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BASIS OF PRESENTATION AND NEW ACCOUNTING STANDARDS: (Details)
3 Months Ended
Mar. 31, 2013
USD ($)
Mar. 31, 2012
USD ($)
Mar. 31, 2013
Titanium Dioxide Pigments venture
Feb. 15, 2013
Titanium Dioxide Pigments venture
USD ($)
Feb. 15, 2013
Titanium Dioxide Pigments venture
EUR (€)
Feb. 28, 2013
Titanium Dioxide Pigments venture
Kemira
Feb. 15, 2013
Titanium Dioxide Pigments venture
Kemira
BASIS OF PRESENTATION AND NEW ACCOUNTING STANDARDS:              
Threshold ownership percentage for noncontrolling interest 100.00%            
Exchange rate of 1 Euro 1.2819            
Average exchange rate of 1 Euro $ 1.3199 $ 1.3121          
Business Acquisition              
Interest acquired (as a percent)           39.00% 39.00%
Purchase price of additional interest acquired       $ 130,300,000 € 97,500,000    
Ownership interest (as a percent)     100.00%