0001225208-12-016490.txt : 20120720 0001225208-12-016490.hdr.sgml : 20120720 20120720112833 ACCESSION NUMBER: 0001225208-12-016490 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20120719 FILED AS OF DATE: 20120720 DATE AS OF CHANGE: 20120720 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Ferree Deborah L CENTRAL INDEX KEY: 0001331252 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-32545 FILM NUMBER: 12971341 MAIL ADDRESS: STREET 1: 4150 EAST FIFTH AVE. CITY: COLUMBUS STATE: OH ZIP: 43219 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: DSW Inc. CENTRAL INDEX KEY: 0001319947 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-SHOE STORES [5661] IRS NUMBER: 310746639 STATE OF INCORPORATION: OH FISCAL YEAR END: 0129 BUSINESS ADDRESS: STREET 1: 810 DSW DRIVE CITY: COLUMBUS STATE: OH ZIP: 43219 BUSINESS PHONE: (614) 237-7100 MAIL ADDRESS: STREET 1: 810 DSW DRIVE CITY: COLUMBUS STATE: OH ZIP: 43219 4 1 doc4.xml X0306 4 2012-07-19 0001319947 DSW Inc. DSW 0001331252 Ferree Deborah L 810 DSW DRIVE COLUMBUS OH 43219 1 V Chairman & Chief Mdsing Off. Class A Common Shares 2012-07-19 4 M 0 10439.0000 18.2000 A 29496.0000 D Class A Common Shares 2012-07-19 4 S 0 10439.0000 55.6200 D 19057.0000 D Stock Option - Right to Buy 18.2000 2012-07-19 4 M 0 10439.0000 0.0000 D 2015-06-28 Class A Common Shares 10439.0000 62664.0000 D The sales in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by Ms. Ferree on March 16, 2011. Price represents a weighted average of the sale price. Shares were sold at prices ranging from $55.31 to $55.83. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price. Previously reported stock option has been adjusted to reflect a special stock dividend declared by the Issuer and exempt pursuant to Rule 16a-9. Option vests 20% per year beginning on the first anniversary of the date of grant. William L. Jordan, Attorney-in-Fact 2012-07-19