EX-99.1 2 file2.htm JUNIPER CONTENT CORPORATION FACT SHEET


Investor Fact Sheet

Overview

 

Common stock ticker

 

JNPC.ob

Price as of 11/28/07

 

$1.05

52-Week Range

 

$0.90-3.90

Shares Outstanding

 

5.6 million

Market Capitalization

 

$5.9 million

 

 

 

W Warrants

 

JNPCW.ob

Z Warrants

 

JNPCZ.ob

A Units

 

JNPCU.ob

B Units

 

JNPBU.ob

Juniper Content Corporation is a media and entertainment company focused on branded content services in high growth markets operating across multiple distribution channels.

Investment Summary

 

Focusing on branded content services in high growth markets across multiple distribution channels

Providing television programming services through ¡Sorpresa!, the nation’s first children’s cable television network broadcast exclusively in Spanish, third-party network origination services and third-party production services

Building on ¡Sorpresa!’s status in Hispanic children’s programming to secure a significant position in the expanding U.S. Hispanic Media Marketplace

Seeking to acquire niche content providers that offer significant market potential which allows us to expand our participation in the accelerating growth of digital media

Leveraging the skills of an accomplished management team and board with multi-platform media experience

Firestone at a Glance

Media and entertainment company focused on the high-growth Hispanic youth market

Established in 2003 and acquired by Juniper Content Corporation in January 2007

Owns and operates ¡Sorpresa!, the first in language children's television network and digital community for Hispanic youth

Three discrete revenue streams:

 

¡Sorpresa! Network

 

Network Operations

 

Production Services

Platform for launching other digital channels


Hispanic Market Facts

Fastest growing US segment 1

 

44.3 million residents, 15% of population

 

1 in 4 are under 14 years of age

Advertising spending outpacing U.S. average2

 

Buying power growing 8.6% per year3

 

Ad market +12.1% 2005 vs. 5.7% average2

Spanish Language Advertising Underrepresented

 

2006 Hispanic purchasing power = 8.4%; Ad spend = 2.3%3

Hispanics under-indexed today: just 1.4% of ad dollars spent on 14.7% of population2,4

High Growth Market

1

U.S. Census July 2007

2

2005 Kagan Research, LLC

3

Selig Center for Economic Growth, The University of Georgia, June 2007

4

HispanTelligence US Hispanic Market, 2000-2007

Network – Expanding Distribution Opportunities

Offers a digital community for Hispanic 6 to 11 year-olds

 

Appeals to a broader 2 to 17 year-old demographic

 

Original and licensed culturally-relevant live action and animated programming 24/7

 

Co-production arrangement with CNN en Español

 

¡Sorpresa! has more than 954,000 cable television subscribers in 22 of top 25 Hispanic television markets

Affiliation agreements with top cable MSOs:


Programming is available on VOD basis through:


and through


that provides mobile Spanish language video services to


 

 



Subscriber Progression


Key Financial Results and Metrics*

 

 

 

Q3:07

 

Q3:06

 

Sales

 

$628,273

 

$517,355

 

Net loss

 

$1,491,399

 

$608,470

 

 

 

Nine Months Ended September 30,

 

 

 

2007

 

2006

 

Sales

 

$1,833,705

 

$1,821,140

 

Net loss

 

$4,028,847

 

$1,917,964

 

*

For purposes of comparability, Non-GAAP combined results are shown – historical GAAP results are not comparable as Juniper Content and Firestone Communications’ merger took place on 1/19/07. For GAAP results please refer to SEC filings

Recent Announcements

¡Sorpresa! will refresh its branding on the network as well as its digital community in early 2008.

Enhanced ¡Sorpresa! lineup:

 

Renewed and lengthened agreement with CNN en Español to co-produce ¡Sorpresa! ’s signature children’s-focused weekend news segment, ¿Que Pasa?

 

Acquired exclusive exhibition rights to the animated movies “Enredos y Marañas” and “Navidad con Angel” featuring characters from the popular Mexican children's series “El Reto Burundis”

 

Launched Luz, Camara, ¡Sorpresa!, showcasing the finalists of the ¡Sorpresa! Youth Film Competition at the 2007 Hamptons International Film Festival

Expanded ¡Sorpresa! operating team with hiring of advertising sales, programming and affiliate sales and marketing personnel

Management Team and Board of Directors

 

Executive

 

Background

Stuart B. Rekant, Chairman & CEO of Juniper Content Corp., CEO of ¡Sorpresa!

 

30 years in media/entertainment:
HBO, US News Prod, Winstar New Media

Leonard L. Firestone,
President & COO of ¡Sorpresa!

 

Founder Firestone / ¡Sorpresa!, Allbritton Communications

Herbert J. Roberts, CFO

 

CBS, Helicon, Prudential Securities

Raymond Mason, Vice Chairman

 

Connemara Capital/Charter Group

John K. Billock, Director

 

Time Warner Cable, HBO

Bert A. Getz, Jr., Director

 

Globe Corporation, Wintrust Financial

Richard Intrator, Director

 

Philanthria, Paine Webber Inc.

Paul Kramer, CPA, Director

 

Kramer & Love, Ernst & Young

Juniper Content’s Strategy – Leverage Existing Platform for Growth

Build on ¡Sorpresa!’s status in Hispanic children’s programming to secure a significant position in the expanding U.S. Hispanic Media Marketplace

 

Secure DBS carriage and expand digital cable penetration

 

Diversify brand into original programming, licensing and merchandising

 

Position ¡Sorpresa!’s online digital community as a leading destination for Hispanic youth

 

Increase sales capability to serve major national advertisers

Acquire content providers in other high-growth niches to broaden participation in the accelerating growth of digital media in the general media marketplace

Expand operations and infrastructure through acquisitions of other media and entertainment businesses that offer significant market potential

 

Investor Relations:

 

Lippert/Heilshorn & Associates

 

Public Relations:

 

Tovar Public Relations

 

 

Keith Lippert, Carolyn M. Capaccio, CFA

 

 

 

Dora O. Tovar

 

 

(212) 838-3777 (New York, NY)

 

 

 

(817) 467-5759 (Dallas, TX)