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Revenue from Contracts with Customers
3 Months Ended
Mar. 31, 2023
Disaggregation of Revenue [Abstract]  
Revenue from Contracts with Customers
3. Revenue from Contracts with Customers
Disaggregation of Revenue
The following table summarizes revenue by region based on the billing country of users (in thousands, except percentages):
 
Three Months Ended March 31,
 20232022
 AmountPercentage
of
Revenue
AmountPercentage
of
Revenue
United States and Canada (1)
$425,763 65 %$356,656 66 %
Europe118,530 18 99,202 18 
Asia-Pacific, including Australia and New Zealand65,128 10 45,990 
Rest of world45,923 35,286 
Total$655,344 100 %$537,134 100 %
(1)The Company’s revenues in the United States were 61% of total revenue for the three months ended March 31, 2023 and 62% for the three months ended March 31, 2022.
No individual country, other than the United States, exceeded 10% of the Company’s total revenue for any period presented.
Durable virtual items accounted for 90% of Roblox Platform revenue for each of the three months ended March 31, 2023 and March 31, 2022, while consumable virtual items accounted for 10% of Roblox Platform revenue for each of the three months ended March 31, 2023 and March 31, 2022.
Deferred Revenue
The Company receives payments from its users based on the payment terms established in its contracts. Such payments are initially recorded to deferred revenue and are recognized into revenue as the Company satisfies its performance obligations. The aggregate amount of revenue allocated to unsatisfied performance obligations is included in our deferred revenue balances.
The increase in deferred revenue for the quarter ended March 31, 2023 was driven by sales during the period exceeding revenue recognized from the satisfaction of our performance obligations, which includes the revenue recognized during the period that was included in the current portion of deferred revenue at the beginning of the period. During the three months ended March 31, 2023, we recognized $562.7 million of revenue that was included in the current deferred revenue balance as of December 31, 2022.