Exhibit 23.1

            Consent of Independent Registered Public Accounting Firm

Board of Directors and Stockholders
Citi Trends, Inc.:

We consent to the use of our report dated April 15, 2004, with respect to the
balance sheets of Citi Trends, Inc. as of January 31, 2004 and February 1, 2003,
and the related statements of income, stockholders' equity, and cash flows for
the years then ended, incorporated herein by reference and to the reference to
our firm under the heading "Experts" in the prospectus. Our report refers to
the adoption of Statement of Financial Accounting Standards No. 150,
"Accounting for Certain Financial Instruments with Characteristics of Both
Liabilities and Equity".


KPMG LLP



Jacksonville, FL
February 25, 2005