13F-HR 1 exchangecap.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: September 30, 2010 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Exchange Capital Management, Inc. Address: 303 Detroit Street, Suite 203 Ann Arbor, MI 48104 13F File Number: The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Michael R. Reid, CFA Title: President Phone: 734-761-6500 Signature, Place, and Date of Signing: /s/ Michael R. Reid, CFA Ann Arbor, MI October 29, 2010 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form13F Information Table Entry Total: 168 Form13F Information Table Value Total: $128,781 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE VALUE SHARES SH/PUT/INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRNCALLDSCRETN MANAGERS SOLE SHARED NONE -------------------------- -------------- -------- -------- ------- ------ ------ -------- ---- ------ ---- ABB Ltd - Spon ADR SPONSORED ADR 000375204 8 378SH SOLE 378 0 0 Abbott Labs COM 002824100 2012 38514SH SOLE 37614 0 900 Agrium Inc. COM 008916108 10 134SH SOLE 134 0 0 Alcatel-Lucent Spon ADR SPON ADR 013904305 0 19SH SOLE 19 0 0 Alere Inc. COM 46126P106 2 77SH SOLE 77 0 0 AmazonCom COM 023135106 15 95SH SOLE 95 0 0 America Movil SAB de C.V. Spon ADR SPON ADR L SHS 02364W105 97 1811SH SOLE 1811 0 0 American Express Co COM 025816109 1429 34006SH SOLE 33165 0 841 Amgen Inc COM 031162100 1879 34101SH SOLE 33471 0 630 Apache Corp COM 037411105 2392 24466SH SOLE 23956 0 510 Apple Computer Inc COM 037833100 2704 9529SH SOLE 9329 0 200 Applied Materials Inc COM 038222105 1275 109172SH SOLE 106392 0 2780 Arrow Electronics Inc COM 042735100 2 60SH SOLE 60 0 0 AT&T Inc. COM 00206R102 14 476SH SOLE 476 0 0 Avon Products Inc COM 054303102 19 600SH SOLE 600 0 0 AVX Corporation COM 002444107 1 101SH SOLE 101 0 0 Berkshire Hathaway Cl B CL B NEW ADDED 084670702 79 950SH SOLE 950 0 0 Best Buy Co Inc COM 086516101 1516 37137SH SOLE 36397 0 740 BHP Billiton Ltd - Spon ADR SPONSORED ADR 088606108 2117 27741SH SOLE 27171 0 570 C.H. Robinson Worldwide, Inc. COM 12541W209 8 111SH SOLE 111 0 0 Cambium Learning Group, Inc. COM 13201a107 20 6182SH SOLE 6182 0 0 Canadian National Railway COM 136375102 2542 39714SH SOLE 38954 0 760 Cardiovascular Systems, Inc. COM 141619106 27 5133SH SOLE 5133 0 0 Carnival Corporation PAIRED CTF 143658300 2094 54828SH SOLE 53548 0 1280 Celgene Corporation COM 151020104 6 100SH SOLE 100 0 0 Cerner Corp. COM 156782104 2062 24553SH SOLE 24013 0 540 Chevron Corp COM 166764100 57 699SH SOLE 699 0 0 Chico's FAS Inc COM 168615102 6 600SH SOLE 600 0 0 Cisco Systems Inc COM 17275R102 1678 76610SH SOLE 74910 0 1700 CMS Energy COM 125896100 48 2648SH SOLE 2648 0 0 Coca-Cola Co COM 191216100 22 380SH SOLE 330 0 50 Cognizant Technology Solutions Corp. CL A 192446102 33 513SH SOLE 513 0 0 Comcast Corp Cl A CL A 20030N101 1 48SH SOLE 48 0 0 Comcast Corp Special Cl A NEW CL A SPL 20030N200 20 1200SH SOLE 1200 0 0 Conocophillips COM 20825C104 29 500SH SOLE 500 0 0 Consumer Discretionary Select Sector SBI CONS DISCR 81369Y407 268 8010SH SOLE 7940 0 70 Consumer Staples SPDR SBI CONS STPLS 81369Y308 547 19615SH SOLE 19375 0 240 CVS Caremark Corp COM 126650100 1932 61387SH SOLE 60037 0 1350 Domino's Pizza COM 25754a201 4 300SH SOLE 300 0 0 Ecolab Inc. COM 278865100 13 260SH SOLE 260 0 0 Energy Conversion Devices, Inc. COM 292659109 1 100SH SOLE 100 0 0 Energy Select Sector SPDR SBI INT-ENERGY 81369Y506 400 7144SH SOLE 7054 0 90 Exelon Corp COM 30161N101 1914 44940SH SOLE 43990 0 950 Expeditors International of WashingtoCOM 302130109 2488 53828SH SOLE 52798 0 1030 Express Scripts Inc COM 302182100 56 1160SH SOLE 1160 0 0 Exxon Mobil Corp COM 30231G102 2028 32821SH SOLE 32071 0 750 Financial Select Sector SPDR SBI INT-FINL 81369Y605 316 22034SH SOLE 21684 0 350 Ford Motor Co COM PAR $0.01 345370860 48 3900SH SOLE 3900 0 0 Franklin Resources Inc COM 354613101 1639 15333SH SOLE 15033 0 300 Fresenius Medical Care - ADR SPONSORED ADR 358029106 13 209SH SOLE 209 0 0 Frontier Communications Corp COM 35906A108 0 3SH SOLE 3 0 0 General Dynamics Corp COM 369550108 7 107SH SOLE 107 0 0 General Electric Co COM 369604103 55 3374SH SOLE 3374 0 0 Gilead Sciences, Inc. COM 375558103 12 329SH SOLE 329 0 0 Google Inc. CL A 38259p508 2091 3977SH SOLE 3884 0 93 Graco Inc COM 384109104 5 151SH SOLE 151 0 0 Health Care Select Sector SPDR SBI HEALTHCARE 81369Y209 850 27893SH SOLE 27503 0 390 IBM Corp COM 459200101 17 130SH SOLE 130 0 0 Idex Corp COM 45167R104 8 225SH SOLE 225 0 0 Ilumina Inc. COM 452327109 10 200SH SOLE 0 0 200 Industrial Select Sector SPDR SBI INT-INDS 81369Y704 844 26975SH SOLE 26625 0 350 Infosys Technologies -Spon ADR SPONSORED ADR 456788108 37 550SH SOLE 550 0 0 iShares Barclays TIP Bond Fund US TIPS BD FD 464287176 4465 40942SH SOLE 40352 0 590 iShares DJ US Telecommunications DJ US TELECOMM 464287713 3 140SH SOLE 140 0 0 iShares FTSE/Xinhua China 25 Index FuFTSE XNHUA IDX 464287184 22 520SH SOLE 520 0 0 iShares Intermediate Gov't/Credit BARCLYS INTER GV464288612 2152 19456SH SOLE 19436 0 20 iShares Investop Corporate Bond Fund IBOXX INV CPBD 464287242 1577 13945SH SOLE 13945 0 0 iShares Lehman Aggregate Bond Fund AGG BND 464287226 1598 14706SH SOLE 14661 0 45 iShares Morningstar Core Index LRGE CORE INDX 464287127 339 5262SH SOLE 5145 0 117 iShares MSCI Brazil MSCI BRAZIL 464286400 2563 33310SH SOLE 32545 0 765 iShares MSCI EAFE Index Fund MSCI EAFE IDX 464287465 2418 44027SH SOLE 43117 0 910 iShares MSCI Emerging Markets Index MSCI EMERG MKT 464287234 3116 69610SH SOLE 68201 0 1409 iShares MSCI Japan Index Fund MSCI JAPAN 464286848 1853 187475SH SOLE 184175 0 3300 iShares MSCI Singapore MSCI SINGAPORE 464286673 2051 155180SH SOLE 151740 0 3440 iShares NASDAQ Biotechnology Index FuNASDQ BIO INDX 464287556 6 65SH SOLE 65 0 0 iShares Russell Midcap Index RUSSELL MIDCAP 464287499 8 94SH SOLE 94 0 0 iShares S&P 100 Index Fund S&P 100 IDX FD 464287101 1801 34972SH SOLE 34424 0 548 iShares S&P Global Infrastructure S&P GLO INFRAS 464288372 378 11060SH SOLE 10900 0 160 iShares S&P Global Materials S&P GLB MTRLS 464288695 377 5960SH SOLE 5870 0 90 iShares S&P Midcap 400 Index Fund S&P MIDCAP 400 464287507 7 90SH SOLE 90 0 0 iShares S&P Midcap 400/ Growth S&P MC 400 GRW 464287606 12 140SH SOLE 140 0 0 iShares S&P Midcap 400/ Value S&P MIDCP VALU 464287705 11 160SH SOLE 160 0 0 iShares S&P SM Cap 600 Index FD S&P SMLCAP 600 464287804 877 14842SH SOLE 14648 0 194 iShares S&P Smallcap 600/Growth S&P SMLCP GROW 464287887 12 200SH SOLE 200 0 0 iShares S&P Smallcap 600/Value S&P SMLCP VALU 464287879 11 180SH SOLE 180 0 0 Jack Henry & Associates Inc. COM 426281101 5 192SH SOLE 192 0 0 Johnson & Johnson COM 478160104 2480 40031SH SOLE 39181 0 850 Johnson Controls Inc COM 478366107 55 1800SH SOLE 1800 0 0 JP Morgan Chase & Co COM 46625H100 1884 49491SH SOLE 48552 0 939 KT Corp SP Adr SPONSORED ADR 48268K101 8 408SH SOLE 408 0 0 L-1 Identity Solutions, Inc. COM 50212A106 6 500SH SOLE 500 0 0 L-3 Communications Holdings COM 502424104 2043 28270SH SOLE 27680 0 590 Linear Technology Corp COM 535678106 2004 65211SH SOLE 63721 0 1490 LSI Logic Corp COM 502161102 0 4SH SOLE 4 0 0 Manulife Financial Corp COM 56501R106 2 146SH SOLE 146 0 0 Materials Select Sector SPDR SBI MATERIALS 81369Y100 8 250SH SOLE 250 0 0 McDonalds Corp COM 580135101 2227 29886SH SOLE 29226 0 660 McKesson Corporation COM 58155Q103 12 202SH SOLE 202 0 0 Medco Health Solutions Inc COM 58405U102 31 600SH SOLE 600 0 0 Metlife Inc. COM 59156R108 1842 47904SH SOLE 46784 0 1120 Microsoft Corp COM 594918104 1859 75912SH SOLE 74312 0 1600 Mirant Corporation COM 60467R100 0 4SH SOLE 4 0 0 Morgan Stanley COM NEW 617446448 12 500SH SOLE 500 0 0 National Oilwell Varco Inc. COM 637071101 2310 51945SH SOLE 50825 0 1120 Noble Corporation AKT H5833N103 7 215SH SOLE 215 0 0 Northern Trust Corporation COM 665859104 10 198SH SOLE 198 0 0 Novartis AG - ADR SPONSORED ADR 66987V109 34 589SH SOLE 589 0 0 Ocean Power Technologies Inc NEW 674870308 3 500SH SOLE 500 0 0 Oceaneering International, Inc. COM 675232102 1742 32338SH SOLE 31638 0 700 O'Reilly Automotive Inc. COM 686091109 11 213SH SOLE 213 0 0 PAETEC Holdings COM 695459107 6 1400SH SOLE 1400 0 0 Parker Hannifin Corp. COM 701094104 2366 33764SH SOLE 32989 0 775 Patterson Companies Inc COM 703395103 1602 55900SH SOLE 54750 0 1150 Peabody Energy Corp COM 704549104 8 154SH SOLE 154 0 0 Pepsico Inc COM 713448108 2428 36537SH SOLE 35757 0 780 PetMed Express, Inc. COM 716382106 1537 87800SH SOLE 85910 0 1890 Petroleo Brasileiro S.A. - ADR SPONSORED ADR 71654V408 22 613SH SOLE 613 0 0 Philip Morris International Inc. COM 718172109 2011 35899SH SOLE 35349 0 550 PowerShares Aero & Defense AERSPC DEF PTF 73935x690 11 650SH SOLE 650 0 0 Powershares Build America Bond PortfoETF 73937b407 370 13795SH SOLE 13795 0 0 PowerShares Dynamic Lg Cap Gr PortfolDYNM LRG CP GR 73935x609 1197 82105SH SOLE 81005 0 1100 PPL Corporation COM 69351T106 1862 68370SH SOLE 66860 0 1510 PricelineCom COM 741503403 7 20SH SOLE 20 0 0 Progressive Corp COM 743315103 30 1440SH SOLE 1440 0 0 Prudential Financial, Inc COM 744320102 9 168SH SOLE 168 0 0 QEP Resources Inc. COM 74733V100 5 172SH SOLE 172 0 0 Qualcomm Inc COM 747525103 2270 50296SH SOLE 49136 0 1160 Qwest Communications Intl COM 749121109 0 7SH SOLE 7 0 0 S&P 500 Dep Receipt UNIT SER 1 78462F103 1694 14843SH SOLE 14581 0 262 SEI Investments Company COM 784117103 20 1000SH SOLE 1000 0 0 SPDR DJ Wilshire Large Cap Growth DJWS LGCAP GRW 78464a409 1604 31399SH SOLE 30940 0 459 SPDR DJ Wilshire Total Market TOTAL MKT 78464A805 220 2588SH SOLE 2588 0 0 SPDR DJIA Trust ETF UT SER 1 78467X109 21 194SH SOLE 180 0 14 SPDR MSCI ACWI EX-US MSCI ACWI EXUS 78463X848 347 10975SH SOLE 10801 0 174 Spdr Russell/Nomura Japan Small Cap IRUSS NOM SC JP 78463X822 1489 37605SH SOLE 36815 0 790 SPDR S&P Midcap 400 ETF Trus ETF TR UTSER1 S&78467Y107 1727 11861SH SOLE 11686 0 175 Spectra Energy Corp COM 847560109 2246 99590SH SOLE 97510 0 2080 Sprint Nextel Corp. ER 1 852061100 1 126SH SOLE 126 0 0 St Jude Medical Inc COM 790849103 5 137SH SOLE 137 0 0 Stericycle Inc. COM 858912108 4 56SH SOLE 56 0 0 streetTRACKS Gold Trust GOLD SHS 78463v107 40 310SH SOLE 310 0 0 Stryker Corp COM 863667101 9 180SH SOLE 180 0 0 Suncor Energy Inc. COM 867224107 8 237SH SOLE 237 0 0 Sunrise Assisted Living Inc COM 86768K106 1 230SH SOLE 230 0 0 Sysco Corp COM 871829107 2171 76133SH SOLE 74323 0 1810 Technology Select Sector SPDR SBI INT-TECH 81369Y803 817 35505SH SOLE 35025 0 480 Teco Energy Corp COM 872375100 5 310SH SOLE 310 0 0 Teva Pharmaceutical Industries Ltd -ASPONSORED ADR 881624209 2501 47414SH SOLE 46414 0 1000 The Goldman Sachs Group, Inc COM 38141g104 4 30SH SOLE 30 0 0 Total SA - Spon ADR SPONSORED ADR 89151E109 9 182SH SOLE 182 0 0 Unilever N V - Spon ADR SHS NEW 904784709 10 350SH SOLE 350 0 0 Unilever PLC - Spon ADR SPONSORED ADR 904767704 9 304SH SOLE 304 0 0 Union Pacific Corp COM 907818108 7 86SH SOLE 86 0 0 United Technologies Corp COM 913017109 2322 32603SH SOLE 31903 0 700 Unitedhealth Group Inc. COM 91324P102 1658 47236SH SOLE 46366 0 870 Utilities Select Sector SPDR SBI INT-UTILS 81369Y886 9 280SH SOLE 280 0 0 Vale SA ADR SPONSORED ADR 91912E204 8 302SH SOLE 302 0 0 Valero Energy Corp COM 91913Y100 1770 101080SH SOLE 98930 0 2150 Vanguard Total Stock Market VIPERs STK MRK VIPERS 922908769 76 1310SH SOLE 1310 0 0 Varian Medical System Inc COM 92220P105 12 205SH SOLE 205 0 0 Verizon Communications Inc COM 92343V104 2331 71527SH SOLE 70017 0 1510 Vodafone Group PLC -Spon ADR SPONSORED ADR 92857W209 0 8SH SOLE 8 0 0 Wal-Mart Stores Inc COM 931142103 1849 34547SH SOLE 33807 0 740 Walt Disney Co COM DISNEY 254687106 2069 62494SH SOLE 61164 0 1330 Wells Fargo Company COM 949746101 1687 67171SH SOLE 65511 0 1660 Whirlpool Corp COM 963320106 8 104SH SOLE 104 0 0 WisdomTree India Earnings Fund INDIA ERNGS FD 97717w422 25 930SH SOLE 930 0 0 Yahoo! Inc COM 984332106 164 11588SH SOLE 0 0 11588