0001225208-11-021973.txt : 20110919 0001225208-11-021973.hdr.sgml : 20110919 20110919173215 ACCESSION NUMBER: 0001225208-11-021973 CONFORMED SUBMISSION TYPE: 4 PUBLIC DOCUMENT COUNT: 1 CONFORMED PERIOD OF REPORT: 20110919 FILED AS OF DATE: 20110919 DATE AS OF CHANGE: 20110919 REPORTING-OWNER: OWNER DATA: COMPANY CONFORMED NAME: Ferree Deborah L CENTRAL INDEX KEY: 0001331252 FILING VALUES: FORM TYPE: 4 SEC ACT: 1934 Act SEC FILE NUMBER: 001-32545 FILM NUMBER: 111098065 MAIL ADDRESS: STREET 1: 4150 EAST FIFTH AVE. CITY: COLUMBUS STATE: OH ZIP: 43219 ISSUER: COMPANY DATA: COMPANY CONFORMED NAME: DSW Inc. CENTRAL INDEX KEY: 0001319947 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-SHOE STORES [5661] IRS NUMBER: 310746639 STATE OF INCORPORATION: OH FISCAL YEAR END: 0129 BUSINESS ADDRESS: STREET 1: 810 DSW DRIVE CITY: COLUMBUS STATE: OH ZIP: 43219 BUSINESS PHONE: (614) 237-7100 MAIL ADDRESS: STREET 1: 810 DSW DRIVE CITY: COLUMBUS STATE: OH ZIP: 43219 4 1 doc4.xml X0304 4 2011-09-19 0001319947 DSW Inc. DSW 0001331252 Ferree Deborah L 810 DSW DRIVE COLUMBUS OH 43219 1 V Chairman & Chief Mdsing Off. Class A Common Shares 2011-09-19 4 M 0 10000.0000 13.5000 A 14316.0000 D Class A Common Shares 2011-09-19 4 S 0 10000.0000 46.0700 D 4316.0000 D Stock Option - Right to Buy 13.5000 2011-09-19 4 M 0 10000.0000 0.0000 D 2018-04-23 Class A Common Shares 10000.0000 57000.0000 D The sales in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by Ms. Ferree on March 16, 2011. Price represents a weighted average of the sale price. Shares were sold at prices ranging from $45.51 to $46.34. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price. Option vests 20% per year beginning on the first anniversary of the date of grant. William L. Jordan, Attorney-in-Fact 2011-09-19