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Revenue Revenue
 12 Months Ended
Feb. 01, 2020
Revenue from Contract with Customer [Abstract]  
REVENUE REVENUE

Disaggregation of Net Sales- The following table presents net sales disaggregated by product and service category for each segment:
 
Fiscal
(in thousands)
2019
 
2018
 
2017
Net sales:
 
 
 
 
 
U.S. Retail segment:
 
 
 
 
 
Women's footwear
$
1,853,265

 
$
1,866,121

 
$
1,771,058

Men's footwear
539,917

 
561,722

 
556,772

Kids' footwear
158,261

 
118,859

 
68,796

Accessories and other
193,952

 
192,287

 
181,085

 
2,745,395

 
2,738,989

 
2,577,711

Canada Retail segment:
 
 
 
 
 
Women's footwear
133,762

 
123,323

 
—

Men's footwear
63,140

 
57,567

 
—

Kids' footwear
40,995

 
30,216

 
—

Accessories and other
11,120

 
9,219

 
—

 
249,017

 
220,325

 
—

Brand Portfolio segment:
 
 
 
 
 
Wholesale
379,698

 
86,209

 
—

Commission income
26,424

 
3,894

 
—

Direct-to-consumer
42,163

 
9,709

 
—

 
448,285

 
99,812

 
—

Other
122,090

 
128,968

 
227,844

Total segment net sales
3,564,787

 
3,188,094

 
2,805,555

Elimination of intersegment sales
(72,100
)
 
(10,176
)
 
—

Total net sales
$
3,492,687

 
$
3,177,918

 
$
2,805,555



Deferred Revenue Liabilities- We record deferred revenue liabilities, included in accrued expenses on the consolidated balance sheets, for remaining obligations we have to our customers. The following table presents the changes and total balances for gift cards and our loyalty programs:
 
Fiscal
(in thousands)
2019
 
2018
 
2017
Gift cards:
 
 
 
 
 
Beginning of period
$
34,998

 
$
32,792

 
$
30,829

Gift cards redeemed and breakage recognized to net sales
(91,000
)
 
(90,569
)
 
(91,778
)
Gift cards issued
91,463

 
92,775

 
93,741

End of period
$
35,461

 
$
34,998

 
$
32,792

Loyalty programs:
 
 
 
 
 
Beginning of period
$
16,151

 
$
21,282

 
$
19,889

Loyalty certificates redeemed, expired, and other adjustments recognized to net sales
(37,311
)
 
(41,210
)
 
(30,935
)
Deferred revenue for loyalty points issued
37,298

 
36,079

 
32,328

End of period
$
16,138

 
$
16,151

 
$
21,282



Customer Allowances- We reduce sales by the amount of actual and remaining expected customer allowances, discounts and returns, and cost of sales by the amount of merchandise we expect to recover. Customer allowances are provided to our wholesale customers for margin assistance, co-op advertising support, and various other deductions. We estimate the reserves needed for margin assistance by reviewing inventory levels held by retailers, expected markdowns, gross margins realized, and other performance indicators. Product returns and other customer deductions are estimated based on anticipated future returns using historical experience and trends. Co-op advertising allowances are estimated based on arrangements with customers. Customer allowance reserves are included in accrued expenses on the consolidated balance sheets.

The following table presents the changes and total balances for sales reserves:
 
Fiscal
(in thousands)
2019
 
2018
 
2017
Sales returns reserve:
 
 
 
 
 
Beginning of period
$
17,743

 
$
14,130

 
$
14,149

Net sales reduced for estimated returns
448,886

 
402,274

 
353,156

Actual returns during the period
(445,221
)
 
(398,661
)
 
(353,175
)
End of period
$
21,408

 
$
17,743

 
$
14,130

Customer allowances and discounts reserve:
 
 
 
 
 
Beginning of period
$
13,094

 
$
—

 
$
—

Assumed liability in acquisitions and measurement period adjustments
(3,267
)
 
15,434

 
—

Net sales reduced for estimated allowances and discounts
43,733

 
10,669

 
—

Actual allowances and discounts during the period
(42,032
)
 
(13,009
)
 
—

End of period
$
11,528

 
$
13,094

 
$
—



As of February 1, 2020 and February 2, 2019, the asset for recovery of merchandise returns was $11.9 million and $10.1 million, respectively, and is included in prepaid expenses and other current assets on the consolidated balance sheets.