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Summary of Significant Accounting Policies (Narrative) (Details) (USD $)
12 Months Ended 0 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Dec. 31, 2012
Jan. 08, 2013
May 30, 2008
Accounting Policies [Line Items]          
Payments to acquire non-managing interest    $ 1,084,000us-gaap_PaymentsToAcquireAdditionalInterestInSubsidiaries       
Restricted cash 201,000us-gaap_RestrictedCashAndCashEquivalents 322,000us-gaap_RestrictedCashAndCashEquivalents      
Threshold percentage of total revenues required for major customer classification 10.00%bcov_PercentageOfRevenueForIdentifyingMajorCustomers        
Capitalized software development costs 474,000us-gaap_CapitalizedComputerSoftwareGross 1,065,000us-gaap_CapitalizedComputerSoftwareGross 24,000us-gaap_CapitalizedComputerSoftwareGross    
Amortization of capitalized internal-use software development costs 397,000us-gaap_CapitalizedComputerSoftwareAmortization 312,000us-gaap_CapitalizedComputerSoftwareAmortization 542,000us-gaap_CapitalizedComputerSoftwareAmortization    
Number of stock-based compensation plans 4bcov_NumberOfShareBasedCompensationPlans        
Depreciation and amortization, expense 5,388,000bcov_DepreciationAndAmortizationIncludingInternalUseSoftwareDevelopmentCosts 4,148,000bcov_DepreciationAndAmortizationIncludingInternalUseSoftwareDevelopmentCosts 4,022,000bcov_DepreciationAndAmortizationIncludingInternalUseSoftwareDevelopmentCosts    
Expected dividend yield 0us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardFairValueAssumptionsExpectedDividendPayments        
Estimated forfeiture rate 17.00%bcov_EstimatedForfeitureRate 15.00%bcov_EstimatedForfeitureRate 14.00%bcov_EstimatedForfeitureRate    
Weighted-average fair value of options granted $ 4.21us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue $ 5.34us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue $ 7.74us-gaap_ShareBasedCompensationArrangementByShareBasedPaymentAwardOptionsGrantsInPeriodWeightedAverageGrantDateFairValue    
Unrecognized stock-based compensation expense 11,725,000us-gaap_EmployeeServiceShareBasedCompensationNonvestedAwardsTotalCompensationCostNotYetRecognized        
Unrecognized compensation cost, recognition period 3 years 1 month 20 days        
Stock-based compensation 6,387,000us-gaap_ShareBasedCompensation 6,401,000us-gaap_ShareBasedCompensation 5,843,000us-gaap_ShareBasedCompensation    
Advertising costs 3,515,000us-gaap_AdvertisingExpense 3,215,000us-gaap_AdvertisingExpense 3,881,000us-gaap_AdvertisingExpense    
Brightcove KK [Member]          
Accounting Policies [Line Items]          
Minority ownership interest percentage   37.00%us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners
/ bcov_JointVentureAxis
= bcov_BrightcoveKkMember
    37.00%us-gaap_MinorityInterestOwnershipPercentageByNoncontrollingOwners
/ bcov_JointVentureAxis
= bcov_BrightcoveKkMember
Ownership percentage       100.00%us-gaap_MinorityInterestOwnershipPercentageByParent
/ bcov_JointVentureAxis
= bcov_BrightcoveKkMember
63.00%us-gaap_MinorityInterestOwnershipPercentageByParent
/ bcov_JointVentureAxis
= bcov_BrightcoveKkMember
Joint venture, additional ownership interest acquired       37.00%bcov_JointVentureAdditionalOwnershipPercentageAcquired
/ bcov_JointVentureAxis
= bcov_BrightcoveKkMember
 
Payments to acquire non-managing interest       $ 1,100,000us-gaap_PaymentsToAcquireAdditionalInterestInSubsidiaries
/ bcov_JointVentureAxis
= bcov_BrightcoveKkMember
 
Software [Member]          
Accounting Policies [Line Items]          
Estimated Useful Life (in Years) 3 years