0001193125-20-222607.txt : 20200818 0001193125-20-222607.hdr.sgml : 20200818 20200817190959 ACCESSION NUMBER: 0001193125-20-222607 CONFORMED SUBMISSION TYPE: SC 13D/A PUBLIC DOCUMENT COUNT: 2 FILED AS OF DATE: 20200818 DATE AS OF CHANGE: 20200817 GROUP MEMBERS: BRION B. APPLEGATE GROUP MEMBERS: CHRISTOPHER T. MITCHELL GROUP MEMBERS: SEA V MANAGEMENT, LLC GROUP MEMBERS: SPECTRUM EQUITY ASSOCIATES V, L.P. GROUP MEMBERS: SPECTRUM V INVESTMENT MANAGERS' FUND, L.P. GROUP MEMBERS: VICTOR E. PARKER, JR. SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: LEAF GROUP LTD. CENTRAL INDEX KEY: 0001365038 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-COMPUTER PROCESSING & DATA PREPARATION [7374] IRS NUMBER: 204731239 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13D/A SEC ACT: 1934 Act SEC FILE NUMBER: 005-86670 FILM NUMBER: 201111243 BUSINESS ADDRESS: STREET 1: 1655 26TH STREET CITY: SANTA MONICA STATE: CA ZIP: 90404 BUSINESS PHONE: (310) 917-6400 MAIL ADDRESS: STREET 1: 1655 26TH STREET CITY: SANTA MONICA STATE: CA ZIP: 90404 FORMER COMPANY: FORMER CONFORMED NAME: DEMAND MEDIA INC. DATE OF NAME CHANGE: 20100707 FORMER COMPANY: FORMER CONFORMED NAME: Demand Media Inc DATE OF NAME CHANGE: 20060605 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: Spectrum Equity Investors V L P CENTRAL INDEX KEY: 0001320123 IRS NUMBER: 000000000 FILING VALUES: FORM TYPE: SC 13D/A BUSINESS ADDRESS: STREET 1: ONE INTERNATIONAL PLACE 29TH FL CITY: BOSTON STATE: MA ZIP: 02110 BUSINESS PHONE: 617-464-4600 MAIL ADDRESS: STREET 1: ONE INTERNATIONAL PLACE 29TH FL CITY: BOSTON STATE: MA ZIP: 02110 SC 13D/A 1 d21189dsc13da.htm SC 13D/A SC 13D/A

 

 

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

SCHEDULE 13D/A

Under the Securities Exchange Act of 1934

(Amendment No. 8)*

 

 

Leaf Group Ltd.

(Name of Issuer)

Common Stock, par value $0.0001 par value

(Title of Class of Securities)

52177G 102

(CUSIP Number)

Carolina Picazo

Spectrum Equity

One International Place

35th Floor

Boston, Massachusetts 02110

(617) 464-4600

(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)

August 17, 2020

(Date of Event Which Requires Filing of this Statement)

 

 

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.  ☐

 

 

Note: Schedules filed in paper format shall include a signed original and five copies of the schedule, including all exhibits. See Section 240.13d-7 for other parties to whom copies are to be sent.

 

 

*

The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934, as amended (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

 

 

 


CUSIP No. 52177G 102

 

  1.   

Names of Reporting Persons.

 

Spectrum Equity Investors V, L.P.

  2.  

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)  ☐        (b)  ☒

 

  3.  

SEC Use Only

 

  4.  

Source of Funds (See Instructions)

 

WC

  5.  

Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)

 

  6.    

Citizenship or Place of Organization

 

Delaware

Number of

Shares

Beneficially

Owned by

Each

Reporting

Person

With

 

     7.    

Sole Voting Power

 

0

     8.   

Shared Voting Power

 

2,756,688

     9.   

Sole Dispositive Power

 

0

   10.   

Shared Dispositive Power

 

2,756,688

11.    

Aggregate Amount Beneficially Owned by Each Reporting Person

 

2,756,688

12.  

Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)

 

13.  

Percent of Class Represented by Amount in Row (11)

 

10.2%

14.  

Type of Reporting Person (See Instructions)

 

PN


CUSIP No. 52177G 102

 

  1.   

Names of Reporting Persons.

 

Spectrum Equity Associates V, L.P.

  2.  

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)  ☐        (b)  ☒

 

  3.  

SEC Use Only

 

  4.  

Source of Funds (See Instructions)

 

AF

  5.  

Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)

 

  6.    

Citizenship or Place of Organization

 

Delaware

Number of

Shares

Beneficially

Owned by

Each

Reporting

Person

With

 

     7.    

Sole Voting Power

 

0

     8.   

Shared Voting Power

 

2,756,688

     9.   

Sole Dispositive Power

 

0

   10.   

Shared Dispositive Power

 

2,756,688

11.    

Aggregate Amount Beneficially Owned by Each Reporting Person

 

2,756,688

12.  

Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)

 

13.  

Percent of Class Represented by Amount in Row (11)

 

10.2%

14.  

Type of Reporting Person (See Instructions)

 

PN


CUSIP No. 52177G 102

 

  1.   

Names of Reporting Persons.

 

SEA V Management, LLC

  2.  

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)  ☐        (b)  ☒

 

  3.  

SEC Use Only

 

  4.  

Source of Funds (See Instructions)

 

AF

  5.  

Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)

 

  6.    

Citizenship or Place of Organization

 

Delaware

Number of

Shares

Beneficially

Owned by

Each

Reporting

Person

With

 

     7.    

Sole Voting Power

 

0

     8.   

Shared Voting Power

 

2,770,540

     9.   

Sole Dispositive Power

 

0

   10.   

Shared Dispositive Power

 

2,770,540

11.    

Aggregate Amount Beneficially Owned by Each Reporting Person

 

2,770,540

12.  

Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)

 

13.  

Percent of Class Represented by Amount in Row (11)

 

10.3%

14.  

Type of Reporting Person (See Instructions)

 

OO


CUSIP No. 52177G 102

 

  1.   

Names of Reporting Persons.

 

Spectrum V Investment Managers’ Fund, L.P.

  2.  

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)  ☐        (b)  ☒

 

  3.  

SEC Use Only

 

  4.  

Source of Funds (See Instructions)

 

WC

  5.  

Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)

 

  6.    

Citizenship or Place of Organization

 

Delaware

Number of

Shares

Beneficially

Owned by

Each

Reporting

Person

With

 

     7.    

Sole Voting Power

 

0

     8.   

Shared Voting Power

 

13,852

     9.   

Sole Dispositive Power

 

0

   10.   

Shared Dispositive Power

 

13,852

11.    

Aggregate Amount Beneficially Owned by Each Reporting Person

 

13,852

12.  

Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)

 

13.  

Percent of Class Represented by Amount in Row (11)

 

0.1%

14.  

Type of Reporting Person (See Instructions)

 

PN


CUSIP No. 52177G 102

 

  1.   

Names of Reporting Persons.

 

Brion B. Applegate

  2.  

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)  ☐        (b)  ☒

 

  3.  

SEC Use Only

 

  4.  

Source of Funds (See Instructions)

 

AF

  5.  

Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)

 

  6.    

Citizenship or Place of Organization

 

United States of America

Number of

Shares

Beneficially

Owned by

Each

Reporting

Person

With

 

     7.    

Sole Voting Power

 

0

     8.   

Shared Voting Power

 

2,770,540

     9.   

Sole Dispositive Power

 

0

   10.   

Shared Dispositive Power

 

2,770,540

11.    

Aggregate Amount Beneficially Owned by Each Reporting Person

 

2,770,540

12.  

Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)

 

13.  

Percent of Class Represented by Amount in Row (11)

 

10.3%

14.  

Type of Reporting Person (See Instructions)

 

IN


CUSIP No. 52177G 102

 

  1.   

Names of Reporting Persons.

 

Christopher T. Mitchell

  2.  

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)  ☐        (b)  ☒

 

  3.  

SEC Use Only

 

  4.  

Source of Funds (See Instructions)

 

AF

  5.  

Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)

 

  6.    

Citizenship or Place of Organization

 

United States of America

Number of

Shares

Beneficially

Owned by

Each

Reporting

Person

With

 

     7.    

Sole Voting Power

 

0

     8.   

Shared Voting Power

 

2,770,540

     9.   

Sole Dispositive Power

 

0

   10.   

Shared Dispositive Power

 

2,770,540

11.    

Aggregate Amount Beneficially Owned by Each Reporting Person

 

2,770,540

12.  

Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)

 

13.  

Percent of Class Represented by Amount in Row (11)

 

10.3%

14.  

Type of Reporting Person (See Instructions)

 

IN


CUSIP No. 52177G 102

 

  1.   

Names of Reporting Persons.

 

Victor E. Parker, Jr.

  2.  

Check the Appropriate Box if a Member of a Group (See Instructions)

(a)  ☐        (b)  ☒

 

  3.  

SEC Use Only

 

  4.  

Source of Funds (See Instructions)

 

AF

  5.  

Check if Disclosure of Legal Proceedings Is Required Pursuant to Items 2(d) or 2(e)

 

  6.    

Citizenship or Place of Organization

 

United States of America

Number of

Shares

Beneficially

Owned by

Each

Reporting

Person

With

 

     7.    

Sole Voting Power

 

0

     8.   

Shared Voting Power

 

2,770,540

     9.   

Sole Dispositive Power

 

0

   10.   

Shared Dispositive Power

 

2,770,540

11.    

Aggregate Amount Beneficially Owned by Each Reporting Person

 

2,770,540

12.  

Check if the Aggregate Amount in Row (11) Excludes Certain Shares (See Instructions)

 

13.  

Percent of Class Represented by Amount in Row (11)

 

10.3%

14.  

Type of Reporting Person (See Instructions)

 

IN


Explanatory Note

This Amendment No. 8 (this “Amendment”) amends and supplements the Schedule 13D filed with the Securities and Exchange Commission on June 22, 2020, as amended on June 29, 2020, July 10, 2020, July 13, 2020, July 16, 2020, July 27, 2020, July 29, 2020, and August 13, 2020, by the Reporting Persons (as amended from time to time, the “Schedule 13D”), relating to their beneficial ownership in Leaf Group Ltd. (the “Issuer”). Except to the extent set forth in this Amendment, all material information disclosed in the Schedule 13D remains unchanged. Capitalized terms used but not defined in this Amendment have the respective meanings set forth in the Schedule 13D.

 

Item 4.

Purpose of Transaction

Item 4 of the Schedule 13D is hereby amended and supplemented to add the following:

On August 17, 2020, the Investors issued a press release commenting on the resignation of Charles “Lanny” Baker from the Board. A copy of the press release is attached hereto as Exhibit 10.

 

Item 7.

Material to be Filed as Exhibits

Item 7 of the Schedule 13D is hereby amended and supplemented to add the following:

Exhibit 10 Press Release, dated August 17, 2020


SIGNATURES

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Dated: August 17, 2020

Spectrum Equity Investors V, L.P.

 

By:   Spectrum Equity Associates V, L.P.
  its general partner
  By:   SEA V Management, LLC
                its general partner
  By:  

    /s/ Carolina Picazo

    Carolina Picazo
    Authorized Signatory
Spectrum Equity Associates V, L.P.
By:   SEA V Management, LLC
    its general partner
  By:  

    /s/ Carolina Picazo

    Carolina Picazo
    Authorized Signatory
SEA V Management, LLC
By:  

    /s/ Carolina Picazo

  Carolina Picazo
  Authorized Signatory
Spectrum V Investment Managers’ Fund, L.P.
By:   SEA V Management, LLC
    its general partner
  By:  

    /s/ Carolina Picazo

    Carolina Picazo
    Authorized Signatory

 

        *

Brion B. Applegate

        *

Christopher T. Mitchell

        *

Victor E. Parker, Jr.


*By:  

/s/ Carolina Picazo

  Carolina Picazo
  As attorney-in-fact

This Schedule 13D was executed by Carolina Picazo on behalf of the individuals listed above pursuant to a Power of Attorney, a copy of which is attached as Exhibit 2.


EXHIBIT INDEX

 

Exhibit 1    Joint Filing Agreement
Exhibit 2    Power of Attorney
Exhibit 3    Press Release and Letter to Board of Directors, dated June 29, 2020
Exhibit 4    Press Release and Letter to Board of Directors, dated July 10, 2020
Exhibit 5    Press Release and Letter to Board of Directors, dated July 13, 2020
Exhibit 6    Press Release, dated July 16, 2020
Exhibit 7    Press Release and Letter to Board of Directors, dated July 27, 2020
Exhibit 8    Press Release, dated July 29, 2020
Exhibit 9    Press Release and Letter to Board of Directors, dated August 12, 2020
Exhibit 10    Press Release, dated August 17, 2020
EX-99.10 2 d21189dex9910.htm EX-99.10 EX-99.10

Exhibit 10

Investor Group Owning Over 40% of Leaf Group Comments on Resignation of Fourth Board

Member in Five Months

Current Board Members Should Evaluate Whether Continued Support of Mr. Moriarty is Worth the

Associated Costs

The Time for True Board Refreshment – With Participation of Majority of Shareholders – Is Long Overdue

LOS ANGELES, August 17, 2020 – Investors owning a majority of the issued and outstanding shares of Leaf Group Ltd. (“Leaf Group” or the “Company”) (NYSE: LEAF) have publicly called for significant change at the Company.

A group that owns more than 40% of Leaf Group – including Osmium Partners LLC, PEAK6 Investments LLC, Boyle Capital Opportunity Fund, LP, Oak Management Corp., Generation Capital Partners II LP, Generation Partners II LLC, Spectrum Equity Investors V, L.P. and Spectrum V Investment Managers’ Fund, L.P. (together, the “Investor Group”) – today issued the following joint statement regarding the resignation of Charles “Lanny” Baker from the Company’s Board of Directors (the “Board”):

“Mr. Baker is now the fourth director to resign since April and the second director since our Investor Group started demanding significant change – a troubling pattern, which is nearly as unprecedented as a Board that ignores the clearly expressed views of a majority of its shareholders. We remind our fellow shareholders and the Board that Mr. Baker served as the Chairman of the Special Committee that was charged with overseeing the Company’s recently completed strategic review process. In its May 20th letter to shareholders regarding the conclusion of its strategic review, the Company attempted to demonstrate the integrity of this process by stating that “[t]he strategic review was conducted by a Special Committee of the Board of Directors consisting of independent directors.”1 We had already doubted whether the Special Committee could have run a truly independent process, and our doubts only grew as the Board pulled Mr. Baker from its audit committee last month because his service violated bright-line NYSE independence rules. As the Board continues to claim that shareholders should trust the integrity of its strategic review process, Mr. Baker’s resignation casts serious doubt on whether the results of the Company’s recently completed strategic review process should be trusted.

While we acknowledge that Mr. Baker’s resignation is a meaningful step toward eliminating some of the Board’s troubling conflicts of interest, his resignation cannot cleanse the already-concluded strategic review process, which was tainted by his lack of independence. To make matters worse, the Board and the Company continue to harp on the outcome of that “failed” process as the rationale for their opposition to shareholders’ calls for change. That rationale is misguided at best. The remaining directors should ask themselves why they are so confident that more than half of shareholders are wrong about Leaf Group’s need for dramatic change.

This Board is left fighting a losing battle in opposing a majority of shareholders. Mr. Moriarty will ultimately have to resign or be fired. With that in mind, the directors should seriously evaluate whether maintaining their absolute loyalty to an underperforming CEO is worth the personal risk associated with sacrificing the fiduciary duties the Board owes to the Leaf Group shareholders.

We do not believe any responsible professional would join the Board as a new director under these circumstances. Nevertheless, we caution the Board that attempting to reinforce their numbers without input and approval from a majority of shareholders will only make members of their shrinking band more vulnerable to criticism. We urge the Board to engage with us to refresh the Board with objective professionals who are prepared to work on behalf of shareholders.”

Visit www.LiberateLeaf.Group for additional information.

 

1 

Leaf Group’s May 20, 2020 8-K:

https://www.sec.gov/Archives/edgar/data/1365038/000110465920064014/tm2020234d1_8k.htm


About Osmium Partners

We seek to generate strong, risk-adjusted returns by investing in undervalued, small capitalization companies across equity markets. Our Osmium 8 research process is based on eight simple factors involving factors such as balance sheet strength, aligned interests, attractive reinvestment opportunities, a low valuation, and reasonable growth prospects. As engaged owners, we actively discuss corporate strategy and capital structure with management teams and boards of directors. We prefer to conduct these discussions in private, but we will publicly debate important items with all shareholders when appropriate.

About PEAK6

PEAK6 uses technology to find a better way of doing things. The company’s first tech-based solution was developed in 1997 to optimize options trading and, over the past two decades, the same formula has been used across a range of industries, asset classes and business stages to consistently deliver superior results. Today, PEAK6 seeks transformational opportunities to provide capital and strategic support to entrepreneurs and forward-thinking businesses, helping to unlock potential and activate what is into what ought to be. PEAK6’s core brands include: PEAK6 Capital Management, Apex Clearing, National Flood Services and Evil Geniuses. Learn more at www.PEAK6.com or follow us on LinkedIn.

About Boyle Capital Opportunity Fund

Boyle Capital Opportunity Fund, LP is a value-oriented investment partnership. We manage a focused portfolio of deeply undervalued securities and actively engage with the company’s management and board of directors to unlock shareholder value over the long-term.

About Oak Investment Partners

Oak Investment Partners was founded in 1978. Since that time, the firm has invested $9 billion in over 525 companies around the world, earning the trust of entrepreneurs with a senior team that delivers steady guidance, deep domain expertise and a consistent investment philosophy. We are involved in the formation of companies, fund spinouts of operating divisions and technology assets, and provide growth equity to mid- and late-stage private businesses and to public companies through PIPE investments. These companies are concentrated in the five major sectors that fuel the most disruptive growth in our world today: Information Technology, FinTech, Internet and Consumer, Healthcare Services, and Clean Energy.

About Generation Partners

Founded in 1995, Generation Partners provides equity capital to growth companies through buyout and growth equity investments.

About Spectrum Equity

Spectrum Equity is a leading growth equity firm providing capital and strategic support to innovative companies in the information economy. For over 25 years, the firm has partnered with proven entrepreneurs and management teams to build long-term value in market-leading internet, software and information services companies. Representative investments include Ancestry, Bats Global Markets, Definitive Healthcare, GoodRx, Grubhub, Lynda.com, Origami Risk, SurveyMonkey and Verafin. For more information, including a complete list of portfolio investments, visit www.spectrumequity.com.

Media Contacts

Sloane & Company

Dan Zacchei / Joe Germani

dzacchei@sloanepr.com / jgermani@sloanepr.com