10-Q

UNITED STATES SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

 (Mark One)

T QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended: March 31, 2012

£ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from ____________ to _____________

Commission File No.000-52020

ASIAN TRENDS MEDIA HOLDINGS, INC.
( Exact name of small business issuer as specified in its charter)
	NEVADA	90-0201309
	(State or other jurisdiction of	(IRS Employer Identification No.)
	incorporation or organization)

203 Hankow Center, 5-15 Hankow Road
Tsimshatsui, Kowloon, Hong Kong	n/a
(Address of Principal Executive Offices)	(Zip Code)

Registrant’s telephone number, including area code: 852-2192-4805

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act during the preceding 12 months (or for such shorter period that the issuer was required to file such reports), and (2)has been subject to such filing requirements for the past 90 days..   YesT    No £

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).      Yes £  No £

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of "large accelerated filer", "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act.

Large accelerated filer £	Non-accelerated filer £
Accelerated filer  £  (do not check if smaller reporting company)	Smaller reporting company T

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes £    No T

State the number of shares outstanding of each of the issuer’s classes of common equity, as of March 31, 2012, are as follows:

Class of Securities	Shares Outstanding
Common Stock, $0.001 par value	81,912,000 shares

Transitional Small Business Disclosure Format (check one): Yes £ No T

1

TABLE OF CONTENTS

		Page
PART I - FINANCIAL INFORMATION
Item 1.	Unaudited Condensed Financial Statements	3
	Unaudited Condensed Consolidated Balance Sheets, March 31, 2012 and December 31, 2011	3
	Unaudited Condensed Consolidated Statements of Operations and Comprehensive Income for the three months ended March 31, 2012 and 2011	4
	Unaudited Condensed Consolidated Statements of Cash Flows for the three months ended March 31, 2012 and 2011	5
	Notes to the Unaudited Condensed Consolidated Financial Statements	6
Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operation or Plan of Operation	10
Item 3.	Quantitative and Qualitative Disclosures About Market Risk	11
Item 4.	Controls and Procedures	11
		11
PART II -OTHER INFORMATION
Item 1.	Legal Proceedings.	12
Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds.	12
Item 3.	Defaults Upon Senior Securities.	12
Item 4.	Removed and Reserved	12
Item 5.	Other Information.	12
Item 6.	Exhibits	12
SIGNATURES		13

2

PART I – FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

ASIAN TRENDS MEDIA HOLDINGS, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

	March 31, 2012			December 31, 2011
	(Unaudited)			(Audited)
Assets
Current assets
Accounts receivable	$	223		$	185
Total current assets		223			185
Property, plant & equipment, net		-			19,821
Total assets	$	223		$	20,006
Liabilities and equity
Liabilities
Current liabilities
Accounts payable	$	17,387		$	17,387
Note payable		256,412			256,412
Accrued expenses and other payables		17,654			17,654
Advances from shareholder		129,064			127,967
Total current liabilities		420,517			419,420
Total liabilities	$	420,517		$	419,420
Shareholders’ equity
Common stock, Par value $0.001, 225,000,000 shares authorized; $0.01 par value; 81,912,000 shares issued and outstanding as of March 31, 2012 and December 31 2011, respectively		81,912			81,912
Additional paid in capital		634,545			634,545
Accumulated deficit		(1,136,751	)		(1,115,871	)
Total shareholders’ equity		(420,294	)		(399,414	)
Total liabilities and shareholders’ equity	$	223		$	20,006

See accompanying notes to the condensed consolidated financial statements.

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ASIAN TRENDS MEDIA HOLDINGS, INC

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

AND COMPREHENSIVE INCOME (UNAUDITED)

	Three months ended March 31,
	2012			2011
CONTINUING OPERATIONS
REVENUES	$	38		$	92
COST OF SALES		-			-
GROSS PROFIT		38			92
EXPENSES
General and administrative		1,097			15,084
Impairment of property, plant and equipment		19,821			-
TOTAL OPERATING EXPENSES		20,918			15,084
LOSS FROM CONTINUING OPERATIONS BEFORE PROVISION FOR INCOME TAXES		(20,880	)		(14,992	)
PROVISION FOR INCOME TAXES		-			-
NET LOSS FROM CONTINUING OPERATIONS	$	(20,880	)	$	(14,992	)
DISCONTINUED OPERATIONS
NET LOSS		-			49,955
GAIN ON DISPOSAL OF DISCONTINUED OPERATIONS		-			115,468
NET INCOME FROM DISCONTINUED OPERATIONS	$	-		$	165,423
NET (LOSS) / INCOME FOR THE PERIOD	$	(20,880	)	$	150,431
OTHER COMPREHENSIVE INCOME		-			-
TOTAL COMPREHENSIVE (LOSS) / INCOME FOR THE PERIOD
Arising from continuing operations		(20,880	)		(14,992	)
Arising from discontinued operations		-			165,423
	$	(20,880	)	$	150,431
INCOME PER SHARE, BASIC AND DILUTED – CONTINUING OPERATIONS	$	(0.00	)		(0.00	)
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING, BASIC AND DILUTED		81,912,000			89,867,514

See accompanying notes to the condensed consolidated financial statements.

4

ASIAN TRENDS MEDIA HOLDINGS, INC.

CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS (UNAUDITED)

	Three months ended
	March 31, 2012			March 31, 2011
Cash flows from operating activities
Cash flows from continuing operating activities
Net loss		(20,880	)		(14,992	)
Adjustments to reconcile net income to net cash flows used in operating activities for:
Depreciation		-			3,279
Impairment of property, plant and equipment		19,821			-
Changes in operating assets and liabilities:
Increase in accounts receivables		(38	)		(92	)
Increase in accounts payable		-			849
Decrease in other receivables and deposits		-			18,955
Decrease in accrued expenses and other payables		-			(15,275	)
Net cash used in continuing operating activities		(1,097	)		(7,276	)
Net cash provided by discontinued operating activities		-			32,901
Net cash (used in)/provided by operating activities		(1,097	)		25,625
Cash flows from financing activities
Cash flows from continuing financing activities
Advances from a shareholder		1,097			(82,710	)
Net cash provided by continuing financing activities		1,097			(82,710	)
Net cash used in discontinued financing activities		-			-
Net cash provided by / (used in) financing activities		1,097			(82,710	)
Net decrease in cash and cash equivalents
Continuing operations		-			(89,986	)
Discontinued operations		-			32,901
		-			(57,085	)
Cash and cash equivalents at beginning of year
Continuing operations		-			89,986
Discontinued operations		-			155,916
		-			245,902
Cash and cash equivalents at end of year
Continuing operations		-			-
Discontinued operations		-			188,817
	$	-		$	188,817
Non-cash transactions
Forfeiture of common stocks in disposal of subsidiaries		-			22,147
Cancellation of shares		-			256,412

See accompanying notes to the condensed consolidated financial statements.

5

ASIAN TRENDS MEDIA HOLDINGS, INC.

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

(UNAUDITED)

NOTE 1 – ORGANIZATION AND PRINCIPAL ACTIVITIES

The Company was incorporated under the laws of the State of Delaware.

At the beginning of 2010, The Company was principally engaged in operating liquid crystal display (“LCD”) flat-panel televisions and LCD billboards that advertise throughout Hong Kong and create revenue by selling advertising airtime. On August 31, 2010 the Company closed an Agreement for a Share Exchange with Global Mania Empire Management Limited (“GME”) to acquire 100% ownership of GME from its shareholders. GME is a Hong Kong company that specializes in project and artist management.

On January 21, 2011, the Company entered into an Asset Sale, Purchase and Transfer Agreement (the "Sale Agreement") with the collective former shareholders of GME, namely Kwong Kwan Yin Roy, Dragon Billion International Limited, and Wong Wing Fung Charlie, each an individual resident of Hong Kong (collectively referred to as “Buyers").

According to the terms of the Sale Agreement, the Registrant sold its subsidiary Asian Trends Broadcasting Inc. (“ATBI”), a British Virgin Islands company and its subsidiaries GME, Great China Media Limited (“GCM”), a Hong Kong company, and Great China Game Limited (“GCG”), a Hong Kong company, to the Buyers. The consideration for the transaction shall consist of the return by the Buyers and surrender to the Registrant of a total of 22,147,810 shares of the Registrant’s common stock.

The project and artist management are reported as discontinued operations. The comparative amounts in consolidated statements of income and consolidated statements of cash flows that attributable to the discontinued operations are reclassified to conform to current year’s presentation.

The Company assigned the LCD flat-panel televisions and LCD billboards advertisement operations to Great China Media Limited (the “Assignee”), and in return the Assignee shall pay 5% of the gross proceeds from the business to the Company. Revenue is recognized in arrears on a quarterly basis and when collectability is reasonably assured.

NOTE 2 – BASIS OF PRESENTATION

The unaudited interim financial statements of the Company and the Company’s subsidiaries for the three months ended March 31, 2012 and 2011 have been prepared pursuant to the rules & regulations of the SEC. Certain information and disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to such rules and regulations, although the Company believes that the following disclosures are adequate to make the information presented not misleading.  All significant intercompany balances and transactions have been eliminated. The functional currency for the majority of the Company’s operations is the Hong Kong dollar (“HKD”), while the reporting currency is the US Dollar.

The preparation of financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses and the disclosure of contingent assets and liabilities. Actual results could differ from these estimates.

In the opinion of the management, all adjustments (which include only normal recurring adjustments) necessary to present fairly the financial position as of March 31, 2012, results of operations for the three months ended March 31, 2012 and cash flows for the three months ended March 31, 2012 have been made. The results of operations for the three months ended March 31, 2012 are not necessarily indicative of the operating results for the full year.

6

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

(a)   Economic and Political Risk

The Company’s major operations are conducted in Hong Kong. Accordingly, the political, economic, and legal environments in Hong Kong, as well as the general state of Hong Kong’s economy may influence the Company’s business, financial condition, and results of operations.

The Company’s major operations in Hong Kong are subject to special considerations and significant risks not typically associated with companies in North America and Western Europe. These include risks associated with, among others, the political, economic, and legal environment. The Company’s results may be adversely affected by changes in governmental policies with respect to laws and regulations, anti-inflationary measures, and rates and methods of taxation, among other things.

(b) Cash and Cash Equivalents

The Company considers all highly liquid investments purchased with original maturities of three months or less to be cash equivalents. The Company maintains bank accounts in Hong Kong through its wholly-owned subsidiary.

(c) Fair Value of Financial Instruments

The carrying amounts of financial instruments such as cash and accounts payable approximate their fair value because of the short maturities of these instruments. The fair value of receivables from associated companies and payables to associated companies are not practical to estimate based upon the related party nature of the underlying transactions.

(d) Revenue Recognition

For continuing operations, the Company assigned the LCD flat-panel televisions and LCD billboards advertisement operations to Great China Media Limited (the “Assignee”), and in return the Assignee shall pay 5% of the gross proceeds from the business to the Company. Revenue is recognized in arrears on a quarterly basis and when collectability is reasonably assured.

For discontinued operations, the Company recognizes revenue from services rendered in specialized project and artist management for customers during the period. Revenue is recognized when persuasive evidence of an arrangement exists, services have been rendered, seller’s price to the buyer is fixed or determinable, and collectability is reasonably assured.

(e) Earnings Per Share

Basic earnings per share is computed by dividing income available to common shareholders by the weighted-average number of common shares outstanding during the period. Diluted earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive.  As of the balance sheet dates, there were no dilutive securities outstanding.

(f) Foreign Currency Translation

The accompanying condensed consolidated financial statements are presented in United States dollars.  The functional currency of the Company is Hong Kong Dollar (“HK$”). Capital accounts of the consolidated financial statements are translated into United States dollars (“US$”) from Hong Kong dollars (“HK$”) at their historical exchange rates when the capital transactions occurred.  Assets and liabilities are translated at the exchange rates as of the balance sheet date. Income and expenditures are translated at the average exchange rate during the period. The translation rates are as follows:

7

	March 31, 2012		December 31, 2011		March 31, 2011
Period/year end HK$ : US$ exchange rate		0.1282		0.1282		0.1282
Average yearly HK$ : US$ exchange rate		0.1282		0.1282		0.1282

(g) Recent Accounting Pronouncements

The Company has adopted all recently issued accounting pronouncements. The adoption of these accounting pronouncements including those not yet in effect, is not anticipated to have a material effect on the financial statements of the Company.

NOTE 4 – PROPERTY AND EQUIPMENT

Property, plant and equipment of the Company consist primarily of computer and display equipment owned and operated by the Company. Property, plant and equipment as of March 31, 2012 and December 31, 2011 are summarized as follows:

	March 31, 2012		December 31, 2011
	(Unaudited)		(Audited)
At cost:
Computer equipment	$	-	$	13,147
Leasehold improvement		-		47,533
Office equipment		-		30,133
Furniture		-		11,632
Site display system		-		10,640
		-		113,085
Less: Accumulated depreciation		-		(93,264	)
Property, plant and equipment, net		-		19,821

Depreciation expenses for the three months ended March 31, 2012 and 2011 were analyzed as follows:

	Three months ended March 31, 2012		Three months ended March 31, 2011
Attributable to continuing operations	$	-	$	3,279
Attributable to discontinued operations		-		-
		-		3,279

Impairment loss of $19,821 was recognized for the Company’s property, plants and equipment during the three months ended March 31, 2012.

8

NOTE 5 – PROMISSORY NOTE

On January 21, 2011, the Company entered into a Cancellation and Assignment Agreement with London Castle Holdings Limited whereby a certain Subscription Agreement between London Castle Holdings Limited and the Company dated June 2, 2010 was cancelled. This cancellation occurred because the Company’s sale of GME as described in Note 4 above violated the original Subscription Agreement because GME, the intended recipient of the subscription investment, will no longer be affiliated with the Company following the Closing of the Sale Agreement.

According to the terms of the Cancellation and Assignment Agreement, London Castle Holdings Limited has agreed to return the aggregate sum of 13,652,000 shares of common stock of the Registrant to the Registrant, and the Registrant shall assign to London Castle Holdings Limited a certain promissory note in the amount of $256,412 executed by ATBI in favor of the Company.

Mr. Huang Jian Nan is the sole shareholder of London Castle Holdings Limited and is a director of the Company. This was a related-party transaction.

NOTE 6 – ADVANCE FROM SHAREHOLDERS

The advances from shareholders are unsecured, interest free and have no fixed terms of repayment

NOTE 7 – GOING CONCERN

The accompanying condensed consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As reflected in the accompanying condensed consolidated financial statements, the Company has an accumulated deficit of $1,136,751 and a working capital deficit of $420,294.

The Company will need additional working capital to carry out its planned activity, which raises substantial doubt about its ability to continue as a going concern.  Continuation of the Company as a going concern is dependent upon obtaining additional working capital through loans, equity financing or merger with another entity.  Management of the Company has developed a strategy, which it believes will accomplish this objective through additional equity funding and other financing which will enable the Company to operate for the coming year.

9

ITEM 2.  MANAGEMENT’S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

Results of Operation – Three Months Ended March 31, 2012

The following table summarizes the result of our operation during the three months ended March 31, 2012

	Three months ended March 31,
	2012			2011			Increase (decrease)			% Change
Revenue	$	38		$	92			(54	)		(58.70	%)
Gross profit		38			92			(54	)		(58.70	%)
General & administrative		20,918			15,084			5,834			38.68	%
Loss from operations		(20,880	)		(14,992	)		(5,888	)		39.27	%
Provision for taxation		-			-			-			N/A
Discontinued operations		-			165,423			(165,423	)		(100.00	%)
Net (loss) / income	$	(20,880	)	$	150,431			(171,311	)		(113.88	%)

General and administrative expenses

General and administrative expenses increased from $15,084 in the three months of 2011 to $20,918 for the same period of 2012, representing an increase of $5,834 or 39.27%. The increase was mainly due to impairment of properties, plant and equipment $19,821 offset by decrease in operating expenses $13,987 in 2012.

Net (loss) / income

Net loss was $20,880 for the three months ended March 31, 2012 as compared to net income of $150,423 for the same period 2011. The decrease of net income was mainly attributable to a net income of $115,468 generated from discontinued operations for the three months ended March 31, 2011.

Liquidity and Capital Resources from operations

Cash

Our cash balance at March 31, 2011 and 2012 was $0. The cash balances remain stable compared with the same period in 2011.

Cash flow

Operating Activities

Net cash used in operating activities during the three months ended March 31, 2012 amounted to $1,097, comparing to net cash provided by operating activities of $25,625 in the same period of 2011.

Financing Activities

Net cash provided by financing activities was $1,097 for the three months ended March 31, 2012 over $82,710 of the net cash used in financing activities for the same period of 2011.

10

Working capital

Our net current liabilities increased by $1,097 to $420,517 at March 31, 2012 from $419,420 at December 31, 2011, the increase in net current liabilities was mainly due to increase in advance from shareholder for the period ended 2012.

Going Concern

The accompanying condensed consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As reflected in the accompanying condensed consolidated financial statements, the Company has an accumulated deficit of $1,136,751 and a working capital deficit of $420,294.

The Company will need additional working capital to carry out its planned activity, which raises substantial doubt about its ability to continue as a going concern.  Continuation of the Company as a going concern is dependent upon obtaining additional working capital through loans, equity financing or merger with another entity.  Management of the Company has developed a strategy, which it believes will accomplish this objective through additional equity funding and other financing which will enable the Company to operate for the coming year.

Inflation

Inflation does not materially affect our business or the results of our operations.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

There have been no material changes in market risk since the filing of the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2011.

ITEM 4.  CONTROLS AND PROCEDURES

Evaluation of disclosure controls and procedures

Our management, including our Chief Executive Officer and Chief Financial Officer, has concluded that our disclosure controls and procedures are appropriate and effective. They have evaluated these controls and procedures as of the date of this report on Form 10-Q. There were no significant changes in our internal controls or in other factors that could significantly affect these controls subsequent to the date of their evaluation, including any corrective actions with regard to significant deficiencies and material weaknesses.

Our management believes that our disclosure controls and procedures and internal control over financial reporting are designed to provide reasonable assurance of achieving their objectives and are effective at the reasonable assurance level. However, our management does not expect that our disclosure controls and procedures or our internal control over financial reporting will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, have been detected. These inherent limitations include the realities that judgments in decision making can be faulty, and that breakdowns can occur because of a simple error or mistake. Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people or by management override of the controls. The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, controls may become inadequate because of changes in conditions, or the degree of compliance with policies or procedures may deteriorate. Because of the inherent limitations in a cost effective control system, misstatements due to error or fraud may occur and not be detected.

The Company’s management confirm that there was no change in the Company’s internal control over financial reporting during the quarter ended March 31, 2012 that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.

11

PART II – OTHER INFORMATION

ITEM 1.  LEGAL PROCEEDINGS

There is no pending litigation by or against us.

ITEM 2.  UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

There have been no unregistered sales of equity securities since last reported on the Company’s Form 10-K filed with the SEC on April 3, 2012.

ITEM 3.  DEFAULTS UPON SENIOR SECURITIES

None

ITEM 4.  [REMOVED AND RESERVED]

None.

ITEM 5.  OTHER INFORMATION

None

ITEM 6.  EXHIBITS

Exhibits

Exhibit
Number	Description
31.1	Certification of Chief Executive Officer filed pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
31.2	Certification of Chief Financial Officer filed pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
32.1	Certification of Chief Executive Officer furnished pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
32.2	Certification of Chief Financial Officer furnished pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

12

SIGNATURES

In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	ASIAN TRENDS MEDIA HOLDINGS, INC.
Dated: May 17, 2012	/s/ Zhi Jian Zeng
	Zhi Jian Zeng
	Chief Executive Officer
Dated:  May 17, 2012	/s/ Huang Jian Nan
	Huang Jian Nan
	Chief Financial Officer

13

EX-31.1

EXHIBIT 31.1

CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER OF

ASIAN TRENDS MEDIA HOLDINGS, INC.

PURSUANT TO § 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Zhi Jian Zeng, certify that:

1. I have reviewed this quarterly report on Form 10-Q for the period ended March 31, 2012, of Asian Trends Media Holdings, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: May 17, 2012	/s/ Zhi Jian Zeng
	Zhi Jian Zeng Chief Executive Officer

EX-31.2

Exhibit 31.2

CERTIFICATION OF THE CHIEF FINANCIAL OFFICER OF

ASIAN TRENDS MEDIA HOLDINGS, INC.

PURSUANT TO § 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Huang Jian Nan, certify that:

1. I have reviewed this quarterly report on Form 10-Q for the period ended March 31, 2012, of Asian Trends Media Holdings, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: May 17, 2012	/s/ Huang Jian Nan
	Huang Jian Nan Chief Financial Officer

EX-32.1

Exhibit 32.1

CERTIFICATION OF THE CHIEF EXECUTIVE OFFICER OF

ASIAN TRENDS MEDIA HOLDINGS, INC.

PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

§ 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of Asian Trends Media Holdings, Inc. (the “Company”) on Form 10-Q for the period ended March 31, 2012, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Zhi Jian Zeng, Chief Executive Officer of the Company, do hereby certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, based on my knowledge, that:

1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

        Zhi Jian Zeng        

Zhi Jian Zeng

Chief Executive Officer

May 17, 2012

This certification accompanies the Report pursuant to § 906 of the Sarbanes-Oxley Act of 2002 and shall not, except to the extent required by the Sarbanes-Oxley Act of 2002, be deemed filed by the Company for purposes of §18 of the Securities Exchange Act of 1934, as amended.

EX-32.2

Exhibit 32.2

CERTIFICATION OF THE CHIEF FINANCIAL OFFICER OF

ASIAN TRENDS MEDIA HOLDINGS, INC.

PURSUANT TO 18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

§ 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Quarterly Report of Asian Trends Media Holdings, Inc. (the “Company”) on Form 10-Q for the period ended March 31, 2012, as filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Huang Jian Nan, Chief Financial Officer of the Company, do hereby certify, pursuant to 18 U.S.C. § 1350, as adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, based on my knowledge, that:

1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

          Huang Jian Nan           

Huang Jian Nan

Chief Financial Officer

May 17, 2012

This certification accompanies the Report pursuant to § 906 of the Sarbanes-Oxley Act of 2002 and shall not, except to the extent required by the Sarbanes-Oxley Act of 2002, be deemed filed by the Company for purposes of §18 of the Securities Exchange Act of 1934, as amended.

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Property and Equipment

3 Months Ended

Mar. 31, 2012

Property and Equipment [Abstract]

Property and Equipment

NOTE 4 – PROPERTY AND EQUIPMENT

Property, plant and equipment of the Company consist primarily of computer and display equipment owned and operated by the Company. Property, plant and equipment as of March 31, 2012 and December 31, 2011 are summarized as follows:

	March 31, 2012		December 31, 2011
	(Unaudited)		(Audited)
At cost:
Computer equipment	$	-	$	13,147
Leasehold improvement		-		47,533
Office equipment		-		30,133
Furniture		-		11,632
Site display system		-		10,640
		-		113,085
Less: Accumulated depreciation		-		(93,264	)
Property, plant and equipment, net		-		19,821

Depreciation expenses for the three months ended March 31, 2012 and 2011 were analyzed as follows:

	Three months ended March 31, 2012		Three months ended March 31, 2011
Attributable to continuing operations	$	-	$	3,279
Attributable to discontinued operations		-		-
		-		3,279

Impairment loss of $19,821 was recognized for the Company’s property, plants and equipment during the three months ended March 31, 2012.

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Summary of Significant Accounting Policies

3 Months Ended

Mar. 31, 2012

Summary of Significant Accounting Policies [Abstract]

Summary of Significant Accounting Policies

NOTE 3 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

(a)   Economic and Political Risk

The Company’s major operations are conducted in Hong Kong. Accordingly, the political, economic, and legal environments in Hong Kong, as well as the general state of Hong Kong’s economy may influence the Company’s business, financial condition, and results of operations.

The Company’s major operations in Hong Kong are subject to special considerations and significant risks not typically associated with companies in North America and Western Europe. These include risks associated with, among others, the political, economic, and legal environment. The Company’s results may be adversely affected by changes in governmental policies with respect to laws and regulations, anti-inflationary measures, and rates and methods of taxation, among other things.

The Company considers all highly liquid investments purchased with original maturities of three months or less to be cash equivalents. The Company maintains bank accounts in Hong Kong through its wholly-owned subsidiary.

(c) Fair Value of Financial Instruments

The carrying amounts of financial instruments such as cash and accounts payable approximate their fair value because of the short maturities of these instruments. The fair value of receivables from associated companies and payables to associated companies are not practical to estimate based upon the related party nature of the underlying transactions.

For continuing operations, the Company assigned the LCD flat-panel televisions and LCD billboards advertisement operations to Great China Media Limited (the “Assignee”), and in return the Assignee shall pay 5% of the gross proceeds from the business to the Company. Revenue is recognized in arrears on a quarterly basis and when collectability is reasonably assured.

For discontinued operations, the Company recognizes revenue from services rendered in specialized project and artist management for customers during the period. Revenue is recognized when persuasive evidence of an arrangement exists, services have been rendered, seller’s price to the buyer is fixed or determinable, and collectability is reasonably assured.

Basic earnings per share is computed by dividing income available to common shareholders by the weighted-average number of common shares outstanding during the period. Diluted earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive.  As of the balance sheet dates, there were no dilutive securities outstanding.

(f) Foreign Currency Translation

The accompanying condensed consolidated financial statements are presented in United States dollars.  The functional currency of the Company is Hong Kong Dollar (“HK$”). Capital accounts of the consolidated financial statements are translated into United States dollars (“US$”) from Hong Kong dollars (“HK$”) at their historical exchange rates when the capital transactions occurred.  Assets and liabilities are translated at the exchange rates as of the balance sheet date. Income and expenditures are translated at the average exchange rate during the period. The translation rates are as follows:

	March 31, 2012		December 31, 2011		March 31, 2011
Period/year end HK$ : US$ exchange rate		0.1282		0.1282		0.1282
Average yearly HK$ : US$ exchange rate		0.1282		0.1282		0.1282

(g) Recent Accounting Pronouncements

The Company has adopted all recently issued accounting pronouncements. The adoption of these accounting pronouncements including those not yet in effect, is not anticipated to have a material effect on the financial statements of the Company.

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CONDENSED CONSOLIDATED BALANCE SHEETS (USD $)	Mar. 31, 2012	Dec. 31, 2011
Current assets
Accounts receivable	$ 223	$ 185
Total current assets	223	185
Property, plant & equipment, net		19,821
Total assets	223	20,006
Current liabilities
Accounts payable	17,387	17,387
Note payable	256,412	256,412
Accrued expenses and other payables	17,654	17,654
Advances from shareholder	129,064	127,967
Total current liabilities	420,517	419,420
Total liabilities	420,517	419,420
Shareholders' equity
Common stock, Par value $0.001, 225,000,000 shares authorized; $0.01 par value; 81,912,000 shares issued and outstanding as of March 31, 2012 and December 31 2011, respectively	81,912	81,912
Additional paid in capital	634,545	634,545
Accumulated deficit	(1,136,751)	(1,115,871)
Total shareholders' equity	(420,294)	(399,414)
Total liabilities and shareholders' equity	$ 223	$ 20,006

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Organization and Principal Activities

3 Months Ended

Mar. 31, 2012

Organization and Principal Activities [Abstract]

Organization and Principal Activities

NOTE 1 – ORGANIZATION AND PRINCIPAL ACTIVITIES

The Company was incorporated under the laws of the State of Delaware.

At the beginning of 2010, The Company was principally engaged in operating liquid crystal display (“LCD”) flat-panel televisions and LCD billboards that advertise throughout Hong Kong and create revenue by selling advertising airtime. On August 31, 2010 the Company closed an Agreement for a Share Exchange with Global Mania Empire Management Limited (“GME”) to acquire 100% ownership of GME from its shareholders. GME is a Hong Kong company that specializes in project and artist management.

On January 21, 2011, the Company entered into an Asset Sale, Purchase and Transfer Agreement (the "Sale Agreement") with the collective former shareholders of GME, namely Kwong Kwan Yin Roy, Dragon Billion International Limited, and Wong Wing Fung Charlie, each an individual resident of Hong Kong (collectively referred to as “Buyers").

According to the terms of the Sale Agreement, the Registrant sold its subsidiary Asian Trends Broadcasting Inc. (“ATBI”), a British Virgin Islands company and its subsidiaries GME, Great China Media Limited (“GCM”), a Hong Kong company, and Great China Game Limited (“GCG”), a Hong Kong company, to the Buyers. The consideration for the transaction shall consist of the return by the Buyers and surrender to the Registrant of a total of 22,147,810 shares of the Registrant’s common stock.

The project and artist management are reported as discontinued operations. The comparative amounts in consolidated statements of income and consolidated statements of cash flows that attributable to the discontinued operations are reclassified to conform to current year’s presentation.

The Company assigned the LCD flat-panel televisions and LCD billboards advertisement operations to Great China Media Limited (the “Assignee”), and in return the Assignee shall pay 5% of the gross proceeds from the business to the Company. Revenue is recognized in arrears on a quarterly basis and when collectability is reasonably assured.

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Basis of Presentation

3 Months Ended

Mar. 31, 2012

Basis of Presentation [Abstract]

Basis of Presentation

NOTE 2 – BASIS OF PRESENTATION

The unaudited interim financial statements of the Company and the Company’s subsidiaries for the three months ended March 31, 2012 and 2011 have been prepared pursuant to the rules & regulations of the SEC. Certain information and disclosures normally included in financial statements prepared in accordance with accounting principles generally accepted in the United States of America have been condensed or omitted pursuant to such rules and regulations, although the Company believes that the following disclosures are adequate to make the information presented not misleading.  All significant intercompany balances and transactions have been eliminated. The functional currency for the majority of the Company’s operations is the Hong Kong dollar (“HKD”), while the reporting currency is the US Dollar.

The preparation of financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the reported amounts of assets, liabilities, revenues and expenses and the disclosure of contingent assets and liabilities. Actual results could differ from these estimates.

In the opinion of the management, all adjustments (which include only normal recurring adjustments) necessary to present fairly the financial position as of March 31, 2012, results of operations for the three months ended March 31, 2012 and cash flows for the three months ended March 31, 2012 have been made. The results of operations for the three months ended March 31, 2012 are not necessarily indicative of the operating results for the full year.

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CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $)	Mar. 31, 2012	Dec. 31, 2011
Common Stock, par or stated value	$ 0.001	$ 0.001
Common Stock, shares authorized	225,000,000	225,000,000
Common Stock, shares issued	81,912,000	81,912,000
Common Stock, shares outstanding	81,912,000	81,912,000

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Document and Entity Information	3 Months Ended
	Mar. 31, 2012
Document and Entity Information
Entity Registrant Name	ASIAN TRENDS MEDIA HOLDINGS, INC.
Document Type	10-Q
Document Period End Date	Mar. 31, 2012
Amendment Flag	false
Entity Central Index Key	0001306035
Current Fiscal Year End Date	--12-31
Entity Common Stock, Shares Outstanding	81,912,000
Entity Filer Category	Smaller Reporting Company
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Well-known Seasoned Issuer	No
Document Fiscal Year Focus	2012
Document Fiscal Period Focus	Q1

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CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME (UNAUDITED) (USD $)	3 Months Ended
	Mar. 31, 2012	Mar. 31, 2011
CONTINUING OPERATIONS
REVENUES	$ 38	$ 92
COST OF SALES
GROSS PROFIT	38	92
EXPENSES
General and administrative	1,097	15,084
Impairment of property, plant and equipment	19,821
TOTAL OPERATING EXPENSES	20,918	15,084
LOSS FROM CONTINUING OPERATIONS BEFORE PROVISION FOR INCOME TAXES	(20,880)	(14,992)
PROVISION FOR INCOME TAXES
NET LOSS FROM CONTINUING OPERATIONS	(20,880)	(14,992)
DISCONTINUED OPERATIONS
NET LOSS		49,955
GAIN ON DISPOSAL OF DISCONTINUED OPERATIONS		115,468
NET INCOME FROM DISCONTINUED OPERATIONS		165,423
NET (LOSS) / INCOME FOR THE PERIOD	(20,880)	150,431
OTHER COMPREHENSIVE INCOME
TOTAL COMPREHENSIVE (LOSS) / INCOME FOR THE PERIOD
Arising from continuing operations	(20,880)	(14,992)
Arising from discontinued operations		165,423
TOTAL COMPREHENSIVE (LOSS) / INCOME FOR THE PERIOD	$ (20,880)	$ 150,431
INCOME PER SHARE, BASIC AND DILUTED - CONTINUING OPERATIONS	$ 0.00	$ 0.00
WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING, BASIC AND DILUTED	81,912,000	89,867,514

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Going Concern

3 Months Ended

Mar. 31, 2012

Going Concern [Abstract]

Going Concern

NOTE 7 – GOING CONCERN

The accompanying condensed consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As reflected in the accompanying condensed consolidated financial statements, the Company has an accumulated deficit of $1,136,751 and a working capital deficit of $420,294.

The Company will need additional working capital to carry out its planned activity, which raises substantial doubt about its ability to continue as a going concern.  Continuation of the Company as a going concern is dependent upon obtaining additional working capital through loans, equity financing or merger with another entity.  Management of the Company has developed a strategy, which it believes will accomplish this objective through additional equity funding and other financing which will enable the Company to operate for the coming year.

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Advance From Shareholders

3 Months Ended

Mar. 31, 2012

Advance From Shareholders [Abstract]

Advance From Shareholders

NOTE 6 – ADVANCE FROM SHAREHOLDERS

The advances from shareholders are unsecured, interest free and have no fixed terms of repayment

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CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS (UNAUDITED) (USD $)	3 Months Ended
	Mar. 31, 2012	Mar. 31, 2011
Cash flows from continuing operating activities
Net loss	$ (20,880)	$ (14,992)
Adjustments to reconcile net income to net cash flows used in operating activities for:
Depreciation		3,279
Impairment of property, plant and equipment	19,821
Changes in operating assets and liabilities:
Increase in accounts receivables	(38)	(92)
Increase in accounts payable		849
Decrease in other receivables and deposits		18,955
Decrease in accrued expenses and other payables		(15,275)
Net cash used in continuing operating activities	(1,097)	(7,276)
Net cash provided by discontinued operating activities		32,901
Net cash (used in)/provided by operating activities	(1,097)	25,625
Cash flows from continuing financing activities
Advances from a shareholder	1,097	(82,710)
Net cash provided by continuing financing activities	1,097	(82,710)
Net cash used in discontinued financing activities
Net cash provided by / (used in) financing activities	1,097	(82,710)
Net decrease in cash and cash equivalents
Continuing operations		(89,986)
Discontinued operations		32,901
Net decrease in cash and cash equivalents		(57,085)
Cash and cash equivalents at beginning of year
Continuing operations		89,986
Discontinued operations		155,916
Cash and cash equivalents at beginning of year		245,902
Cash and cash equivalents at end of year
Continuing operations
Discontinued operations		188,817
Cash and cash equivalents at end of year		188,817
Non-cash transactions
Forfeiture of common stocks in disposal of subsidiaries		22,147
Cancellation of shares		$ 256,412

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Promissory Note

3 Months Ended

Mar. 31, 2012

Promissory Note [Abstract]

Promissory Note

NOTE 5 – PROMISSORY NOTE

On January 21, 2011, the Company entered into a Cancellation and Assignment Agreement with London Castle Holdings Limited whereby a certain Subscription Agreement between London Castle Holdings Limited and the Company dated June 2, 2010 was cancelled. This cancellation occurred because the Company’s sale of GME as described in Note 4 above violated the original Subscription Agreement because GME, the intended recipient of the subscription investment, will no longer be affiliated with the Company following the Closing of the Sale Agreement.

According to the terms of the Cancellation and Assignment Agreement, London Castle Holdings Limited has agreed to return the aggregate sum of 13,652,000 shares of common stock of the Registrant to the Registrant, and the Registrant shall assign to London Castle Holdings Limited a certain promissory note in the amount of $256,412 executed by ATBI in favor of the Company.

Mr. Huang Jian Nan is the sole shareholder of London Castle Holdings Limited and is a director of the Company. This was a related-party transaction.