Summary Of Significant Accounting Policies (Tables)

12 Months Ended

Sep. 25, 2015

Schedule Of Property, Plant, And Equipment, Estimated Useful Life

PP&E is stated at cost less accumulated depreciation. Depreciation expense is recognized on a straight-line basis according to estimated useful lives assigned to each of our different categories of PP&E as summarized within the following table:



PP&E Category	Useful Life (Depreciable Base)
Computer systems and software	3 to 5 years
Machinery and equipment	3 to 8 years
Furniture and fixtures	5 to 8 years
Leasehold improvements	Lesser of useful life or related lease term
Cinema equipment provided under operating leases	15 years
Buildings and building improvements	Up to 40 years

Advertising and Promotional Costs

Advertising and promotional costs are charged to S&M expense as incurred. Our advertising and promotional costs were as follows (in thousands):



	Fiscal Year Ended
	September 25, 2015		September 26, 2014		September 27, 2013
Advertising and promotional costs	$	46,202	$	37,895	$	32,834

Schedule of Foreign Currency Translation Gains (Losses)

These gains/(losses) were as follows (in thousands):



	Fiscal Year Ended
	September 25, 2015			September 26, 2014		September 27, 2013
Foreign currency transaction gains/(losses)	$	(142	)	$	498	$	73