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Revenue from Contracts with Customers
12 Months Ended
Dec. 31, 2022
Disaggregation of Revenue [Abstract]  
Revenue from Contracts with Customers Revenue from Contracts with Customers
Disaggregation of Revenue
The following table summarizes revenue by region based on the billing country of users (in thousands, except percentages):
Year Ended December 31,
202220212020
AmountPercentage
of
Revenue
AmountPercentage
of
Revenue
AmountPercentage
of
Revenue
United States and Canada (1)
$1,465,955 66 %$1,298,938 68 %$638,354 69 %
Europe
404,431 18 357,656 19 168,303 18 
Asia-Pacific, including Australia and New Zealand
204,261 145,464 70,530 
Rest of world
150,405 117,123 46,698 
Total
$2,225,052 100 %$1,919,181 100 %$923,885 100 %
(1)The Company’s revenues in the U.S. were 62%, 63%, and 65% of consolidated revenues for each of the years ended December 31, 2022, 2021, and 2020, respectively.
No individual country, other than those disclosed above, exceeded 10% of the Company’s total revenue for any period presented.
Durable virtual items accounted for 90%, 89%, and 87% of Roblox Platform revenue in the years ended December 31, 2022, 2021, and 2020, respectively. Consumable virtual items accounted for 10%, 11%, and 13% of Roblox Platform revenue in the years ended December 31, 2022, 2021, and 2020, respectively.
Deferred Revenue
The Company receives payments from its users based on the payment terms established in its contracts. Such payments are initially recorded to deferred revenue and are recognized into revenue as the Company satisfies its performance obligations. The aggregate amount of revenue allocated to unsatisfied performance obligations is included in our deferred revenue balances.
The increase in the deferred revenue for the year ended December 31, 2022 was driven by sales during the period exceeding revenue recognized from the satisfaction our performance obligations, which includes the revenue recognized during the period that was included in the current portion deferred revenue balance at the beginning of the period.