13F-HR 1 exchangecap.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2010 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Exchange Capital Management, Inc. Address: 303 Detroit Street, Suite 203 Ann Arbor, MI 48104 13F File Number: The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Michael R. Reid, CFA Title: President Phone: 734-761-6500 Signature, Place, and Date of Signing: /s/ Michael R. Reid, CFA Ann Arbor, MI August 5, 2010 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form13F Information Table Entry Total: 212 Form13F Information Table Value Total: $114,032 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE VALUE SHARES SH/PUT/INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRNCALLDSCRETN MANAGERS SOLE SHARED NONE -------------------------- -------------- -------- -------- ------- ------ ------ -------- ---- ------ ---- Abbott Labs COM 002824100 1778 38003SH SOLE 37223 0 780 Advanced Photonix, Inc. CL A 00754e107 4 10000SH SOLE 10000 0 0 Alcatel-Lucent Spon ADR SPON ADR 013904305 0 19SH SOLE 19 0 0 Alere Inc. COM 46126P106 2 77SH SOLE 77 0 0 Alliant Techsystems Inc COM 018804104 6 100SH SOLE 0 0 100 AmazonCom COM 023135106 13 115SH SOLE 115 0 0 America Movil SAB de C.V. Spon ADR SPON ADR L SHS 02364W105 124 2611SH SOLE 2611 0 0 American Electric Power COM 025537101 1 37SH SOLE 37 0 0 American Express Co COM 025816109 1336 33661SH SOLE 32950 0 711 Amgen Inc COM 031162100 1830 34792SH SOLE 34162 0 630 Apache Corp COM 037411105 1959 23272SH SOLE 22762 0 510 Apple Computer Inc COM 037833100 2884 11464SH SOLE 11204 0 260 Applied Materials Inc COM 038222105 1387 115412SH SOLE 108632 0 6780 AT&T Inc. COM 00206R102 68 2828SH SOLE 2828 0 0 Automatic Data Processing COM 053015103 9 231SH SOLE 231 0 0 AutoZone Inc. COM 053332102 2 12SH SOLE 12 0 0 AvalonBay Communities Inc COM 053484101 1 12SH SOLE 12 0 0 Avon Products Inc COM 054303102 16 600SH SOLE 600 0 0 Baker Hughes Inc COM 057224107 67 1606SH SOLE 0 0 1606 Bank of America Corp COM 060505104 2 138SH SOLE 138 0 0 Berkshire Hathaway Cl B CL B NEW ADDED 084670702 76 950SH SOLE 950 0 0 Best Buy Co Inc COM 086516101 1211 35765SH SOLE 35075 0 690 BHP Billiton Ltd - Spon ADR SPONSORED ADR 088606108 1656 26709SH SOLE 26139 0 570 Bristol-Myers Squibb Co COM 110122108 1 49SH SOLE 49 0 0 Broadcom Corp Cl A CL A 111320107 152 4596SH SOLE 96 0 4500 Buckeye Partners - LP UNIT LTD PARTN 118230101 95 1602SH SOLE 0 0 1602 Cambium Learning Group, Inc. COM 13201a107 22 6182SH SOLE 6182 0 0 Canadian National Railway COM 136375102 2227 38809SH SOLE 38049 0 760 Carnival Corporation PAIRED CTF 143658300 1558 51509SH SOLE 50229 0 1280 Celgene Corporation COM 151020104 5 100SH SOLE 100 0 0 Cerner Corp. COM 156782104 1806 23803SH SOLE 23263 0 540 CF Industries Holdings Inc. COM 125269100 1 19SH SOLE 19 0 0 Chart Industries, Inc. COM PAR $0.01 16115Q308 16 1000SH SOLE 0 0 1000 Chevron Corp COM 166764100 58 857SH SOLE 699 0 158 Chico's FAS Inc COM 168615102 6 600SH SOLE 600 0 0 Cisco Systems Inc COM 17275R102 1633 76653SH SOLE 70953 0 5700 CIT Group, Inc. COM 125581801 2 61SH SOLE 61 0 0 Citrix Systems Inc COM 177376100 2 43SH SOLE 43 0 0 CMS Energy COM 125896100 39 2648SH SOLE 2648 0 0 Coca-Cola Co COM 191216100 21 420SH SOLE 370 0 50 Cognizant Technology Solutions Corp. CL A 192446102 23 451SH SOLE 451 0 0 Colgate-Palmolive Company COM 194162103 2 24SH SOLE 24 0 0 Comcast Corp Cl A CL A 20030N101 1 48SH SOLE 48 0 0 Comcast Corp Special Cl A NEW CL A SPL 20030N200 20 1200SH SOLE 1200 0 0 Conocophillips COM 20825C104 25 500SH SOLE 500 0 0 Consumer Discretionary Select Sector SBI CONS DISCR 81369Y407 230 7900SH SOLE 7830 0 70 Consumer Staples SPDR SBI CONS STPLS 81369Y308 471 18455SH SOLE 18215 0 240 Cree Inc COM 225447101 2 29SH SOLE 29 0 0 CVS Caremark Corp COM 126650100 1712 58379SH SOLE 57259 0 1120 DaimlerChrysler AG REG SHS D1668R123 5 90SH SOLE 90 0 0 Dell Inc COM 24702R101 12 1000SH SOLE 0 0 1000 DIRECTV CL A 25490A101 2 70SH SOLE 70 0 0 Domino's Pizza COM 25754a201 3 300SH SOLE 300 0 0 Dow Chemical COM 260543103 12 500SH SOLE 500 0 0 Dr Pepper Snapple Group Inc COM 26138E109 1 29SH SOLE 29 0 0 DryShips Inc. COM SHS Y2109Q101 0 106SH SOLE 0 0 106 DTE Energy Company COM 233331107 59 1300SH SOLE 1300 0 0 Enbridge Energy Partners LP COM 29250R106 52 1000SH SOLE 0 0 1000 Enbridge Inc COM 29250N105 23 500SH SOLE 500 0 0 Energy Conversion Devices, Inc. COM 292659109 0 100SH SOLE 100 0 0 Energy Select Sector SPDR SBI INT-ENERGY 81369Y506 337 6784SH SOLE 6694 0 90 Esterline Tech Corp COM 297425100 47 1000SH SOLE 0 0 1000 Exelon Corp COM 30161N101 1545 40690SH SOLE 39810 0 880 Expeditors International of WashingtoCOM 302130109 1832 53095SH SOLE 52135 0 960 Express Scripts Inc COM 302182100 57 1214SH SOLE 1214 0 0 Exxon Mobil Corp COM 30231G102 1739 30472SH SOLE 29952 0 520 Financial Select Sector SPDR SBI INT-FINL 81369Y605 282 20394SH SOLE 20044 0 350 Ford Motor Co COM PAR $0.01 345370860 10 1000SH SOLE 500 0 500 Franklin Resources Inc COM 354613101 1334 15475SH SOLE 15175 0 300 Freeport-Mcmoran Copper & Gold Inc COM 35671D857 1 17SH SOLE 17 0 0 Fresenius Medical Care - ADR SPONSORED ADR 358029106 11 209SH SOLE 209 0 0 General Dynamics Corp COM 369550108 1 22SH SOLE 22 0 0 General Electric Co COM 369604103 50 3489SH SOLE 3489 0 0 Goldcorp, Inc. COM 380956409 2 36SH SOLE 36 0 0 Google Inc. CL A 38259p508 1717 3859SH SOLE 3766 0 93 Health Care Select Sector SPDR SBI HEALTHCARE 81369Y209 743 26348SH SOLE 25958 0 390 Hewlet-Packard Co COM 428236103 2 36SH SOLE 36 0 0 Home Depot Inc COM 437076102 0 12SH SOLE 12 0 0 IBM Corp COM 459200101 20 162SH SOLE 162 0 0 Ilumina Inc. COM 452327109 9 200SH SOLE 0 0 200 Industrial Select Sector SPDR SBI INT-INDS 81369Y704 691 25195SH SOLE 24845 0 350 Infosys Technologies -Spon ADR SPONSORED ADR 456788108 43 723SH SOLE 723 0 0 Intel Corp COM 458140100 148 7600SH SOLE 0 0 7600 iShares DJ US Telecommunications DJ US TELECOMM 464287713 3 140SH SOLE 140 0 0 iShares FTSE/Xinhua China 25 Index FuFTSE XNHUA IDX 464287184 20 520SH SOLE 520 0 0 iShares Intermediate Gov't/Credit BARCLYS INTER GV464288612 2024 18642SH SOLE 18622 0 20 iShares Investop Corporate Bond Fund IBOXX INV CPBD 464287242 1385 12769SH SOLE 12769 0 0 iShares Lehman Aggregate Bond Fund AGG BND 464287226 1456 13578SH SOLE 13533 0 45 iShares Lehman TIP Bond Fund US TIPS BD FD 464287176 4209 39374SH SOLE 38784 0 590 iShares Morningstar Core Index LRGE CORE INDX 464287127 292 4919SH SOLE 4772 0 147 iShares MSCI Brazil MSCI BRAZIL 464286400 2030 32840SH SOLE 32075 0 765 iShares MSCI EAFE Index Fund MSCI EAFE IDX 464287465 1977 42502SH SOLE 41632 0 870 iShares MSCI Emerging Markets Index MSCI EMERG MKT 464287234 2500 66981SH SOLE 65611 0 1370 iShares MSCI Japan Index Fund MSCI JAPAN 464286848 1648 179135SH SOLE 175835 0 3300 iShares NASDAQ Biotechnology Index FuNASDQ BIO INDX 464287556 5 65SH SOLE 65 0 0 iShares Russell Midcap Index RUSSELL MIDCAP 464287499 8 94SH SOLE 94 0 0 iShares S&P 100 Index Fund S&P 100 IDX FD 464287101 1547 33006SH SOLE 32406 0 600 iShares S&P Global Infrastructure S&P GLO INFRAS 464288372 297 10150SH SOLE 9990 0 160 iShares S&P Global Materials S&P GLB MTRLS 464288695 288 5490SH SOLE 5400 0 90 iShares S&P Midcap 400 Index Fund S&P MIDCAP 400 464287507 6 90SH SOLE 90 0 0 iShares S&P Midcap 400/ Growth S&P MC 400 GRW 464287606 11 140SH SOLE 140 0 0 iShares S&P Midcap 400/ Value S&P MIDCP VALU 464287705 10 160SH SOLE 160 0 0 iShares S&P SM Cap 600 Index FD S&P SMLCAP 600 464287804 763 14097SH SOLE 13948 0 149 iShares S&P Smallcap 600/Growth S&P SMLCP GROW 464287887 11 200SH SOLE 200 0 0 iShares S&P Smallcap 600/Value S&P SMLCP VALU 464287879 10 180SH SOLE 180 0 0 Johnson & Johnson COM 478160104 2405 40716SH SOLE 39866 0 850 Johnson Controls Inc COM 478366107 48 1800SH SOLE 1800 0 0 JP Morgan Chase & Co COM 46625H100 1780 48622SH SOLE 47683 0 939 Kellogg Company COM 487836108 20 400SH SOLE 400 0 0 Kohl's Corp COM 500255104 2 36SH SOLE 36 0 0 KT Corp SP Adr SPONSORED ADR 48268K101 8 408SH SOLE 408 0 0 L-3 Communications Holdings COM 502424104 1934 27305SH SOLE 26745 0 560 Linear Technology Corp COM 535678106 1751 62950SH SOLE 61460 0 1490 LSI Logic Corp COM 502161102 0 4SH SOLE 4 0 0 Lubrizol Corp COM 549271104 2 24SH SOLE 24 0 0 Manulife Financial Corp COM 56501R106 20 1342SH SOLE 146 0 1196 Materials Select Sector SPDR SBI MATERIALS 81369Y100 7 250SH SOLE 250 0 0 McDonalds Corp COM 580135101 1996 30298SH SOLE 29638 0 660 McKesson Corporation COM 58155Q103 3 38SH SOLE 38 0 0 MeadWestvaco Corporation COM 583334107 11 500SH SOLE 500 0 0 Medco Health Solutions Inc COM 58405U102 36 648SH SOLE 648 0 0 Merck & Co., Inc. COM 58933Y105 59 1700SH SOLE 1700 0 0 Metlife Inc. COM 59156R108 1759 46586SH SOLE 45466 0 1120 Microsoft Corp COM 594918104 1811 78709SH SOLE 74709 0 4000 Mirant Corporation COM 60467R100 0 4SH SOLE 4 0 0 Morgan Stanley COM NEW 617446448 12 500SH SOLE 500 0 0 National Oilwell Varco Inc. COM 637071101 1711 51725SH SOLE 50605 0 1120 Newmont Mining Corp COM 651639106 2 29SH SOLE 29 0 0 Nike Inc - Cl B CL B 654106103 1 15SH SOLE 15 0 0 Occidental Petroleum Corp COM 674599105 123 1600SH SOLE 1600 0 0 Ocean Power Technologies Inc NEW 674870308 3 500SH SOLE 500 0 0 Oceaneering International, Inc. COM 675232102 1440 32075SH SOLE 31375 0 700 Oracle Corp COM 68389X105 3 153SH SOLE 153 0 0 PAETEC Holdings COM 695459107 5 1400SH SOLE 1400 0 0 Parker Hannifin Corp. COM 701094104 1882 33939SH SOLE 33164 0 775 Patterson Companies Inc COM 703395103 1561 54710SH SOLE 53560 0 1150 Pepsico Inc COM 713448108 2209 36250SH SOLE 35470 0 780 PetMed Express, Inc. COM 716382106 1551 87140SH SOLE 85250 0 1890 Petroleo Brasileiro S.A. - ADR SPONSORED ADR 71654V408 21 613SH SOLE 613 0 0 Pfizer Inc COM 717081103 11 763SH SOLE 250 0 513 PG&E Corporation COM 69331C108 1 31SH SOLE 31 0 0 Philip Morris International Inc. COM 718172109 1626 35474SH SOLE 34924 0 550 PNC Financial Services Group COM 693475105 2 34SH SOLE 34 0 0 PowerShares Aero & Defense AERSPC DEF PTF 73935x690 10 650SH SOLE 650 0 0 Powershares Build America Bond PortfoETF 73937b407 345 13220SH SOLE 13220 0 0 PowerShares Dynamic Lg Cap Gr PortfolDYNM LRG CP GR 73935x609 1012 79090SH SOLE 77860 0 1230 PPL Corporation COM 69351T106 1645 65950SH SOLE 64440 0 1510 Precision Castparts Corp COM 740189105 2 21SH SOLE 21 0 0 Procter & Gamble Co COM 742718109 104 1737SH SOLE 737 0 1000 Progressive Corp COM 743315103 28 1493SH SOLE 1493 0 0 Prudential Financial, Inc COM 744320102 2 35SH SOLE 35 0 0 Qualcomm Inc COM 747525103 1445 43995SH SOLE 40665 0 3330 Qwest Communications Intl COM 749121109 0 7SH SOLE 7 0 0 Raser Technologies Inc. COM 754055101 3 5500SH SOLE 0 0 5500 S&P 500 Dep Receipt UNIT SER 1 78462F103 1476 14302SH SOLE 14006 0 296 Salesforce.com Inc COM 79466L302 2 28SH SOLE 28 0 0 Sanofi-Aventis ADR ADR 80105N105 1 26SH SOLE 26 0 0 Sap Ag ADR 803054204 2 34SH SOLE 34 0 0 SEI Investments Company COM 784117103 20 1000SH SOLE 1000 0 0 Siemens AG - Spon ADR ADR 826197501 1 13SH SOLE 13 0 0 Southern Copper Corp COM 84265V105 2 80SH SOLE 80 0 0 SPDR DJ Wilshire Large Cap Growth DJWS LGCAP GRW 78464a409 1344 29694SH SOLE 29195 0 499 SPDR DJ Wilshire Total Market TOTAL MKT 78464A805 189 2458SH SOLE 2458 0 0 SPDR DJIA Trust ETF UT SER 1 78467X109 19 194SH SOLE 180 0 14 SPDR MSCI ACWI EX-US MSCI ACWI EXUS 78463X848 281 10468SH SOLE 10226 0 242 Spdr Russell/Nomura Japan Small Cap IRUSS NOM SC JP 78463X822 1443 38005SH SOLE 37215 0 790 SPDR S&P Dividend ETF S&P DIVID ETF 78464A763 9 200SH SOLE 200 0 0 SPDR S&P Midcap 400 ETF Trus ETF TR UTSER1 S&78467Y107 1452 11245SH SOLE 11053 0 192 Spectra Energy Corp COM 847560109 1960 97680SH SOLE 95600 0 2080 Sprint Nextel Corp. ER 1 852061100 1 126SH SOLE 126 0 0 St Jude Medical Inc COM 790849103 72 2000SH SOLE 0 0 2000 Staples Inc COM 855030102 1 57SH SOLE 57 0 0 streetTRACKS Gold Trust GOLD SHS 78463v107 38 310SH SOLE 310 0 0 Stryker Corp COM 863667101 9 180SH SOLE 180 0 0 Sunoco Logistics Partners LP COM UNITS 86764L108 59 825SH SOLE 0 0 825 Sunrise Assisted Living Inc COM 86768K106 1 230SH SOLE 230 0 0 Sysco Corp COM 871829107 2097 73383SH SOLE 71573 0 1810 Taiwan Semicondutor Manufacturing Co ADR 874039100 2 238SH SOLE 238 0 0 Target Corp COM 87612E106 2 39SH SOLE 39 0 0 Technology Select Sector SPDR SBI INT-TECH 81369Y803 681 33400SH SOLE 32920 0 480 Teck Resources Ltd CL B 878742204 2 63SH SOLE 63 0 0 Teco Energy Corp COM 872375100 5 310SH SOLE 310 0 0 Telefonica Spain - Spon ADR ADR 879382208 1 18SH SOLE 18 0 0 Teva Pharmaceutical Industries Ltd -ASPONSORED ADR 881624209 2414 46429SH SOLE 45429 0 1000 Texas Pacific Land Trust SUB CTF PROP I T882610108 66 2500SH SOLE 0 0 2500 The Clorox Company COM 189054109 19 300SH SOLE 300 0 0 The Goldman Sachs Group, Inc COM 38141g104 5 41SH SOLE 41 0 0 Time Warner Cable Inc. COM 88732J207 1 26SH SOLE 26 0 0 Titanuim Metals Corp COM 888339207 18 1000SH SOLE 0 0 1000 TJX Companies Inc COM 872540109 3 66SH SOLE 66 0 0 Toyota Motor Corp Spon ADR ADR 892331307 1 15SH SOLE 15 0 0 Transocean LTD NEW SHS H8817H100 3 69SH SOLE 69 0 0 Unilever N V - Spon ADR SHS NEW 904784709 10 350SH SOLE 350 0 0 Union Pacific Corp COM 907818108 1 18SH SOLE 18 0 0 United Technologies Corp COM 913017109 2128 32786SH SOLE 32086 0 700 Unitedhealth Group Inc. COM 91324P102 1306 45990SH SOLE 45120 0 870 USX-Marathon Group COM 565849106 54 1731SH SOLE 0 0 1731 Utilities Select Sector SPDR SBI INT-UTILS 81369Y886 8 280SH SOLE 280 0 0 Valero Energy Corp COM 91913Y100 1743 96940SH SOLE 94900 0 2040 Vanguard Total Stock Market VIPERs STK MRK VIPERS 922908769 69 1310SH SOLE 1310 0 0 Verizon Communications Inc COM 92343V104 1797 64141SH SOLE 62741 0 1400 Vodafone Group PLC -Spon ADR SPONS ADR ORD 92857W100 1 68SH SOLE 68 0 0 Walgreen Co COM 931422109 2 59SH SOLE 59 0 0 Wal-Mart Stores Inc COM 931142103 1631 33928SH SOLE 33188 0 740 Walt Disney Co COM DISNEY 254687106 1984 62987SH SOLE 61657 0 1330 Waste Management Inc COM 94106L109 1 39SH SOLE 39 0 0 Watson Pharmaceuticals Inc COM 942683103 2 46SH SOLE 46 0 0 Wells Fargo Company COM 949746101 1682 65704SH SOLE 64044 0 1660 Western Digital Corp COM 958102105 2 69SH SOLE 69 0 0 Western Union Company COM 959802109 1459 97877SH SOLE 95897 0 1980 WisdomTree India Earnings Fund INDIA ERNGS FD 97717w422 21 930SH SOLE 930 0 0 Yahoo! 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