EX-99.1 2 file2.htm JUNIPER CONTENT FACT SHEET

 

Juniper Content Corporation

A media and entertainment company focused on branded
digital communities serving high-growth markets


                                    Investor Fact Sheet  


Overview

 

Common stock ticker

 

JNPC.ob

 

 

   

Juniper Content Corporation is a media and entertainment company focused on branded content services in high-growth markets operating across multiple distribution channels. The Company owns and operates ¡Sorpresa!, the nation’s first Hispanic children’s television network and digital community as a result of its purchase of privately held Firestone Communications, Inc., a diversified media and communications company.

Price as of 7/23/07

 

$2.95

 

52-Week Range

 

$2.20-3.90

 

Shares outstanding

 

5.62 million

 

Market Capitalization

 

$16.52 million

 

 

 

 

 

W Warrants

 

JNPCW.ob

 

Z Warrants

 

JNPCZ.ob

 

A Units ticker

 

JNPCU.ob

 

B Units ticker

 

JNPBU.ob

 

 

 

 

Investment Summary

 

 

A media and entertainment company focused on branded digital communities serving high-growth markets across multiple platforms

 

 

Building on ¡Sorpresa!’s first mover status in Hispanic children’s programming and digital cable to secure significant position in expanding Hispanic media marketplace

 

 

Strategy in place to grow through internal development and acquisitions

 

 

Management and board with significant record of accomplishment in building early stage companies to critical mass

 

 

 

 

 

 

Firestone at a Glance

Media and communications company focused on the high-growth Hispanic youth market

Established in 2003 by Leonard Firestone and a group of investors

Owns and operates ¡Sorpresa!, the first in language children’s television network and digital community for Hispanic youth

Three discrete revenue streams:

 

¡Sorpresa! Network

 

Network Operations

 

Production Services

Platform for launching other digital channels

 
   
   
   

 

 

 

Hispanic Market Facts

Fastest growing US segment 1

 

42.7 million residents, 14% of population

 

1 in 4 are under 14 years of age

Advertising spending outpacing U.S. average2

 

Buying power growing 8% per year3

 

Ad market +12.1% 2005 vs. 5.7% average2

Spanish Language Advertising Underrepresented4

 

2006 Hispanic purchasing power = 8.4%; ad spend = 2.2%3

 

Hispanics under-indexed today: just 1.4% of ad dollars spent on 14.7% of population2,4

High Growth Market

 

1U.S. Census July 2006           22005 Kagan Research, LLC

3 Selig Center for Economic Growth, The University of Georgia, June 2006
4 HispanTelligence US Hispanic Market, 2000-2007


 

 

 

Network – Expanding Distribution Opportunities

 

Offers a digital community for Hispanic 6 to 11 year-olds

 

 

Appeals to a broader 2 to 17 year-old demographic

 

 

Original and licensed culturally-relevant live action and animated programming 24/7

 

 

Co-production arrangement with CNN en Español

 

¡Sorpresa! has more than 900,000 subscribers in 22 of top 25 Hispanic television markets

 

Affiliation agreements with top cable MSOs:

 

 

Programming is available on Verizon’s FiOS and on VOD basis through Akimbo, AOL TV, MSN, and AT&T Homezone; and on a mobile basis through MobiTV, that provides Spanish language video services to Sprint and AT&T Wireless

 

 


 

 

 

 

Juniper’s Strategy – Leverage Existing Platform for Growth

 

Expand ¡Sorpresa! network audience and subscriber base

 

 

Secure DBS carriage and expand digital cable penetration

 

 

Diversify brand into original programming, licensing and merchandising

 

 

Position ¡Sorpresa!’s online digital community as a leading destination for Hispanic youth

 

 

Build sales capability to serve major national advertisers

 

Expand Juniper’s capabilities through internal growth and acquisitions

 

 

Acquire branded content providers that offer significant market potential

 

 

Develop digital communities around these and other high-growth opportunities

 

Leverage Firestone’s other operations for future growth

 

 

Utilize uplink capability and production facilities to expand content relationships

 

 

Build expertise in other content categories and expand distribution capabilities to serve emerging digital platforms

 


 

Key Financial Results and Metrics*


 

 

 

Q1:07

 

Q1:06

 

Sales

 

$621,677

 

$652,781

 

Net loss

 

$1,499,310

 

$546,936

 

Cash

 

$9.9 mm

 

$75,501

 

 

 


2006

 

2005

 

Sales

 

$2.4 mm

 

$6.8 mm

 

Net loss

 

$5.2 mm

 

$4.3 mm

 

Cash

 

$11.8 mm

 

 

 

 

*For purposes of comparability, non-GAAP combined results are shown – historical GAAP results are not comparable as Juniper and Firestone Communications’ merger took place on 1/19/07. For GAAP results please refer to SEC filings.

 

 

Board and Management Team

 

 

 

 

Juniper’s management team and members of its board of directors possess a strong record of growing early stage entertainment companies:

 

 

Executive

 

Background

 

 

Stuart B. Rekant, Chairman &

CEO of Juniper Content Corp.,

CEO of ¡Sorpresa!

 

30 years in media/entertainment:
HBO, US News Prod, Winstar New

Media

 

 

Raymond Mason, Vice Chairman

 

Connemara Capital/Charter Group

 

 

Bert A. Getz, Jr., Director

 

Globe Corporation, Wintrust Financial

 

 

Richard Intrator, Director

 

Philanthria, Paine Webber Inc.

 

 

Paul Kramer, CPA, Director

 

Kramer & Love, Ernst & Young

 

 

Robert L. Allbritton, Director

 

Allbritton Communications

 

 

John K. Billock, Director

 

Time Warner Cable, HBO

 

 

Leonard L. Firestone,

President and COO of ¡Sorpresa!

 

Founder Firestone / ¡Sorpresa!,

Allbritton Communications


Subscriber Progression

340,000

446,000

487,000

713,000

906,000

2003

2004

2005

2006

May '07

 

Key Recent Achievements and Plans

-

Expanded ¡Sorpresa! operating team with hiring of advertising sales, programming and affiliate marketing personnel

-

Enhanced ¡Sorpresa! online viewers’ video experience with Brightcove’s distribution tool

-

Signed 5-year digital basic carriage agreement with OneLink - Puerto Rico’s largest cable system

-

Second satellite feed - West Coast satellite launched June 29th to optimize ¡Sorpresa! viewing times in Mountain and Pacific Standard time zones

 

 

  Investor Relations:

 

Lippert/Heilshorn & Associates

 

Public Relations:

 

Tovar Public Relations

 

 

 

Keith Lippert, Carolyn M. Capaccio, CFA

 

 

 

Dora O. Tovar

 

 

 

(212) 838-3777 (New York, NY)

 

 

 

(817) 680-7671 (Dallas, TX)