 fiscal year, which was concluded during 2009. As a result, during 2009 we adjusted our liabilities for uncertain tax positions under Accounting Standards Codification ("ASC") 740.10.25 and recognized additional net deferred tax assets, principally in relation to NOLs. Our 2009 effective income tax rate, excluding this non-cash, one-time tax benefit of $6.1 million, was 39.3%.

Net income. For the foregoing reasons, our net income increased by $8.3 million, or 22.4%, from $37.0 million in 2009 to $45.3 million in 2010. Excluding the one-time tax benefit mentioned above, net income for 2010 increased $14.4 million, or 46.6%.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)

Our cash resources are primarily used to fund working capital, debt service, capital expenditures and, if applicable, our stock repurchase program. Our primary source of liquidity will continue to be cash flows from operations, our existing cash balance and borrowings, if any, under our revolving loan (defined below).

We had $68.0 million and $73.2 million in cash and cash equivalents as of December 31, 2011 and January 1, 2011, respectively. We generated positive cash flow from operations of $4.4 million, $31.3 million and $45.2 million in 2011, 2010 and 2009, respectively.

In 2012, we expect to spend a total of approximately $9.0 million to $11.0 million on capital expenditures, driven by information technology upgrades, including system enhancements specifically related to our corporate, distribution and retail operations.

Our credit agreement, entered into in June 2007, consists of a 7-year, $100.0 million amortizing first lien term loan (the "Term Loan") and a 5-year, $50.0 million revolving loan facility (the "Revolving Loan," and together with the Term Loan, the "Credit Facility"). The Revolving Loan provides for direct borrowings and issuance of stand-by letters of credit on our behalf. We use the letters of credit as collateral for our workers' compensation insurance programs and bonds issued on our behalf to secure our obligation to pay customs duties. Borrowings are limited by the borrowing base, which consists of 85.0% of eligible accounts receivable and 50.0% of eligible inventory. The borrowings and other obligations under the Credit Facility and the guarantees are collateralized by a first priority perfected lien, subject to certain permitted liens, on substantially all of the personal property assets and certain real property of the borrower and guarantors. We used the proceeds from the borrowings, together with available cash on hand, to repay all amounts then due under our then existing credit facility.

At December 31, 2011, we had $69.1 million outstanding under our Term Loan, and $0 outstanding with approximately $49.3 million available for borrowing under the Revolving Loan, after giving effect to $0.7 million of outstanding letters of credit. Principal payments on the Term Loan are payable in quarterly installments of $0.3 million with all remaining amounts due in 2014. We are permitted to voluntarily prepay all or part of the principal balance of the Term Loan with such prepayments applied to scheduled principal payments in inverse order of their maturity. We made no voluntary prepayments on the Term Loan during 2011.

At December 31, 2011, borrowings under the Term Loan bear interest, at our option, at the London Interbank Offered Rate ("LIBOR") plus 1.0%, or at the base rate. Borrowings under the Revolving Loan bear interest, at our option, at LIBOR plus 0.75%, or at the base rate. The LIBOR margin and the base rate margin will be determined quarterly based on our leverage ratio for the preceding four fiscal quarters.

The financial covenants for this facility include various restrictions with respect to us and our wholly owned subsidiary Maidenform, Inc., including the transfer of assets or the payment of dividends between Maidenform, Inc. and its subsidiaries and us. At December 31, 2011 and January 1, 2011, Maidenform, Inc. had restricted net assets of approximately $221.1 million, or 99.0% of total net assets and $157.7 million, or 82.7% of total net assets, respectively. See Note 20, "Condensed Financial Information of Parent Company," for additional information regarding restricted net assets. We were in compliance with all debt covenants at December 31, 2011 and January 1, 2011.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)

Below is a summary of our actual performance under these financial covenants (dollars in thousands):

	December 31, 2011 Covenant		January 1, 2011 Covenant

Actual fixed charge coverage ratio(a)		2.32 : 1.00		1.80 : 1.00
Minimum ratio required(a)		1.25 : 1.00		1.25 : 1.00
Actual fixed charge coverage ratio(b)		1.51 : 1.00		1.40 : 1.00
Minimum ratio required(b)		0.85 : 1.00		0.85 : 1.00
Actual leverage ratio(c)		0.03 : 1.00		0.00 : 1.00
Maximum ratio permitted(c)		4.00 : 1.00		4.00 : 1.00
Actual consolidated capital expenditures	$	8,585	$	6,884
Maximum permitted	$	13,116	$	14,106

Operating activities. In 2011, 2010 and 2009, we generated $4.4 million, $31.3 million and $45.2 million, respectively, of cash flow from operations. The decrease in 2011 compared to 2010 was primarily driven by the decrease in net income and changes in working capital. The increase in accounts receivable during 2011 was due to higher sales, which were somewhat offset by higher cash collections. The increase in inventory and accounts payable was the result of new product introductions and increased inventory levels to service higher sales volume and order fulfillment. The decrease in income tax payable is primarily due to lower taxable income generated in the fourth quarter of 2011 resulting in an overpayment of estimated tax.

The decrease in 2010 compared to 2009 was primarily driven by changes in working capital, partially offset by the increase in net income. The increase in inventory was the result of investments made to service a higher

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)

sales volume and order fulfillment, new product introductions and supply chain management. The decrease in accounts payable was primarily a result of the timing of inventory receipts and payments.

Investing activities. Cash flows used in investing activities were $8.6 million in 2011, $6.9 million in 2010 and $4.1 million in 2009. Capital expenditures during 2011, 2010 and 2009 primarily related to information technology upgrades, including the implementation of an enterprise resource planning system which started in 2009 and are being phased in, the implementation of retail systems which are expected to be placed into service during the second half of 2012 and the re-launch of our e-commerce website in 2010. In addition to capital expenditures, 2009 included the proceeds received from the sale of our previous corporate headquarters.

Financing activities. Cash flows used in financing activities were $2.0 million in 2011 compared to cash flows used in financing activities of $40.3 million in 2010 and cash flows provided by financing activities of $4.6 million in 2009. The decrease in cash flows used in financing activities was primarily due to no prepayments on our long-term debt in 2011 and less common stock repurchases in 2011 compared to 2010. The increase in cash flows used in financing activities in 2010 compared to 2009 was primarily due to the $32.4 million repurchase of our common stock under our stock repurchase plan and the $16.0 million prepayment on our long-term debt.

We have various contractual obligations which are recorded as liabilities in our consolidated financial statements. Other items, such as certain purchase commitments and other executory contracts, are not recognized as liabilities in our consolidated financial statements but are required to be disclosed. For example, we are contractually committed to make certain minimum lease payments for the use of property under operating lease agreements.

The following table summarizes our significant contractual obligations and commercial commitments at December 31, 2011 and the future periods in which such obligations are expected to be settled in cash. In addition, the table reflects the timing of principal payments on outstanding borrowings. Additional details regarding these obligations are provided in the notes to the audited consolidated financial statements included elsewhere in this Annual Report on Form 10-K.

	In Fiscal

	2012		2013		2014		2015		2016		Thereafter		Total
	(in millions)
Long-term debt	$	1.1	$	1.1	$	66.9	$	—	$	—	$	—	$	69.1
Interest on long-term debt(1)		0.9		0.9		0.4		—		—		—		2.2
Obligations under capital lease(2)		0.3		0.2		—		—		—		—		0.5
Operating leases(3)		9.5		6.6		5.1		3.7		2.7		7.8		35.4

Total financial obligations		11.8		8.8		72.4		3.7		2.7		7.8		107.2

Other contractual obligations(4)		5.2		5.8		8.3		5.1		—		—		24.4
Purchase obligations(5)		117.9		—		—		—		—		—		117.9

Total financial obligations and commitments	$	134.9	$	14.6	$	80.7	$	8.8	$	2.7	$	7.8	$	249.5

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)

(2): Includes amounts classified as interest expense under capital leases.
(3): The operating leases included in the above table consist of minimum rent payments and does not include contingent rent based upon sales volume, or variable costs such as maintenance, insurance or taxes.
(4): Includes amounts classified as royalties, advertising and marketing obligations.
(5): Unconditional purchase obligations are defined as agreements to purchase goods that are enforceable and legally binding on us and that specify all significant terms, including fixed or minimum quantities to be purchased; fixed, minimum, or variable price provisions; and the approximate timing of the transaction. The purchase obligations category above relates to commitments for inventory and raw material purchases. Amounts reflected in our audited consolidated balance sheets in accounts payable or other current liabilities are excluded from the table above.

As of December 31, 2011, our total liabilities for unrecognized tax benefits and related interest and penalties amounted to $3.2 million (before federal and, if applicable, state effect). We also have pension and postretirement benefit obligations included in other non-current liabilities, as further described in the notes to the audited consolidated financial statements included elsewhere in this Annual Report on Form 10-K. The liabilities for unrecognized tax benefits and pension and postretirement benefit obligations have not been included in the schedule of cash contractual obligations above because we cannot make a reasonably reliable estimate of the amount and period of related future payments of these liabilities.

We expect to contribute approximately $1.1 million to our pension and postretirement plans during 2012.

Off-balance sheet arrangements. Our most significant off-balance sheet financing arrangements as of December 31, 2011 are non-cancelable operating lease agreements, primarily for our company-operated outlet stores, our corporate headquarters and our leased distribution centers located in Shannon, Ireland and Fayetteville, North Carolina. We do not participate in any off-balance sheet arrangements involving unconsolidated subsidiaries that provide financing or potentially expose us to unrecorded financial obligations.

Our discussion and analysis of our financial condition and results of operations are based upon our consolidated financial statements which have been prepared in accordance with accounting principles generally accepted in the United States. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues, expenses, and related disclosure of contingent assets and liabilities. We base our estimates on historical experience and on various other assumptions that we believe are reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions.

Our significant accounting policies are described in our notes to the audited consolidated financial statements included elsewhere in this Annual Report on Form 10-K. The following discussion addresses our critical accounting policies, which are those that require our most difficult and subjective judgments, often as a result of the need to make estimates about the effect of matters that are inherently uncertain.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)

Accounts receivable. Accounts receivable consist primarily of amounts due from customers. We provide reserves for accounts receivable that may not be realized as a result of uncollectibility, sales returns, markdowns, and other customer allowances. Reserves are determined based on historical experience, credit quality, age of accounts receivable balances, and economic conditions that may affect a customer's ability to pay. We believe that our reserves provide reasonable assurance that such balances are reflected at net realizable value.

Inventories. Inventories are stated at the lower of cost or market. The cost of wholesale inventory is based on standard costs, which approximate first-in, first-out (FIFO), while the cost of product acquired from third parties for sale through our retail segment is based on the retail inventory method. We provide reserves for slow-moving inventory equal to the difference between the cost of inventory and the estimated market value based upon assumptions about future demand and market conditions. If actual market conditions are less favorable than those we project, additional reserves may be required.

Goodwill and intangible assets. Goodwill and other intangible assets with indefinite useful lives are evaluated by us for impairment on an annual basis, or more frequently if certain events occur or circumstances exist. We evaluated goodwill and intangible assets during the fourth quarter of 2011 and determined that no impairment exists and no reporting unit was at risk. We had zero cumulative impairment losses for 2011 and 2010.

We allocate our goodwill to our reporting units. In evaluating goodwill for impairment, we compare the fair value of the reporting unit to its carrying amount. If the fair value is less than the carrying amount, an impairment loss is recorded to the extent that the implied fair value of the goodwill is less than its carrying amount. To determine the fair values, we use both a discounted cash flow approach and a market approach.

In reviewing intangible assets with indefinite useful lives for impairment, we compare the carrying amount of such asset to its fair value. We estimate the fair value using discounted cash flows expected from the use of the asset. When the estimated fair value is less than its carrying amount, an impairment loss is recognized equal to the difference between the asset's fair value and its carrying amount. In addition, intangible assets with indefinite useful lives are reviewed for impairment whenever events such as product discontinuance or other changes in circumstances indicate that the carrying amount may not be recoverable.

The performance of the goodwill and intangible asset impairment tests are subject to significant judgment in determining the estimation of future cash flows, discount rates, and other assumptions. Changes in these estimates and assumptions could have a significant impact on the fair value and impairment of goodwill and intangible assets.

Impairment of long-lived assets. Long-lived assets, primarily property and equipment, and intangible assets with finite lives, are periodically reviewed and evaluated by us when events and circumstances indicate that the carrying amount of these assets may not be recoverable. For long-lived assets, this evaluation is based on the expected future undiscounted operating cash flows of the related assets. Should such evaluation result in us concluding that the carrying amount of long-lived assets has been impaired, an appropriate write-down to their fair value would be recorded. At December 31, 2011 and January 1, 2011 we had $1.4 million of cumulative impairment losses. Included in 2010 amortization expense is $1.4 million related to the impairment of an intangible asset, which we determined had no future benefit.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)

Revenue recognition. Net sales from the wholesale segment are recognized when the customer takes possession, at which time title and the risks and rewards of ownership pass to the customer and persuasive evidence of a sale arrangement exists, delivery of the product has occurred, the price is fixed or determinable, and payment is reasonably assured. In the case of sales by our retail operations, net sales are recognized at the time the customer takes possession of the merchandise at the point-of-sale in our stores, and for our internet sales, when the products are received by the customer. Reserves for sales returns, markdown allowances, cooperative advertising, discounts and other customer deductions are provided when sales are recorded or when the commitment is incurred.

Income taxes. We account for income taxes using the liability method which recognizes the amount of income tax payable or refundable for the current year and recognizes deferred tax liabilities and assets for the future tax consequences of the events that have been recognized in the financial statements or tax returns. For those uncertain tax positions where it is "more likely than not" that a tax benefit will be sustained, a tax benefit has been recorded. For those income tax positions where it is not "more likely than not" that a tax benefit will be sustained, no tax benefit has been recognized. Where applicable, associated interest and penalties are recorded. We routinely evaluate all deferred tax assets to determine the likelihood of their realization and record a valuation allowance if it is "more likely than not" that a deferred tax asset will not be realized. This assessment requires us to consider all available positive and negative evidence to determine whether, based on such evidence, it is "more likely than not" that our net deferred tax assets will be realized in future periods.

Accrued expenses. Accrued expenses for health insurance, workers' compensation insurance, incentive compensation, professional fees, and other outstanding obligations are based on actual commitments. These estimates are updated periodically as additional information becomes available.

Pension Plan. The long-term rate of return for our pension plan is established via a building block approach with proper consideration of diversification and rebalancing. Historical markets are studied and long-term historical relationships between equity and fixed-income securities are preserved consistent with the widely accepted capital market principle that assets with higher volatility generate a greater return over the long run. Current market factors, such as inflation and interest rates, are evaluated before long-term capital market assumptions are determined. We employ a total return investment approach whereby a mix of equities and fixed-income investments are used to maximize the long-term return of plan assets for a prudent level of risk. Risk tolerance is established through careful consideration of plan liabilities, plan funded status and corporate financial condition. The assets of our pension plan are held in pooled-separate accounts and are invested in mutual funds consisting of a diversified blend of equity and fixed income securities. We use this investment approach in order to meet its diversification and asset allocation goals. Furthermore, equity investments are diversified across domestic and foreign stocks, as well as growth, value, and small and large capitalizations. Investment risk is measured and monitored on an ongoing basis through quarterly investment portfolio reviews, annual liability measurements and periodic asset/liability studies. We expect to contribute approximately $1.0 million to our pension plan in 2012.

At December 31, 2011, we used a discount rate assumption of 4.5% based upon the index fund that closely matches our expected pension benefit payouts. At December 31, 2011, we used a long-term rate of return assumption of 8.5% based on the investment return of our pension plan assets, which are primarily in equity securities.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS (Continued)

Effective on January 1, 2007, the Company's pension plan was frozen. See notes to the audited consolidated financial statements included elsewhere in this Annual Report on Form 10-K.

In September 2011, the Financial Accounting Standards Board ("FASB") issued guidance related to testing goodwill for impairment. The guidance permit an entity to first assess qualitative factors to determine if it is more likely than not that the fair value of a reporting unit is less than its carrying value. If it is concluded that this is the case, it is necessary to perform the two-step goodwill impairment test prescribed under current accounting rules. Otherwise, the two-step goodwill impairment test is not required. We do not expect the adoption of this guidance to have an impact on our consolidated financial position or results of operations.

In June 2011, the FASB issued guidance on the presentation of comprehensive income. This guidance eliminates the current option to report other comprehensive income and its components in the statement of changes in equity. The guidance allows two presentation alternatives: (1) present items of net income and other comprehensive income in one continuous statement, referred to as the statement of comprehensive income; or (2) in two separate, but consecutive, statements of net income and other comprehensive income. In December 2011, the FASB issued guidance to defer the effective date of the specific requirement to present items that are reclassified out of accumulated other comprehensive to net income alongside their respective components of net income and other comprehensive income. All other provisions of this update, which are to be applied retrospectively, are effective for fiscal years and interim periods within those years, beginning after December 15, 2011. Early adoption is permitted. We do not expect the adoption of this guidance to have an impact on our consolidated financial position or results of operations.

Foreign currency risk. We do not believe that we have significant foreign currency transactional exposures. Our net sales for the years ended 2011, 2010 and 2009 in currencies other than U.S. dollars were approximately $39.2 million, $34.3 million and $29.2 million, respectively. During 2011 and 2010, our net sales were favorably impacted by $1.8 million and $0.3 million, respectively, due to fluctuations in foreign currency exchange rates. During 2009, our net sales were unfavorably impacted by $2.1 million due to fluctuations in foreign currency exchange rates. Most of our purchases are denominated in U.S. dollars. The impact of a 10% unfavorable change in the exchange rate of the U.S. dollar against the prevailing market rates of the foreign currencies in which we have transactional exposures would be immaterial.

Interest rate risk. From time to time, we manage our interest rate risk through the use of interest rate swaps. Our last swap contract matured on December 31, 2009. At December 31, 2011, our debt portfolio was comprised of variable-rate debt, with no portion hedged. We estimate that a 1% change in interest rates would have had a $0.7 million impact on our interest expense for 2011 and 2010, respectively, and a $0.8 million impact on our interest expense for 2009.

Commodity price risk. We are subject primarily to commodity price risk arising from fluctuations in the market prices of raw materials used in the garments purchased from our sourcing vendors if they pass along these increased costs. During the past five years, there has been no significant impact from commodity price fluctuations, nor do we currently use derivative instruments in the management of these risks. On a going-forward basis, fluctuations in crude oil prices or petroleum based product prices may also influence the prices of the related items such as chemicals, dyestuffs, man-made fibers and foam, and transportation costs. Any raw material price increase would increase our cost of sales and decrease our profitability unless we are able to pass our higher costs on to our customers.

Inflation risk. We are affected by inflation and changing prices from our suppliers primarily through the cost of raw materials, increased operating costs and expenses, and fluctuations in interest rates. The effects of inflation on our net sales and operations have not been material in recent years. We do not believe that inflation risk is material to our business or our consolidated financial position, results of operations or cash flows. In the future, volatile crude oil and gasoline prices may impact our product and freight costs, consumer confidence and disposable income.

Seasonality. We have not experienced any significant seasonal fluctuations in our net sales or our profitability.

MAIDENFORM BRANDS, INC. AND SUBSIDIARIES
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

In our opinion, the accompanying consolidated balance sheets and the related consolidated statements of income, stockholders' equity and cash flows present fairly, in all material respects, the financial position of Maidenform Brands, Inc. and its subsidiaries at December 31, 2011 and January 1, 2011, and the results of their operations and their cash flows for each of the three years in the period ended December 31, 2011 in conformity with accounting principles generally accepted in the United States of America. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2011, based on criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). The Company's management is responsible for these financial statements, for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in Management's Report on Internal Control over Financial Reporting appearing under Item 9A. Our responsibility is to express opinions on these financial statements and on the Company's internal control over financial reporting based on our integrated audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether effective internal control over financial reporting was maintained in all material respects. Our audits of the financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.

A company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company's internal control over financial reporting includes those policies and procedures that (i) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

MAIDENFORM BRANDS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(in thousands, except share and per share amounts)

	December 31, 2011			January 1, 2011

Assets
Current assets
Cash and cash equivalents	$	68,041		$	73,221
Accounts receivable, net		54,517			41,431
Inventories		113,200			89,340
Deferred income taxes		15,357			14,477
Prepaid expenses and other current assets		14,310			7,659

Total current assets		265,425			226,128
Property, plant and equipment, net		29,497			25,898
Goodwill		7,162			7,162
Intangible assets, net		92,765			93,855
Other non-current assets		386			540

Total assets	$	395,235		$	353,583

Liabilities and stockholders' equity
Current liabilities
Current portion of long-term debt	$	1,100		$	1,100
Accounts payable		38,425			30,714
Accrued expenses and other current liabilities		24,967			26,616

Total current liabilities		64,492			58,430
Long-term debt		67,950			69,050
Deferred income taxes		25,108			24,657
Other non-current liabilities		14,497			10,784

Total liabilities		172,047			162,921

Commitments and contingencies (Note 6 and 13)
Stockholders' equity
Preferred stock—$0.01 par value; 10,000,000 shares authorized and none issued and outstanding		—			—
Common stock—$0.01 par value; 100,000,000 shares authorized; 24,399,732 shares issued and 22,922,969 outstanding at December 31, 2011 and 24,399,746 shares issued and 22,781,740 outstanding at January 1, 2011		244			244
Additional paid-in capital		78,362			76,091
Retained earnings		181,227			148,641
Accumulated other comprehensive loss		(8,301	)		(4,218	)
Treasury stock, at cost (1,476,763 shares at December 31, 2011 and 1,618,006 shares at January 1, 2011)		(28,344	)		(30,096	)

Total stockholders' equity		223,188			190,662

Total liabilities and stockholders' equity	$	395,235		$	353,583

The accompanying notes are an integral part of these consolidated financial statements.

MAIDENFORM BRANDS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME
(in thousands, except share and per share amounts)

	For the Years Ended

	December 31, 2011		January 1, 2011		January 2, 2010
Net sales	$	606,327	$	556,709	$	466,255
Cost of sales		414,900		356,364		305,272

Gross profit		191,427		200,345		160,983
Selling, general and administrative expenses		132,202		123,982		107,810
Litigation settlement		6,750		—		—

Operating income		52,475		76,363		53,173
Interest expense, net		969		1,054		2,196

Income before provision for income taxes		51,506		75,309		50,977
Income tax expense		18,314		30,029		13,984

Net income	$	33,192	$	45,280	$	36,993

Basic earnings per common share	$	1.45	$	1.99	$	1.62

Diluted earnings per common share	$	1.42	$	1.94	$	1.56

Basic weighted average number of shares outstanding		22,855,196		22,737,207		22,781,363

Diluted weighted average number of shares outstanding		23,332,405		23,383,311		23,705,836

The accompanying notes are an integral part of these consolidated financial statements.

MAIDENFORM BRANDS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
(in thousands, except share amounts)

	Common Stock					Treasury Stock												Accumulated Other Comprehensive Loss

	Common Stock					Treasury Stock						Additional Paid-in Capital			Retained Earnings						Total Stockholders' Equity
	Shares			$		Shares			$			Additional Paid-in Capital			Retained Earnings						Total Stockholders' Equity
Balance at January 3, 2009		23,488,357		$	235		(992,354	)	$	(13,982	)	$	60,567		$	78,246		$	(5,408	)	$	119,658
Stock-based compensation													2,389									2,389
Equity award activity		492,751			5		352,690			4,965			3,618			(2,820	)					5,768
Comprehensive income
Net income																36,993						36,993
Changes during the period (see Note 11)																			2,023			2,023

Total comprehensive income																						39,016

Balance at January 2, 2010		23,981,108			240		(639,664	)		(9,017	)		66,574			112,419			(3,385	)		166,831
Stock-based compensation													3,033									3,033
Purchase of common stock for treasury							(1,593,675	)		(32,352	)											(32,352	)
Equity award activity		418,638			4		615,333			11,273			6,484			(9,058	)					8,703
Comprehensive income
Net income																45,280						45,280
Changes during the period (see Note 11)																			(833	)		(833	)

Total comprehensive income																						44,447

Balance at January 1, 2011		24,399,746			244		(1,618,006	)		(30,096	)		76,091			148,641			(4,218	)		190,662
Stock-based compensation													4,048									4,048
Purchase of common stock for treasury		(14	)				(73,397	)		(1,961	)											(1,961	)
Equity award activity							214,640			3,713			(1,777	)		(606	)					1,330
Comprehensive income
Net income																33,192						33,192
Changes during the period (see Note 11)																			(4,083	)		(4,083	)

Total comprehensive income																						29,109

Balance at December 31, 2011		24,399,732		$	244		(1,476,763	)	$	(28,344	)	$	78,362		$	181,227		$	(8,301	)	$	223,188

The accompanying notes are an integral part of these consolidated financial statements.

MAIDENFORM BRANDS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

	For the Years Ended

	December 31, 2011			January 1, 2011			January 2, 2010
Cash flows from operating activities
Net income	$	33,192		$	45,280		$	36,993
Adjustments to reconcile net income to net cash from operating activities
Depreciation and amortization		4,706			3,654			3,278
Amortization of intangible assets		1,090			1,111			1,160
Amortization of deferred financing costs		178			202			185
Stock-based compensation		4,048			3,033			2,389
Deferred income taxes		1,317			2,604			(5,615	)
Excess tax benefits related to stock-based compensation		(1,075	)		(7,719	)		(3,296	)
Bad debt expense		47			(437	)		(134	)
Other non-cash items		43			1,176			(2,168	)
Net changes in operating assets and liabilities
Accounts receivable		(13,754	)		1,753			(3,700	)
Inventories		(24,753	)		(11,769	)		(12,410	)
Prepaid expenses and other current and non-current assets		(3,525	)		217			(404	)
Accounts payable		7,779			(12,751	)		11,799
Accrued expenses and other current and non-current liabilities		(2,004	)		(280	)		7,843
Income taxes payable		(2,927	)		5,242			9,273

Net cash provided by operating activities		4,362			31,316			45,193

Cash flows from investing activities
Capital expenditures		(8,585	)		(6,884	)		(5,894	)
Proceeds from sale of assets		—			—			1,817

Net cash used in investing activities		(8,585	)		(6,884	)		(4,077	)

Cash flows from financing activities
Term loan repayments		(1,100	)		(17,100	)		(1,100	)
Proceeds from stock options exercised		1,545			2,460			2,759
Excess tax benefits related to stock-based compensation		1,075			7,719			3,296
Payments of capital lease obligations		(283	)		(92	)		(193	)
Purchase of common stock for treasury		(1,961	)		(32,352	)		—
Payments of employee withholding taxes related to equity awards		(1,288	)		(898	)		(204	)

Net cash (used in) provided by financing activities		(2,012	)		(40,263	)		4,558
Effects of exchange rate changes on cash		1,055			(107	)		22

Net (decrease) increase in cash		(5,180	)		(15,938	)		45,696
Cash and cash equivalents
Beginning of period		73,221			89,159			43,463

End of period	$	68,041		$	73,221		$	89,159

Supplementary disclosure of cash flow information
Cash paid during the period
Interest	$	973		$	988		$	2,460

Income taxes	$	19,331		$	21,965		$	12,301

Supplemental schedule of non-cash investing and financing activities
Treasury stock issued related to equity award activity	$	5,001		$	12,126		$	5,156

Equipment acquired with capital lease obligations	$	—		$	603		$	—

The accompanying notes are an integral part of these consolidated financial statements.

MAIDENFORM BRANDS, INC. AND SUBSIDIARIES
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
(in thousands, except share and per share amounts)

Maidenform Brands, Inc. and its subsidiaries (the "Company," "we," "us" or "our") design, source and market an extensive range of intimate apparel products, including bras, panties and shapewear. We sell through multiple distribution channels including department stores and national chain stores (including third party distributors and independent stores), mass merchants (including warehouse clubs), and other (including specialty retailers, off-price retailers and licensees). In addition, we operated 74 retail outlet stores as of December 31, 2011 and 73 retail outlet stores as of January 1, 2011, and sell products on our websites.

The accompanying consolidated financial statements include the accounts of Maidenform Brands, Inc. and its subsidiaries. All significant intercompany transactions and balances have been eliminated in consolidation.

The preparation of these consolidated financial statements in conformity with accounting principles generally accepted in the United States of America requires us to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of net sales and expenses during the reporting period. The more significant estimates and assumptions are those used in determining accounts receivable and inventory reserves, pension and postretirement liabilities, income taxes, accrued expenses and goodwill and intangible impairment analyses. Actual results could ultimately differ from these estimates.

We report our annual results of operations based on a fiscal period comprised of 52 or 53 weeks. Our fiscal years 2011, 2010 and 2009 ended December 31, 2011, January 1, 2011 and January 2, 2010, respectively. Unless otherwise stated, references to years in the financial statements refer to fiscal years.

The carrying value of cash and cash equivalents, accounts receivable, accounts payable and accrued expenses approximate fair value because of the short-term maturity of these instruments. The carrying amount of long-term debt at December 31, 2011 and January 1, 2011 approximates fair value as a result of the variable interest rates being accrued and paid on our debt.

The functional currency for our consolidated foreign subsidiaries is their local currencies. Assets and liabilities of these subsidiaries are translated at the current exchange rates in effect at the balance sheet dates while net sales and expenses are translated at the average exchange rates for the period. The resulting translation adjustments are recorded as a component of accumulated other comprehensive loss within stockholders' equity. Realized and unrealized gains and losses from foreign currency transactions are reflected in our consolidated statements of income. Gains and losses on foreign currency transactions amounted to a loss of $1,212 for 2011 and gains of $238 and $359 for 2010 and 2009, respectively, and are included in selling, general and administrative expenses.

All highly liquid investments with original maturities of three months or less are classified as cash.

Accounts receivable consists primarily of amounts due from customers. We provide reserves for accounts receivable that may not be realized as a result of uncollectibility, sales returns, markdowns, and other customer allowances. Reserves are determined based on actual commitments, historical experience, credit quality, age of accounts receivable balances, and existing economic conditions. Reserves provided for accounts receivable aggregated $20,157 and $14,981 at December 31, 2011 and January 1, 2011, respectively. We believe these reserves provide reasonable assurance that such balances are reflected at net realizable value.

Inventories are stated at the lower of cost or market. The cost of wholesale inventory is based on standard costs, which approximate first-in, first-out (FIFO), while the cost of product acquired from third parties for sale through our retail segment is based on the retail inventory method. Inventories at December 31, 2011 and January 1, 2011 consist of finished goods inventory.

Property, plant and equipment additions are recorded at cost. Equipment under capital leases and related obligations are recorded at an amount equal to the present value of future minimum lease payments computed on the basis of our incremental borrowing rate or, when known, the interest rate implicit in the lease. Depreciation is calculated using the straight-line method over the estimated useful lives of the assets. Leasehold improvements are amortized over the shorter of the estimated useful lives of the respective assets or the life of the lease, which ranges from 1 month to 10 years. Depreciation of equipment under capital leases is computed using the straight-line method based upon the non-cancelable lease term of the applicable lease or the estimated useful life of the assets, whichever is applicable, and is included in depreciation expense. We have capitalized certain costs incurred in connection with the development of internal-use software, including the implementation of an enterprise resource planning system, which are included in construction in progress. The software costs include significant purchases of software and internal and external costs incurred during the application development stages. We also capitalize interest on internal software development projects.

Useful lives for property, plant and equipment are established for each common asset class and are based on our historical experience:

Repairs and maintenance are expensed as they are incurred. When fixed assets are sold or otherwise disposed, the original costs of the assets and the related accumulated depreciation and any resulting profit or loss is credited or charged to earnings.

Several of our operating leases contain rent holidays and/or predetermined rent increases during the term of such leases. For these leases, the aggregate rental expense is recognized on a straight-line basis over the

initial lease term. The difference in lease expense charged to earnings in any year and amounts payable under the leases during that year is recorded as deferred rent.

If we receive landlord incentives or allowances for leasehold improvements, the incentive or allowance is recorded as deferred rent and amortized as a reduction to lease expense over the initial lease term.

Goodwill and other intangible assets with indefinite useful lives are evaluated by us for impairment on an annual basis, or more frequently if certain events occur or circumstances exist. We evaluated our goodwill and intangible assets during the fourth quarter of 2011 and determined that no impairment exists with no reporting unit at risk. We had zero cumulative impairment losses during 2011 and 2010.

Long-lived assets, primarily property and equipment, and intangible assets with finite lives, are periodically reviewed and evaluated by us when events and circumstances indicate that the carrying amount of these assets may not be recoverable. This evaluation is based on the expected future undiscounted operating cash flows of the related assets. Should such evaluation result in us concluding that the carrying amount of long-lived assets has been impaired, an appropriate write-down to their fair value would be recorded. For 2011 and 2010 we had $1,432 of cumulative impairment losses. Included in 2010 amortization expense is $1,432 related to the impairment of an intangible asset, which we determined had no future benefit.

Debt financing costs are deferred and amortized to interest expense using the effective interest method over the term of the related debt instrument.

From time to time, we may use financial instruments in the form of interest rate swaps to minimize our interest rate fluctuations. It is our policy to execute such instruments with banks we believe to be creditworthy and not

to enter into derivative financial instruments for speculative purposes. For derivative instruments that are designated and qualify as a cash flow hedge, the effective portion of the gain or loss on the derivative is reported as a component of other comprehensive loss and reclassified into earnings in the same period or periods during which the hedged transaction affects earnings. Gains and losses on the derivative representing either hedge ineffectiveness or hedge components excluded from the assessment of effectiveness are recognized in current earnings. Hedge ineffectiveness is measured at least quarterly based on the relative changes in fair value between the swap contract and the hedged item over time. Cash payments or receipts between us and the counterparties to the swap agreement are recorded as an adjustment to interest expense.

Comprehensive income includes net income and adjustments for foreign currency translation, benefit plan deferrals and unrealized income (loss) on cash flow hedges, when applicable.

Net sales from our wholesale operations are recognized when the customer takes possession, at which time title and the risks and rewards of ownership pass to the customer and persuasive evidence of a sale arrangement exists, delivery of the product has occurred, the price is fixed or determinable, and payment is reasonably assured. Reserves for sales returns, markdown allowances, cooperative advertising, discounts and other customer deductions are provided when net sales are recorded or when the commitment is incurred. In the case of sales by our retail operations, net sales are recognized at the time the customer takes possession of the merchandise at the point-of-sale in our stores, and for our internet sales, when the products are received by the customer.

We license certain of our trademarks including Maidenform, Sweet Nothings, Self Expressions and others to qualified companies for use on intimate apparel, sleepwear and other products. These royalties are recorded as earned, based upon the sale of licensed products by our licensees. Royalty income included in net sales amounted to $2,968, $3,219 and $3,242 for 2011, 2010 and 2009, respectively.

Shipping and handling expenses incurred in connection with our distribution centers include shipping supplies, related labor costs, third-party shipping costs, and certain distribution overhead. Such costs are generally absorbed by us and are included in selling, general and administrative expenses. These costs amounted to $20,536, $16,022 and $13,481 for 2011, 2010 and 2009, respectively.

With respect to the freight component of our shipping and handling costs, most customers arrange for the shipping of our product and pay the related freight costs directly to third-party freight carriers. However, in limited circumstances, we arrange and pay the freight for these customers and bill them for this service and these amounts are immaterial.

All advertising-related production costs are charged to expense when the advertisement is first shown in media. Production costs included in prepaid expenses and other current assets were $918 and $658 at

December 31, 2011 and January 1, 2011, respectively. Advertising expense included in selling, general and administrative expenses was $10,564, $9,944 and $8,457 for 2011, 2010 and 2009, respectively.

We measure and recognize compensation expense for all share-based payment awards made to employees and non-employee directors based on estimated fair values. Compensation expense is recognized using the straight-line method over the vesting periods of the awards.

See Note 10, "Stock-Based Compensation," for additional information regarding our stock-based compensation plans.

Basic earnings per share are computed by dividing net income by the weighted-average number of shares of common stock outstanding for the period. Diluted earnings per share reflect the potential dilution that could occur if common stock equivalents were issued and exercised.

We account for income taxes using the liability method which recognizes the amount of income tax payable or refundable for the current year and recognizes deferred tax liabilities and assets for the future tax consequences of the events that have been recognized in the financial statements or tax returns.

For those uncertain tax positions where it is "more likely than not" that a tax benefit will be sustained, a tax benefit has been recorded. For those income tax positions where it is not "more likely than not" that a tax benefit will be sustained, no tax benefit has been recognized. Where applicable, associated interest and penalties are recorded. We routinely evaluate all deferred tax assets to determine the likelihood of their realization and record a valuation allowance if it is "more likely than not" that a deferred tax asset will not be realized. This assessment requires us to consider all available positive and negative evidence to determine whether, based on such evidence, it is "more likely than not" that our net deferred tax assets will be realized in future periods. See Note 12, "Income Taxes," for additional information regarding income taxes.

Shares of common stock repurchased by us are recorded as treasury stock at cost. Treasury stock is a reduction of stockholders' equity in the consolidated balance sheets. From time to time, treasury shares may be reissued to satisfy share requirements on our stock incentive plans. When shares are reissued, we use an average cost method for determining cost. The difference between the cost of the shares and the reissuance price is added to or deducted from additional paid-in capital.

Property, plant and equipment at December 31, 2011 and January 1, 2011 consist of the following:

Construction-in-progress at December 31, 2011 and January 1, 2011, mainly consist of costs related to information technology upgrades, primarily the implementation of an enterprise resource planning system which is being phased in, and the implementation of retail systems which are expected to be placed into service during the second half of 2012.

Depreciation and amortization expense included in selling, general and administrative expenses and cost of sales is $4,706, $3,654 and $3,278 for 2011, 2010 and 2009, respectively.

As of December 31, 2011 and January 1, 2011, our assets under capital leases were comprised of office equipment and are set forth in the following table:

Our goodwill and certain trademarks have been deemed to have indefinite lives and are not amortizable. Our licensing agreements and certain trademarks that do not have indefinite lives are being amortized on a straight-line basis over 15 to 25 years.

Components of our intangible assets by segment at December 31, 2011 consist of the following:

Components of our intangible assets by segment at January 1, 2011 consist of the following:

Our non-amortizing intangible assets consist of trademarks for Maidenform and Flexees, as it is expected that these trademarks will contribute to cash flows indefinitely. These trademarks have been in existence for many years and there is no foreseeable limit on the period of time over which they are expected to contribute cash flows. Aggregate amortization expense related to intangible assets was $1,090, $2,543 and $1,160 for 2011, 2010 and 2009, respectively. Included in our 2010 amortization expense is $1,432 related to the impairment of an intangible asset, which we determined had no future benefit.

Estimated amortization expense for the next five years beginning with 2012 is as follows:

Components of our goodwill by segment at December 31, 2011 and January 1, 2011 consist of the following:

In June 2007, we entered into a credit agreement, consisting of a 7-year, $100,000 amortizing first lien term loan (the "Term Loan") and a 5-year, $50,000 revolving loan facility (the "Revolving Loan," and together with the Term Loan, the "Credit Facility"). The Revolving Loan provides for direct borrowings and issuance of stand-by letters of credit on our behalf. We use the letters of credit as collateral for our workers' compensation insurance programs and bonds issued on our behalf to secure our obligation to pay customs duties. Borrowings are limited by the borrowing base, which consists of 85.0% of eligible accounts receivable and 50.0% of eligible inventory. The borrowings and other obligations under the Credit Facility and the guarantees are collateralized by a first priority perfected lien, subject to certain permitted liens, on substantially all of the personal property assets and certain real property of the borrower and guarantors. We used the proceeds from the borrowings, together with available cash on hand, to repay all amounts due under our then existing credit facility.

Additional fees are payable under the Credit Facility including (i) a fee on outstanding letters of credit equal to the margin over LIBOR applicable to the Revolving Loan, (ii) a letter of credit fronting fee equal to 0.25% per annum on the daily amount available to be drawn under outstanding letters of credit and (iii) an unused line fee on the maximum principle amount undrawn under the Revolving Loan ranging from 0.15% to 0.35% determined quarterly based on our leverage ratio of the preceding four fiscal quarters.

The Credit Facility contains affirmative and restrictive covenants, including: (a) maintenance of a minimum fixed charge coverage ratio, (b) maintenance of a maximum leverage ratio, (c) limitations on consolidated capital expenditures, (d) limitations on the incurrence of indebtedness and liens, (e) limitations on investments/acquisitions and (f) restrictions on payments between Maidenform Brands, Inc. and its subsidiaries. Our subsidiaries are restricted from, directly or indirectly, declaring, ordering, paying, making or setting apart any sum for any payment ("Restricted Junior Payments"). Our subsidiaries may, however, make Restricted Junior Payments to us to the extent necessary to permit us to (a) pay taxes and fees required to

maintain our existence, (b) pay general administrative costs and expenses, (c) repurchase shares of our capital stock from the employees of our subsidiaries, and (d) repurchase our capital stock. In addition, subject to specified exceptions and limitations and reinvesting options, partial prepayments of outstanding loans may be required with the proceeds of asset sales, sales of equity and debt securities, and with certain insurance and condemnation proceeds. We were in compliance with all of the above covenants at December 31, 2011 and January 1, 2011.

At December 31, 2011, we had $69,050 outstanding under our Term Loan, and $0 outstanding with approximately $49,325 available for borrowings under the Revolving Loan, after giving effect to $675 of outstanding letters of credit. Principal payments on the Term Loan are payable in quarterly installments of $275 with all remaining amounts due in 2014. We are permitted to voluntarily prepay all or part of the principal balance of the Term Loan with such payments applied to scheduled principal payments in inverse order of their maturity. We made no voluntary prepayments on the Term Loan during 2011. During 2010, we made $17,100 of debt repayments which included a voluntary prepayment of $16,000. At January 1, 2011, we had $70,150 outstanding under our Term Loan, and $0 outstanding with approximately $49,175 available for borrowings under the Revolving Loan, after giving effect to $825 of outstanding letters of credit.

At December 31, 2011 and January 1, 2011, borrowings under the Term Loan bear interest, at our option, at LIBOR plus 1.0%, or at the base rate. Borrowings under the Revolving Loan bear interest, at our option, at LIBOR plus 0.75%, or at the base rate. The LIBOR margin and the base rate margin will be determined quarterly based on our leverage ratio of the preceding four fiscal quarters.

Our highest level of debt outstanding for 2011 and 2010 were $70,150 and $87,250, respectively, at an average interest rate of approximately 1.2% and 2.3%, respectively. For 2011, 2010 and 2009, amortization of financing costs included in interest expense was $178, $202 and $185, respectively.

Payments due on long-term debt during each of the five years subsequent to December 31, 2011, are as follows:

We lease our warehouses, retail stores, a showroom, office facilities and equipment under non-cancelable leases which expire on various dates through 2021. In addition to minimum rentals, certain operating leases provide for annual rent increases for real estate taxes, maintenance and inflation. Several of our operating leases contain renewal options and contingent rental payments based on individual store sales.

Minimum annual lease obligations under non-cancelable leases at December 31, 2011 are as follows:

	Operating Leases		Capital Lease Obligations		Total

2012	$	9,455	$	313	$	9,768
2013		6,608		203		6,811
2014		5,058				5,058
2015		3,650		—		3,650
2016		2,700		—		2,700
2017 and thereafter		7,855		—		7,855

Total minimum lease payments	$	35,326		516	$	35,842

Less amount representing interest				6

Present value of minimum lease payments				510
Current maturities of minimum lease payments				307

Non-current portion of minimum lease payments			$	203

Total rent expense included in selling, general and administrative expenses under operating leases, exclusive of property taxes and other property related expenses charged to earnings, was $9,816, $8,917 and $7,729 for 2011, 2010 and 2009, respectively.

We sponsor a defined benefit pension plan, the Maidenform, Inc. Retirement Plan (the "Retirement Plan,"), covering substantially all eligible employees not covered by the union plans. See Note 8, "Other Benefit Plans", for a description of the union plans. Effective January 1, 2007, the Retirement Plan was frozen for current participants and closed to new entrants. If we choose to terminate the pension plan, we will recognize a one-time settlement loss or gain depending on the funded status at the time of termination. There is no requirement to terminate the plan.

	December 31, 2011			January 1, 2011

Changes in benefit obligation
Benefit obligation, beginning of period	$	21,831		$	19,778
Interest cost		1,183			1,172
Assumption changes		4,147			1,468
Actuarial loss		89			100
Benefits paid		(765	)		(687	)

Benefit obligation, end of period	$	26,485		$	21,831

Change in plan assets
Fair value of plan assets, beginning of period	$	17,823		$	16,563
Return on plan assets		43			1,969
Employer contributions		1,001			61
Plan expenses		(74	)		(83	)
Benefits paid		(765	)		(687	)

Fair value of plan assets, end of period	$	18,028		$	17,823

Funded status and net amount recognized
Plan assets less than benefit obligation	$	(8,457	)	$	(4,008	)

Net amounts recognized in other non-current liabilities	$	(8,457	)	$	(4,008	)

Amounts recognized in other comprehensive loss consist of a pretax net loss of $5,558 and $874 at December 31, 2011 and January 1, 2011, respectively. Amounts recognized in accumulated other comprehensive loss at December 31, 2011 and January 1, 2011 consists of a pretax net loss of $11,427 and $5,869, respectively. The estimated net loss that is expected to be amortized from accumulated other comprehensive loss into net periodic benefit cost during 2012 is $549.

We use the Citigroup Pension Liability Index rate to determine the discount rate.

The long-term rate of return for our pension plan is established via a building block approach with proper consideration of diversification and rebalancing. Historical markets are studied and long-term historical relationships between equity and fixed-income securities are preserved consistent with the widely accepted capital market principle that assets with higher volatility generate a greater return over the long run. Current market factors, such as inflation and interest rates, are evaluated before long-term capital market assumptions are determined.

Weighted average asset allocations for the Retirement Plan at December 31, 2011 and January 1, 2011 and the targeted asset allocation for 2012 by asset category are as follows:

	Fair Value Measurements at December 31, 2011

	Quoted Prices in Active Markets for Identical Assets (Level 1)		Significant Other Observable Inputs (Level 2)		Significant Unobservable Inputs (Level 3)		Total
Separate investments accounts
International Value (Thornburg)	$	—	$	806	$	—	$	806
Adv Capital Growth (WlsFrgo)		—		1,731		—		1,731
Select Sm Cap Gr (W&R/Wellington)		—		825		—		825
Premier Core Bond (Babson)		—		2,060		—		2,060
Prem Short-Duration Bond (Babson)		—		4,969		—		4,969
Select Fundamental Val (Wellington)		—		898		—		898
Sel Blue Chip Gr II (T. Rowe Price)		—		929		—		929
Select Focused Value (Harris)		—		908		—		908
Sel SmCoVal (Fed Clov/TRP/ERNST)		—		872		—		872
Premier Enh Index Value (Babson)		—		1,828		—		1,828
Adv Spec Mid Cap Val (Wells Fargo)		—		893		—		893
Mid Cap Value (Perkins)		—		889		—		889
Premier Money Market (Babson)		—		420		—		420

	$	—	$	18,028	$	—	$	18,028

We employ a total return on investment approach whereby a mix of equities and fixed-income investments are used to maximize the long-term return of plan assets for a prudent level of risk. Risk tolerance is established through careful consideration of plan liabilities, plan funded status, and corporate financial condition. The assets of the Retirement Plan are held in pooled-separate accounts and are invested in mutual funds consisting of a diversified blend of equity and fixed income securities. We use this investment approach in order to meet its diversification and asset allocation goals. Furthermore, equity investments are diversified across domestic and foreign stocks, as well as growth, value, and small and large capitalizations. Investments risk is measured and monitored on an ongoing basis through quarterly investment portfolio reviews, annual liability measurements, and periodic asset/liability studies.

We expect to contribute approximately $1,000 to the Retirement Plan in 2012, relating to the 2011 plan year, based upon the current funded status and expected asset return assumptions.

We sponsor the Maidenform, Inc. Savings Plan, as amended (the "401(k) Plan"), which operates pursuant to Section 401(k) of the Internal Revenue Code and covers substantially all eligible employees not covered by the multiemployer union pension plan described below. Effective April 1, 2009, the 401(k) Plan was amended to reflect a change in the employer's matching contribution. We will make a qualified matching contribution in an amount equal to 50% of the participant's contribution not to exceed 4% of the participant's pre-tax compensation. During 2011, 2010 and 2009, we contributed $447, $473 and $469, respectively.

We also make contributions to multiemployer plans that provide defined pension benefits and health and welfare benefits to our unionized employees represented by Worker's United. The risks of participating in multiemployer plans are different from single-employer plans as assets contributed to the multiemployer plan by one employer may be used to provide benefits to employees of other participating employers. If a participating employer stops contributing to the plan, the unfunded obligations of the plan may be borne by the remaining participating employers and if we choose to stop participating in some of our multiemployer plans we may be required to pay those plans an amount based on the underfunded status of the plan. The contributions for the multiemployer defined benefit pension plans amounted to $388, $325 and $288 for 2011, 2010 and 2009, respectively. The contributions for the health and welfare plans, including a prescription drug program, amounted to $1,820, $1,506 and $1,324 for 2011, 2010 and 2009, respectively.

In February 2010, the board authorized a $37,526 increase in our stock repurchase authorization, raising the total repurchase capacity to $50,000. Our Credit Facility was amended to permit the increased stock repurchase, subject to certain restrictions and limitations set forth in the amendment of our Credit Facility. Our stock repurchase program allows us to repurchase our shares from time to time pursuant to existing rules and regulations and other parameters approved by the board of directors.

During 2011, we repurchased $1,961 of common stock at an average price per share of $26.72. During 2010, we repurchased $32,352 of common stock at an average price per share of $20.30. We elected not to repurchase our common stock during 2009.

We had $15,687, $17,648 and $12,474 remaining available under our stock repurchase program at the end of 2011, 2010 and 2009, respectively.

Under our Maidenform Brands, Inc. 2009 Omnibus Incentive Plan, as amended (the "Plan"), we may grant to employees, consultants and non-employee directors stock options, stock appreciation rights, restricted stock, performance shares, other stock based awards and performance-based cash awards. On May 26, 2011, at our annual meeting of stockholders, our stockholders approved the amendment of the Plan. In connection with the amendment, the shares set aside and reserved for issuance under the Plan were increased by 4,300,000 shares to 6,450,000 shares. The Plan provides for a variety of vesting dates with the majority of the awards vesting in annual increments of 25% of the number of awards granted over the first four years of the grant and expiring seven years after the date of grant. At December 31, 2011, a total of 4,417,483 shares were available for future grants under the Plan.

We also maintain other stock incentive plans such as the 2004 Rollover Stock Option Plan, the 2004 Stock Option Plan and the 2004 Stock Option Plan for Non-Employees Directors. These plans were amended to provide that no additional awards be available for issuance under these plans, although previously granted awards will continue to remain outstanding in accordance with the terms of the applicable award agreements and the applicable plans.

The fair value of each option grant (stock options and stock appreciation rights) is estimated on the date of grant using the Black-Scholes option pricing model. The following table presents the weighted average fair values and assumptions used in valuing options granted during 2011, 2010 and 2009:

The aggregate fair value of options on the grant dates were $1,476, $897 and $179 for options granted during 2011, 2010 and 2009, respectively. These amounts are being expensed over the vesting periods. We recorded compensation expense related to options, which represents the amortization of the fair value of the options issued, of approximately $729, $617 and $704 for 2011, 2010 and 2009, respectively.

At December 31, 2011, there was approximately $1,854 of unrecognized compensation expense, adjusted for estimated forfeitures, related to non-vested options. Total unrecognized compensation expense will be adjusted for future changes in estimated forfeitures. Total unrecognized compensation expense is expected to be recognized over a weighted average period of 2.8 years and does not include the impact of any future option awards.

At December 31, 2011, the aggregate intrinsic value of options outstanding and options exercisable was $2,536 and $2,101, respectively. The aggregate intrinsic value of options exercised was $2,069, $19,393 and $9,663 during 2011, 2010 and 2009, respectively. The intrinsic value of an option is the amount by which the market value of the underlying stock exceeds the exercise price of the option.

The following table summarizes options outstanding and exercisable at December 31, 2011:

	For the Years Ended

	December 31, 2011					January 1, 2011					January 2, 2010
	Number			Weighted Average Exercise Price		Number			Weighted Average Exercise Price		Number			Weighted Average Exercise Price
Options outstanding, beginning of year		696,004		$	13.83		1,566,032		$	6.81		2,621,742		$	6.75
Granted		156,358			22.20		126,149			16.45		43,567			10.33
Cancelled or forfeited		(12,487	)		17.74		(15,146	)		15.78		(274,163	)		16.75
Exercised		(159,564	)		14.43		(981,031	)		2.93		(825,114	)		3.49

Options outstanding, end of year		680,311		$	15.55		696,004		$	13.83		1,566,032		$	6.81

Options exercisable, end of year		382,534		$	12.96

The fair value of restricted stock is determined based on the quoted price of our common stock on the dates of grant.

The aggregate fair value of shares of restricted stock on their respective grant dates was $2,317, $1,621 and $5,348 for shares of restricted stock granted during 2011, 2010 and 2009, respectively. These amounts are being expensed over the vesting periods. We recorded compensation expense related to restricted stock, which represents the amortization of fair value of the awards issued, of approximately $2,562, $2,282 and $1,685 for 2011, 2010 and 2009, respectively.

At December 31, 2011, there was approximately $4,146 of unrecognized compensation expense, adjusted for estimated forfeitures, related to non-vested restricted stock. Total unrecognized compensation expense will be adjusted for future changes in estimated forfeitures. Total unrecognized compensation expense is expected to be recognized over a weighted average period of 2.6 years and does not include the impact of any future restricted stock awards.

The aggregate intrinsic value of restricted stock vested was $3,493, $2,503 and $605 during 2011, 2010 and 2009, respectively.

Our performance share awards permit the holder to receive, after a specified performance period, a number of shares of our common stock for each performance share awarded. The number of shares of common stock to be received is determined by a predetermined formula based on the extent to which certain performance criteria are met. During 2011, we awarded performance shares with performance measures based upon operating income, return on equity and our relative total stockholder return compared to a peer group of companies. During 2010, we awarded performance shares with performance measures based upon the absolute revenue attributable to shapewear sales and our relative total stockholder return compared to a peer group of companies. These awards cliff vest at the end of their performance periods, ranging from three to four years.

The aggregate fair value of performance share awards on the grant dates was $2,565 and $512 for performance share awards granted during 2011 and 2010, respectively. We did not issue performance share awards in 2009. We recorded compensation expense related to performance share awards of approximately $757 and $134 for 2011 and 2010, respectively.

At December 31, 2011, there was approximately $2,155 of unrecognized compensation expense related to non-vested performance share awards. Total unrecognized compensation expense is expected to be recognized over a weighted average period of 3.5 years and does not include the impact of any future performance share awards.

The fair value of the performance shares subject to the performance conditions is determined based on the quoted price of our common stock on the dates of grant. The weighted average fair value of performance shares subject to performance conditions was $26.00 and $16.33 for 2011 and 2010, respectively.

The fair value of performance shares subject to market conditions is determined using a Monte Carlo simulation model. In connection with the Monte Carlo valuations for the 2011 and 2010 performance share issuances, the following table presents the fair values determined and assumptions used:

The components of and changes in accumulated other comprehensive loss are as follows:

	Foreign Currency Translation Adjustments(a)			Benefit Plan Deferrals (net of tax)(b)			Interest Rate Swaps, (net of tax)			Accumulated Other Comprehensive Loss

Balance, at January 3, 2009	$	(898	)	$	(4,159	)	$	(351	)	$	(5,408	)
Changes during the period		338			1,334			351			2,023

Balance, at January 2, 2010		(560	)		(2,825	)		—			(3,385	)
Changes during the period		(326	)		(507	)		—			(833	)

Balance, at January 1, 2011		(886	)		(3,332	)		—			(4,218	)
Changes during the period		(641	)		(3,442	)		—			(4,083	)

Balance, at December 31, 2011	$	(1,527	)	$	(6,774	)	$	—		$	(8,301	)

	For the Years Ended

	December 31, 2011			January 1, 2011		January 2, 2010
Current
Federal	$	12,824		$	22,062	$	15,457
State and local		3,810			4,811		3,821
Foreign		363			552		321

		16,997			27,425		19,599

Deferred
Federal		2,515			2,289		(4,754	)
State and local		(830	)		181		(914	)
Foreign		(368	)		134		53

		1,317			2,604		(5,615	)

Total income tax provision	$	18,314		$	30,029	$	13,984

Our income tax rate is reconciled to the U.S. federal statutory tax rate as follows:

	2011			2010

Deferred tax assets—current
Accounts receivable reserves	$	4,999		$	4,065
Inventory reserves		6,997			7,532
Accrued liabilities		3,168			2,661
Other, net		193			219

		15,357			14,477

Deferred tax (liabilities) assets—noncurrent
Depreciation and amortization		(2,969	)		(1,202	)
Net operating losses		6,884			8,568
Intangible assets		(35,683	)		(37,053	)
Pension and postretirement liabilities		2,937			1,487
Stock-based compensation		2,636			2,231
Other, net		1,087			1,312

		(25,108	)		(24,657	)

Net deferred tax liabilities	$	(9,751	)	$	(10,180	)

Total deferred tax assets	$	30,499		$	29,276
Total deferred tax liabilities		(40,250	)		(39,456	)

Net deferred tax liabilities	$	(9,751	)	$	(10,180	)

Our income tax receivable of $3,371 at December 31, 2011 and $165 at January 1, 2011 was included in prepaid expenses and other current assets. In 2011, 2010 and 2009, we recorded an increase in additional paid-in capital of approximately $1,074, $7,146 and $3,213, respectively, for tax benefits from equity award activity.

Section 382 of the Internal Revenue Code ("Section 382") imposes limitations on a corporation's ability to utilize its NOLs if it experiences an "ownership change." In general terms, an ownership change results from transactions increasing the ownership of certain existing stockholders and, or, new stockholders in the stock of a corporation by more than 50 percentage points during a three year testing period. Our NOLs are subject to Section 382 limitations. Any unused annual limitation may be carried over to later years, and the amount of the limitation may, under certain circumstances, be increased to reflect both recognized and deemed recognized "built-in gains" that occur during the sixty-month period after the ownership change. At December 31, 2011, we had approximately $18,796 federal and state NOLs available for future utilization during the years of 2012 through 2023. During 2011, our combined limitation for our NOLs was approximately $4,664 and we utilized all of them. During 2010 and 2009, our combined limitation for our NOLs was approximately $5,497 in each year and we utilized all of them.

As of December 31, 2011, January 1, 2011 and January 2, 2010, the total unrecognized tax benefits were approximately $1,970, $2,649 and $2,991, respectively, and would impact our effective tax rate, if recognized. A reconciliation of the beginning and ending amounts of unrecognized tax benefits, excluding interest and penalties, are as follows:

We recognize interest and, if applicable, penalties which could be assessed related to unrecognized tax benefits in income tax expense. As of December 31, 2011, January 1, 2011 and January 2, 2010, the total amount of accrued interest and penalties, before federal and, if applicable, state effect, were approximately $1,248, $1,364 and $1,248, respectively. In 2011, 2010 and 2009, we recorded $184, $217 and $425, respectively, in interest and penalties before federal and, if applicable, state effect. We file income tax returns in the U.S. federal jurisdiction and various states and foreign jurisdictions. For federal income tax purposes, our 2008 through 2011 tax years (including the NOL carryforwards utilized in those years) remain open for examination by the tax authorities under the normal three year statute of limitations. For state tax purposes, our 2006 through 2011 tax years (including the NOL carryforwards utilized in those years) remain open for examination by the tax authorities under a four year statute of limitations, however, certain states may keep their statute open for nine to ten years.

At December 31, 2011 and January 1, 2011, we had approximately $3,778 and $3,300, respectively, of undistributed earnings from foreign operations. No tax benefit has been provided due to management's decision to reinvest these earnings indefinitely.

In the normal course of business, we enter into purchase commitments for both finished goods inventory and raw materials. At December 31, 2011, we had purchase commitments of $117,943 and believe that we have adequate reserves for expected losses arising from all purchase commitments.

We are party to various legal actions arising in the ordinary course of business. Based on information presently available to us, we believe that we have adequate legal defenses, reserves or insurance coverage for these actions and that the ultimate outcome of these actions will not have a material adverse effect on our consolidated statements of financial position, results of operations or cash flows.

Other accrued expenses and current liabilities include, among other items, sourcing commitments, customs duty, accrued severance, freight, professional fees, trade promotions and inventory return accruals.

	Allowance for

	Trade Discounts			Cooperative Advertising			Doubtful Accounts			Sales Returns and Allowances
Balance, at January 3, 2009	$	1,442		$	1,348		$	1,397		$	9,142
Additions, charged to expense		14,715			12,585			(134	)		71,927
Write-offs		(14,224	)		(11,190	)		(118	)		(63,570	)

Balance, at January 2, 2010		1,933			2,743			1,145			17,499
Additions, charged to expense		18,817			11,056			(460	)		63,827
Write-offs		(19,357	)		(11,769	)		(63	)		(70,390	)

Balance, at January 1, 2011		1,393			2,030			622			10,936
Additions, charged to expense		19,785			14,449			72			76,214
Write-offs		(19,766	)		(12,119	)		(108	)		(73,351	)

Balance, at December 31, 2011	$	1,412		$	4,360		$	586		$	13,799

Each of the following wholesale segment customers were greater than 10% of our total net sales:

At December 31, 2011 and January 1, 2011, our five largest uncollateralized receivables represented approximately 57% and 53%, respectively, of total accounts receivable.

We identified our two reportable segments as "wholesale" and "retail." Our wholesale sales are to department stores, national chain stores, mass merchants (including warehouse clubs), specialty retailers, off-price retailers, and third-party distributors servicing similar customers in foreign countries while our retail segment reflects our operations from our retail stores and internet operations. Royalty income is also included in our wholesale segment. Within our reportable segments, wholesale includes corporate-related assets. The accounting policies of the segments are the same as those described in Note 2, "Summary of Significant Accounting Policies." Each segment's results include the costs directly related to the segment's net sales and all other costs allocated based on the relationship to consolidated net sales to support each segment's net sales. Intersegment sales and transfers are recorded at cost and treated as a transfer of inventory.

	For the Years Ended

	December 31, 2011		January 1, 2011		January 2, 2010
Net sales
Wholesale	$	545,834	$	500,353	$	410,493
Retail		60,493		56,356		55,762

Total	$	606,327	$	556,709	$	466,255

Operating income
Wholesale(a)	$	49,750	$	74,129	$	48,828
Retail		2,725		2,234		4,345

Operating income		52,475		76,363		53,173
Interest expense, net		969		1,054		2,196

Income before provision for income taxes	$	51,506	$	75,309	$	50,977

Depreciation and amortization
Wholesale	$	4,373	$	4,900	$	3,413
Retail		1,423		1,297		1,025

Total	$	5,796	$	6,197	$	4,438

Net sales by geographic area
United States	$	547,925	$	509,108	$	430,594
International(b)		58,402		47,601		35,661

Total	$	606,327	$	556,709	$	466,255

Intercompany sales from wholesale to retail	$	14,462	$	13,877	$	14,550

	December 31, 2011		January 1, 2011

Inventory
Wholesale	$	105,003	$	80,860
Retail		8,197		8,480

Total	$	113,200	$	89,340

Identifiable assets
Wholesale	$	366,037	$	325,827
Retail		29,198		27,756

Total	$	395,235	$	353,583

Property, plant and equipment, net, by geographic area
United States	$	28,652	$	25,272
International		845		626

Total	$	29,497	$	25,898

The following is a reconciliation of basic number of common shares outstanding to diluted common and common equivalent shares outstanding:

	For the Years Ended

	December 31, 2011		January 1, 2011		January 2, 2010
Net income	$	33,192	$	45,280	$	36,993

Weighted average number of common and common equivalent shares outstanding
Basic number of common shares outstanding		22,855,196		22,737,207		22,781,363
Dilutive effect of equity awards outstanding		477,209		646,104		924,473

Dilutive number of common and common equivalent shares outstanding		23,332,405		23,383,311		23,705,836

Basic net earnings per common share	$	1.45	$	1.99	$	1.62

Diluted net earnings per common share	$	1.42	$	1.94	$	1.56

During 2011, 2010 and 2009, approximately 6,500, 41,000 and 613,000 equity awards, respectively, were not included in the computation of diluted earnings per share because of their anti-dilutive effect.

The following table sets forth certain unaudited quarterly financial information:

Maidenform Brands, Inc.
Condensed Balance Sheets
(in thousands, except share and per share amounts)

	December 31, 2011			January 1, 2011

Assets
Investment in Maidenform, Inc.	$	223,063		$	190,436
Other current assets		125			100

Total current assets		223,188			190,536
Deferred income taxes		—			126

Total assets	$	223,188		$	190,662

Stockholders' equity
Stockholders' equity
Preferred stock–$0.01 par value; 10,000,000 shares authorized and none issued and outstanding	$	—		$	—
Common stock–$0.01 par value; 100,000,000 shares authorized; 24,399,732 shares issued and 22,922,969 outstanding at December 31, 2011 and 24,399,746 shares issued and 22,781,740 outstanding at January 1, 2011		244			244
Additional paid-in capital		78,362			76,091
Retained earnings		181,227			148,641
Accumulated other comprehensive loss		(8,301	)		(4,218	)
Treasury stock, at cost (1,476,763 shares at December 31, 2011 and 1,618,006 shares at January 1, 2011)		(28,344	)		(30,096	)

Total stockholders' equity		223,188			190,662

Total stockholders' equity	$	223,188		$	190,662

The accompanying note is an integral part of these condensed financial statements.

Maidenform Brands, Inc.
Condensed Statements of Income
(in thousands, except share and per share amounts)

	For the Years Ended

	December 31, 2011			January 1, 2011			January 2, 2010
Selling, general and administrative expenses	$	167		$	727		$	390
Income tax benefit		(67	)		(62	)		(156	)

Loss before equity in net income of Maidenform, Inc.		(100	)		(665	)		(234	)
Equity in net income of Maidenform, Inc. (net of tax)		33,292			45,945			37,227

Net income		33,192			45,280			36,993

Basic earnings per common share	$	1.45		$	1.99		$	1.62

Diluted earnings per common share	$	1.42		$	1.94		$	1.56

Basic weighted average number of shares outstanding		22,855,196			22,737,207			22,781,363

Diluted weighted average number of shares outstanding		23,332,405			23,383,311			23,705,836

The accompanying note is an integral part of these condensed financial statements.

	For the Years Ended

	December 31, 2011			January 1, 2011			January 2, 2010
Cash flows from operating activities
Net income	$	33,192		$	45,280		$	36,993
Adjustments to reconcile net income to net cash provided by operating activities
Stock-based compensation		—			78			197
Deferred income taxes		126			361			28
Excess tax benefits related to stock-based compensation		(1,075	)		(7,719	)		(3,296	)
Equity in net income of Maidenform, Inc.		(33,292	)		(45,945	)		(37,227	)
Net change in operating activities
Investment in Maidenform, Inc.		628			22,479			(4,539	)
Other current assets		1,050			8,537			1,993

Net cash provided by (used in) operating activities		629			23,071			(5,851	)

Cash flows from financing activities
Purchase of common stock for treasury		(1,961	)		(32,352	)		—
Proceeds from stock options exercised		1,545			2,460			2,759
Excess tax benefits related to stock-based compensation		1,075			7,719			3,296
Payments of employee withholding taxes related to equity awards		(1,288	)		(898	)		(204	)

Net cash (used in) provided by financing activities		(629	)		(23,071	)		5,851

Net change in cash		—			—			—
Cash and cash equivalents
Beginning of period		—			—			—

End of period	$	—		$	—		$	—

Supplementary disclosure of cash flow information
Non-cash intercompany transaction	$	4,048		$	2,955		$	2,192

The accompanying note is an integral part of these condensed financial statements.

Maidenform Brands, Inc.
Note to Condensed Financial Statements of Parent Company (in thousands)

The Parent Company follows the accounting policies as described in Note 2 to the consolidated financial statements of Maidenform Brands, Inc. and subsidiaries (the "Company") with the exception of its investment in its subsidiary for which the Parent Company uses the equity method of accounting.

At December 31, 2011 and January 1, 2011, Maidenform, Inc. had restricted net assets of approximately $221,060, or 99.0% of total net assets and $157,661, or 82.7% of total net assets, respectively.

For further information, reference should be made to the notes to the audited consolidated financial statements of the Company.

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

Our management, including the Chief Executive Officer and Chief Financial Officer, evaluated the effectiveness of our "disclosure controls and procedures," as defined in Rule 13a-15(e) promulgated under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), as of December 31, 2011. Based on that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that the disclosure controls and procedures are effective to ensure that information required to be disclosed by us in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission's rules and forms, and to ensure that information is accumulated and communicated to our management, including the Chief Executive Officer and Chief Financial Officer, as appropriate to allow timely decisions regarding required disclosure.

During our fiscal quarter ending October 1, 2011, we transitioned certain of our financial and human resource systems to an enterprise resource planning ("ERP") system. This implementation is part of our ongoing information technology upgrades, and we plan to continue implementing the ERP system throughout other parts of our organization over the course of the next few years. In connection with the implementation and resulting business process changes, we continue to enhance the design and the documentation of our internal control processes to ensure suitable controls over our financial reporting.

Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial reporting is defined in Rule 13a-15(f) promulgated under the Securities Exchange Act of 1934, as amended, as a process designed by, or under the supervision of, our Chief Executive Officer and Chief Financial Officer and effected by our board of directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.

Under the supervision and with the participation of our management, including our Chief Executive Officer and Chief Financial Officer, we conducted an evaluation of the effectiveness of our internal control over financial reporting as of December 31, 2011 based on criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission ("COSO"). Based on that evaluation, management concluded that its internal control over financial reporting was effective as of December 31, 2011.

PricewaterhouseCoopers LLP, an independent registered public accounting firm, who audited our consolidated financial statements, has also audited the effectiveness of internal control over financial reporting as of December 31, 2011, as stated in their report which appears in the "Report of Independent Registered Public Accounting Firm" included elsewhere in this Annual Report on Form 10-K.

The information required by this Item is set forth under the heading "Directors and Corporate Governance", "Executive Officers" and "Ownership of Securities" in the Company's 2012 Proxy Statement to be filed with the U.S. Securities and Exchange Commission ("SEC") in connection with the solicitation of proxies for the Company's 2012 Annual Meeting of Stockholders and is incorporated herein by reference. Such Proxy Statement will be filed with the SEC within 120 days after the end of the fiscal year to which this report relates.

In June 2011, our Chief Executive Officer certified to the New York Stock Exchange that he was not aware of any violation by us of the New York Stock Exchange's corporate governance listing standards.

The information required by this Item 11 is incorporated by reference to the sections captioned "Compensation Discussion and Analysis", "Compensation Committee Report" (which information shall be deemed furnished in this Annual Report on Form 10-K), "Executive and Director Compensation" and "Compensation Committee Interlocks and Insider Participation" in the Proxy Statement.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The information required by this Item 12 with respect to the security ownership of certain beneficial owners and management is incorporated by reference to the section captioned "Ownership of Securities" in the Proxy Statement.

The following table provides certain information regarding the common stock authorized for issuance under our equity compensation plans, as of December 31, 2011:

applicable option agreement and the applicable plan. Also see notes to the audited consolidated financial statements included elsewhere in this Annual Report on Form 10-K.

(2): Effective May 26, 2011, any share of common stock that is granted in the form of restricted stock, performance shares or other stock-based awards that are not stock appreciation rights shall be counted against the available shares under the plan at 2.01 shares to 1.0 for each share granted.
(3): Our equity compensation plans which were approved by our stockholders are the 2004 Rollover Stock Option Plan, as amended, 2004 Stock Option Plan, as amended, 2004 Stock Option Plan for Non-Employees Directors, as amended, and the 2009 Omnibus Incentive Plan, as amended (formerly the 2005 Stock Incentive Plan).
(4): Includes stock appreciation rights with respect to 505,253 shares of common stock with a weighted average reference price of $17.63 per share.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required by this Item 13 is incorporated by reference to the sections captioned "Certain Relationships and Related Transactions" and "Director Independence" in the Proxy Statement.

The information required by this Item 14 is incorporated by reference to the section captioned "Independent Registered Public Accounting Firm Fees and Pre-Approval Policies and Procedures" in the Proxy Statement.

Exhibit No.		Description

3.1		Amended and Restated Certificate of Incorporation (incorporated by reference to Exhibit 3.2 to our Registration Statement on Form S-1, as amended (333-124228)
3.2		Second Amended and Restated Bylaws (incorporated by reference to Exhibit 3.1 to our Quarterly Report on Form 10-Q filed on November 5, 2008)
4.1*		Specimen Common Stock Certificate
4.2*		Amended and Restated Stockholders Agreement, dated as of July 8, 2005, by and among Maidenform Brands, Inc. and the stockholders of Maidenform Brands, Inc. listed on the signature pages thereto
10.1		Employment Agreement, dated as of December 18, 2008, by and among Maidenform Brands, Inc., Maidenform, Inc. and Maurice Reznik (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed on December 18, 2008) #
10.2		Employment Agreement, dated as of April 3, 2009, by and among Maidenform Brands, Inc., Maidenform, Inc. and Nanci Prado (incorporated by reference to Exhibit 10.1 to our Quarterly Report on Form 10-Q filed on May 13, 2009) #
10.3(a)		Employment Agreement, dated as of May 23, 2008, by and among Maidenform Brands, Inc., Maidenform, Inc. and Christopher W. Vieth (incorporated by reference to Exhibit 10.1 to our Quarterly Report on Form 8-K filed on May 27, 2008) #
10.3(b)		Amendment Number One to Employment Agreement, dated as of May 23, 2008, by and among Maidenform Brands, Inc., Maidenform, Inc. and Christopher W. Vieth (incorporated by reference to Exhibit 10.3 to our Current Report on Form 8-K filed on December 18, 2008) #
10.4(a)		Employment Agreement, dated as of September 25, 2008, by and among Maidenform Brands, Inc., Maidenform, Inc. and Gayle Weibley (incorporated by reference to Exhibit 10.3 to our Quarterly Report on Form 10-Q filed on May 13, 2009) #
10.4(b)		Amendment Number One to the Employment Agreement, dated as of December 10, 2008, by and among Maidenform Brands, Inc., Maidenform, Inc. and Gayle Weibley (incorporated by reference to Exhibit 10.3(a) to our Quarterly Report on Form 10-Q filed on May 13, 2009) #
10.5		Employment Agreement, dated as of December 10, 2008, by and among Maidenform Brands, Inc., Maidenform, Inc. and Steven Castellano (incorporated by reference to Exhibit 10.2 to our Quarterly Report on Form 10-Q filed on May 13, 2009) #

Exhibit No.		Description

10.6		Employment Agreement, dated as of November 7, 2011, by and between Maidenform Brands, Inc. and Malcolm Robinson (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K Filed on November 8, 2011) #
10.7(a)		2004 Stock Option Plan (incorporated by reference to Exhibit 10.5(a) to our Registration Statement on Form S-1, as amended (333-124228) #
10.7(b)		Amendment to 2004 Stock Option Plan (incorporated by reference to Exhibit 10.5(b) to our Registration Statement on Form S-1, as amended (333-124228) #
10.8(a)		2004 Rollover Stock Option Plan (incorporated by reference to Exhibit 10.6(a) to our Registration Statement on Form S-1, as amended (333-124228) #
10.8(b)		Amendment to 2004 Rollover Stock Option Plan (incorporated by reference to Exhibit 10.6(b) to our Registration Statement on Form S-1, as amended (333-124228) #
10.9(a)		2004 Stock Option Plan for Non-Employee Directors (incorporated by reference to Exhibit 10.7(a) to our Registration Statement on Form S-1, as amended (333-124228) #
10.9(b)		Amendment to 2004 Stock Option Plan for Non-Employee Directors (incorporated by reference to Exhibit 10.7(b) to our Registration Statement on Form S-1, as amended (333-124228) #
10.10(a)		2005 Stock Incentive Plan (incorporated by reference to Exhibit 10.9 to our Registration Statement on Form S-1, as amended (333-124228) #
10.10(b)		Form of Non-Tandem Stock Appreciation Rights Agreement Pursuant to the Maidenform Brands, Inc. 2005 Stock Incentive Plan for grants to named executive officers (Incorporated by reference to Exhibit 10.10(a) to our Annual Report on Form 10-K filed on March 13, 2007) #
10.10(c)		Form of Restricted Stock Agreement Pursuant to the Maidenform Brands, Inc. 2005 Stock Incentive Plan for grants to named executive officers (Incorporated by reference to Exhibit 10.10(b) to our Annual Report on Form 10-K filed on March 13, 2007) #
10.11(a)		2005 Annual Performance Bonus Plan (incorporated by reference to Exhibit 10.10 to our Registration Statement on Form S-1, as amended (333-124228) #
10.11(b)		Amendment Number One to 2005 Annual Performance Bonus Plan (incorporated by reference to Exhibit 10.1 to our Quarterly Report on Form 10-Q filed on November 5, 2008)
10.12(a)		2009 Omnibus Incentive Plan, amended (incorporated by reference to Annex B to our DEF 14A filed on April 13, 2011) (the" Omnibus Plan") #
10.12(b)		Form of Restricted Stock Agreement Pursuant to the Omnibus Plan for grants to named executive officers (incorporated by reference to Exhibit 10.2 to our Quarterly Report on Form 8-K filed on May 21, 2009) #
10.12(c)		Form of Restricted Stock Agreement Pursuant to the Omnibus Plan for grants to executive officers other than named executive officers (incorporated by reference to Exhibit 10.3 to our Quarterly Report on Form 8-K filed on May 21, 2009) #
10.12(d)		Form of Restricted Stock Agreement Pursuant to the Omnibus Plan for grants to employees other than executive officers (incorporated by reference to Exhibit 10.4 to our Quarterly Report on Form 8-K filed on May 21, 2009) #

Exhibit No.		Description

10.12(e)		Form of Restricted Stock Agreement Pursuant to the Omnibus Plan for grants to non-employee directors (incorporated by reference to Exhibit 10.5 to our Quarterly Report on Form 8-K filed on May 21, 2009) #
10.12(f)		Form of Non-Tandem Stock Appreciation Right Agreement Pursuant to the Omnibus Plan for grants to named executive officers (incorporated by reference to Exhibit 10.6 to our Quarterly Report on Form 8-K filed on May 21, 2009) #
10.12(g)		Form of Non-Tandem Stock Appreciation Right Agreement Pursuant to the Omnibus Plan for grants to executive officers other than named executive officers (incorporated by reference to Exhibit 10.7 to our Quarterly Report on Form 8-K filed on May 21, 2009) #
10.12(h)		Form of Non-Tandem Stock Appreciation Right Agreement Pursuant to the Omnibus Plan for grants to employees other than executive officers (incorporated by reference to Exhibit 10.8 to our Quarterly Report on Form 8-K filed on May 21, 2009) #
10.12(i)		Form of Non-Tandem Stock Appreciation Right Agreement Pursuant to the Omnibus Plan for grants to non-employee directors (incorporated by reference to Exhibit 10.9 to our Quarterly Report on Form 8-K filed on May 21, 2009) #
10.13		Credit Agreement, dated as of June 15, 2007, entered into by and among Maidenform Brands, Inc., Maidenform, Inc., the lenders listed therein, Bank of America, N.A., as Administrative Agent, Swing Line Lender and Issuing Lender, and Caisse de dépôt et placement du Québec, as Sole Lead Arranger. (Incorporated by reference to Exhibit 10.1 to our Report on Form 8-K filed on June 18, 2007)
10.14		Form of Indemnification Agreement (incorporated by reference to Exhibit 10.15 to our Registration Statement on Form S-1, as amended (333-124228)
10.15		Form of Sales Restriction Agreement (incorporated by reference to Exhibit 10.16 to our Registration Statement on Form S-1, as amended (333-124228)
21.1**		Subsidiaries of Maidenform Brands, Inc.
23.1**		Consent of Independent Registered Public Accounting Firm, PricewaterhouseCoopers LLP
31.1**		Certification by Chief Executive Officer pursuant to Exchange Act Rule 13a-14(a), as adopted pursuant to Section 302 of the Sarbanes Oxley Act of 2002
31.2**		Certification by Chief Financial Officer pursuant to Exchange Act Rule 13a-14(a), as adopted pursuant to Section 302 of the Sarbanes Oxley Act of 2002
32.1**		Certification by Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes Oxley Act of 2002
32.2**		Certification by Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes Oxley Act of 2002

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized on March 9, 2012.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities indicated on the 9th day of March 2012.

Signature		Title


/s/ MAURICE S. REZNIK Maurice S. Reznik		Chief Executive Officer and Director (principal executive officer)
/s/ CHRISTOPHER W. VIETH Christopher W. Vieth		Executive Vice President, Chief Operating Officer and Chief Financial Officer (principal financial officer)
/s/ JOHN A. NELSON John A. Nelson		Vice President and Chief Accounting Officer (principal accounting officer)
/s/ KAREN ROSE Karen Rose		Chairman of the Board
/s/ NORMAN AXELROD Norman Axelrod		Director
/s/ BERND BEETZ Bernd Beetz		Director
/s/ HAROLD COMPTON Harold Compton		Director
/s/ BARBARA EISENBERG Barbara Eisenberg		Director
/s/ NOMI GHEZ Nomi Ghez		Director

Exhibit No.		Description

3.1		Amended and Restated Certificate of Incorporation (incorporated by reference to Exhibit 3.2 to our Registration Statement on Form S-1, as amended (333-124228)
3.2		Second Amended and Restated Bylaws (incorporated by reference to Exhibit 3.1 to our Quarterly Report on Form 10-Q filed on November 5, 2008)
4.1*		Specimen Common Stock Certificate
4.2*		Amended and Restated Stockholders Agreement, dated as of July 8, 2005, by and among Maidenform Brands, Inc. and the stockholders of Maidenform Brands, Inc. listed on the signature pages thereto
10.1		Employment Agreement, dated as of December 18, 2008, by and among Maidenform Brands, Inc., Maidenform, Inc. and Maurice Reznik (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K filed on December 18, 2008) #
10.2		Employment Agreement, dated as of April 3, 2009, by and among Maidenform Brands, Inc., Maidenform, Inc. and Nanci Prado (incorporated by reference to Exhibit 10.1 to our Quarterly Report on Form 10-Q filed on May 13, 2009) #
10.3(a)		Employment Agreement, dated as of May 23, 2008, by and among Maidenform Brands, Inc., Maidenform, Inc. and Christopher W. Vieth (incorporated by reference to Exhibit 10.1 to our Quarterly Report on Form 8-K filed on May 27, 2008) #
10.3(b)		Amendment Number One to Employment Agreement, dated as of May 23, 2008, by and among Maidenform Brands, Inc., Maidenform, Inc. and Christopher W. Vieth (incorporated by reference to Exhibit 10.3 to our Current Report on Form 8-K filed on December 18, 2008) #
10.4(a)		Employment Agreement, dated as of September 25, 2008, by and among Maidenform Brands, Inc., Maidenform, Inc. and Gayle Weibley (incorporated by reference to Exhibit 10.3 to our Quarterly Report on Form 10-Q filed on May 13, 2009) #
10.4(b)		Amendment Number One to the Employment Agreement, dated as of December 10, 2008, by and among Maidenform Brands, Inc., Maidenform, Inc. and Gayle Weibley (incorporated by reference to Exhibit 10.3 (a) to our Quarterly Report on Form 10-Q filed on May 13, 2009) #
10.5		Employment Agreement, dated as of December 10, 2008, by and among Maidenform Brands, Inc., Maidenform, Inc. and Steven Castellano (incorporated by reference to Exhibit 10.2 to our Quarterly Report on Form 10-Q filed on May 13, 2009) #
10.6		Employment Agreement, dated as of November 7, 2011, by and between Maidenform Brands, Inc. and Malcolm Robinson (incorporated by reference to Exhibit 10.1 to our Current Report on Form 8-K Filed on November 8, 2011) #
10.7(a)		2004 Stock Option Plan (incorporated by reference to Exhibit 10.5(a) to our Registration Statement on Form S-1, as amended (333-124228) #

Exhibit No.		Description

10.7(b)		Amendment to 2004 Stock Option Plan (incorporated by reference to Exhibit 10.5(b) to our Registration Statement on Form S-1, as amended (333-124228) #
10.8(a)		2004 Rollover Stock Option Plan (incorporated by reference to Exhibit 10.6(a) to our Registration Statement on Form S-1, as amended (333-124228) #
10.8(b)		Amendment to 2004 Rollover Stock Option Plan (incorporated by reference to Exhibit 10.6(b) to our Registration Statement on Form S-1, as amended (333-124228) #
10.9(a)		2004 Stock Option Plan for Non-Employee Directors (incorporated by reference to Exhibit 10.7(a) to our Registration Statement on Form S-1, as amended (333-124228) #
10.9(b)		Amendment to 2004 Stock Option Plan for Non-Employee Directors (incorporated by reference to Exhibit 10.7(b) to our Registration Statement on Form S-1, as amended (333-124228) #
10.10(a)		2005 Stock Incentive Plan (incorporated by reference to Exhibit 10.9 to our Registration Statement on Form S-1, as amended (333-124228) #
10.10(b)		Form of Non-Tandem Stock Appreciation Rights Agreement Pursuant to the Maidenform Brands, Inc. 2005 Stock Incentive Plan for grants to named executive officers (Incorporated by reference to Exhibit 10.10(a) to our Annual Report on Form 10-K filed on March 13, 2007) #
10.10(c)		Form of Restricted Stock Agreement Pursuant to the Maidenform Brands, Inc. 2005 Stock Incentive Plan for grants to named executive officers (Incorporated by reference to Exhibit 10.10(b) to our Annual Report on Form 10-K filed on March 13, 2007) #
10.11(a)		2005 Annual Performance Bonus Plan (incorporated by reference to Exhibit 10.10 to our Registration Statement on Form S-1, as amended (333-124228) #
10.11(b)		Amendment Number One to 2005 Annual Performance Bonus Plan (incorporated by reference to Exhibit 10.1 to our Quarterly Report on Form 10-Q filed on November 5, 2008)
10.12(a)		2009 Omnibus Incentive Plan, amended (incorporated by reference to Annex B to our DEF 14A filed on April 13, 2011) (the "Omnibus Plan") #
10.12(b)		Form of Restricted Stock Agreement Pursuant to the Omnibus Plan for grants to named executive officers (incorporated by reference to Exhibit 10.2 to our Quarterly Report on Form 8-K filed on May 21, 2009) #
10.12(c)		Form of Restricted Stock Agreement Pursuant to the Omnibus Plan for grants to executive officers other than named executive officers (incorporated by reference to Exhibit 10.3 to our Quarterly Report on Form 8-K filed on May 21, 2009) #
10.12(d)		Form of Restricted Stock Agreement Pursuant to the Omnibus Plan for grants to employees other than executive officers (incorporated by reference to Exhibit 10.4 to our Quarterly Report on Form 8-K filed on May 21, 2009) #
10.12(e)		Form of Restricted Stock Agreement Pursuant to the Omnibus Plan for grants to non-employee directors (incorporated by reference to Exhibit 10.5 to our Quarterly Report on Form 8-K filed on May 21, 2009) #

Exhibit No.		Description

10.12(f)		Form of Non-Tandem Stock Appreciation Right Agreement Pursuant to the Omnibus Plan for grants to named executive officers (incorporated by reference to Exhibit 10.6 to our Quarterly Report on Form 8-K filed on May 21, 2009) #
10.12(g)		Form of Non-Tandem Stock Appreciation Right Agreement Pursuant to the Omnibus Plan for grants to executive officers other than named executive officers (incorporated by reference to Exhibit 10.7 to our Quarterly Report on Form 8-K filed on May 21, 2009) #
10.12(h)		Form of Non-Tandem Stock Appreciation Right Agreement Pursuant to the Omnibus Plan for grants to employees other than executive officers (incorporated by reference to Exhibit 10.8 to our Quarterly Report on Form 8-K filed on May 21, 2009) #
10.12(i)		Form of Non-Tandem Stock Appreciation Right Agreement Pursuant to the Omnibus Plan for grants to non-employee directors (incorporated by reference to Exhibit 10.9 to our Quarterly Report on Form 8-K filed on May 21, 2009) #
10.13		Credit Agreement, dated as of June 15, 2007, entered into by and among Maidenform Brands, Inc., Maidenform, Inc., the lenders listed therein, Bank of America, N.A., as Administrative Agent, Swing Line Lender and Issuing Lender, and Caisse de dépôt et placement du Québec, as Sole Lead Arranger. (Incorporated by reference to Exhibit 10.1 to our Report on Form 8-K filed on June 18, 2007)
10.14		Form of Indemnification Agreement (incorporated by reference to Exhibit 10.15 to our Registration Statement on Form S-1, as amended (333-124228)
10.15		Form of Sales Restriction Agreement (incorporated by reference to Exhibit 10.16 to our Registration Statement on Form S-1, as amended (333-124228)
21.1**		Subsidiaries of Maidenform Brands, Inc.
23.1**		Consent of Independent Registered Public Accounting Firm, PricewaterhouseCoopers LLP
31.1**		Certification by Chief Executive Officer pursuant to Exchange Act Rule 13a-14(a), as adopted pursuant to Section 302 of the Sarbanes Oxley Act of 2002
31.2**		Certification by Chief Financial Officer pursuant to Exchange Act Rule 13a-14(a), as adopted pursuant to Section 302 of the Sarbanes Oxley Act of 2002
32.1**		Certification by Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes Oxley Act of 2002
32.2**		Certification by Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes Oxley Act of 2002


ý		ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For The Fiscal Year Ended December 31, 2011
OR
		TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from to

Title of each class		Name of each exchange on which registered

Common stock, par value $0.01 per share		New York Stock Exchange


Large accelerated filer o		Accelerated filer ý		Non-accelerated filer o (Do not check if a smaller reporting company)		Smaller reporting company o



PART I
Item 1:	Business	1
Item 1A:	Risk Factors	9
Item 1B:	Unresolved Staff Comments	23
Item 2:	Properties	24
Item 3:	Legal Proceedings	24
Item 4:	Mine Safety Disclosures	24
PART II
Item 5:	Market for Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities	25
Item 6:	Selected Financial Data	28
Item 7:	Management's Discussion and Analysis of Financial Condition and Results of Operations	30
Item 7A:	Quantitative and Qualitative Disclosures about Market Risk	47
Item 8:	Financial Statements and Supplementary Data	48
Item 9:	Changes in and Disagreements with Accountants on Accounting and Financial Disclosure	82
Item 9A:	Controls and Procedures	82
Item 9B:	Other Information	82
PART III
Item 10:	Directors, Executive Officers and Corporate Governance	83
Item 11:	Executive Compensation	83
Item 12:	Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters	83
Item 13:	Certain Relationships and Related Transactions, and Director Independence	84
Item 14:	Principal Accountant Fees and Services	84
PART IV
Item 15:	Exhibits and Financial Statement Schedules	85

Location		Title

United States
Fayetteville, NC	262,000	Owned
	148,000	Leased(1)
	59,000	Leased(1)
	393,000	Leased(1)
Europe
Shannon, Ireland	21,000	Leased(2)


Delaware (State or other jurisdiction of incorporation or organization)		06-1724014 (I.R.S. Employer Identification No.)



Beginning fiscal year	73		73		78
Opened	5		2		1
Closed	(4	)	(2	)	(6	)

Ending fiscal year	74		73		73

	2011

	High		Low
First quarter	$	29.04	$	24.58
Second quarter		31.66		25.81
Third quarter		29.90		21.89
Fourth quarter		25.50		17.30

	December 31, 2011		January 1, 2011		January 2, 2010		January 3, 2009		December 29, 2007

	(in thousands, except share and per share amounts)
BALANCE SHEET DATA (end of period):
Cash and cash equivalents	$	68,041	$	73,221	$	89,159	$	43,463	$	16,602
Total assets		395,235		353,583		358,742		298,244		279,651
Total indebtedness, including current maturities		69,050		70,150		87,250		88,350		89,725
Total stockholders' equity		223,188		190,662		166,831		119,658		99,617

	For the Years Ended

	December 31, 2011		January 1, 2011(a)		$ Change			% Change
			(in millions)
Department stores and national chain stores	$	245.2	$	233.3	$	11.9			5.1	%
Mass merchants		196.2		158.5		37.7			23.8
Other		104.4		108.5		(4.1	)		(3.8	)

Total wholesale		545.8		500.3		45.5			9.1

Retail		60.5		56.4		4.1			7.3

Total consolidated net sales	$	606.3	$	556.7	$	49.6			8.9	%

		PAGE

Report of Independent Registered Public Accounting Firm			49
Consolidated Balance Sheets at December 31, 2011 and January 1, 2011			50
Consolidated Statements of Income for the years ended December 31, 2011, January 1, 2011 and January 2, 2010			51
Consolidated Statements of Stockholders' Equity for the years ended December 31, 2011, January 1, 2011 and January 2, 2010			52
Consolidated Statements of Cash Flows for the years ended December 31, 2011, January 1, 2011 and January 2, 2010			53
Notes to Consolidated Financial Statements			54


Buildings and building improvements		10-40 years
Machinery and equipment		3-12 years
Furniture, fixtures, equipment and technology		5-12 years
Leasehold improvements		Lesser of initial lease term or estimated useful life

	December 31, 2011			January 1, 2011

Land	$	550		$	550
Buildings and building improvements		6,853			6,848
Machinery and equipment		4,792			4,842
Furniture, fixtures, equipment and technology		24,869			16,972
Construction-in-progress		4,698			5,181
Leasehold improvements		10,658			10,521

		52,420			44,914
Less—accumulated depreciation and amortization		(22,923	)		(19,016	)

	$	29,497		$	25,898

	December 31, 2011			January 1, 2011

Furniture, fixtures, equipment and technology	$	1,073		$	1,398
Less—accumulated depreciation		(705	)		(543	)

	$	368		$	855

	Wholesale				Retail				Total

	Gross Carrying Amount		Accumulated Amortization		Gross Carrying Amount		Accumulated Amortization		Gross Carrying Amount		Accumulated Amortization
Amortizing intangible assets
Trademarks	$	16,849	$	7,078	$	1,074	$	533	$	17,923	$	7,611
Royalty licenses		8,318		2,541		—		—		8,318		2,541
Patent		200		—		—		—		200		—

	$	25,367	$	9,619	$	1,074	$	533	$	26,441	$	10,152

Non-amortizing intangible assets
Trademarks	$	64,600			$	11,876			$	76,476

		2011			2010

Discount rate			4.50	%		5.50	%



Discount rate	5.5	%	6.0	%	6.0	%
Expected return on plan assets	8.5	%	8.5	%	8.5	%
Rate of compensation increase	N/A		N/A		N/A

	For the Years Ended

	December 31, 2011			January 1, 2011			January 2, 2010
Weighted average fair value	$	9.44		$	7.11		$	4.10
Assumptions used:
Dividend yield		0.0	%		0.0	%		0.0	%
Risk-free interest rate		0.69% – 2.16	%		2.47% – 2.49	%		1.14% – 2.02	%
Expected life (years)		4 & 5			5			4 & 5
Volatility		48.33% – 50.60	%		46.21	%		44.10% – 48.37	%
Weighted average market price on date of grant	$	22.20		$	16.45		$	10.33

	December 31, 2011		January 1, 2011

Long-term debt
Term loan facility	$	69,050	$	70,150
Current maturities of long-term debt		1,100		1,100

Non-current portion of long-term debt	$	67,950	$	69,050



Equity securities	60	%	59	%	64	%
Fixed income securities	40		41		36

	100	%	100	%	100	%

		Outstanding					Exercisable

Range of Exercise Prices		Number		Weighted Average Remaining Contract Life	Weighted Average Exercise Price		Number		Weighted Average Remaining Contract Life	Weighted Average Exercise Price
	$1.82		19,971	2.0 years	$	1.82		19,971	2.0 years	$	1.82
	3.64		56,741	2.4 years		3.64		56,741	2.4 years		3.64
	9.16 – 12.48		72,550	2.5 years		10.57		58,846	2.1 years		10.79
	12.75 – 17.00		305,326	3.7 years		15.66		177,352	3.0 years		15.54
	18.44 – 27.14		225,289	5.2 years		21.24		69,190	2.4 years		19.14
	0.06		434	0.1 years		0.06		434	0.1 years		0.06

			680,311	3.9 years				382,534	2.6 years

	For the Years Ended

	December 31, 2011			January 1, 2011			January 2, 2010(a)
Federal statutory tax rate		35.0	%		35.0	%		35.0	%
State and local income taxes, net of federal benefit		3.6			4.4			4.1
Recognition of additional net deferred tax assets		—			—			(9.0	)
Uncertain tax positions		(1.1	)		(0.2	)		(4.8	)
Other		(1.9	)		0.7			2.1

Effective tax rate		35.6	%		39.9	%		27.4	%

	2011			2010			2009

Balance, beginning of year	$	2,649		$	2,991		$	5,738
Additions for current year tax positions		—			—			53
Reductions for prior year tax positions		(148	)		—			(2,543	)
Reductions for the lapse of statutes		(531	)		(342	)		(257	)

Balance, end of year	$	1,970		$	2,649		$	2,991

	December 31, 2011		January 1, 2011

Payroll and related benefits (including incentive compensation, vacation, and medical insurance)	$	9,183	$	13,081
Accrued other		15,784		13,535

	$	24,967	$	26,616

	2011

	April 2, 2011		July 2, 2011		October 1, 2011		December 31, 2011
Net sales	$	163,561	$	170,026	$	148,224	$	124,516
Gross profit		55,694		59,104		47,426		29,203
Operating income (loss)(a)		23,515		17,939		15,909		(4,888	)
Net income (loss)		14,513		11,564		10,190		(3,075	)
Basic earnings (loss) per common share	$	0.64	$	0.51	$	0.44	$	(0.13	)
Diluted earnings (loss) per common share	$	0.62	$	0.50	$	0.44	$	(0.13	)

	2010

	April 3, 2010		July 3, 2010		October 2, 2010		January 1, 2011
Net sales	$	142,922	$	149,401	$	145,769	$	118,617
Gross profit		51,943		54,046		52,794		41,562
Operating income		20,722		22,851		21,174		11,616
Net income		12,108		13,659		12,788		6,725
Basic earnings per common share	$	0.52	$	0.61	$	0.57	$	0.30
Diluted earnings per common share	$	0.51	$	0.59	$	0.55	$	0.29

Plan Category			Weighted-Average Exercise Price of Outstanding Options, Warrants and Rights (b)

Equity compensation plans approved by stockholders(3)	680,311	(4)	$	15.55	4,417,483
Equity compensation plans not approved by stockholders	—			—	—

Total	680,311		$	15.55	4,417,483


		Maidenform Brands, Inc. (Registrant)
		/s/ CHRISTOPHER W. VIETH Christopher W. Vieth Executive Vice President, Chief Operating Officer and Chief Financial Officer