EX-99.1 2 file2.htm JUNIPER CONTENT CORPORATION FACT SHEET

 

 

Investor Fact Sheet      

 

 

 

 

Overview

 

 

 

Common stock ticker

 

 

JNPC.ob

 

 

 

Price as of 3/31/08

 

 

$0.75

 

Juniper Content Corporation is a media and entertainment company focused on branded content services in high growth markets operating across multiple distribution channels. The Company owns and operates ¡Sorpresa!, the nation’s first and only 24/7 Hispanic children’s television network and digital community.

 

52-Week Range

 

$

0.40-3.10

 

 

Shares Outstanding

 

 

5.6 million

 

 

Market Capitalization

 

$

4.2 million

 

 

 

 

 

 

 

 

W Warrants

 

 

JNPCW.ob

 

 

Z Warrants

 

 

JNPCZ.ob

 

 

Investment Summary

        ¡Sorpresa! is dedicated to becoming “the” brand for Hispanic kids and their families in this fast growing market

        ¡Sorpresa! is the first and only 24/7 Hispanic children’s television network broadcast exclusively in Spanish, serving more than 1,000,000 subscribers in 22 of the top 25 Hispanic television markets

        SorpresaTV.com is well positioned to become a leading online destination, connecting to Hispanic youth and their parents

        An independent appraisal completed during Q4 2007 valued the net tangible and intangible assets acquired in the Firestone Merger on January 19, 2007 at approximately $16 million

        Accomplished management team and Board with multi-platform and Hispanic media experience

 

 

Current Operations

 

Hispanic Market Facts

    Media and entertainment company focused on the high-growth Hispanic youth market

 

   Fastest growing US segment1

    44.3 million residents, 15% of population

    1 in 4 are under 14 years of age

   In-language advertising outpacing U.S. average2

    Buying power growing 8.6% per year3

    Ad market projected to grow 3.7% in 2007 versus 1.7% for general market2

    Spanish-language Advertising Underrepresented

    2006 Hispanic purchasing power = 8.4%; Ad
spend = 2.3%3

   Hispanics under-indexed today: just 3.3% of ad dollars spent on 14.7% of population2,4

1U.S. Census July 2007

2Advertising Age’s Hispanic Fact Pack report, July 2007

3 Selig Center for Economic Growth, The University of Georgia, June 2007

4 AdWeek 2007

 

    Firestone Communications, founder of ¡Sorpresa!, established in 2003 and acquired by Juniper Content Corporation in January 2007

 

    Owns and operates ¡Sorpresa!, the first in-language

 

children’s television network and digital community for Hispanic youth

         

 

    Three discrete revenue streams:

 

    ¡Sorpresa! Network

 

    Network Operations


 

    Production Services

 

    Platform for launching other digital channels

 
     
 

 

 

What Makes ¡Sorpresa! Special – Ideal Vehicle for Advertisers

        The only 24/7 Spanish-language network and digital community dedicated to Hispanic kids and their parents

         Appeals to 2 to 17 year-olds, with specific content targeting pre-schoolers, kids, and teens

         Premium, original and licensed culturally-relevant live action and animated programming 24/7

         In-culture, in-language experience connects kids to their Hispanic heritage, including specials and holiday programming

         Co-production arrangement with CNN en Español

        ¡Sorpresa! has more than 1 million cable television subscribers in 22 of top 25 Hispanic television markets

         Affiliation agreements with top cable MSOs:

         Programming is available on VOD basis through:

and through that provides mobile Spanish language video services to and

 

 

 



 

 

¡Sorpresa! Subscriber Progression

 

Recent Announcements


 

        Launched on Comcast’s Cable Latino and Cable Latino Completo packages in Fresno, CA (Fresno, Merced, Los Banos, Visalia and Tulare)

        Raised $2.2 million in a private placement of convertible preferred stock and warrants

        Acquired seven new programs for second quarter line-up, including: April Fool’s Day with Lola & Virginia, Cine ¡Sorpresa!’s Jungle Book and Earth Day with Arcandina. New programming features preschool programs, kids series and animated shows for tween/teen audiences

        Unveiled new branding to refresh ¡Sorpresa!’s on-air look, including new new tagline, “El Mundo que Imaginas” - “The World You Imagine”

 

 

 

 

SorpresaTV.com – Revenue Generator and Platform for Brand Extension

        Features ¡Sorpresa! Network content along with games and user generated content

        Currently targets Hispanic kids ages 6-11 – expanding to include preschoolers and their parents

        Content will relate to ¡Sorpresa! on-air programming and other topics of interest including soccer, dance and music, games, and education

        A site where Hispanic kids and their parents can be entertained and educated through activities that speak to their cultural background

 

 

 

 

Management Team and Board of Directors

Key Financial Results and Metrics*

 

Executive

Background

 

 

Twelve Months Ended December 31,

 

Stuart B. Rekant, Chairman & CEO of Juniper Content Corp., CEO of ¡Sorpresa!

30 years in media/entertainment:
HBO, US News Prod, Winstar New Media

 

 

2007

 

2006

 

Sales

 

$2,341,495

 

$2,399,267

 

Leonard L. Firestone,
President & COO of ¡Sorpresa!

Founder Firestone /¡Sorpresa!, Allbritton Communications

Net loss

 

$6,371,686

 

$2,425,955

 

 

 

 

 

 

 

Herbert J. Roberts, CFO

CBS, Helicon, Prudential Securities

* For purposes of comparability, Non-GAAP combined results are shown – historical GAAP results are not comparable as Juniper Content and Firestone Communications’ merger took place on 1/19/07. For GAAP results please refer to SEC filings

 

Raymond Mason, Vice Chairman

Connemara Capital, Charter Group

 

John K. Billock, Director

Time Warner Cable, HBO

 

Steven G. Chrust, Director

Centripetal Capital, SGC Advisory

 

Bert A. Getz, Jr., Director

Globe Corporation, Wintrust Financial

 

 

 

 

 

 

Richard Intrator, Director

Philanthria, Paine Webber Inc.

 

 

 

 

 

 

Paul Kramer, CPA, Director

Kramer & Love, Ernst & Young

 

 

 

Juniper Content’s Strategy – Leverage Existing Platform for Growth

        Build on ¡Sorpresa!’s status in Hispanic children’s programming to secure a significant position in the expanding U.S. Hispanic media marketplace

    Secure DBS carriage and expand digital cable penetration

    Diversify brand into original programming, licensing and merchandising

    Make SorpresaTV.com the leading destination for Hispanic kids and their parents

    Expand relationships with major national advertisers

        Build on Juniper Content’s operations to expand branded content relationships and opportunistically acquire niche content providers that will broaden the Company’s participation in the digital media space.

 

 

Investor Relations:

 

Lippert/Heilshorn & Associates

 

Public Relations:

 

Tovar Public Relations

 

 

Keith Lippert, Carolyn M. Capaccio, CFA

 

 

 

Dora O. Tovar

 

 

(212) 838-3777 (New York, NY)

 

 

 

(817) 467-5759 (Dallas, TX)