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Revenue from Contracts with Customers
9 Months Ended
Sep. 30, 2023
Revenue from Contract with Customer [Abstract]  
Revenue from Contracts with Customers
3. Revenue from Contracts with Customers
Disaggregation of Revenue
The following table summarizes revenue by region based on the billing country of users (in thousands, except percentages):
 
Three Months Ended September 30,
 20232022
 AmountPercentage
of
Revenue
AmountPercentage
of
Revenue
United States and Canada (1)
$458,563 65 %$341,519 66 %
Europe128,412 18 92,347 18 
Asia-Pacific, including Australia and New Zealand73,772 10 48,573 
Rest of world52,478 35,268 
Total$713,225 100 %$517,707 100 %
 
Nine Months Ended September 30,
 20232022
 AmountPercentage
of
Revenue
AmountPercentage
of
Revenue
United States and Canada (1)
$1,323,849 65 %$1,088,535 66 %
Europe370,474 18 299,860 18 
Asia-Pacific, including Australia and New Zealand208,002 10 147,568 
Rest of world147,010 110,085 
Total$2,049,335 100 %$1,646,048 100 %
The Company’s revenues in the United States were 60% of total revenue for each of the three and nine months ended September 30, 2023, respectively, and 62% for each of the three and nine months ended September 30, 2022.
No individual country, other than the United States, exceeded 10% of the Company’s total revenue for any period presented.
Durable virtual items accounted for 92% and 89% of Roblox Platform revenue for the three months ended September 30, 2023 and 2022, respectively, and 91% and 90% for the nine months ended September 30, 2023 and 2022, respectively. Consumable virtual items accounted for 8% and 11% of Roblox Platform revenue for the three months ended September 30, 2023 and 2022, respectively, and 9% and 10% for the nine months ended September 30, 2023 and 2022, respectively.
Deferred Revenue
The Company receives payments from its users based on the payment terms established in its contracts. Such payments are initially recorded to deferred revenue and are recognized into revenue as the Company satisfies its performance obligations. The aggregate amount of revenue allocated to unsatisfied performance obligations is included in our deferred revenue balances.
The increase in deferred revenue for the nine months ended September 30, 2023 was driven by sales during the period exceeding revenue recognized from the satisfaction of our performance obligations, which includes the revenue recognized during the period that was included in the current portion of deferred revenue at the beginning of the period. During the nine months ended September 30, 2023, we recognized $1,537.9 million of revenue that was included in the current deferred revenue balance as of December 31, 2022.