13F-HR 1 exchangecap.txt UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 13F Form 13F COVER PAGE Report for the Calendar Year or Quarter Ended: March 31, 2010 Check here if Amendment [ ]; Amendment Number: This Amendment (Check only one.): [ ] is a restatement. [ ] adds new holdings entries. Institutional Investment Manager Filing this Report: Name: Exchange Capital Management, Inc. Address: 303 Detroit Street, Suite 203 Ann Arbor, MI 48104 13F File Number: The institutional investment manager filing this report and the person by whom it is signed hereby represent that the person signing the report is authorized to submit it, that all information contained herein is true, correct and complete, and that it is understood that all required items, statements, schedules, lists, and tables, are considered integral parts of this form. Person Signing this Report on Behalf of Reporting Manager: Name: Michael R. Reid, CFA Title: President Phone: 734-761-6500 Signature, Place, and Date of Signing: /s/ Michael R. Reid, CFA Ann Arbor, MI April 30, 2010 Report Type (Check only one.): [ X] 13F HOLDINGS REPORT. [ ] 13F NOTICE. [ ] 13F COMBINATION REPORT. FORM 13F SUMMARY PAGE Report Summary: Number of Other Included Managers: 0 Form13F Information Table Entry Total: 170 Form13F Information Table Value Total: $126,771 (thousands) List of Other Included Managers: Provide a numbered list of the name(s) and Form 13F file number(s) of all institutional managers with respect to which this report is filed, other than the manager filing this report. NONE VALUE SHARES SH/PUT/INVSTMT OTHER VOTING AUTHORITY NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRNCALLDSCRETN MANAGERS SOLE SHARED NONE -------------------------- -------------- -------- -------- ------- ------ ------ -------- ---- ------ ---- Abbott Labs COM 002824100 1906 36178SH SOLE 36178 0 0 Advanced Photonix, Inc. CL A 00754e107 3 5000SH SOLE 5000 0 0 Alcatel-Lucent Spon ADR SPON ADR 013904305 0 19SH SOLE 19 0 0 Alliant Techsystems Inc COM 018804104 8 100SH SOLE 100 0 0 AmazonCom COM 023135106 13 95SH SOLE 95 0 0 America Movil SAB de C.V. Spon ADR SPON ADR L SHS 02364W105 13 267SH SOLE 267 0 0 American Express Co COM 025816109 1335 32359SH SOLE 32359 0 0 Amgen Inc COM 031162100 2108 35235SH SOLE 35235 0 0 Apache Corp COM 037411105 2390 23551SH SOLE 23551 0 0 Apple Computer Inc COM 037833100 2915 12405SH SOLE 12405 0 0 Applied Materials Inc COM 038222105 1556 115517SH SOLE 115517 0 0 AT&T Inc. COM 00206R102 12 476SH SOLE 476 0 0 Automatic Data Processing COM 053015103 1714 38547SH SOLE 38547 0 0 Avon Products Inc COM 054303102 20 600SH SOLE 600 0 0 Baker Hughes Inc COM 057224107 75 1606SH SOLE 1606 0 0 Bank of America Corp COM 060505104 7 419SH SOLE 419 0 0 Baxter International Inc COM 071813109 10 176SH SOLE 176 0 0 Berkshire Hathaway Cl B CL B NEW ADDED 084670702 77 950SH SOLE 950 0 0 Best Buy Co Inc COM 086516101 1481 34813SH SOLE 34363 0 450 BHP Billiton Ltd - Spon ADR SPONSORED ADR 088606108 2088 26000SH SOLE 26000 0 0 Broadcom Corp Cl A CL A 111320107 149 4500SH SOLE 0 0 4500 Buckeye Partners - LP UNIT LTD PARTN 118230101 96 1602SH SOLE 0 0 1602 Cambium Learning Group, Inc. COM 13201a107 15 3682SH SOLE 3682 0 0 Canadian National Railway COM 136375102 2382 39314SH SOLE 38554 0 760 Carnival Corporation PAIRED CTF 143658300 2049 52694SH SOLE 51784 0 910 Celgene Corporation COM 151020104 6 100SH SOLE 100 0 0 Cerner Corp. COM 156782104 2034 23945SH SOLE 23405 0 540 Chart Industries, Inc. COM PAR $0.01 16115Q308 20 1000SH SOLE 0 0 1000 Chevron Corp COM 166764100 65 857SH SOLE 699 0 158 Chico's FAS Inc COM 168615102 9 600SH SOLE 600 0 0 Cisco Systems Inc COM 17275R102 1955 75095SH SOLE 69925 0 5170 CIT Group, Inc. COM 125581801 2 61SH SOLE 61 0 0 CMS Energy COM 125896100 41 2648SH SOLE 2648 0 0 Coca-Cola Co COM 191216100 23 420SH SOLE 370 0 50 Cognizant Technology Solutions Corp. CL A 192446102 31 600SH SOLE 600 0 0 Comcast Corp Cl A CL A 20030N101 1 48SH SOLE 48 0 0 Comcast Corp Special Cl A NEW CL A SPL 20030N200 22 1200SH SOLE 1200 0 0 Consumer Discretionary Select Sector SBI CONS DISCR 81369Y407 273 8310SH SOLE 8240 0 70 Consumer Staples SPDR SBI CONS STPLS 81369Y308 535 19165SH SOLE 18925 0 240 Cooper Tire & Rubber Compnay COM 216831107 9 473SH SOLE 473 0 0 Corning Inc COM 219350105 3 132SH SOLE 132 0 0 CVS Caremark Corp COM 126650100 2159 59050SH SOLE 57930 0 1120 DaimlerChrysler AG REG SHS D1668R123 4 90SH SOLE 90 0 0 Dell Inc COM 24702R101 15 1000SH SOLE 0 0 1000 Devon Energy Corp NEW COM 25179M103 7 110SH SOLE 110 0 0 Domino's Pizza COM 25754a201 4 300SH SOLE 300 0 0 DryShips Inc. COM SHS Y2109Q101 1 106SH SOLE 0 0 106 Enbridge Energy Partners LP COM 29250R106 51 1000SH SOLE 0 0 1000 Energy Conversion Devices, Inc. COM 292659109 1 100SH SOLE 100 0 0 Energy Select Sector SPDR SBI INT-ENERGY 81369Y506 403 7014SH SOLE 6924 0 90 Entergy Corp COM 29364G103 7 83SH SOLE 83 0 0 Esterline Tech Corp COM 297425100 49 1000SH SOLE 0 0 1000 Exelon Corp COM 30161N101 1754 40035SH SOLE 39155 0 880 Expeditors International of WashingtoCOM 302130109 1931 52295SH SOLE 51675 0 620 Express Scripts Inc COM 302182100 61 595SH SOLE 595 0 0 Exxon Mobil Corp COM 30231G102 2001 29870SH SOLE 29590 0 280 Financial Select Sector SPDR SBI INT-FINL 81369Y605 347 21754SH SOLE 21404 0 350 First Solar Inc COM 336433107 25 200SH SOLE 0 0 200 Firstenergy Corp COM 337932107 4 107SH SOLE 107 0 0 Flagstar Bancorp Inc. COM 337930101 12 20000SH SOLE 20000 0 0 Ford Motor Co COM PAR $0.01 345370860 13 1000SH SOLE 500 0 500 Franklin Resources Inc COM 354613101 1660 14965SH SOLE 14665 0 300 Fresenius Medical Care - ADR SPONSORED ADR 358029106 12 209SH SOLE 209 0 0 General Electric Co COM 369604103 61 3374SH SOLE 3374 0 0 Google Inc. CL A 38259p508 2209 3896SH SOLE 3833 0 63 Hansen Natural Corp. COM 411310105 17 390SH SOLE 390 0 0 Health Care Select Sector SPDR SBI HEALTHCARE 81369Y209 864 26888SH SOLE 26498 0 390 IBM Corp COM 459200101 17 130SH SOLE 130 0 0 Ilumina Inc. COM 452327109 8 200SH SOLE 0 0 200 Industrial Select Sector SPDR SBI INT-INDS 81369Y704 842 26960SH SOLE 26610 0 350 Infosys Technologies -Spon ADR SPONSORED ADR 456788108 40 680SH SOLE 680 0 0 Intel Corp COM 458140100 169 7600SH SOLE 0 0 7600 Inverness Medical Innovations, Inc. COM 46126P106 3 77SH SOLE 77 0 0 iShares DJ US Consumer Non-Cyclical CONS GOODS IDX 464287812 6 110SH SOLE 110 0 0 iShares DJ US Telecommunications DJ US TELECOMM 464287713 3 140SH SOLE 140 0 0 iShares Dow Jones U.S. Index Fund DJ US INDEX FD 464287846 47 800SH SOLE 800 0 0 iShares Intermediate Gov't/Credit BARCLYS INTER GV464288612 1967 18531SH SOLE 18511 0 20 iShares Investop Corporate Bond Fund IBOXX INV CPBD 464287242 1299 12278SH SOLE 12278 0 0 iShares Lehman Aggregate Bond Fund AGG BND 464287226 1349 12948SH SOLE 12903 0 45 iShares Lehman TIP Bond Fund US TIPS BD FD 464287176 3976 38264SH SOLE 37674 0 590 iShares Morningstar Core Index LRGE CORE INDX 464287127 322 4799SH SOLE 4652 0 147 iShares MSCI Brazil MSCI BRAZIL 464286400 2367 32140SH SOLE 31595 0 545 iShares MSCI EAFE Index Fund MSCI EAFE IDX 464287465 2460 43947SH SOLE 43287 0 660 iShares MSCI Emerging Markets Index MSCI EMERG MKT 464287234 2732 64861SH SOLE 63901 0 960 iShares MSCI Japan Index Fund MSCI JAPAN 464286848 1864 178585SH SOLE 175285 0 3300 iShares NASDAQ Biotechnology Index FuNASDQ BIO INDX 464287556 6 65SH SOLE 65 0 0 iShares Russell Midcap Index RUSSELL MIDCAP 464287499 8 94SH SOLE 94 0 0 iShares S&P 100 Index Fund S&P 100 IDX FD 464287101 1824 34043SH SOLE 33443 0 600 iShares S&P Global Infrastructure S&P GLO INFRAS 464288372 360 10510SH SOLE 10350 0 160 iShares S&P Global Materials S&P GLB MTRLS 464288695 354 5570SH SOLE 5480 0 90 iShares S&P Midcap 400 Index Fund S&P MIDCAP 400 464287507 7 90SH SOLE 90 0 0 iShares S&P Midcap 400/ Growth S&P MC 400 GRW 464287606 19 220SH SOLE 220 0 0 iShares S&P Midcap 400/ Value S&P MIDCP VALU 464287705 17 240SH SOLE 240 0 0 iShares S&P SM Cap 600 Index FD S&P SMLCAP 600 464287804 773 12997SH SOLE 12878 0 119 iShares S&P Smallcap 600/Growth S&P SMLCP GROW 464287887 12 200SH SOLE 200 0 0 iShares S&P Smallcap 600/Value S&P SMLCP VALU 464287879 12 180SH SOLE 180 0 0 Johnson & Johnson COM 478160104 2584 39628SH SOLE 39048 0 580 Johnson Controls Inc COM 478366107 59 1800SH SOLE 1800 0 0 JP Morgan Chase & Co COM 46625H100 2084 46561SH SOLE 45962 0 599 KT Corp SP Adr SPONSORED ADR 48268K101 8 408SH SOLE 408 0 0 L-3 Communications Holdings COM 502424104 2487 27140SH SOLE 26750 0 390 Linear Technology Corp COM 535678106 1772 62735SH SOLE 61745 0 990 LSI Logic Corp COM 502161102 0 4SH SOLE 4 0 0 Manulife Financial Corp COM 56501R106 26 1342SH SOLE 146 0 1196 Materials Select Sector SPDR SBI MATERIALS 81369Y100 8 250SH SOLE 250 0 0 McDonalds Corp COM 580135101 1975 29595SH SOLE 28935 0 660 Merck & Co., Inc. COM 58933Y105 16 438SH SOLE 438 0 0 Metlife Inc. COM 59156R108 2080 47990SH SOLE 47210 0 780 Microsoft Corp COM 594918104 2217 75691SH SOLE 72281 0 3410 Mirant Corporation COM 60467R100 0 4SH SOLE 4 0 0 Monsanto Co COM 61166W101 3 38SH SOLE 38 0 0 Morgan Stanley COM NEW 617446448 15 500SH SOLE 500 0 0 Motorola Inc COM 620076109 1 200SH SOLE 200 0 0 Ocean Power Technologies Inc NEW 674870308 4 500SH SOLE 500 0 0 PAETEC Holdings COM 695459107 7 1400SH SOLE 1400 0 0 Parker Hannifin Corp. COM 701094104 2209 34119SH SOLE 33594 0 525 Patterson Companies Inc COM 703395103 1760 56690SH SOLE 55540 0 1150 Pepsico Inc COM 713448108 2453 37081SH SOLE 36301 0 780 Petroleo Brasileiro S.A. - ADR SPONSORED ADR 71654V408 27 613SH SOLE 613 0 0 Pfizer Inc COM 717081103 1243 72469SH SOLE 71036 0 1433 Philip Morris International Inc. COM 718172109 1880 36034SH SOLE 35484 0 550 PowerShares Aero & Defense AERSPC DEF PTF 73935x690 12 650SH SOLE 650 0 0 Powershares Build America Bond PortfoETF 73937b407 314 12570SH SOLE 12570 0 0 PowerShares DB Agriculture Fund DB AGRICULT FD 73936B408 2 80SH SOLE 80 0 0 PowerShares Dynamic Lg Cap Gr PortfolDYNM LRG CP GR 73935x609 1121 76340SH SOLE 75110 0 1230 PPL Corporation COM 69351T106 1760 63500SH SOLE 62540 0 960 Procter & Gamble Co COM 742718109 63 1000SH SOLE 0 0 1000 Progressive Corp COM 743315103 27 1440SH SOLE 1440 0 0 Qualcomm Inc COM 747525103 1729 41205SH SOLE 37875 0 3330 Qwest Communications Intl COM 749121109 0 7SH SOLE 7 0 0 Raser Technologies Inc. COM 754055101 4 4000SH SOLE 0 0 4000 S&P 500 Dep Receipt UNIT SER 1 78462F103 1625 13892SH SOLE 13596 0 296 SEI Investments Company COM 784117103 22 1000SH SOLE 1000 0 0 SPDR DJ Wilshire Large Cap Growth DJWS LGCAP GRW 78464a409 1576 30504SH SOLE 30005 0 499 SPDR DJ Wilshire Total Market TOTAL MKT 78464A805 234 2685SH SOLE 2685 0 0 SPDR DJIA Trust ETF UT SER 1 ADD78467X109 21 194SH SOLE 180 0 14 SPDR MSCI ACWI EX-US MSCI ACWI EXUS 78463X848 327 10328SH SOLE 10086 0 242 Spdr Russell/Nomura Japan Small Cap IRUSS NOM SC JP 78463X822 1482 36705SH SOLE 36215 0 490 SPDR S&P Midcap 400 ETF Trus ETF TR UTSER1 S&78467Y107 1582 11049SH SOLE 10857 0 192 Spectra Energy Corp COM 847560109 2134 94720SH SOLE 93330 0 1390 Sprint Nextel Corp. ER 1 852061100 0 126SH SOLE 126 0 0 St Jude Medical Inc COM 790849103 82 2000SH SOLE 0 0 2000 streetTRACKS Gold Trust GOLD SHS 863307104 13 120SH SOLE 120 0 0 Stryker Corp COM 863667101 10 180SH SOLE 180 0 0 Sunoco Logistics Partners LP COM UNITS 86764L108 57 825SH SOLE 0 0 825 Sunrise Assisted Living Inc COM 86768K106 1 230SH SOLE 230 0 0 Sysco Corp COM 871829107 2223 75353SH SOLE 73543 0 1810 Technology Select Sector SPDR SBI INT-TECH 81369Y803 788 34110SH SOLE 33700 0 410 Teco Energy Corp COM 872375100 5 310SH SOLE 310 0 0 Teva Pharmaceutical Industries Ltd -ASPONSORED ADR 881624209 2961 46947SH SOLE 46197 0 750 Texas Pacific Land Trust SUB CTF PROP I T882610108 70 2500SH SOLE 0 0 2500 The Goldman Sachs Group, Inc COM 38141g104 5 30SH SOLE 30 0 0 Titanuim Metals Corp COM 888339207 17 1000SH SOLE 0 0 1000 Transocean LTD NEW SHS H8817H100 1801 20846SH SOLE 20574 0 272 Trex Company Inc. COM 89531p105 12 550SH SOLE 550 0 0 Unilever N V - Spon ADR SHS NEW 904784709 21 707SH SOLE 707 0 0 United Technologies Corp COM 913017109 2404 32660SH SOLE 32210 0 450 Unitedhealth Group Inc. COM 91324P102 1506 46104SH SOLE 45234 0 870 USX-Marathon Group COM 565849106 55 1731SH SOLE 0 0 1731 Utilities Select Sector SPDR SBI INT-UTILS 81369Y886 2 80SH SOLE 80 0 0 Valero Energy Corp COM 91913Y100 1888 95860SH SOLE 94440 0 1420 Vanguard Total Stock Market VIPERs STK MRK VIPERS 922908769 78 1310SH SOLE 1310 0 0 Verizon Communications Inc COM 92343V104 1993 64241SH SOLE 62841 0 1400 Visa Inc. COM 92826C839 8 85SH SOLE 85 0 0 Vodafone Group PLC -Spon ADR SPONS ADR ORD NE92857W100 0 8SH SOLE 8 0 0 Wal-Mart Stores Inc COM 931142103 1814 32634SH SOLE 32154 0 480 Walt Disney Co COM DISNEY 254687106 2200 63014SH SOLE 62084 0 930 Wells Fargo Company COM 949746101 2020 64902SH SOLE 63242 0 1660 Western Union Company COM 959802109 1585 93467SH SOLE 92317 0 1150 Yahoo! Inc COM 984332106 212 12811SH SOLE 0 0 12811