10Q

0001393905-13-000440.txt : 20130816 0001393905-13-000440.hdr.sgml : 20130816 20130815150958 ACCESSION NUMBER: 0001393905-13-000440 CONFORMED SUBMISSION TYPE: 10-Q PUBLIC DOCUMENT COUNT: 11 CONFORMED PERIOD OF REPORT: 20130630 FILED AS OF DATE: 20130814 DATE AS OF CHANGE: 20130816 FILER: COMPANY DATA: COMPANY CONFORMED NAME: MediaShift, Inc. CENTRAL INDEX KEY: 0001299967 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING [7310] IRS NUMBER: 201373949 STATE OF INCORPORATION: NV FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 10-Q SEC ACT: 1934 Act SEC FILE NUMBER: 001-32438 FILM NUMBER: 131041992 BUSINESS ADDRESS: STREET 1: 20062 SW BIRCH ST. STREET 2: SUITE 220 CITY: NEWPORT BEACH STATE: CA ZIP: 92660 BUSINESS PHONE: (818) 649-5710 MAIL ADDRESS: STREET 1: 20062 SW BIRCH ST. STREET 2: SUITE 220 CITY: NEWPORT BEACH STATE: CA ZIP: 92660 FORMER COMPANY: FORMER CONFORMED NAME: JMG Exploration, Inc. DATE OF NAME CHANGE: 20040806 10-Q 1 mshf_10q.htm QUARTERLY REPORT 10Q

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

(Mark One)

[ x ] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Quarterly Period Ended June 30, 2013

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission File No. 001-32438

MediaShift, Inc

(Exact Name of Registrant as Specified in its Charter)


Nevada		20-1373949
(State or other jurisdiction of		(I.R.S. Employer
incorporation or organization)		Identification Number)

20062 SW Birch St. #220,
Newport Beach, CA		92660
(Address of principal executive offices)		(Zip Code)

Registrant’s telephone number, including area code: (949) 407-8488

________________

Former name, former address and former fiscal year, if changed from last report.

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [X] No [ ]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

Large accelerated filer [ ]

Accelerated filer [ ]

Non-accelerated filer [ ]

(Do not check if a smaller reporting company)

Smaller reporting company [X]

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes [ ] No [X]

The number of shares outstanding of Registrant’s common stock, par value $0.001, as of August 14, 2013, was 22,381,860.

MediaShift, Inc.
Index to Form 10-Q Quarterly Report
to the Securities and Exchange Commission


		Page
		No.
	Part I Financial Information

Item 1	Consolidated Financial Statements

	Consolidated Balance Sheets as of June 30, 2013 (unaudited) and December 31, 2012	3

	Consolidated Statements of Operations (unaudited) for the three month and six month periods ended June 30, 2013 and 2012	4

	Consolidated Statements of Cash Flows (unaudited) for three month and six month periods ended June 30, 2013 and 2012	5

	Consolidated Statement of Stockholders’ Equity (unaudited) for the six month period ended June 30, 2013	6

	Notes to Consolidated Financial Statements (unaudited)	7 - 22

Item 2	Management’s Discussion and Analysis of Financial Condition and Results of Operations	23 - 27

Item 3	Quantitative and Qualitative Disclosures About Market Risk	27

Item 4T	Controls and Procedures	27

	Part II Other Information

Item 1	Legal Proceedings	28

Item 1A	Risk Factors	28

Item 2	Unregistered Sales of Equity Securities and Use of Proceeds	28

Item 3	Defaults Upon Senior Securities	28

Item 4	Mine Safety Disclosures	28

Item 5	Other Information	28

Item 6	Exhibits	29

PART I. FINANCIAL INFORMATION

ITEM 1. CONSOLIDATED FINANCIAL STATEMENTS

MediaShift, Inc.

CONSOLIDATED BALANCE SHEETS

(unaudited)


	June 30, 2013		December 31, 2012 *
ASSETS	(unaudited)
Current Assets
Cash and cash equivalents	$	1,292,069	$	902,701
Accounts receivable, net		2,645,364		6,240
Prepaid expenses		92,883		57,625
Total current assets		4,030,316		966,566
Property and equipment, net of depreciation		509,295		163,819
Discontinued operations: assets held for sale		10,542		10,542
Patents, net		277,968		215,070
Deposits		117,825		10,250
Intangible Assets, net		5,625,807		-
Other assets		1,726		434
Total Assets	$	10,573,479	$	1,366,681
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current Liabilities
Accounts payable and accrued expenses	$	2,373,405	$	294,632
Contingent Liability		980,000		-
Liabilities directly associated with assets held for sale		379,422		378,296
Total Current Liabilities		3,732,827		672,928
Long-Term Liabilities:
Note Payable, less discount of $356,167 and $750,292 in 2013 and 2012		2,704,332		249,707
Total Long-Term Liabilities		2,704,332		249,707
Total Liabilities		6,437,159		922,635
Commitments and Contingencies (note 4)
Stockholders’ equity
Series A preferred stock, $0.001 par value		-		-
Series B preferred stock, $0.001 par value		-		-
Class M preferred stock, $0.001 par value, 0 and 169,973.88 issued and outstanding at June 30, 2013 (unaudited) and December 31, 2012; no liquidation preference as of December 31, 2012		-		1,700
Common stock - 100,000,000 and 25,000,000 shares authorized, $0.001 par value, 22,381,860 and 2,771,705 shares issued and outstanding at June 30, 2013 (unaudited) and December 31, 2012, respectively		22,382		5,543
Additional paid-in capital		24,637,773		10,430,087
Accumulated deficit		(20,523,835)		(9,993,284)
Total Stockholders’ Equity		4,136,320		444,046
Total Liabilities and Stockholders’ Equity	$	10,573,479	$	1,366,681

* Amounts derived from the audited financial statements for the year ended December 31, 2012

The accompanying notes are an integral part of these consolidated financial statements.

MediaShift, Inc.

CONSOLIDATED STATEMENTS OF OPERATIONS

(unaudited)


	For the three month period ended June 30,					For the six months period ended June 30,
	2013		2012		2013		2012
Revenues	$	2,037,188	$	1,578	$	3,550,500	$	6,365
Cost of goods sold		(1,635,672)		(862)		(2,475,841)		(5,579)
Gross profit		401,516		716		1,074,659		786
Expenses:
General and administrative expenses		2,941,808		510,374		5,235,574		895,353
Depreciation and Amortization		95,990		5,806		151,969		9,960
Research and development expenses		125,011		43,636		191,583		94,184
Total expenses		3,162,809		559,816		5,579,126		999,497
Total operating loss		(2,761,293)		(559,100)		(4,504,467)		(998,711)
Other Income and Expense
Interest income		26		-		47		-
Other income		391,283		-		410,719		-
Interest expense		(617,267)		-		(781,525)		-
Fair value adjustment on derivative liability		35,131		-		(659,787)		-
Loss on debt extinguishment		(281,090)		-		(4,991,513)		-
Total other income and expense		(471,917)		-		(6,022,059)		-
Net loss before taxes		(3,233,210)				(10,526,526)		(998,711)
Taxes		(3,225)		-		(4,025)		(1,200)
Net loss from continuing operations		(3,236,435)		(559,100)		(10,530,551)		(999,911)
Discontinued Operations:
Gain from discontinued operations		-		-		-		-
Net loss		(3,236,435)		(559,100)		(10,530,551)		(999,911)
Net loss applicable to common shareholders	$	(3,236,435)	$	(559,100)	$	(10,530,551)	$	(999,911)

Basic and diluted weighted average shares outstanding		14,426,692		10,501,912		14,426,692		10,501,912

Per Share Amounts applicable to common shareholders for the period per share, basic and diluted:
(Loss) from continuing operations	$	(0.224)	$	(0.053)	$	(0.730)	$	(0.095)
(Loss) from discontinued operations	$	(0.000)	$	(0.000)	$	(0.000)	$	(0.000)
(Net Loss) per share	$	(0.224)	$	(0.053)	$	(0.730)	$	(0.095)

The accompanying notes are an integral part of these consolidated financial statements.

MediaShift, Inc.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(unaudited)


	Three month period ended June 30,				Six month period ended June 30,
		2013		2012	2013		2012
OPERATING
Net loss	$	(3,236,435)	$	(559,100)	$	(10,530,551)	$	(999,912)
Adjustments to reconcile net loss to cash flows from operating activities:
Depreciation and amortization		95,990		5,806		151,969		9,960
Fair value of common stock and common stock warrants issued for services rendered		-		-		-		-
Loss on derivative liability		(35,131)		-		659,787		-
Loss on debt extinguishment		281,090		-		4,991,513		-
Stock based compensation		206,950		19,030		414,304		30,092
Amortization of Note Discount		484,271		-		539,806		-
Decrease in Contingent Liability		(393,367)		-		(393,367)		-
Changes in operating assets and liabilities, net of balances from business combinations: increase (decrease):
Accounts receivable		180,054		3,126		76,876		1,223
Other assets		(4)		(1,006)		(1,291)		(1,006)
Prepaid expenses		50,060		7,229		(30,258)		3,376
Security deposits		-		(100)		(107,575)		(9,950)
Accounts payable and accrued expenses		(588,238)		52,999		(189,868)		124,261
Liabilities directly associated with assets held for sale		-		-		1,126		-
Cash used in operating activities		(2,954,760)		(472,016)		(4,417,529)		(841,956)
INVESTING
Purchase of property and equipment, leasehold improvements and furniture		(223,239)		(4,782)		(300,192)		(46,742)
Net cash paid in acquisition of certain assets of Travora Media Inc.		-		-		(804,451)		-
Patent costs		(28,926)		(31,218)		(65,804)		(67,096)
Cash used in investing activities		(252,165)		(36,000)		(1,170,447)		(113,838)
FINANCING
Loan proceeds		822,994		657,796		7,767,344		657,796
Payments on Note Payable		(20,000)		-		(1,790,000)		-
Cash provided by financing activities		802,994		657,796		5,977,344		657,796
Net (decrease) increase in cash and cash equivalents		(2,403,931)		149,780		389,368		(297,998)
Cash and cash equivalents, beginning of period		3,696,000		200,693		902,701		648,471
Cash and cash equivalents, end of period		1,292,069		350,473	$	1,292,069	$	350,473
Cash paid during the year for:
Interest	$	86,807	$	-	$	152,715	$	-
Income taxes		825		-		4,025	$	1,200
Non Cash Transactions
Extinguishment of debt via issuance of common stock	$	1,210,793	$	-	$	11,604,760	$	-

The accompanying notes are an integral part of these consolidated financial statements.

MediaShift, Inc.

CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS’ Equity

From December 31, 2012 through June 30, 2013

(unaudited)


	Preferred Stock		Class M Preferred		Common Stock		Additional Paid in Capital	Accumulated Deficit	Total
	Shares	$	Shares	$	Shares	$	$	$	$
Balance at December 31, 2012	-	-	169,974	1,700	2,771,705	5,543	10,430,087	(9,993,284)	444,046
Conversion of Class M Preferred to Common Stock	-	-	(169,974)	(1,700)	16,997,388	16,997	(15,297)	-	-
Par adjustment stock split	-	-	-	-	-	(2,771)	2,771	-	-
Stock based compensation	-	-	-	-	-	-	414,304	-	414,304
Issuance of warrant with debt	-	-	-	-	-	-	2,203,761	-	2,203,761
Issuance of shares to extinguish debt	-	-	-	-	2,610,903	2,611	11,602,149	-	11,604,760
Exercised options	-	-	-	-	1,864	2	(2)	-	-
Net loss for the six month period ended June 30, 2013	-	-	-		-	-	-	(10,530,551)	(10,530,551)
Balance at June 30, 2013 (unaudited)	-	-	-	-	22,381,860	22,382	24,637,773	(20,523,835)	4,136,320

The accompanying notes are an integral part of these consolidated financial statements.

MediaShift, Inc.

NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS

1 - Principal Business Activities

Interim Financial Statements

The financial statements of MediaShift, Inc. (“MediaShift”, or the “Company”), have been prepared in accordance with U.S. generally accepted accounting principles for interim financial information. Accordingly, they do not include all the information and footnotes required by accounting principles generally accepted in the United States of America for annual financial statements. However, the information included in these interim financial statements reflects all adjustments (consisting solely of normal recurring adjustments) which are, in the opinion of management, necessary for the fair presentation of the financial position and the results of operations. Results shown for interim periods are not necessarily indicative of the results to be obtained for a full year. The balance sheet information as of December 31, 2012 was derived from the audited financial statements included in Form 10-K filed March 13, 2013. These interim financial statements should be read in conjunction with that report.

Organization and Business

MediaShift, Inc. (the "Company") was originally incorporated under the laws of the state of Nevada in July 2004 as JMG Exploration, Inc. (“JMG”). At a Special Meeting of Shareholders (the "Meeting") of JMG Exploration, Inc held on March 4, 2013, JMG shareholders approved the following:

An increase in the authorized number of shares of common stock from 25,000,000 to 100,000,000 (the “Authorized Share Increase”);

A change in the name from JMG Exploration, Inc. to MediaShift, Inc. (the “Name Change”); and

A reverse stock split of common stock of one share for every two (1-for-2) shares outstanding.

All share and per share information, including earnings per share, in this Form 10-Q have been retroactively adjusted to reflect this reverse stock split and certain items in prior period financial statements have been revised to conform to the current presentation.

All continuing operations are being conducted by MediaShift’s wholly owned subsidiaries, Ad-Vantage Networks, Inc. (“ADVN”) and Travora Networks, Inc. (“TNI”). ADVN provides digital advertising software and service solutions that enable access providers and network operators to generate advertising revenues on their free and fee-based networks. TNI operates a leading digital advertising network, where it engages in the marketing and selling of online advertiser ads to travel service providers through a proprietary network of web publishers.

TNI was formed on January 14, 2013 as a Delaware Corporation. TNI acquired assets from Travora Media., Inc. related to Travora Media’s ad network business in an Asset Purchase Agreement which was effective on February 1, 2013 and which closed February 6, 2013 and therefore the financial information presented as of and for the six month period ended June 30, 2013 represents only five months of TNI operations.

Liquidity

The Company faces certain risks and uncertainties which are present in many emerging technology companies regarding product development, future profitability, ability to obtain future capital, protection of patents and property rights, competition, rapid technological change, government regulations, recruiting and retaining key personnel, and third party vendors and manufacturers.

At June 30, 2013 and December 31, 2012, we had $1,292,069 and $902,701 in cash and cash equivalents, respectively. From our incorporation through June 30, 2013, we have financed our operating cash flow needs principally through private offerings of equity securities and convertible debt.

As of June 30, 2013 and December 31, 2012, we had an accumulated deficit of $20,523,835 and $9,993,284, respectively, and had limited working capital to fund development of our technology. On November 5, 2012, the Company issued an aggregate of $500,000 in two year 10% convertible notes to two investors, and on November 7, 2012 the Company issued an aggregate of $500,000 in two year 10% convertible notes to three additional investors. The notes may be prepaid by the Company with fifteen days’ notice, and may be converted into the Company’s common stock at the lesser of 80% of the Company’s fair market value at the time of conversion or $8.00 per share. The notes were issued with two year warrants to purchase an aggregate of 100,000 common shares at $6.50 per share.

During March of 2013, the company received $6,944,350 pursuant to a private placement of 8% convertible promissory notes and warrants (see notes 5 and 6). A total of $2,250,000 of the proceeds was used to finance the TNI acquisition (note 3). The company will use the balance of the proceeds to finance the remaining financial commitments pursuant to the TNI acquisition and for working capital purposes. On March 27, 2013, all convertible notes received during the quarter from this private placement, along with accrued interest, net of discount, totaling $7,007,170, were converted into 2,335,723 common shares of the company.

On March 20, 2013, the Company received consent from the outstanding 8% promissory note holders to increase the maximum issuance from $7,000,000 to $8,500,000. The private placement was closed on April 19, 2013, and an additional $822,994 in 8% convertible promissory notes were issued. On April 26, 2013, the principal raised between March 31, 2013 and the final closing of the private placement on April 26, 2013, along with accrued interest, net of discount totaling $825,540 was converted into 275,180 common shares of the Company.

The Company anticipates being active in the capital markets in the third and fourth quarters to ensure working capital needs are met.

2 - Summary of Significant Accounting Policies

Interim Financial Statements

The accompanying financial statements and related notes for the three month and six month periods ended June 30, 2013 and 2012 have been prepared in accordance with accounting principles generally accepted in the United States for interim financial information and the instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Results for interim periods should not be considered indicative of results for a full year. The accounting policies used in preparing these interim financial statements is the same as those for the year ended December 31, 2012. In the opinion of management, all adjustments (consisting of normal recurring adjustments) considered necessary for a fair statement of the results for interim periods have been included.

Presentation

The accompanying consolidated financial statements include the accounts of MediaShift, Inc. and our subsidiary Ad-Vantage Networks, Inc. and Travora Networks, Inc. Intercompany balances have been eliminated in consolidation. On March 4, 2013, the Company announced the effectiveness of a one-for-two reverse stock split. All share and per share information, including earnings per share, in this Form 10-Q have been retroactively adjusted to reflect this reverse stock split and certain items in prior period financial statements have been revised to conform to the current presentation. Our net loss is equivalent to our comprehensive loss so we have not presented a separate statement of comprehensive loss.

Revenue Recognition

The Company recognizes revenue when persuasive evidence of an arrangement exits, collection of the related receivable is reasonably assured, the fees are fixed or determinable, and as services are provided. Income is recognized as earned when an ad is either placed for viewing by a visitor to a member network publisher or internet access providers’ proprietary networks or when the customer “clicks through” on the ad, depending on the terms with the individual advertisers. In certain cases, the Company records revenue based on available preliminary information from third parties. Collection on the receivable may vary from the preliminary information based upon third party refinement of the estimated and reported amounts owed that occurs in subsequent periods. The Company accrues any revenue sharing percentage with the network provider at the same time.

Concentration of Credit Risk

The Company conducts business with companies in Canada, New Zealand, England, Europe and Australia as part of its ongoing advertising business. This results in a number of receivables denominated in the currencies of those countries, with about $325,000 in receivables outstanding at any time. The company does not engage in hedging activities to offset the risk of exchange rate fluctuations on these payables. During the reporting period, the company incurred foreign exchange losses of $12,116.

Allowance for Doubtful Accounts - The allowance is established through a provision for bad debts charged to expense. Receivables are charged against the allowance for uncollectible accounts when management believes that collectability is unlikely. The allowance is an amount that management believes will be adequate to absorb estimated losses on existing receivables, based on an evaluation of the collectability of accounts receivable, overall accounts receivable quality, review of specific problem accounts receivable, and current economic conditions that may affect the customer’s ability to pay. While management uses the best information available to make its evaluation, future adjustments to the allowance may be necessary if there are significant changes in economic conditions. Recoveries of receivables previously written off are recorded when received.

The company also estimates an allowance for sales credits based on historical credits. The allowance for sales credits is the Company’s best estimate of expected future reductions in advertisers’ payment obligations for delivered services.

Income Taxes

The Company accounts for income taxes using the asset and liability method of accounting for deferred income taxes.

The provision for income taxes includes federal and state income taxes currently payable and deferred taxes resulting from temporary differences between the financial statement and tax bases of assets and liabilities. Valuation allowances are recorded to reduce deferred tax assets when it is more likely than not that a tax benefit will not be realized.

With respect to uncertain tax positions, the Company would recognize the tax benefit from an uncertain tax position only if it is more-likely-than-not that the tax position will be sustained upon examination by the taxing authorities, based on the technical merits of the position. The tax benefits to be recognized in the financial statements from such a position would be measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate resolution. The Company’s reassessment of its tax positions did not have a material impact on its results of operations and financial position.

Advertising

Advertising costs are charged to expense as incurred and were $149,881 and $204,768 for the three and six months ended June 30, 2013 and $0 and $15,300 for the three and six months ended June 30, 2012, respectively.

Research and Development

Research and development costs are expensed as incurred and were $125,011 and $191,583 for the three and six months ended June 30, 2013 and $43,636 and $94,184 for the three and six months ended June 30, 2012 respectively.

Stock-based compensation

The Company accounts for the cost of Director/employee/adviser services received in exchange for the award of common stock options or warrants based on the fair value of the award on the date of grant. The fair value of each stock option grant or warrant was estimated on the date of grant using the Black-Scholes option-pricing model. The expected life assumption is based on the expected life assumptions of similar entities. Expected volatility is based on actual share price volatility of the Company’s stock of the preceding twelve months. The risk-free interest rate is the yield currently available on U.S. Treasury zero-coupon issues with a remaining term approximating the expected term used as the input to the Black-Scholes model. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods as options vest, if actual forfeitures differ from those estimates.

The Company recognizes stock-based compensation expense as a component of salary and other compensation expenses in the statements of operations and was $206,950 and $414,304 for the three and six months ended June 30, 2013 and $19,030 and $30,092 for the three and six months ended June 30, 2012, respectively.

Fair Value Measurements

The fair value hierarchy established by ASC 820 “Fair Value Measurements and Disclosures” prioritizes the inputs used in valuation techniques into three levels as follows:

Level 1 - Observable inputs - unadjusted quoted prices in active markets for identical assets and liabilities;

Level 2 - Observable inputs other than quoted prices included in Level 1 that are observable for the asset or liability through corroboration with market data; and

Level 3 - Unobservable inputs - includes amounts derived from valuation models where one or more significant inputs are unobservable.

Net Loss per Common Share

Loss per share ("EPS") is computed based on weighted average number of common shares outstanding and excludes any potential dilution. Diluted EPS reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock, which would then share in the earnings of the Company. The shares issuable upon the exercise of stock options and warrants are excluded from the calculation of net loss per share for the three and six months ended June 30, 2013 and 2012 because their effect would be antidilutive. The following shares were accordingly excluded from the net income/loss per share calculation.


	Six month periods ended June 30,
	2013	2012
Stock warrants	4,720,390	0
Stock options	4,109,916	589,917
Total shares excluded	8,830,306	589,917

New Accounting Pronouncements

In May 2011, the Financial Accounting Standards Board (“FASB”) issued ASU 2011-04, Fair Value Measurement (“ASU 2011-04”), which amended ASC 820, Fair Value Measurements (“ASC 820”), providing a consistent definition and measurement of fair value, as well as similar disclosure requirements between U.S. GAAP and International Financial Reporting Standards. ASU 2011-04 changes certain fair value measurement principles, clarifies the application of existing fair value measurement and expands the disclosure requirements. ASU 2011-04 will be effective for us beginning January 1, 2012. The adoption of ASU 2011-04 did not have a material effect on our financial statements or disclosures.

Management evaluates events occurring to the date of the financial statements in determining the accounting for and disclosure of transactions and events that affect the financial statements. Subsequent events have been evaluated through August 14, 2013, which is the date financial statements were available to be issued.

3 - Business Combination - Acquisition of Ad Network Assets of Travora Media

On February 6, 2013, Travora Networks, Inc. (“TNI”), a wholly owned subsidiary of MediaShift, Inc. executed an asset purchase agreement with Travora Media, Inc. (“Travora” or “Seller”) to acquire Travora’s digital advertising network business, which was effective on February 1, 2013. Activity from February 1^st to February 6^th was immaterial. Headquartered in New York City, Travora provides an established publishing network, advertiser and agency relationships, and an experienced ad sales and ad operations team. Travora represents over 300 established travel brands across desktop, tablet, and mobile platforms, including Viator, and Vayama. Travora achieved revenues of approximately $13.0 million and $10.9 million in 2011 and 2012 respectively. TNI will retain approximately 20 of Travora’s former employees and will continue to operate out of New York City.

The acquisition was accounted for using the acquisition method of accounting. Accordingly, the assets acquired and liabilities assumed were measured at their estimated fair value at the acquisition date. Travora’s results of operations will be included in the Company’s consolidated financial statements from February 1, 2013.

The preliminary allocation of the purchase price based on the fair value of the acquired assets, less liabilities assumed, as of February 6, 2013, amounted to $5,782,828.

The fair value of the consideration to Seller is as follows:


Cash consideration to Seller		$ 500,000
Payment of Eastward Capital Partners debt		1,750,000
Assumption of Eastward Capital Partners debt		2,250,000
Balance of consideration to be paid in MediaShift common stock	700,000
Less allowance for audit expenses	(70,000)
Less amount of Aged Accounts Payable	(138,000)
Less estimated reduction for Target Working Capital deficiency	(592,000)	(100,000)
		4,400,000
Contingent consideration:
Earn-out consideration for publisher retention		67,747
Earn-out consideration for revenue targets		1,315,081
Total consideration		$ 5,782,828

As part of the purchase price paid in the transaction, TNI assumed Seller’s $4,000,000 obligations to Eastward Capital Partners.

Following the closing date, TNI prepared and delivered to the Seller a closing statement and its calculation of the working capital deficit. The closing statement was prepared in accordance with GAAP, certified by an officer of TNI and prepared applying the same methodology as was applied by TNI and the Seller in calculating the Target Working Capital.

Following the determination of the closing statement, there is a working capital deficit, the Seller shall pay to TNI an amount equal to such working capital deficit by a reduction and forfeiture of the number of Closing Shares equal to the dollar value of such working capital deficit, or if the value of the Closing Shares is less than such working capital deficit, TNI shall reduce the amount of earnout payments owed or payable to Seller by an amount equal to the amount by which such working capital deficit exceeds the value of the Closing Shares. The analysis of working capital as of the closing date indicates that the working capital deficit (as defined in the Asset Purchase Agreement) is $796,092. Consequently, no Closing Shares will be issued to the Seller in this transaction.

The significant identifiable tangible assets acquired include primarily accounts receivable and property, plant and equipment. Intangible assets include contracts, business relationships, trademarks and domain names.

Earnout Consideration

As part of the acquisition, TNI agreed to issue additional cash to the sellers, contingent upon TNI meeting certain operating performance targets: publisher retention goals for 360 days following the acquisition date and revenue goals for the year ending December 31, 2013. As discussed in Note 4 - “Contingent Earnout Liabilities - Travora Earnout Consideration”, the estimated fair value of the contingency was $1,382,828 on the acquisition date and $980,000 as of June 30, 2013. The change of $393,367 was recorded as a gain on Contingent Liability and is included in Other Income on the Income Statement.

Intangible Assets

Mediashift management determined the estimated fair value of intangibles acquired based on the methods described below. Based on the preliminary assessment, the acquired intangible asset categories, fair value and amortization periods, generally on a straight line basis are as follows:


	Fair Value at 2/6/2013	Amortization Period
Trademark Portfolio	$ 856,890	Indefinite
Publisher Relationships	3,573,596	15 years
Goodwill	991,936	N/A
Total Intangible	$5,422,422

The fair value of the Trademark portfolio was determined based on the “relief from royalty” method, an approach under which fair value is estimated to be the present value of royalties saved because we own the intangible asset and therefore do not have to pay a royalty for its use. The fair value for the publisher relationships was determined based on the “excess earning method”, of income approach. Estimated discounted cash flows associated with existing customers and projects were based on historical and market participant data.

The Company amortizes the intangible assets over the estimated useful lives noted above. For the publisher relationship assets, as the pattern of consumption of the economic benefits of the intangible assets cannot be reliably determined, the Company amortizes these acquired intangible assets over their estimated useful lives on a straight-line basis. Amortization commences once the asset has been placed in service.

These valuations are preliminary and subject to change.

The following table summarizes the fair value of the assets acquired and the liabilities assumed in thousands:


Accounts receivable	$	2,716
Prepaid expenses & deposits		5
Fixed assets		91
Intangible assets		5,422
Accounts payable		(1,856)
Other accrued expense		(596)
Net assets acquired	$	5,782

The significant identifiable tangible assets acquired include primarily accounts receivable and fixed assets. The Company determined that the book value of accounts receivable reflected fair value of those assets. The Company determined the book value of the fixed assets reflected fair value of those assets.

Supplemental Pro Forma Information for the three and six month period ended June 30, 2012

The following pro forma information for the three and six month period ended June 30, 2013 and 2012 presents the results of operations as if the TNI acquisition had occurred January 1, 2012. The supplemental pro forma information has been adjusted to include:

the pro forma impact of amortization of intangible assets and depreciation of property, plant and equipment, based on the purchase price allocation;

the pro forma impact of interest expense on the assumption of the Eastward Debt of $2,250,000

The pro forma results are presented for illustrative purposes only and are not necessarily indicative of or intended to represent the results that would have been achieved had the transaction been completed on January 1, 2012 or that may be achieved in the future. The pro forma results do not reflect any operating efficiencies and associated cost savings that the Company may, or may not, achieve with respect to the combined companies.


	Three month Period ended June 30,		Six month Period ended June 30,
	2013	2012	2013	2012
Revenues	$2,037,188	$2,877,219	$4,165,995	$5,433,476
Income from continuing operations, before provision for income taxes	$(3,233,210)	$(723,320)	(10,716,404)	$(1,984,306)
Income from continuing operations	$(3,236,435)	$(729,832)	(10,720,429)	$(1,992,817)
Net income	$(3,236,435)	$(729,832)	(10,720,429)	$(1,992,817)

Weighted average common shares outstanding:
Basic	14,426,692	10,501,912	14,426,692	10,501,912
Diluted	14,426,692	10,501,912	14,426,692	10,501,912

Earnings per share:
Basic - income from continuing operations	(0.2241)	$(0.0689)	$(0.7428)	$(0.1899)
Basic - net income	(0.2243)	$(0.0695)	$(0.7431)	$(0.1898)
Diluted - income from continuing operations	(0.2241)	$(0.0689)	$(0.7428)	$(0.1899)
Diluted - net income	(0.2243)	$(0.0695)	$(0.7431)	$(0.1898)

4 - Commitments and Contingencies

Contingent Earnout Liabilities - Travora Earnout Consideration

As part of the Travora Networks, Inc. (“TNI”) acquisition on February 6, 2013, the Company agreed to issue additional cash to the sellers, contingent upon TNI meeting certain publisher retention goals and revenue performance targets.

Publisher Retention Earnout Payments

The Seller shall be entitled to receive, in two installments, Publisher Retention Earnout Payments equaling, in the aggregate, up to $1,000,000. In the event that the number of Publishers retained by TNI for the initial 180 day period following the Closing Date is equal to or exceeds eighty-five percent (85%) of the Baseline Number of Publishers, the Company shall pay to the Seller an amount equal to the product of $500,000 multiplied by a fraction, the numerator of which is the actual number of Publishers retained by the Company and the denominator of which is the Baseline Number of Publishers.

In the event that the number of Publishers retained by the Company for the second 180 day period following the Closing Date is equal to or exceeds the Baseline Number of Publishers, the Company shall pay to the Seller an amount equal to the product of $500,000 multiplied by a fraction, the numerator of which is the actual number of Publishers retained and the denominator of which is Baseline Number of Publishers.

Notwithstanding the foregoing, if any three (3) of the Seller’s Major Publishers, in the aggregate, cease doing business with TNI during the initial publisher retention earnout period, then no initial publisher retention earnout payment or second publisher retention earnout payment shall be paid to the Seller and if during the second publisher retention earnout period, then no second publisher retention earnout payment shall be paid to the Seller.

The estimated fair value of the Publisher Retention Earnout Payments contingent earnout consideration on the acquisition date was $67,747 on the acquisition date and $980,000 as of June 30, 2013.

Revenue Goal Earnout Payments

The Seller shall be entitled to receive, in two installments, Revenue Goal Earnout Payments equaling, in the aggregate, up to $2,000,000. In the event that Ad Network Revenue for the period beginning on January 1, 2013 and ending on June 30, 2013 is equal to or exceeds $5,159,700, the Company shall pay to the Seller an amount equal to the lesser of the product of $1,000,000 multiplied by a fraction, the numerator of which is the actual Ad Network Revenue achieved during the Initial Revenue Goal Earnout Period and the denominator of which is $5,733,000 and $1,000,000.

In the event that Ad Network Revenue for the period beginning on July 1, 2013 and ending on December 31, 2013 is equal to or exceeds $6,407,100, the Company shall pay to the Seller an amount equal to the lesser of the product of $1,000,000 multiplied by a fraction, the numerator of which is the actual Ad Network Revenue achieved during the Second Revenue Goal Earnout Period and the denominator of which is $7,119,000 and $1,000,000.

The estimated fair value of the Revenue Goal Earnout Payments contingent consideration on the acquisition date was $1,315,081 on the acquisition date and $0 as of June 30, 2013.

Operating Leases - In January 2012, the Company entered into an operating lease agreement that commenced February 2012 for its office facility in Glendale which expires on February 19, 2014. In March, 2013, the Company entered into an operating lease agreement that commenced on May 15th for its office facility in New York which expires June 15, 2018. On May 1st, the Company entered into an operating lease agreement that commenced on May 1, 2013 for its office facility in Newport Beach which expires on April 30, 2014.

5 - Notes Payable

8% Convertible Promissory Notes

During March of 2013, we received $6,944,350 pursuant to a private placement of 8% convertible promissory notes (the “8% Notes”). On March 20, 2013, the Company’s Board of Directors authorized an increase from maximum proceeds of $7,000,000 to maximum proceeds of $8,500,000, with a new closing date of April 5, 2013, subject to a ten business day extension at the Company’s option. As of the final closing date of April 19, 2013, a total of $7,767,344 in proceeds had been raised. On March 27, 2013, the Company exercised its option to convert all principal and accrued interest received prior to the end of the quarter to common shares (see below). On April 26, 2013, the Company exercised its option to convert all principal received following the end of the quarter and prior to the final closing date of the financing to common shares. A total of $2,250,000 of the proceeds was used to finance the Travora acquisition. The Company will use the balance of the proceeds to finance the remaining financial commitments pursuant to the Travora acquisition and for working capital purposes. The terms of the 8% Notes are as follows:

Bearing interest at 8% per annum,

Principal and interest due and payable on or before February 15, 2015,

Prepayable by the Company upon 30 days’ notice,

The 8% Notes are convertible into MediaShift common stock at the rate of $3.00 per share subject to antidilution provisions which provide that if the Company issues securities at a price below the conversion price of the 8% Notes, the conversion price will be reduced to the lower amount,

The 8% Notes may be converted at any time prior to maturity date at the option of the holder or the Company, and

8% Note holders received warrants to purchase MediaShift common stock in an amount equal to the number of shares the 8% Notes are convertible into. Half of the warrants are exercisable at $4.00 per share up to July 31, 2013 and half are exercisable at $6.00 per share up to July 31, 2014.

The maximum number of common shares that may be issued through, as applicable, the conversion of the 8% Notes and accrued interest and the exercise of the warrants which were sold in this private placement, is 5,193,346 shares. The 8% Notes were offered and sold by officers and directors of the Company who received no remuneration for the sale of the securities, as well as by three placement agents who received commission of 6% of principal raised by those agents. Sales of the 8% Notes were made pursuant to Section 4(a)(5) and Section 4(a)(2) of the Securities Act, and Rule 506 promulgated thereunder, solely to “accredited investors” as defined in Rule 501(a) of Regulation D. The securities sold in this transaction were not registered under the Securities Act and may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements.

The 8% Note’s conversion feature was determined to be an embedded derivative liability and therefore was bifurcated from the note and recorded at fair value at issuance and is required to be adjusted to fair value at the end of each reporting period. The collective fair value of the conversion feature at the date of issuance calculated using the Black Scholes model totaled $3,114,596. The Company recorded the fair value of the conversion feature as a contra liability offsetting the respective term loan amounts and a corresponding derivative liability, that will be marked to market at each reporting period. The 8% Notes were issued with two year warrants to purchase an aggregate of 1,294,557 common shares at $3.00 per share and 1,294,557 common shares at $6.00. The warrants are exercisable immediately after issuance and expire in 2 years. The fair value of the warrants of $4,368,649 was calculated using the Black-Scholes option pricing model at the date of issuance using the following assumptions: dividend yield of 0%, expected volatility ranging from 173% to 235%, risk free interest rate ranging from 0.09% to 0.20%, and a contractual life of two years. The Company recorded the relative fair value of the warrants of $2,203,761 to loan warrant discount as a contra liability offsetting the respective term loan amounts. The total discount attributable to the issuance of the 8% Notes was $4,928,713. The debt discount that was amortized was $484,271, and was included as interest expense on the Income Statement. On March 27, 2013, and April 26, 2013, the 8% Notes were extinguished by the company, on those dates the collective fair value of the conversion feature was $3,114,596. Accordingly, the Company recorded the change in fair value of $659,787 as a loss on derivative liabilities for the six month period ended June 30, 2013. The 8% Notes were extinguished via the issuance of 2,610,903 shares of common stock with a fair value of $11,604,760. The net carry value of the related debt and conversion feature was $6,613,014. Accordingly the company recorded a $4,991,513 loss on extinguishment of debt.

10% Convertible Notes

On November 5, 2012, the Company issued an aggregate of $500,000 in two year 10% convertible notes (the “10% Notes”) to two investors, and on November 7, 2012 the Company issued an aggregate of $500,000 in two year 10% convertible notes to three additional investors. The 10% Notes may be prepaid by the Company with fifteen days’ notice, and may be converted into the Company’s common stock at the lesser of 80% of the Company’s fair market value at the time of conversion or $8.00 per share. The 10% Notes were issued with two year warrants to purchase an aggregate of 100,000 common shares at $6.50 per share. The warrants are exercisable immediately after issuance and expire in 2 years. The fair value of the warrants of $284,251 was calculated using the Black-Scholes option pricing model at the date of issuance using the following assumptions: dividend yield of 0%, expected volatility of 102% and 104%, risk free interest rate of 0.28% and 0.27% and a contractual life of two years. The Company recorded the fair value of the warrants of $284,251 to loan warrant discount as a contra liability offsetting the respective term loan amounts on the Balance Sheet.

The fair value of the conversion feature on December 31, 2012 calculated using the Black Scholes model totaled $534,251 and is reflected as a discount to the 10% Notes. The discount attributable to the issuance date aggregate fair value of the conversion options and warrants, totaling $750,292, was amortized using the straight line interest method over the term of the 10% Notes. The intrinsic value of the conversion option in the 10% Notes totaling $534,251 was calculated in accordance with ASC 470 and recorded, on the issuance date, as additional paid in capital and a corresponding reduction of the carrying value of the 10% Notes. The discount remaining was $356,167 and $750,292 as of June 30, 2013 and December 31, 2012 respectively.

Line of Credit

In March 2011, the Company entered into a lending facility that provides for advances of up to $500,000 with interest at 12% per annum payable monthly. The facility was provided by an investor in our preferred stock. As of June 30, 2013 and December 31, 2012, there was no balance outstanding on the facility.

In June, 2013, the Company entered into a loan agreement that provides for advances of up to $250,000 with interest at 10% per annum payable monthly, plus an origination fee of 2.5% added to the principal amount. As of June 30, 2013, there was no balance outstanding on the agreement.

6 - Stockholders’ Equity

Common Stock

The Company is authorized to issue up to 100,000,000 shares of Common Stock. As of June 30, 2013, there are 22,381,860 shares of Common Stock issued and outstanding. All shares of Common Stock are entitled to participate in any distributions or dividends that may be declared by the Board of Directors, subject to any preferential dividend rights of outstanding shares of our Preferred Stock, if any. Subject to prior rights of creditors, all shares of Common Stock are entitled, in the event of our liquidation, dissolution or winding up, to participate ratably in the distribution of all our remaining assets. Our Common Stock has no preemptive or conversion rights or other subscription rights.

Preferred Stock

There are 10,000,000 shares of Preferred Stock authorized for issuance. As of June 30, 2013, there are no shares of Preferred Stock issued and outstanding.

Series M Preferred Stock

In connection with the ADVN merger and pursuant to the filing of a Certificate of Designation with the Nevada Secretary of State on August 28, 2012, the Board of Directors of the Company authorized the issuance of Class M Preferred Stock. Pursuant to the Merger Agreement, the Company agreed to issue shares of its Class M Preferred to the ADVN Owners in exchange for the shares of ADVN common stock and preferred stock (and to issue new options for shares of ADVN common stock underlying ADVN options).

Holders of the Class M Preferred were entitled, on a post-Automatic Conversion basis, to the same rights and privileges, including voting rights, as holders of our common stock. The holders of our Class M Preferred Stock were entitled to 100 votes per share and one vote per common share on a post-Automatic Conversion and post-Reverse Stock Split basis on all matters to be voted on by the stockholders. Pursuant to the Merger Agreement, the Company increased the number of shares of common stock that the Company is authorized to issue from 25,000,000 shares to 100,000,000 shares (the “Authorized Share Increase”). The Authorized Share Increase was affected by the Company filing an amendment to its Articles of Incorporation pursuant to a special meeting of shareholders on March 4, 2013. Upon the effectiveness of the Authorized Share Increase on March 4, 2013, all of the issued and outstanding shares of Class M Preferred automatically converted into shares of the Company’s common stock at the Exchange Ratio of 100:1.

Warrants and Options

As of June 30, 2013, we have the following warrants and options outstanding:

Common Stock Warrants


Warrant summary	Number of warrants outstanding	Exercise price	Maximum proceeds	Expiration Date
Warrants issued in the preferred stock private placement	184,625	$ 12.00	2,215,500	02/28/2014
Warrants issued upon conversion of preferred stock	869,750	$ 8.50	7,392,875	02/28/2014
Warrants issued our initial public offering	881,901	$ 10.00	8,819,010	02/28/2014
Warrants issued to our underwriters	95,000	$ 14.00	1,330,000	02/28/2014
Warrants issued with 10% convertible notes	100,000	$ 6.50	650,000	11/05/2014
Warrants issued with 8% convertible notes	1,294,557	$ 4.00	5,178,228	07/31/2013
Warrants issued with 8% convertible notes	1,294,557	$ 6.00	7,767,342	07/31/2014
Total	4,720,390	various	33,352,955	various

Options

We assumed the option plan of Ad-Vantage, under which options for the purchase of 3,729,916 shares of ADVN common stock were outstanding at the closing of the Merger (the “Outstanding ADVN Options”). The Outstanding ADVN Options were converted into options to purchase 3,729,916 shares of the Company’s Common Stock after giving effect to the Automatic Conversion of the Class M Preferred stock and expire in 2021 and 2022. At the closing of the Merger, there were 42,500 options outstanding to purchase the Company’s Common Stock which were exercised in October, 2012. Following the Merger, a total of 390,000 incentive stock options to purchase common stock were granted in October, 2012. As of June 30, 2013, there were 4,109,916 options outstanding to purchase the Company’s Common Stock.

The ADVN Board of Directors adopted the ADVN Plan in September 2010. The ADVN Plan provided long-term incentives to employees, members of the Board, and advisers and consultants of the Company who were able to contribute towards the creation of or have created stockholder value by providing them stock options and other stock and cash incentives. Provisions such as vesting, repurchase and exercise conditions and limitations were determined by the ADVN Board of Directors on the grant date. The total number of shares that could be issued pursuant to the ADVN Plan could not exceed 1,250,000 shares, subject to adjustment in the event of certain recapitalizations, reorganizations, and similar transactions.

As of December 31, 2012, 1,115,521 options had been granted under the ADVN Plan, and 929,917 remained outstanding at the time of the Merger, at which time they were converted into options to purchase 929,917 shares of the Company’s Common Stock for after giving effect to the Automatic Conversion of the Class M Preferred stock. No options will be granted under the ADVN Plan following the Merger.

A total of 390,000 common stock options were granted under the Company’s premerger option plan (JMG Exploration, Inc. Equity Compensation Plan - the “JMG Plan”) during the three month period ended December 31, 2012, which are exercisable at $7.96 per share with 25% vesting on October 1st, 2013, and 1/36 of the remainder vesting on the first of each month thereafter. Options granted by the Company following the Merger will be granted under the JMG Plan.

The following summaries information concerning outstanding and exercisable common stock options:


	Number of Options		Weighted average exercise price per share	Weighted- Average Remaining Contractual Life
Outstanding at December 31, 2012	390,000	$	7.96	6.79 years
Exercised	-
Granted	-
Conversion of Class M Preferred options
Outstanding June 30, 2013	390,000	$	7.96	6.30 years
Exercisable at June 30, 2013	-		-	-

Class M Preferred Stock options

Upon the merger, all issued and outstanding options, warrants and other rights to acquire shares of ADVN common stock (collectively, “ADVN Options”) were converted into options, warrants or other rights to acquire shares of Class M Preferred (collectively, “Parent Class M Preferred Stock Options”) at the Exchange Ratio, with such Class M Preferred Stock Options having the same terms and being subject to the same conditions as the ADVN Options, provided, however, that upon the consummation of the Authorized Share Increase and the Reverse Stock Split all of the Class M Preferred Stock Options shall, without the requirement of any further action, convert into options for shares of MediaShift common stock, with such conversion occurring at the Conversion Ratio. No ADVN Option has accelerated vesting in connection with the Merger.

During the year ended December 31, 2012, ADVN granted 518,837 (5,188.37 of Class M Preferred) stock options under the ADVN Plan to certain employees, directors, and advisers, respectively. A total of 150,000 (1,500 of Class M Preferred) options vest monthly over a 24 month period and 368,837 (3,688.37 Class M Preferred) options vest one quarter (1/4) after one year and the balance over a 36 month period. ADVN also issued 2,799,999 non-qualified stock options outside the ADVN Plan to be allocated among senior management, fully vesting at the closing of the Merger with JMG and exercisable at $1.14 per share. These stock options were converted into options to purchase 2,799,999 shares of the Company’s common stock (27,999.99 shares of Class M Preferred). Upon the consummation of the Authorized Share Increase and the Reverse Stock Split on March 12, 2013, all 37,299 Class M Preferred Stock options were converted to 3,729,916 common stock options.

A summary of ADVN Class M Preferred stock option activity from December 2012 through June 30, 2013 is as follows:


	Number of Options		Weighted Average exercise price per share		Weighted- Average Remaining Contractual Life
Outstanding at December 31, 2012, Class M Preferred		37,299	$	1.0493		6.47 years
Conversion of Class M Preferred options to common stock options		3,682,617
Outstanding at June 30, 2013, common stock		3,719,916		1.0490		5.98 years

The exercise price and vesting period of each stock option is specified by the Board of Directors at the time of grant. The stock options expire seven years after the grant date, except for the stock options vesting upon the Merger, which expire six years after the vesting date.

The fair value of each stock option grant is estimated on the date of grant using the Black-Scholes option-pricing model. The expected life assumption is based on the expected life assumptions of similar entities. Expected volatility is based on actual share price volatility of similar companies of the preceding twelve months. The risk-free interest rate is the yield currently available on U.S. Treasury zero-coupon issues with an expected term ranging from 2.5 to 5 years used as the input to the Black-Scholes model. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods as options vest, if actual forfeitures differ from those estimates. During the years ended December 31, 2012 and 2011, the Company experienced no forfeitures. No options were granted in 2013 as of June 30, 2013.

The weighted average grant date fair value of options granted during 2012 amounted to $0.654 per option using the Black Scholes pricing model using the following assumptions:


Weighted average risk-free interest rate	0.90%
Expected life in years	7.00
Expected volatility	78%
Expected dividends	0

As of June 30, 2013 there was $2,476,636 of total unrecognized compensation costs related to non-vested share-based compensation arrangements granted under the Plan. That cost is expected to be recognized over a weighted-average period of approximately 3.43 years.

7 - Income Taxes

ADVN files income tax returns in the U.S. federal jurisdiction and the state of California. There are currently no income tax examinations underway for these jurisdictions since December 31, 2010 is the initial tax filing period.

ADVN provides deferred income taxes for differences between the tax reporting bases and the financial reporting bases of assets and liabilities. ADVN had no unrecognized income tax benefits. Should ADVN incur interest and penalties relating to tax uncertainties, such amounts would be classified as a component of interest expense and operating expense, respectively. Unrecognized tax benefits are not expected to increase or decrease within the next twelve months.

As of December 31, 2012, ADVN has net operating losses for federal and state income tax purposes of approximately 3,639,000 which are available for application against future taxable income and which will start expiring in 2031. The benefit associated with the net operating loss carry forward will more likely than not go unrealized unless a future operation is successful. Since the success of future operations is indeterminable, the potential benefits resulting from these net operating losses have not been recorded in the financial statements.

8 - Related Party Transactions

The Company utilizes the programming services of a company managed by its Chief Technology Officer. Payments to this company were $42,076 and $81,034 for the three and six month periods ended June 30, 2013 and $44,745 and $83,754 for the three and six month periods ended June 30, 2012, respectively.

9 - Discontinued Operations

In connection with the Merger between JMG and Ad-Vantage, the Company agreed to, as soon as practicable after the Closing, sell all of the “Oil and Gas Properties” identified in the Company’s most recent 10-K filed with the SEC (the “O&G Operations” and the “O&G Sale”) or at its option cause the O&G Operations to be spun off for the benefit of the Company’s pre-Merger stockholders as soon as may be practicable following completion of the Merger (the “O&G Spinoff”).

Effective November 21, 2012, the Board of Directors authorized management to pursue the spin-off of the Oil and Gas operations (“O&G Operations”) following management’s determination that the O&G Operations were not material to the operations, assets or future commercial activity of MediaShift. The following steps are expected to occur in connection with the proposed spin-off:

The O&G Operations, including all related assets and liabilities, will be contributed to a new corporation, to be domiciled in Nevada ("JMG Oil") in exchange for 500,000 shares of JMG Oil. Thereafter JMG Oil intends also to issue 4,500,000 of its shares to unrelated accredited investors for $50,000 and certain indemnities relating to the O&G Operations.

The Company proposes to spin off its 500,000 shares of JMG Oil (the "Dividend") to Pre-Merger JMG Stockholders. Based on the Corporation having 5,458,405 shares of its common stock outstanding immediately prior to the Merger, the Corporation anticipates that on distribution the Pre-Merger JMG Stockholders will receive 0.0916019 of a share of JMG Oil for each share of the Corporation's common stock owned by them prior to the Merger.

JMG Oil will bear the costs and expenses of these transactions.

The completion of the spin-off transaction outlined above is deemed to be in the best interests of the Company, may require regulatory approvals and is subject to execution of definitive agreements. No assurance can be given that the spin-off of the Oil and Gas operations will occur or, if it does occur, that the shares of JMG Oil will have any liquidity or value to JMG shareholders.

10 - Subsequent Events

On July 25, 2013, the Company received consent from the Board of Directors to approve the 2013 Stock Incentive Plan. 2,000,000 shares are authorized under the plan. 1,750,000 of those shares were authorized and issued on July 25, 2013, with a strike price of $4.30, the closing price on that date.

On July 25, 2013, the Company received consent from the Board of Directors to approve an extension of the warrants of the 8% Convertible Notes to July 31, 2014. In addition, any warrants exercised on or before September 20, 2013 shall be granted a new warrant to purchase additional common stock at $4 per share on or before July 31, 2014.

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The unaudited financial statements of MediaShift, Inc. (“MediaShift”, or the “Company”), have been prepared in accordance with U.S. generally accepted accounting principles for interim financial information. Accordingly, they do not include all the information and footnotes required by accounting principles generally accepted in the United States of America for annual financial statements. However, the information included in these interim financial statements reflects all adjustments (consisting solely of normal recurring adjustments) which are, in the opinion of management, necessary for the fair presentation of the financial position and the results of operations. Results shown for interim periods are not necessarily indicative of the results to be obtained for a full year. The balance sheet information as of December 31, 2012 was derived from the audited financial statements included in Form 10-K filed March 13, 2013. These interim financial statements should be read in conjunction with that report.

Forward-Looking Statements

This report includes forward-looking statements. All statements other than statements of historical facts contained herein, including statements regarding our future financial position, business strategy and plans and objectives of management for future operations, are forward-looking statements. The words “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. These forward-looking statements are subject to a number of risks, uncertainties, and assumptions as described in “Risk Factors.”

Other sections of this report may include additional factors that could adversely affect our business and financial performance. Moreover, we operate in a very competitive and rapidly changing environment. New risk factors emerge from time to time and it is not possible for our management to predict all risk factors, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements.

Readers are cautioned that the foregoing lists of factors are not exhaustive. The forward-looking statements contained in this Report are made as of the date hereof and the Company undertakes no obligation to update publicly or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except in accordance with applicable securities laws. The forward-looking statements contained in this Report are expressly qualified by this cautionary statement.

Overview

An increase in the authorized number of shares of common stock from 25,000,000 to 100,000,000 (the “Authorized Share Increase”);

A change in the name from JMG Exploration, Inc. to MediaShift, Inc. (the “Name Change”); and

A reverse stock split of common stock of one share for every two (1-for-2) shares outstanding.

All continuing operations are being conducted by MediaShift’s wholly owned subsidiaries, ADVN Networks, Inc. (“ADVN”) and Travora Networks, Inc. (“TNI”). ADVN provides digital advertising software and service solutions that enable access providers and network operators to generate advertising revenues on their free and fee-based networks. TNI operates a leading digital advertising network.

ADVN’s predecessor was formed as a Delaware Limited Liability Company on February 23, 2010 and on July 6, 2010 ADVN completed a reorganization in which the predecessor to the Company, Ad-Vantage Networks, LLC, was converted into ADVN, a Delaware Corporation (the “Conversion”). In the Conversion, ADVN issued 10,000,000 shares of common stock to the members of the predecessor LLC. In August 2012, ADVN consummated a reverse triangular merger with a wholly owned subsidiary of MediaShift, Inc. (previously JMG Exploration, Inc.) The transaction has been accounted for as a reverse acquisition and the accompanying financial statements are those of ADVN.

TNI was acquired in February 2013 and therefore the financial information presented as of and for the six month period ended June 30, 2013 represents only five months of TNI operations.

Results of operations for the six month periods ended June 30, 2013 and 2012

Revenue. The Company earns revenue from ads placed on web pages viewed on internet access providers’ proprietary networks. Revenues are earned when end users view the advertisements. Revenues were $2,037,188 and $1,578 for the three months ended June 30, 2013 and 2012, and $3,550,500 and $6,365 for the six months ended June 30, 2013 and 2012. $2,024,101 of the revenue for the three months ended June 30, 2013 and $3,533,335 of the revenue for the six months ended June 30, 2013 is a result of the acquisition.

Cost of Goods Sold. The Company pays publishers and network providers for a share of the advertisements they placed on publisher sites and proprietary networks. Cost of Goods Sold were $1,635,672 and $862 for the three months ended June 30, 2013 and 2012 and $2,475,841 and $5,579 for the six months ended June 30, 2013 and 2012.

General and administrative expense. General and administrative expense relates to compensation and overhead for executive officers and fees for general operational and administrative services. For the three months ending June 30, 2013 and 2012, general and administrative expenses were $2,941,808 and $510,374, respectively, and $5,235,574 and $895,353 for the six months ended June 30, 2013 and 2012. Expenses consist principally of salaries, consulting fees and office costs. Salary expense for the three months ending June 30, 2013 and 2012, including stock based compensation, was $2,060,592 and $280,232, respectively, and for the six months ended June 30, 2013 and 2012, $3,420,645 and $491,280.

Depreciation and Amortization. Depreciation and Amortization expense for the three months ending June 30, 2013 and 2012 was $95,990 and $5,806, respectively, and for the six months ending June 30, 2013 and 2012, $151,969 and $9,960. The increase in 2013 was primarily due to the amortization of publisher relationships related to the acquisition and an increase in depreciable property.

Research and Development. Research and development costs are expensed as incurred and were $125,011 and $43,636 for the three months ended June 30, 2013 and 2012 respectively and $191,583 and $94,184 for the six months ended June 30, 2013 and 2012.

Interest expense. Interest expense for the three months ending June 30, 2013 and 2012 was $617,267 and $0, respectively, and for the six months ended June 30, 2013 was $781,525 and $0. The increase in 2013 was principally due to the issuance of $1,000,000 of two year 10% convertible notes to five investors in November, 2012, $7,767,344 of 8% convertible notes to multiple investors during the first and second quarter of 2013, and a $2,250,000 loan assumed in the acquisition of TNI and amortization of Note Discount of $484,271 related to the 8% Notes.

Fair Value adjustment on derivative liability. The fair value adjustment on the derivative liability was $(35,131) and $0 for the three month ended June 30, 2013 and 2012 and $659,787 and $0 for the six months ended June 30, 2013 and 2012. The loss in 2013 is related to the conversion of the 8% convertible debt. (note 5)

Loss on debt extinguishment. Loss on extinguishment for the three months ending June 30, 2013 and 2012 was $281,090 and $0 and for the six months ended June 30, 2013 and 2012 was $4,991,513 and $0. The loss in 2013 is related to the conversion of the 8% convertible debt (note 5)

Interest income. Interest for the three months ending June 30, 2013 and 2012 was $26 and $0, respectively, and $47 and $0 for the six months ended June 30, 2013. Interest income is from temporary investment of operating cash.

Other Income. Other income for the three months ending June 30, 2013 and 2012 was $391,283 and $0, respectively and $410,719 and $0 for the six months ended June 30,2013. The other income in 2013 is related to funds in a bank account related the reverse merger with JMG that was not previously disclosed, and a gain on the contingent liability.

Income taxes. The Company files income tax returns in the U.S. federal jurisdiction and California. There are currently no income tax examinations underway for these jurisdictions, although the tax years ended December 31, 2012 and 2011 are all still open for examination. Beginning in 2013, returns will also be filed in Florida, Illinois, Georgia and New York.

The Company provides for income taxes in accordance with ASC 740 “Income Taxes” (ASC 740). ASC 740 requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of temporary differences between the financial statement carrying amounts and the tax basis of the assets and liabilities. Where it is more likely than not that a tax benefit will not be realized, a valuation allowance is recorded to reduce the deferred tax asset to its realizable value.

A valuation allowance has been provided against the Company’s net deferred tax assets as the Company believes that it is more likely than not that the net deferred tax assets will not be realized. As a result of this valuation allowance, the effective tax rate for the years ended December 31, 2012 and 2011 is zero percent.

Liquidity and capital resources

Cash flows and capital expenditures

At June 30, 2013 and December 31, 2012, we had $1,292,069 and $902,701 in cash and cash equivalents, respectively. Since our incorporation through June 30, 2013, we have financed our operating cash flow needs principally through private offerings of equity securities and convertible debt.

During the first and second quarter of 2013, we have received approximately $7,700,000 pursuant to a private placement of 8% convertible promissory notes to multiple investors. A total of $2,250,000 of the proceeds was used to finance the Travora acquisition. We will use the balance of the proceeds to finance our remaining financial commitments pursuant to the Travora acquisition and for working capital purposes. On March 27, 2013 and April 26, 2013, all convertible notes, including $65,366 of accrued interest, net of discount, from this private placement were converted to common stock.

The Company anticipates being active in capital markets in the third and fourth quarters to increase our working capital position.

We have the following warrants outstanding as of June 30, 2013:


Warrant summary	Number of warrants outstanding	Exercise price	Maximum proceeds	Expiration Date
Warrants issued in the preferred stock private placement	184,625	$ 12.00	2,215,500	02/28/2014
Warrants issued upon conversion of preferred stock	869,750	$ 8.50	7,392,875	02/28/2014
Warrants issued our initial public offering	881,901	$ 10.00	8,819,010	02/28/2014
Warrants issued to our underwriters	95,000	$ 14.00	1,330,000	02/28/2014
Warrants issued with 10% convertible notes	100,000	$ 6.50	650,000	11/05/2014
Warrants issued with 8% convertible notes	1,294,557	$ 4.00	5,178,228	07/31/2013
Warrants issued with 8% convertible notes	1,294,557	$ 6.00	7,767,342	07/31/2014
Total	4,720,390	various	33,352,955	various

Cash flow used in operations.

Cash utilized by operating activities was $2,954,760 for the three months ended June 30, 2013. The use of cash was included in the net loss for the period of $3,236,435, but offset by a decrease in accounts payable and accrued liabilities of $588,238. The use of cash was a smaller contributor to net loss than non-cash components: stock based compensation of $206,950, depreciation of $95,990, note discount amortization of $484,271, the gain on derivative liability of $35,131, loss on debt extinguishment of $281,090 and gain on contingent liability of $393,367. Further uses of cash included the following: $180,054 decrease in accounts receivable, $4 increase in other assets, $50,060 decrease in prepaid expenses.

Cash utilized by operating activities was $472,016 for the three months ended June 30, 2012. The use of cash was included in the net loss for the period of $559,100, but offset by an increase in accounts payable and accrued liabilities of $52,999. The use of cash was a smaller contributor to net loss than non-cash components: stock based compensation of $19,030, depreciation of $5,806. Further uses of cash included the following: $3,126 decrease in accounts receivable, $7,229 decrease in prepaid expenses, $1,006 increase in other assets and $100 decrease in security deposits.

Cash flow provided by investing activities.

Cash used by investing activities was $252,165 for the three months ended June 30, 2013. The use of cash was attributable to capitalized patent costs of $28,926, and $223,239 for purchase of computer equipment, leasehold improvements, and furniture.

Cash used by investing activities was $36,000 for the three month ended June 30, 2012. The use of cash was attributable to capitalized patent costs of $31,218 and $4,782 for purchase of computer equipment, leasehold improvements, and furniture.

Cash flow provided by financing activities.

Cash provided by financing activities was $802,994 for the three months ended June 30, 2013. The proceeds of cash were principally attributable to the proceeds from the private placement of 8% convertible promissory notes of $822,994 and note repayments of $20,000.

Cash provided by financing activities was $657,796 for the three months ended June 30, 2012. The proceeds of cash were principally attributable to the sale of preferred stock and warrants.

Discontinued Operations - Spin-off of Oil and Gas Properties

In connection with the Merger, the Company agreed to sell the existing oil and gas properties identified in its 2011 form 10-K as soon as practible following the Merger or, at its option, spin those assets off to the benefit of Company's pre-Merger shareholders. As of November 21, 2012, the Board of Directors authorized management, following a determination that the Oil and Gas properties were not material to the Company's operations, assets or future commercial activity, to undertake a spin-off of those properties. A new corporation, JMG Oil, has been formed to facilitate the spinoff, and the Company is in negotiations with external sources of financing to provide funding to JMG Oil following the transfer of the Oil and Gas properties to JMG Oil in exchange for equity ownership in that company. We anticipate that we will complete the spinoff during the second or third quarter of 2013.

Item 3. Quantitative and Qualitative Disclosures About Market Risk

Not Applicable

Item 4. Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Under the supervision and with the participation of our management, including our principal executive officer and principal financial officer, we conducted an evaluation of our disclosure controls and procedures, as such term is defined under Rule 13a-15(e) promulgated under the Securities Exchange Act of 1934, as amended (Exchange Act), as of March 31, 2013. Based on this evaluation, our principal executive officer and principal financial officer concluded that our disclosure controls and procedures are effective in alerting them on a timely basis to material information relating to our Company required to be included in our reports filed or submitted under the Exchange Act.

Changes in Internal Controls

There were no significant changes (including corrective actions with regard to significant deficiencies or material weaknesses) in our internal controls over financial reporting that occurred during the quarter June 30, 2013, that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

Part II. Other Information

Item 1. Legal Proceedings

There are no material outstanding or threatened legal claims by or against us.

Item 1A. Risk Factors

Except as follows, there have been no material changes to the information included in response to Item 1A. “Risk Factors” in our 2012 Annual Report on Form 10-K.

Our revenue could decline if we fail to effectively manage our existing advertising space and our growth could be impeded if we fail to acquire new advertising space

Our success depends in part on our ability to effectively manage our existing advertising space as well as successfully access additional advertising space through web publishers, network providers, and on ad exchanges. The web publishers and network providers that we sell advertising for are not typically bound by long-term contracts that ensure us a consistent supply of advertising space, which we refer to as inventory. In addition, web publishers and network providers can change the amount of inventory they make available to us at any time. If a web publisher or network provider decides not to make advertising space from its websites or network available to us, we may not be able to replace this advertising inventory with advertising inventory from other web publishers or network providers that have comparable traffic patterns and user demographics quickly enough to fulfill our advertisers' requests. This would result in lost revenue.

Item 2. Unregistered Sales of Equity Securities, Use of Proceeds and Issuer Purchases of Equity Securities

None

Item 3. Defaults Upon Senior Securities

None

Item 4. Mine Safety Disclosures

None

Item 5. Other Information

None

Item 6. Exhibits

(a) Exhibits required by Item 601 of Regulation S-K are as follows:


Designation of Exhibits in This Report		Description of Exhibit
31.1		Certification of Chief Executive Officer of Periodic Report Pursuant to Rule 13a-15(e) or Rule 15d-15(e).*
31.2		Certification of Chief Financial Officer of Periodic Report Pursuant to Rule 13a-15(e) or Rule 15d-15(e).*
32.1		Certification by Chief Executive Officer of Periodic Report Pursuant to 18 U.S.C. Section 1350.*
32.2		Certification by Chief Financial Officer of Periodic Report Pursuant to 18 U.S.C. Section 1350.*
101.INS		XBRL Instance Document**
101.CAL		XBRL Taxonomy Extension Calculation Linkbase Document**
101.DEF		XBRL Taxonomy Extension Definition Linkbase Document**
101.LAB		XBRL Taxonomy Extension Labels Linkbase Document**
101.PRE		XBRL Taxonomy Extension Presentation Linkbase Document**
101.SCH		XBRL Taxonomy Extension Schema Document**

*filed herewith

**Pursuant to Rule 406T of Regulation S-T, the Interactive Data Files on Exhibit 101 hereto are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, are deemed not filed for purposes of Section 18 of the Securities and Exchange Act of 1934, as amended, and otherwise are not subject to liability under those sections

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.


		MediaShift, Inc

Date: August 14, 2013		By:/s/David Grant
		David Grant
		Chief Executive Officer

EX-31.1 2 mshf_ex311.htm CERTIFICATION ex31.1

EXHIBIT 31.1

Certification of Chief Executive Officer pursuant to Section 302

of the Sarbanes-Oxley Act of 2002

I, David Grant certify that:

1. I have reviewed this quarterly report on Form 10-Q of MediaShift, Inc.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. As Chief Executive Officer, I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15(d) – 15(f)) for the registrant and have:

(a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;

(b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;

(c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

(d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal control over financial reporting;

5. I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent functions):

(a) All significant deficiencies and material weaknesses in the design or operation of internal controls over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 14, 2013



	/s/ David Grant
	Name: David Grant
	Title: Chief Executive Officer

EX-31.2 3 mshf_ex312.htm CERTIFICATION ex31.2

EXHIBIT 31.2

Certification of Chief Financial Officer pursuant to Section 302

of the Sarbanes-Oxley Act of 2002

I, David Eastman, certify that:

1. I have reviewed this quarterly report on Form 10-Q of MediaShift, Inc;

4. As Chief Financial Officer, I am responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15(d) – 15(f)) for the registrant and have:

(b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting.

Date: August 14, 2013




	/s/ David Eastman
	Name: David Eastman
	Title: Chief Financial Officer

EX-32.1 4 mshf_ex321.htm CERTIFICATION ex32.1

Exhibit 32.1

CERTIFICATION OF CHIEF EXECUTIVE OFFICER

PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002*

In connection with the Quarterly Report of MediaShift, Inc. (the “Company”) on Form 10-Q for the period ending June 30, 2013 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), the undersigned, David Grant, Chief Executive Officer of the Company, hereby certifies, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, to his knowledge, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: August 14, 2013



		/s/ David Grant
	Name:	David Grant
	Title:	Chief Executive Officer

A signed original of this written statement required by Section 906 has been provided to MediaShift, Inc. and will be retained by MediaShift, Inc. and furnished to the Securities and Exchange Commission or its staff upon request.

* This certification is being furnished solely to accompany the Report pursuant to 18 U.S.C. Section 1350 and is not being filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and is not to be incorporated by reference into any filing of the Company, whether made before or after the date hereof, regardless of any general incorporation language in such filing.

EX-32.2 5 mshf_ex322.htm CERTIFICATION ex32.2

Exhibit 32.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER

PURSUANT TO

18 U.S.C. SECTION 1350,

AS ADOPTED PURSUANT TO

SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002*

In connection with the Quarterly Report of MediaShift, Inc. (the “Company”) on Form 10-Q for the period ending June 30, 2013 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), the undersigned, David Eastman, Chief Financial Officer of the Company, hereby certifies, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, to his knowledge, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: August 14, 2013



		/s/ David Eastman
	Name:	David Eastman
	Title:	Chief Financial Officer

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10-Q 2013-06-30 false MediaShift, Inc. 0001299967 --12-31 22381860 Smaller Reporting Company Yes No No 2013 Q2

1 - Principal Business Activities   Interim Financial Statements   The unaudited financial statements of MediaShift, Inc. (MediaShift, or the Company), have been prepared in accordance with U.S. generally accepted accounting principles for interim financial information. Accordingly, they do not include all the information and footnotes required by accounting principles generally accepted in the United States of America for annual financial statements. However, the information included in these interim financial statements reflects all adjustments (consisting solely of normal recurring adjustments) which are, in the opinion of management, necessary for the fair presentation of the financial position and the results of operations.  Results shown for interim periods are not necessarily indicative of the results to be obtained for a full year.  The balance sheet information as of December 31, 2012 was derived from the audited financial statements included in Form 10-K filed March 13, 2013. These interim financial statements should be read in conjunction with that report.   Organization and Business   MediaShift, Inc. (the "Company") was originally incorporated under the laws of the state of Nevada in July 2004 as JMG Exploration, Inc. (JMG).  At a Special Meeting of Shareholders (the "Meeting") of JMG Exploration, Inc held on March 4, 2013, JMG shareholders approved the following:   ·    An increase in the authorized number of shares of common stock from 25,000,000 to 100,000,000 (the Authorized Share Increase);   ·    A change in the name from JMG Exploration, Inc. to MediaShift, Inc. (the Name Change); and   ·    A reverse stock split of common stock of one share for every two (1-for-2) shares outstanding.   All share and per share information, including earnings per share, in this Form 10-Q have been retroactively adjusted to reflect this reverse stock split and certain items in prior period financial statements have been revised to conform to the current presentation.   All continuing operations are being conducted by MediaShifts wholly owned subsidiaries, Ad-Vantage Networks, Inc. (ADVN) and Travora Networks, Inc. (TNI). ADVN provides digital advertising software and service solutions that enable access providers and network operators to generate advertising revenues on their free and fee-based networks. TNI operates a leading digital advertising network, where it engages in the marketing and selling of online advertiser ads to travel service providers through a proprietary network of web publishers.   TNI was formed on January 14, 2013 as a Delaware Corporation. TNI acquired assets from Travora Media., Inc. related to Travora Medias ad network business in an Asset Purchase Agreement which was effective on February 1, 2013 and which closed February 6, 2013 and therefore the financial information presented as of and for the six month period ended June 30, 2013 represents only two months of TNI operations.   Liquidity   The Company faces certain risks and uncertainties which are present in many emerging technology companies regarding product development, future profitability, ability to obtain future capital, protection of patents and property rights, competition, rapid technological change, government regulations, recruiting and retaining key personnel, and third party vendors and manufacturers.   At June 30, 2013 (unaudited) and December 31, 2012, we had $3,696,000 and $902,701 in cash and cash equivalents, respectively. From our incorporation through June 30, 2013, we have financed our operating cash flow needs principally through private offerings of equity securities and convertible debt.   As of June 30, 2013 (unaudited) and December 31, 2012, we had an accumulated deficit of $20,523,835 and $9,993,284, respectively, and had limited working capital to fund development of our technology. On November 5, 2012, the Company issued an aggregate of $500,000 in two year 10% convertible notes to two investors, and on November 7, 2012 the Company issued an aggregate of $500,000 in two year 10% convertible notes to three additional investors. The notes may be prepaid by the Company with fifteen days notice, and may be converted into the Companys common stock at the lesser of 80% of the Companys fair market value at the time of conversion or $8.00 per share. The notes were issued with two year warrants to purchase an aggregate of 100,000 common shares at $6.50 per share.   During March of 2013, we received $6,944,350 pursuant to a private placement of 8% convertible promissory notes and warrants (see notes 5 and 6). A total of $2,250,000 of the proceeds was used to finance the Travora acquisition (note 3). We will use the balance of the proceeds to finance our remaining financial commitments pursuant to the Travora acquisition and for working capital purposes. On March 27, 2013, all convertible notes received during the quarter from this private placement, along with accrued interest, net of discount, totaling $7,007,170 were converted to common stock.

2 - Summary of Significant Accounting Policies   Interim Financial Statements   The accompanying financial statements and related notes for the three month and six month periods ended June 30, 2013 and 2012 have been prepared in accordance with accounting principles generally accepted in the United States for interim financial information and the instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Results for interim periods should not be considered indicative of results for a full year. The accounting policies used in preparing these interim financial statements is the same as those for the year ended December 31, 2012. In the opinion of management, all adjustments (consisting of normal recurring adjustments) considered necessary for a fair statement of the results for interim periods have been included.   Presentation    The accompanying consolidated financial statements include the accounts of MediaShift, Inc. and our subsidiary Ad-Vantage Networks, Inc. and Travora Networks, Inc. Intercompany balances have been eliminated in consolidation. On March 4, 2013, the Company announced the effectiveness of a one-for-two reverse stock split. All share and per share information, including earnings per share, in this Form 10-Q have been retroactively adjusted to reflect this reverse stock split and certain items in prior period financial statements have been revised to conform to the current presentation. Our net loss is equivalent to our comprehensive loss so we have not presented a separate statement of comprehensive loss.   Revenue Recognition   The Company recognizes revenue when persuasive evidence of an arrangement exits, collection of the related receivable is reasonably assured, the fees are fixed or determinable, and as services are provided.  Income is recognized as earned when an ad is either placed for viewing by a visitor to a member network publisher or internet access providers proprietary networks or when the customer clicks through on the ad, depending on the terms with the individual advertisers.  In certain cases, the Company records revenue based on available preliminary information from third parties.  Collection on the receivable may vary from the preliminary information based upon third party refinement of the estimated and reported amounts owed that occurs in subsequent periods.  The Company accrues any revenue sharing percentage with the network provider at the same time.    Concentration of Credit Risk   The Company conducts business with companies in Canada, England, Europe and Australia as part of its ongoing advertising business. This results in a number of receivables denominated in the currencies of those countries, with about $325,000 in receivables outstanding at any time. The company does not engage in hedging activities to offset the risk of exchange rate fluctuations on these payables. During the reporting period, the company incurred foreign exchange losses of $12,116.   Allowance for Doubtful Accounts   The allowance is established through a provision for bad debts charged to expense. Receivables are charged against the allowance for uncollectible accounts when management believes that collectability is unlikely. The allowance is an amount that management believes will be adequate to absorb estimated losses on existing receivables, based on an evaluation of the collectability of accounts receivable, overall accounts receivable quality, review of specific problem accounts receivable, and current economic conditions that may affect the customers ability to pay. While management uses the best information available to make its evaluation, future adjustments to the allowance may be necessary if there are significant changes in economic conditions. Recoveries of receivables previously written off are recorded when received.   The company also estimates an allowance for sales credits based on historical credits.  The allowance for sales credits is the Companys best estimate of expected future reductions in advertisers payment obligations for delivered services.   Income Taxes   The Company accounts for income taxes using the asset and liability method of accounting for deferred income taxes.   The provision for income taxes includes federal and state income taxes currently payable and deferred taxes resulting from temporary differences between the financial statement and tax bases of assets and liabilities.  Valuation allowances are recorded to reduce deferred tax assets when it is more likely than not that a tax benefit will not be realized.   With respect to uncertain tax positions, the Company would recognize the tax benefit from an uncertain tax position only if it is more-likely-than-not that the tax position will be sustained upon examination by the taxing authorities, based on the technical merits of the position. The tax benefits to be recognized in the financial statements from such a position would be measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate resolution. The Companys reassessment of its tax positions did not have a material impact on its results of operations and financial position.   Advertising   Advertising costs are charged to expense as incurred and were $149,881 and $204,768 for the three and six months ended June 30, 2013 and $0 and $15,300 for the three and six months ended June 30, 2012, respectively.   Research and Development   Research and development costs are expensed as incurred and were $125,001 and $191,583 for the three and six months ended June 30, 2013 and $43,636 and $94,184 for the three and six months ended June 30, 2012, respectively.   Stock-based compensation   The Company accounts for the cost of Director/employee/adviser services received in exchange for the award of common stock options or warrants based on the fair value of the award on the date of grant. The fair value of each stock option grant or warrant was estimated on the date of grant using the Black-Scholes option-pricing model. The expected life assumption is based on the expected life assumptions of similar entities. Expected volatility is based on actual share price volatility of the Companys stock of the preceding twelve months. The risk-free interest rate is the yield currently available on U.S. Treasury zero-coupon issues with a remaining term approximating the expected term used as the input to the Black-Scholes model. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods as options vest, if actual forfeitures differ from those estimates.   The Company recognizes stock-based compensation expense as a component of salary and other compensation expenses in the statements of operations and was $206,950 and $414,304 for the three and six months ended June 30, 2013 and $19,030 and $30,092 for the three and six months ended June 30, 2012, respectively.   Fair Value Measurements   The fair value hierarchy established by ASC 820 Fair Value Measurements and Disclosures prioritizes the inputs used in valuation techniques into three levels as follows:   ·    Level 1 - Observable inputs - unadjusted quoted prices in active markets for identical assets and liabilities;   ·    Level 2 - Observable inputs other than quoted prices included in Level 1 that are observable for the asset or liability through corroboration with market data; and   ·    Level 3 - Unobservable inputs - includes amounts derived from valuation models where one or more significant inputs are unobservable.   Net Loss per Common Share   Loss per share ("EPS") is computed based on weighted average number of common shares outstanding and excludes any potential dilution. Diluted EPS reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock, which would then share in the earnings of the Company. The shares issuable upon the exercise of stock options and warrants are excluded from the calculation of net loss per share for the three and six months ended June 30, 2013 and 2012 because their effect would be antidilutive. The following shares were accordingly excluded from the net income/loss per share calculation.   <table border="0" cellspacing="0" cellpadding="0" width="100%" style='width:100.0%;border-collapse:collapse'> <tr align="left"> <td width="319" valign="top" style='width:239.45pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="224" colspan="2" valign="top" style='width:168.3pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Six month periods ended June 30, </td> </tr> <tr style='height:16.15pt'> <td width="319" valign="bottom" style='width:239.45pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:16.15pt'>   </td> <td width="114" valign="bottom" style='width:85.5pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:16.15pt'> 2013 </td> <td width="110" valign="bottom" style='width:1.15in;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:16.15pt'> 2012 </td> </tr> <tr style='height:13.45pt'> <td width="319" valign="bottom" style='width:239.45pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:13.45pt'> Stock warrants </td> <td width="114" valign="top" style='width:85.5pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:13.45pt'> 4,720,390 </td> <td width="110" valign="top" style='width:1.15in;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:13.45pt'> 0 </td> </tr> <tr style='height:13.05pt'> <td width="319" valign="bottom" style='width:239.45pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:13.05pt'> Stock options </td> <td width="114" valign="top" style='width:85.5pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:13.05pt'> 4,109,916 </td> <td width="110" valign="top" style='width:1.15in;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:13.05pt'> 589,917 </td> </tr> <tr style='height:10.75pt'> <td width="319" valign="top" style='width:239.45pt;border:none;border-bottom:solid black 2.25pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:10.75pt'> Total shares excluded </td> <td width="114" valign="top" style='width:85.5pt;border:none;border-bottom:solid black 2.25pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:10.75pt'> 8,830,306 </td> <td width="110" valign="top" style='width:1.15in;border:none;border-bottom:solid black 2.25pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:10.75pt'> 589,917 </td> </tr> </table>     New Accounting Pronouncements   In May 2011, the Financial Accounting Standards Board (FASB) issued ASU 2011-04, Fair Value Measurement (ASU 2011-04), which amended ASC 820, Fair Value Measurements (ASC 820), providing a consistent definition and measurement of fair value, as well as similar disclosure requirements between U.S. GAAP and International Financial Reporting Standards. ASU 2011-04 changes certain fair value measurement principles, clarifies the application of existing fair value measurement and expands the disclosure requirements. ASU 2011-04 will be effective for us beginning January 1, 2012. The adoption of ASU 2011-04 did not have a material effect on our financial statements or disclosures.   Management evaluates events occurring to the date of the financial statements in determining the accounting for and disclosure of transactions and events that affect the financial statements. Subsequent events have been evaluated through August 14, 2013, which is the date financial statements were available to be issued.

3 - Business Combination - Acquisition of Ad Network Assets of Travora Media   On February 6, 2013, Travora Networks, Inc. (TNI), a wholly owned subsidiary of MediaShift, Inc. executed an asset purchase agreement with Travora Media, Inc. (Travora or Seller) to acquire Travoras digital advertising network business, which was effective on February 1, 2013.  Activity from February 1st to February 6th was immaterial. Headquartered in New York City, Travora provides an established publishing network, advertiser and agency relationships, and an experienced ad sales and ad operations team. Travora represents over 300 established travel brands across desktop, tablet, and mobile platforms, including Fodors, Viator, and Vayama. Travora achieved revenues of approximately $13.0 million and $10.9 million in 2011 and 2012 respectively. TNI will retain approximately 20 of Travoras former employees and will continue to operate out of New York City.   The acquisition was accounted for using the acquisition method of accounting.  Accordingly, the assets acquired and liabilities assumed were measured at their estimated fair value at the acquisition date.  Travoras results of operations will be included in the Companys consolidated financial statements from February 1, 2013.   The preliminary allocation of the purchase price based on the fair value of the acquired assets, less liabilities assumed, as of February 6, 2013, amounted to $5,782,828.   The fair value of the consideration to Seller is as follows:   <div align="center"> <table border="0" cellspacing="0" cellpadding="0" width="100%" style='width:100.0%;border-collapse:collapse'> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Cash consideration to Seller </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> $     500,000 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Payment of Eastward Capital Partners debt </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;padding:0in 1.45pt 0in 0in'> 1,750,000 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Assumption of Eastward Capital Partners debt </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> 2,250,000 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Balance of consideration to be paid in MediaShift common stock </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'> 700,000 </td> <td width="16%" valign="bottom" style='width:16.68%;padding:0in 1.45pt 0in 0in'>   </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Less allowance for audit expenses </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> (70,000) </td> <td width="16%" valign="bottom" style='width:16.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Less amount of Aged Accounts Payable </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'> (138,000)                                          </td> <td width="16%" valign="bottom" style='width:16.68%;padding:0in 1.45pt 0in 0in'>   </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Less estimated reduction for Target Working Capital deficiency </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> (592,000) </td> <td width="16%" valign="bottom" style='width:16.68%;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> (100,000) </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'>   </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;border:none;padding:0in 1.45pt 0in 0in'>  4,400,000 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Contingent consideration: </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Earn-out consideration for publisher retention </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;padding:0in 1.45pt 0in 0in'> 67,747 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Earn-out consideration for revenue targets </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> 1,315,081 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Total consideration </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;border:none;border-bottom:double windowtext 2.25pt;padding:0in 1.45pt 0in 0in'> $ 5,782,828 </td> </tr> </table> </div>   As part of the purchase price paid in the transaction, TNI assumed Sellers $4,000,000 obligations to Eastward Capital Partners.   Within ninety (90) days following the closing date, TNI shall prepare and deliver to the Seller a closing statement and its calculation of the working capital deficit or working capital surplus, if any, at the date of purchase.  The closing statement shall be prepared in accordance with GAAP, certified by an officer of TNI and prepared applying the same methodology as was applied by TNI and the Seller in calculating the Target Working Capital.   Within five (5) Business Days following the determination of the closing statement, if there is a working capital surplus, TNI shall pay to the Seller an amount equal to such working capital surplus by an increase in the number of Closing Shares equal to the dollar value of such excess, and if there is a working capital deficit, the Seller shall pay to TNI an amount equal to such working capital deficit by a reduction and forfeiture of the number of Closing Shares equal to the dollar value of such working capital deficit, or if the value of the Closing Shares is less than such working capital deficit, TNI shall reduce the amount of earnout payments owed or payable to Seller by an amount equal to the amount by which such working capital deficit exceeds the value of the Closing Shares. A preliminary analysis of working capital as of the closing date indicates that the working capital deficit (as defined in the Asset Purchase Agreement) may be approximately $600,000.  Consequently, it is not currently anticipated that any Closing Shares will be issued to the Seller in this transaction.   The significant identifiable tangible assets acquired include primarily accounts receivable and property, plant and equipment.  Intangible assets include contracts, business relationships, trademarks and domain names.   Earnout Consideration   As part of the acquisition, TNI agreed to issue additional cash to the sellers, contingent upon TNI meeting certain operating performance targets: publisher retention goals for 360 days following the acquisition date and revenue goals for the year ending December 31, 2013. As discussed in Note 4 - Contingent Earnout Liabilities - Travora Earnout Consideration, the estimated fair value of the contingency was $1,382,828 on the acquisition date and $980,000 as of June 30, 2013. The change of $393,367 was recorded as a gain on Contingent Liability and is included in Other Income on the Income Statement.   Intangible Assets   To determine the estimated fair value of intangibles acquired, MediaShift engaged a third party valuation specialist to assist management.  Based on the preliminary assessment, the acquired intangible asset categories, fair value and amortization periods, generally on a straight line basis are as follows:   <table border="0" cellspacing="0" cellpadding="0" width="100%" style='width:100.0%;border-collapse:collapse;width:100.0% !msorm;border-collapse:collapse !msorm'> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="78" valign="bottom" style='width:58.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Fair Value at 2/6/2013 </td> <td width="24" valign="bottom" style='width:.25in;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="bottom" style='width:67.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Amortization Period </td> </tr> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Trademark Portfolio </td> <td width="78" valign="top" style='width:58.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> $   856,890 </td> <td width="24" valign="top" style='width:.25in;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="top" style='width:67.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Indefinite </td> </tr> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Publisher Relationships </td> <td width="78" valign="top" style='width:58.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> 3,573,596 </td> <td width="24" valign="top" style='width:.25in;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="top" style='width:67.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> 15 years </td> </tr> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Goodwill </td> <td width="78" valign="top" style='width:58.5pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;border:none !msorm;border-bottom:solid windowtext 1.0pt !msorm;padding:0in 5.4pt 0in 5.4pt !msorm'> 991,936 </td> <td width="24" valign="top" style='width:.25in;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="top" style='width:67.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> N/A </td> </tr> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Total Intangible </td> <td width="78" valign="top" style='width:58.5pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt;border:none !msorm;border-bottom:double windowtext 1.5pt !msorm;padding:0in 5.4pt 0in 5.4pt !msorm'> $5,422,422 </td> <td width="24" valign="top" style='width:.25in;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="top" style='width:67.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> </tr> </table>   ·    The fair value of the Trademark portfolio was determined based on the relief from royalty method, an approach under which fair value is estimated to be the present value of royalties saved because we own the intangible asset and therefore do not have to pay a royalty for its use.  The fair value for the publisher relationships was determined based on the excess earning method, of income approach.  Estimated discounted cash flows associated with existing customers and projects were based on historical and market participant data.   ·    These valuations are preliminary and subject to change.   The following table summarizes the fair value of the assets acquired and the liabilities assumed in thousands:   <table border="0" cellspacing="0" cellpadding="0" width="100%" style='border-collapse:collapse'> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;background:#DBE5F1;padding:0'> Accounts receivable </td> <td width="6%" valign="bottom" style='width:6.04%;background:#DBE5F1;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;background:#DBE5F1;padding:0'> $ 2,716 </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;padding:0'> Prepaid expenses & deposits </td> <td width="6%" valign="bottom" style='width:6.04%;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;padding:0'> 5 </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;background:#DBE5F1;padding:0'> Fixed assets </td> <td width="6%" valign="bottom" style='width:6.04%;background:#DBE5F1;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;background:#DBE5F1;padding:0'> 91 </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;padding:0'> Intangible assets </td> <td width="6%" valign="bottom" style='width:6.04%;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;padding:0'> 5,422 </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;background:#DBE5F1;padding:0'> Accounts payable </td> <td width="6%" valign="bottom" style='width:6.04%;background:#DBE5F1;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;background:#DBE5F1;padding:0'> (1,856) </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;padding:0'> Other accrued expense </td> <td width="6%" valign="bottom" style='width:6.04%;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;padding:0'> (596) </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;background:#DBE5F1;padding:0'> Net assets acquired </td> <td width="6%" valign="bottom" style='width:6.04%;background:#DBE5F1;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;border-top:solid windowtext 1.0pt;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:none;background:#DBE5F1;padding:0'> $ 5,782 </td> <td width="1%" valign="bottom" style='width:1.5%;border-top:solid windowtext 1.0pt;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:none;background:#DBE5F1;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;border:none;border-top:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> </tr> </table>   The significant identifiable tangible assets acquired include primarily accounts receivable and fixed assets.  The Company determined that the book value of accounts receivable reflected fair value of those assets.  The Company determined the book value of the fixed assets reflected fair value of those assets.   Supplemental Unaudited Pro Forma Information for the three and six month period ended June 30, 2012   The following pro forma information for the three month period ended March 31, 2013 and 2012 presents the results of operations as if the TNI acquisition had occurred at the beginning of 2012. The supplemental pro forma information has been adjusted to include:   ·    the pro forma impact of amortization of intangible assets and depreciation of property, plant and equipment, based on the purchase price allocation;   ·    the pro forma impact of interest expense on the assumption of the Eastward Debt of $2,250,000   The pro forma results are presented for illustrative purposes only and are not necessarily indicative of or intended to represent the results that would have been achieved had the transaction been completed on January 1, 2012 or that may be achieved in the future.  The pro forma results do not reflect any operating efficiencies and associated cost savings that the Company may, or may not, achieve with respect to the combined companies.   <table border="0" cellspacing="0" cellpadding="0" width="100%" style='border-collapse:collapse'> <tr style='height:30.6pt'> <td width="41%" valign="bottom" style='width:41.34%;border:none;border-bottom:solid windowtext 1.0pt;padding:0;height:30.6pt'></td> <td width="29%" colspan="2" valign="bottom" style='width:29.8%;border:none;border-bottom:solid windowtext 1.0pt;padding:0;height:30.6pt'> Three month Period ended June 30, </td> <td width="28%" colspan="2" valign="bottom" style='width:28.32%;border:none;border-bottom:solid windowtext 1.0pt;padding:0;height:30.6pt'> Six month Period ended June 30, </td> <td width="0%" valign="bottom" style='width:.52%;padding:0;height:30.6pt'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'>   </td> <td width="13%" valign="bottom" style='width:13.82%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> 2013 </td> <td width="15%" valign="bottom" style='width:15.98%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> 2012 </td> <td width="13%" valign="top" style='width:13.46%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> 2013 </td> <td width="14%" valign="top" style='width:14.86%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> 2012 </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;border:none;background:#DBE5F1;padding:0'> Revenues </td> <td width="13%" valign="bottom" style='width:13.82%;border:none;background:#DBE5F1;padding:0'>  $   2,037,188 </td> <td width="15%" valign="bottom" style='width:15.98%;border:none;background:#DBE5F1;padding:0'> $     2,877,219 </td> <td width="13%" valign="top" style='width:13.46%;border:none;background:#DBE5F1;padding:0'> $4,165,995 </td> <td width="14%" valign="bottom" style='width:14.86%;border:none;background:#DBE5F1;padding:0'> $     5,433,476 </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Income from continuing operations, before provision for income taxes </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  $(3,233,210) </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> $     (723,320) </td> <td width="13%" valign="bottom" style='width:13.46%;padding:0'> (10,716,404) </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'> $  (1,984,306) </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'> Income from continuing operations </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>  $(3,236,435) </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'> $     (729,832) </td> <td width="13%" valign="bottom" style='width:13.46%;background:#DBE5F1;padding:0'> (10,720,429) </td> <td width="14%" valign="bottom" style='width:14.86%;background:#DBE5F1;padding:0'> $  (1,992,817) </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Net income </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  $(3,236,435) </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> $     (729,832) </td> <td width="13%" valign="top" style='width:13.46%;padding:0'> (10,720,429) </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'> $  (1,992,817) </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'>   </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>   </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'>   </td> <td width="13%" valign="top" style='width:13.46%;background:#DBE5F1;padding:0'>   </td> <td width="14%" valign="bottom" style='width:14.86%;background:#DBE5F1;padding:0'>   </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Weighted average common shares outstanding: </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>   </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'>   </td> <td width="13%" valign="top" style='width:13.46%;padding:0'>   </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'>   </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'> Basic </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>  14,426,692 </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'> 10,501,912  </td> <td width="13%" valign="top" style='width:13.46%;background:#DBE5F1;padding:0'> 14,426,692 </td> <td width="14%" valign="bottom" style='width:14.86%;background:#DBE5F1;padding:0'> 10,501,912  </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Diluted </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  14,426,692 </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> 10,501,912 </td> <td width="13%" valign="bottom" style='width:13.46%;padding:0'> 14,426,692 </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'> 10,501,912 </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'>   </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>   </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'>   </td> <td width="13%" valign="top" style='width:13.46%;background:#DBE5F1;padding:0'>   </td> <td width="14%" valign="top" style='width:14.86%;background:#DBE5F1;padding:0'>   </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Earnings per share: </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>   </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'>   </td> <td width="13%" valign="top" style='width:13.46%;padding:0'>   </td> <td width="14%" valign="top" style='width:14.86%;padding:0'>   </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'> Basic - income from continuing operations </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>  (0.2241) </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'> $(0.0689) </td> <td width="13%" valign="bottom" style='width:13.46%;background:#DBE5F1;padding:0'> $(0.7428) </td> <td width="14%" valign="top" style='width:14.86%;background:#DBE5F1;padding:0'> $(0.1899) </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Basic - net income </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  (0.2243) </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> $(0.0695) </td> <td width="13%" valign="bottom" style='width:13.46%;padding:0'> $(0.7431) </td> <td width="14%" valign="top" style='width:14.86%;padding:0'> $(0.1898) </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'> Diluted - income from continuing operations </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>  (0.2241) </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'> $(0.0689) </td> <td width="13%" valign="bottom" style='width:13.46%;background:#DBE5F1;padding:0'> $(0.7428) </td> <td width="14%" valign="bottom" style='width:14.86%;background:#DBE5F1;padding:0'> $(0.1899) </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Diluted - net income </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  (0.2243) </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> $(0.0695) </td> <td width="13%" valign="bottom" style='width:13.46%;padding:0'> $(0.7431) </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'> $(0.1898) </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> </table>

4 - Commitments and Contingencies   Contingent Earnout Liabilities - Travora Earnout Consideration   As part of the Travora Networks, Inc. (TNI) acquisition on February 6, 2013, the Company agreed to issue additional cash to the sellers, contingent upon TNI meeting certain publisher retention goals and revenue performance targets.   Publisher Retention Earnout Payments   The Seller shall be entitled to receive, in two installments, Publisher Retention Earnout Payments equaling, in the aggregate, up to $1,000,000.   In the event that the number of Publishers retained by TNI for the initial 180 day period following the Closing Date is equal to or exceeds eighty-five percent (85%) of the Baseline Number of Publishers, the Company shall pay to the Seller an amount equal to the product of $500,000 multiplied by a fraction, the numerator of which is the actual number of Publishers retained by the Company and the denominator of which is the Baseline Number of Publishers.   In the event that the number of Publishers retained by the Company for the second 180 day period following the Closing Date is equal to or exceeds the Baseline Number of Publishers, the Company shall pay to the Seller an amount equal to the product of $500,000 multiplied by a fraction, the numerator of which is the actual number of Publishers retained and the denominator of which is Baseline Number of Publishers.   Notwithstanding the foregoing, if any three (3) of the Sellers Major Publishers, in the aggregate, cease doing business with TNI during the initial publisher retention earnout period, then no initial publisher retention earnout payment or second publisher retention earnout payment shall be paid to the Seller and if during the second publisher retention earnout period, then no second publisher retention earnout payment shall be paid to the Seller.   The estimated fair value of the Publisher Retention Earnout Payments contingent earnout consideration on the acquisition date was $67,747 on the acquisition date and $980,000 as of June 30, 2013.   Revenue Goal Earnout Payments   The Seller shall be entitled to receive, in two installments, Revenue Goal Earnout Payments equaling, in the aggregate, up to $2,000,000.  In the event that Ad Network Revenue for the period beginning on January 1, 2013 and ending on June 30, 2013 is equal to or exceeds $5,159,700, the Company shall pay to the Seller an amount equal to the lesser of the product of $1,000,000 multiplied by a fraction, the numerator of which is the actual Ad Network Revenue achieved during the Initial Revenue Goal Earnout Period and the denominator of which is $5,733,000 and $1,000,000.   In the event that Ad Network Revenue for the period beginning on July 1, 2013 and ending on December 31, 2013 is equal to or exceeds $6,407,100, the Company shall pay to the Seller an amount equal to the lesser of the product of $1,000,000 multiplied by a fraction, the numerator of which is the actual Ad Network Revenue achieved during the Second Revenue Goal Earnout Period and the denominator of which is $7,119,000 and $1,000,000.   The estimated fair value of the Revenue Goal Earnout Payments contingent consideration on the acquisition date was $1,315,081 on the acquisition date and $0 as of June 30, 2013.   Operating Leases - In January 2012, the Company entered into an operating lease agreement that commenced February 2012 for its office facility in Glendale which expires on February 19, 2014. In March, 2013, the Company entered into an operating lease agreement that commences on substantial completion estimated to be May 1st for its office facility in New York which expires 61 months after commencement.  On May 1st, the Company entered into an operating lease agreement that commences on May 1st 2013 for its office facility in Newport Beach which expires on April 30th 2014.

5 - Notes Payable   8% Convertible Promissory Notes   During March of 2013, we received $6,944,350 pursuant to a private placement of 8% convertible promissory notes (the 8% Notes). On March 20, 2013, the Companys Board of Directors authorized an increase from maximum proceeds of $7,000,000 to maximum proceeds of $8,500,000, with a new closing date of April 5, 2013, subject to a ten business day extension at the Companys option. As of the final closing date of April 19, 2013, a total of $7,767,344 in proceeds had been raised. On March 27, 2013, the Company exercised its option to convert all principal and accrued interest received prior to the end of the quarter to common shares (see below). On April 26, 2013, the Company exercised its option to convert all principal received following the end of the quarter and prior to the final closing date of the financing to common shares.  A total of $2,250,000 of the proceeds was used to finance the Travora acquisition. The Company will use the balance of the proceeds to finance the remaining financial commitments pursuant to the Travora acquisition and for working capital purposes. The terms of the 8% Notes are as follows:   ·    Bearing interest at 8% per annum,   ·    Principal and interest due and payable on or before February 15, 2015,   ·    Prepayable by the Company upon 30 days notice,   ·    The 8% Notes are convertible into MediaShift common stock at the rate of $3.00 per share subject to antidilution provisions which provide that if the Company issues securities at a price below the conversion price of the 8% Notes, the conversion price will be reduced to the lower amount,   ·    The 8% Notes may be converted at any time prior to maturity date at the option of the holder or the Company, and   ·    8% Note holders received warrants to purchase MediaShift common stock in an amount equal to the number of shares the 8% Notes are convertible into. Half of the warrants are exercisable at $4.00 per share up to July 31, 2013 and half are exercisable at $6.00 per share up to July 31, 2014.   The maximum number of common shares that may be issued through, as applicable, the conversion of the 8% Notes and accrued interest and the exercise of the warrants which were sold in this private placement, is 5,193,346 shares.  The 8% Notes were offered and sold by officers and directors of the Company who received no remuneration for the sale of the securities, as well as by three placement agents who received commission of 6% of principal raised by those agents. Sales of the 8% Notes were made pursuant to Section 4(a)(5) and Section 4(a)(2) of the Securities Act, and Rule 506 promulgated thereunder, solely to accredited investors as defined in Rule 501(a) of Regulation D.  The securities sold in this transaction were not registered under the Securities Act and may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements.   The 8% Notes conversion feature was determined to be an embedded derivative liability and therefore was bifurcated from the note and recorded at fair value at issuance and is required to be adjusted to fair value at the end of each reporting period. The collective fair value of the conversion feature at the date of issuance calculated using the Black Scholes model totaled $3,114,596. The Company recorded the fair value of the conversion feature as a contra liability offsetting the respective term loan amounts and a corresponding derivative liability, that will be marked to market at each reporting period. The 8% Notes were issued with two year warrants to purchase an aggregate of 1,294,557 common shares at $3.00 per share and 1,294,557 common shares at $6.00. The warrants are exercisable immediately after issuance and expire in 2 years. The fair value of the warrants of $4,368,649 was calculated using the Black-Scholes option pricing model at the date of issuance using the following assumptions: dividend yield of 0%, expected volatility ranging from 173% to 235%, risk free interest rate ranging from 0.09% to 0.20%, and a contractual life of two years. The Company recorded the relative fair value of the warrants of $2,203,761 to loan warrant discount as a contra liability offsetting the respective term loan amounts. The total discount attributable to the issuance of the 8% Notes was $4,928,713.  The debt discount that was amortized was $484,271, and was included as interest expense on the Income Statement. On March 27, 2013, and April 26, 2013, the 8% Notes were extinguished by the company, on those dates the collective fair value of the conversion feature was $3,114,596. Accordingly, the Company recorded the change in fair value of $659,787 as a loss on derivative liabilities for the six month period ended June 30, 2013. The 8% Notes were extinguished via the issuance of 2,610,903 shares of common stock with a fair value of $11,604,760.  The net carry value of the related debt and conversion feature was $6,613,014.  Accordingly the company recorded a $4,991,513 loss on extinguishment of debt.   10% Convertible Notes   On November 5, 2012, the Company issued an aggregate of $500,000 in two year 10% convertible notes (the 10% Notes) to two investors, and on November 7, 2012 the Company issued an aggregate of $500,000 in two year 10% convertible notes to three additional investors. The 10% Notes may be prepaid by the Company with fifteen days notice, and may be converted into the Companys common stock at the lesser of 80% of the Companys fair market value at the time of conversion or $8.00 per share. The 10% Notes were issued with two year warrants to purchase an aggregate of 100,000 common shares at $6.50 per share. The warrants are exercisable immediately after issuance and expire in 2 years. The fair value of the warrants of $284,251 was calculated using the Black-Scholes option pricing model at the date of issuance using the following assumptions: dividend yield of 0%, expected volatility of 102% and 104%, risk free interest rate of 0.28% and 0.27% and a contractual life of two years. The Company recorded the fair value of the warrants of $284,251 to loan warrant discount as a contra liability offsetting the respective term loan amounts on the Balance Sheet.   The fair value of the conversion feature on December 31, 2012 calculated using the Black Scholes model totaled $534,251 and is reflected as a discount to the 10% Notes. The discount attributable to the issuance date aggregate fair value of the conversion options and warrants, totaling $750,292, was amortized using the straight line interest method over the term of the 10% Notes. The intrinsic value of the conversion option in the 10% Notes totaling $534,251 was calculated in accordance with ASC 470 and recorded, on the issuance date, as additional paid in capital and a corresponding reduction of the carrying value of the 10% Notes.  The discount remaining was $356,167 and $750,292 as of June 30, 2013 and December 31, 2012 respectively.   Line of Credit   In March 2011, the Company entered into a lending facility that provides for advances of up to $500,000 with interest at 12% per annum payable monthly. The facility was provided by an investor in our preferred stock.  As of June 30, 2013 and December 31, 2012, there was no balance outstanding on the facility.   In June, 2013, the Company entered into a loan agreement that provides for advances of up to $250,000 with interest at 10% per annum payable monthly, plus an origination fee of 2.5% added to the principal amount.  As of June 30, 2013, there was no balance outstanding on the agreement.

6 - Stockholders Equity   Common Stock   The Company is authorized to issue up to 100,000,000 shares of Common Stock.  As of June 30, 2013, there are 22,381,860 shares of Common Stock issued and outstanding. All shares of Common Stock are entitled to participate in any distributions or dividends that may be declared by the Board of Directors, subject to any preferential dividend rights of outstanding shares of our Preferred Stock, if any. Subject to prior rights of creditors, all shares of Common Stock are entitled, in the event of our liquidation, dissolution or winding up, to participate ratably in the distribution of all our remaining assets. Our Common Stock has no preemptive or conversion rights or other subscription rights.   Preferred Stock   There are 10,000,000 shares of Preferred Stock authorized for issuance. As of June 30, 2013, there are no shares of Preferred Stock issued and outstanding.   Series M Preferred Stock   In connection with the ADVN merger and pursuant to the filing of a Certificate of Designation with the Nevada Secretary of State on August 28, 2012, the Board of Directors of the Company authorized the issuance of Class M Preferred Stock. Pursuant to the Merger Agreement, the Company agreed to issue shares of its Class M Preferred to the ADVN Owners in exchange for the shares of ADVN common stock and preferred stock (and to issue new options for shares of ADVN common stock underlying ADVN options).   Holders of the Class M Preferred were entitled, on a post-Automatic Conversion basis, to the same rights and privileges, including voting rights, as holders of our common stock. The holders of our Class M Preferred Stock were entitled to 100 votes per share and one vote per common share on a post-Automatic Conversion and post-Reverse Stock Split basis on all matters to be voted on by the stockholders.  Pursuant to the Merger Agreement, the Company increased the number of shares of common stock that the Company is authorized to issue from 25,000,000 shares to 100,000,000 shares (the Authorized Share Increase). The Authorized Share Increase was affected by the Company filing an amendment to its Articles of Incorporation pursuant to a special meeting of shareholders on March 4, 2013.  Upon the effectiveness of the Authorized Share Increase on March 4, 2013, all of the issued and outstanding shares of Class M Preferred automatically converted into shares of the Companys common stock at the Exchange Ratio of 100:1.   Warrants and Options   As of June 30, 2013, we have the following warrants and options outstanding:   Common Stock Warrants <div align="center"> <table border="0" cellspacing="0" cellpadding="0" width="100%" style='border-collapse:collapse'> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Warrant summary </td> <td width="81" valign="bottom" style='width:61.1pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Number of warrants outstanding </td> <td width="61" valign="bottom" style='width:45.6pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Exercise price </td> <td width="86" valign="bottom" style='width:64.45pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Maximum proceeds </td> <td width="77" valign="bottom" style='width:57.5pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Expiration Date </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> Warrants issued in the preferred stock private placement </td> <td width="81" valign="bottom" style='width:61.1pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 184,625 </td> <td width="61" valign="bottom" style='width:45.6pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> $ 12.00 </td> <td width="86" valign="bottom" style='width:64.45pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 2,215,500 </td> <td width="77" valign="bottom" style='width:57.5pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 02/28/2014 </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;padding:0in 1.45pt 0in 1.45pt'> Warrants issued upon conversion of preferred stock </td> <td width="81" valign="bottom" style='width:61.1pt;padding:0in 1.45pt 0in 1.45pt'> 869,750 </td> <td width="61" valign="bottom" style='width:45.6pt;padding:0in 1.45pt 0in 1.45pt'> $   8.50 </td> <td width="86" valign="bottom" style='width:64.45pt;padding:0in 1.45pt 0in 1.45pt'> 7,392,875 </td> <td width="77" valign="bottom" style='width:57.5pt;padding:0in 1.45pt 0in 1.45pt'> 02/28/2014 </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> Warrants issued our initial public offering </td> <td width="81" valign="bottom" style='width:61.1pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 881,901 </td> <td width="61" valign="bottom" style='width:45.6pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> $ 10.00 </td> <td width="86" valign="bottom" style='width:64.45pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 8,819,010 </td> <td width="77" valign="bottom" style='width:57.5pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 02/28/2014 </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;padding:0in 1.45pt 0in 1.45pt'> Warrants issued to our underwriters </td> <td width="81" valign="bottom" style='width:61.1pt;padding:0in 1.45pt 0in 1.45pt'> 95,000 </td> <td width="61" valign="bottom" style='width:45.6pt;padding:0in 1.45pt 0in 1.45pt'> $ 14.00 </td> <td width="86" valign="bottom" style='width:64.45pt;padding:0in 1.45pt 0in 1.45pt'> 1,330,000 </td> <td width="77" valign="bottom" style='width:57.5pt;padding:0in 1.45pt 0in 1.45pt'> 02/28/2014 </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr style='height:11.7pt'> <td width="274" valign="bottom" style='width:205.25pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> Warrants issued with 10% convertible notes </td> <td width="81" valign="bottom" style='width:61.1pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> 100,000 </td> <td width="61" valign="bottom" style='width:45.6pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> $   6.50 </td> <td width="86" valign="bottom" style='width:64.45pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> 650,000 </td> <td width="78" colspan="2" valign="bottom" style='width:58.5pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> 11/05/2014 </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;padding:0in 1.45pt 0in 1.45pt'> Warrants issued with 8% convertible notes </td> <td width="81" valign="bottom" style='width:61.1pt;padding:0in 1.45pt 0in 1.45pt'> 1,294,557 </td> <td width="61" valign="bottom" style='width:45.6pt;padding:0in 1.45pt 0in 1.45pt'> $   4.00 </td> <td width="86" valign="bottom" style='width:64.45pt;padding:0in 1.45pt 0in 1.45pt'> 5,178,228 </td> <td width="78" colspan="2" valign="bottom" style='width:58.5pt;padding:0in 1.45pt 0in 1.45pt'> 07/31/2013 </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> Warrants issued with 8% convertible notes </td> <td width="81" valign="bottom" style='width:61.1pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 1,294,557 </td> <td width="61" valign="bottom" style='width:45.6pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> $   6.00 </td> <td width="86" valign="bottom" style='width:64.45pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 7,767,342 </td> <td width="78" colspan="2" valign="bottom" style='width:58.5pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 07/31/2014 </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> Total </td> <td width="81" style='width:61.1pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> 4,720,390 </td> <td width="61" style='width:45.6pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> various </td> <td width="86" style='width:64.45pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> 33,352,955 </td> <td width="78" colspan="2" valign="bottom" style='width:58.5pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> various </td> </tr> </table> </div> Options   We assumed the option plan of Ad-Vantage, under which options for the purchase of 3,729,916 shares of ADVN common stock were outstanding at the closing of the Merger (the Outstanding ADVN Options).  The Outstanding ADVN Options were converted into options to purchase 3,729,916 shares of the Companys Common Stock after giving effect to the Automatic Conversion of the Class M Preferred stock and expire in 2021 and 2022.  At the closing of the Merger, there were 42,500 options outstanding to purchase the Companys Common Stock which were exercised in October, 2012. Following the Merger, a total of 390,000 incentive stock options to purchase common stock were granted in October, 2012. As of June 30, 2013, there were 4,109,916 options outstanding to purchase the Companys Common Stock.   The ADVN Board of Directors adopted the ADVN Plan in September 2010. The ADVN Plan provided long-term incentives to employees, members of the Board, and advisers and consultants of the Company who were able to contribute towards the creation of or have created stockholder value by providing them stock options and other stock and cash incentives. Provisions such as vesting, repurchase and exercise conditions and limitations were determined by the ADVN Board of Directors on the grant date. The total number of shares that could be issued pursuant to the ADVN Plan could not exceed 1,250,000 shares, subject to adjustment in the event of certain recapitalizations, reorganizations, and similar transactions.   As of December 31, 2012, 1,115,521 options had been granted under the ADVN Plan, and 929,917 remained outstanding at the time of the Merger, at which time they were converted into options to purchase 929,917 shares of the Companys Common Stock for after giving effect to the Automatic Conversion of the Class M Preferred stock. No options will be granted under the ADVN Plan following the Merger.   A total of 390,000 common stock options were granted under the Companys premerger option plan (JMG Exploration, Inc. Equity Compensation Plan - the JMG Plan) during the three month period ended December 31, 2012, which are exercisable at $7.96 per share with 25% vesting on October 1st, 2013, and 1/36 of the remainder vesting on the first of each month thereafter. Options granted by the Company following the Merger will be granted under the JMG Plan.   The following summaries information concerning outstanding and exercisable common stock options:   <table border="0" cellspacing="0" cellpadding="0" width="100%" style='border-collapse:collapse'> <tr align="left"> <td width="264" valign="top" style='width:197.7pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="111" valign="bottom" style='width:83.1pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Number of Options </td> <td width="24" valign="top" style='width:18.2pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="bottom" style='width:63.8pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Weighted average exercise price per share </td> <td width="107" valign="bottom" style='width:80.0pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Weighted- Average Remaining Contractual Life </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Outstanding at December 31, 2012 </td> <td width="111" valign="top" style='width:83.1pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> 390,000 </td> <td width="24" valign="top" style='width:18.2pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> $ </td> <td width="85" valign="top" style='width:63.8pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> 7.96 </td> <td width="107" valign="top" style='width:80.0pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> 6.79 years </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> Exercised </td> <td width="111" valign="top" style='width:83.1pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> -- </td> <td width="24" valign="top" style='width:18.2pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="top" style='width:63.8pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> -- </td> <td width="107" valign="top" style='width:80.0pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;padding:0in 5.4pt 0in 5.4pt'> Granted </td> <td width="111" valign="top" style='width:83.1pt;padding:0in 5.4pt 0in 5.4pt'> -- </td> <td width="24" valign="top" style='width:18.2pt;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="top" style='width:63.8pt;padding:0in 5.4pt 0in 5.4pt'> -- </td> <td width="107" valign="top" style='width:80.0pt;padding:0in 5.4pt 0in 5.4pt'>   </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> Conversion of Class M Preferred options </td> <td width="111" valign="top" style='width:83.1pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="24" valign="top" style='width:18.2pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="top" style='width:63.8pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="107" valign="top" style='width:80.0pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt'> Outstanding at June 30, 2013 </td> <td width="111" valign="top" style='width:83.1pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt'> 390,000 </td> <td width="24" valign="top" style='width:18.2pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt'> $ </td> <td width="85" valign="top" style='width:63.8pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt'> 7.96 </td> <td width="107" valign="top" style='width:80.0pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt'> 6.30 years </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;border:none;border-bottom:double windowtext 1.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> Exercisable at June 30, 2013 </td> <td width="111" valign="top" style='width:83.1pt;border:none;border-bottom:double windowtext 1.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> - </td> <td width="24" valign="top" style='width:18.2pt;border:none;border-bottom:double windowtext 1.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="top" style='width:63.8pt;border:none;border-bottom:double windowtext 1.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> - </td> <td width="107" valign="top" style='width:80.0pt;border:none;border-bottom:double windowtext 1.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> - </td> </tr> </table>   Class M Preferred Stock options   Upon the merger, all issued and outstanding options, warrants and other rights to acquire shares of ADVN common stock (collectively, ADVN Options) were converted into options, warrants or other rights to acquire shares of Class M Preferred (collectively, Parent Class M Preferred Stock Options) at the Exchange Ratio, with such Class M Preferred Stock Options having the same terms and being subject to the same conditions as the ADVN Options, provided, however, that upon the consummation of the Authorized Share Increase and the Reverse Stock Split all of the Class M Preferred Stock Options shall, without the requirement of any further action, convert into options for shares of MediaShift common stock, with such conversion occurring at the Conversion Ratio.  No ADVN Option has accelerated vesting in connection with the Merger.   During the year ended December 31, 2012, ADVN granted 518,837 (5,188.37 of Class M Preferred) stock options under the ADVN Plan to certain employees, directors, and advisers, respectively. A total of 150,000 (1,500 of Class M Preferred) options vest monthly over a 24 month period and 368,837 (3,688.37 Class M Preferred) options vest one quarter (1/4) after one year and the balance over a 36 month period. ADVN also issued 2,799,999 non-qualified stock options outside the ADVN Plan to be allocated among senior management, fully vesting at the closing of the Merger with JMG and exercisable at $1.14 per share. These stock options were converted into options to purchase 2,799,999 shares of the Companys common stock (27,999.99 shares of Class M Preferred). Upon the consummation of the Authorized Share Increase and the Reverse Stock Split on March 12, 2013, all 37,299 Class M Preferred Stock options were converted to 3,729,916 common stock options.   A summary of ADVN Class M Preferred stock option activity from December 2012 through June 30, 2013 is as follows:   <table border="0" cellspacing="0" cellpadding="0" width="100%" style='width:100.0%'> <tr align="left"> <td width="324" valign="bottom" style='width:242.75pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0'>   </td> <td width="87" colspan="2" valign="bottom" style='width:65.45pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> Number of Options </td> <td width="78" colspan="2" valign="bottom" style='width:58.3pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> Weighted Average exercise price per share </td> <td width="87" colspan="2" valign="bottom" style='width:65.5pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> Weighted- Average Remaining Contractual Life </td> </tr> <tr align="left"> <td width="324" valign="bottom" style='width:242.75pt;background:white;padding:0'> Outstanding at December 31, 2012, Class M Preferred </td> <td width="8" valign="bottom" style='width:6.15pt;background:white;padding:0'>   </td> <td width="79" valign="bottom" style='width:59.3pt;background:white;padding:0'> 37,299 </td> <td width="16" valign="bottom" style='width:12.3pt;background:white;padding:0'> $ </td> <td width="61" valign="bottom" style='width:46.0pt;background:white;padding:0'> 1.0493 </td> <td width="14" valign="bottom" style='width:10.65pt;background:white;padding:0'>   </td> <td width="73" valign="bottom" style='width:54.85pt;background:white;padding:0'> 6.47 years </td> </tr> <tr align="left"> <td width="324" valign="bottom" style='width:242.75pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'> Conversion of Class M Preferred options to common stock options </td> <td width="8" valign="bottom" style='width:6.15pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> <td width="79" valign="bottom" style='width:59.3pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'> 3,682,617 </td> <td width="16" valign="bottom" style='width:12.3pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> <td width="61" valign="bottom" style='width:46.0pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> <td width="14" valign="bottom" style='width:10.65pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> <td width="73" valign="bottom" style='width:54.85pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="324" valign="bottom" style='width:242.75pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'> Outstanding at June 30, 2013, common stock </td> <td width="8" valign="bottom" style='width:6.15pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'>   </td> <td width="79" valign="bottom" style='width:59.3pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'> 3,719,916 </td> <td width="16" valign="bottom" style='width:12.3pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'>   </td> <td width="61" valign="bottom" style='width:46.0pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'> 1.0490 </td> <td width="14" valign="bottom" style='width:10.65pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'>   </td> <td width="73" valign="bottom" style='width:54.85pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'> 5.98 years </td> </tr> </table>   The exercise price and vesting period of each stock option is specified by the Board of Directors at the time of grant. The stock options expire seven years after the grant date, except for the stock options vesting upon the Merger, which expire six years after the vesting date.   The fair value of each stock option grant is estimated on the date of grant using the Black-Scholes option-pricing model. The expected life assumption is based on the expected life assumptions of similar entities. Expected volatility is based on actual share price volatility of similar companies of the preceding twelve months. The risk-free interest rate is the yield currently available on U.S. Treasury zero-coupon issues with an expected term ranging from 2.5 to 5 years used as the input to the Black-Scholes model. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods as options vest, if actual forfeitures differ from those estimates. During the years ended December 31, 2012 and 2011, the Company experienced no forfeitures. No options were granted in 2013 as of June 30, 2013.   The weighted average grant date fair value of options granted during 2012 amounted to $0.654 per option using the Black Scholes pricing model using the following assumptions:   <div align="center"> <table border="0" cellspacing="0" cellpadding="0" width="85%" style='width:85.1%;border-collapse:collapse'> <tr align="left"> <td valign="bottom" style='padding:0in 5.4pt 0in 5.4pt'>   </td> <td valign="top" style='padding:0in 5.4pt 0in 5.4pt'>   </td> </tr> <tr align="left"> <td valign="bottom" style='background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> Weighted average risk-free interest rate </td> <td valign="top" style='background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> 0.90% </td> </tr> <tr align="left"> <td valign="bottom" style='padding:0in 5.4pt 0in 5.4pt'> Expected life in years </td> <td valign="top" style='padding:0in 5.4pt 0in 5.4pt'> 7.00 </td> </tr> <tr align="left"> <td valign="bottom" style='background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> Expected volatility </td> <td valign="top" style='background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> 78% </td> </tr> <tr align="left"> <td valign="bottom" style='padding:0in 5.4pt 0in 5.4pt'> Expected dividends </td> <td valign="top" style='padding:0in 5.4pt 0in 5.4pt'> 0 </td> </tr> </table> </div>   As of June 30, 2013 there was $2,476,636 of total unrecognized compensation costs related to non-vested share-based compensation arrangements granted under the Plan. That cost is expected to be recognized over a weighted-average period of approximately 3.43 years.

7 - Income Taxes   ADVN files income tax returns in the U.S. federal jurisdiction and the state of California. There are currently no income tax examinations underway for these jurisdictions since December 31, 2010 is the initial tax filing period.   ADVN provides deferred income taxes for differences between the tax reporting bases and the financial reporting bases of assets and liabilities. ADVN had no unrecognized income tax benefits. Should ADVN incur interest and penalties relating to tax uncertainties, such amounts would be classified as a component of interest expense and operating expense, respectively. Unrecognized tax benefits are not expected to increase or decrease within the next twelve months.   As of December 31, 2012, ADVN has net operating losses for federal and state income tax purposes of approximately 3,639,000 which are available for application against future taxable income and which will start expiring in 2031. The benefit associated with the net operating loss carry forward will more likely than not go unrealized unless a future operation is successful. Since the success of future operations is indeterminable, the potential benefits resulting from these net operating losses have not been recorded in the financial statements.

8 - Related Party Transactions   The Company utilizes the programming services of a company managed by its Chief Technology Officer. Payments to this company were $42,076 and $81,034 for the three and six month periods ended June 30, 2013 and $44,745 and $83,754 for the three and six month periods ended June 30, 2012, respectively..

9 - Discontinued Operations   In connection with the Merger between JMG and Ad-Vantage, the Company agreed to, as soon as practicable after the Closing, sell all of the Oil and Gas Properties identified in the Companys most recent 10-K filed with the SEC (the O&G Operations and the O&G Sale) or at its option cause the O&G Operations to be spun off for the benefit of the Companys pre-Merger stockholders as soon as may be practicable following completion of the Merger (the O&G Spinoff).   Effective November 21, 2012, the Board of Directors authorized management to pursue the spin-off of the Oil and Gas operations (O&G Operations) following managements determination that the O&G Operations were not material to the operations, assets or future commercial activity of MediaShift. The following steps are expected to occur in connection with the proposed spin-off:   1.   The O&G Operations, including all related assets and liabilities, will be contributed to a new corporation, to be domiciled in Nevada ("JMG Oil") in exchange for 500,000 shares of JMG Oil. Thereafter JMG Oil intends also to issue 4,500,000 of its shares to unrelated accredited investors for $50,000 and certain indemnities relating to the O&G Operations.   2.   The Company proposes to spin off its 500,000 shares of JMG Oil (the "Dividend") to Pre-Merger JMG Stockholders. Based on the Corporation having 5,458,405 shares of its common stock outstanding immediately prior to the Merger, the Corporation anticipates that on distribution the Pre-Merger JMG Stockholders will receive 0.0916019 of a share of JMG Oil for each share of the Corporation's common stock owned by them prior to the Merger.   3.   JMG Oil will bear the costs and expenses of these transactions.   The completion of the spin-off transaction outlined above is deemed to be in the best interests of the Company, may require regulatory approvals and is subject to execution of definitive agreements. No assurance can be given that the spin-off of the Oil and Gas operations will occur or, if it does occur, that the shares of JMG Oil will have any liquidity or value to JMG shareholders.

10 - Subsequent Events   On July 25, 2013, the Company received consent from the Board of Directors to approve the 2013 Stock Incentive Plan.  2,000,000 shares are authorized under the plan.  1,750,000 of those shares were authorized and issued on July 25, 2013, with a strike price of $4.30, the closing price on that date.   On July 25, 2013, the Company received consent from the Board of Directors to approve an extension of the warrants of the 8% Convertible Notes to July 31, 2014.  In addition, any warrants exercised on or before September 20, 2013 shall be granted a new warrant to purchase additional common stock at $4 per share on or before July 31, 2014.

Interim Financial Statements   The accompanying financial statements and related notes for the three month and six month periods ended June 30, 2013 and 2012 have been prepared in accordance with accounting principles generally accepted in the United States for interim financial information and the instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Results for interim periods should not be considered indicative of results for a full year. The accounting policies used in preparing these interim financial statements is the same as those for the year ended December 31, 2012. In the opinion of management, all adjustments (consisting of normal recurring adjustments) considered necessary for a fair statement of the results for interim periods have been included.

Presentation    The accompanying consolidated financial statements include the accounts of MediaShift, Inc. and our subsidiary Ad-Vantage Networks, Inc. and Travora Networks, Inc. Intercompany balances have been eliminated in consolidation. On March 4, 2013, the Company announced the effectiveness of a one-for-two reverse stock split. All share and per share information, including earnings per share, in this Form 10-Q have been retroactively adjusted to reflect this reverse stock split and certain items in prior period financial statements have been revised to conform to the current presentation. Our net loss is equivalent to our comprehensive loss so we have not presented a separate statement of comprehensive loss.

Revenue Recognition   The Company recognizes revenue when persuasive evidence of an arrangement exits, collection of the related receivable is reasonably assured, the fees are fixed or determinable, and as services are provided.  Income is recognized as earned when an ad is either placed for viewing by a visitor to a member network publisher or internet access providers proprietary networks or when the customer clicks through on the ad, depending on the terms with the individual advertisers.  In certain cases, the Company records revenue based on available preliminary information from third parties.  Collection on the receivable may vary from the preliminary information based upon third party refinement of the estimated and reported amounts owed that occurs in subsequent periods.  The Company accrues any revenue sharing percentage with the network provider at the same time.

Concentration of Credit Risk   The Company conducts business with companies in Canada, England, Europe and Australia as part of its ongoing advertising business. This results in a number of receivables denominated in the currencies of those countries, with about $325,000 in receivables outstanding at any time. The company does not engage in hedging activities to offset the risk of exchange rate fluctuations on these payables. During the reporting period, the company incurred foreign exchange losses of $12,116.

Allowance for Doubtful Accounts   The allowance is established through a provision for bad debts charged to expense. Receivables are charged against the allowance for uncollectible accounts when management believes that collectability is unlikely. The allowance is an amount that management believes will be adequate to absorb estimated losses on existing receivables, based on an evaluation of the collectability of accounts receivable, overall accounts receivable quality, review of specific problem accounts receivable, and current economic conditions that may affect the customers ability to pay. While management uses the best information available to make its evaluation, future adjustments to the allowance may be necessary if there are significant changes in economic conditions. Recoveries of receivables previously written off are recorded when received.   The company also estimates an allowance for sales credits based on historical credits.  The allowance for sales credits is the Companys best estimate of expected future reductions in advertisers payment obligations for delivered services.

Income Taxes   The Company accounts for income taxes using the asset and liability method of accounting for deferred income taxes.   The provision for income taxes includes federal and state income taxes currently payable and deferred taxes resulting from temporary differences between the financial statement and tax bases of assets and liabilities.  Valuation allowances are recorded to reduce deferred tax assets when it is more likely than not that a tax benefit will not be realized.   With respect to uncertain tax positions, the Company would recognize the tax benefit from an uncertain tax position only if it is more-likely-than-not that the tax position will be sustained upon examination by the taxing authorities, based on the technical merits of the position. The tax benefits to be recognized in the financial statements from such a position would be measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate resolution. The Companys reassessment of its tax positions did not have a material impact on its results of operations and financial position.

Advertising   Advertising costs are charged to expense as incurred and were $149,881 and $204,768 for the three and six months ended June 30, 2013 and $0 and $15,300 for the three and six months ended June 30, 2012, respectively.

Research and Development   Research and development costs are expensed as incurred and were $125,001 and $191,583 for the three and six months ended June 30, 2013 and $43,636 and $94,184 for the three and six months ended June 30, 2012, respectively.

Stock-based compensation   The Company accounts for the cost of Director/employee/adviser services received in exchange for the award of common stock options or warrants based on the fair value of the award on the date of grant. The fair value of each stock option grant or warrant was estimated on the date of grant using the Black-Scholes option-pricing model. The expected life assumption is based on the expected life assumptions of similar entities. Expected volatility is based on actual share price volatility of the Companys stock of the preceding twelve months. The risk-free interest rate is the yield currently available on U.S. Treasury zero-coupon issues with a remaining term approximating the expected term used as the input to the Black-Scholes model. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods as options vest, if actual forfeitures differ from those estimates.   The Company recognizes stock-based compensation expense as a component of salary and other compensation expenses in the statements of operations and was $206,950 and $414,304 for the three and six months ended June 30, 2013 and $19,030 and $30,092 for the three and six months ended June 30, 2012, respectively.

Fair Value Measurements   The fair value hierarchy established by ASC 820 Fair Value Measurements and Disclosures prioritizes the inputs used in valuation techniques into three levels as follows:   ·    Level 1 - Observable inputs - unadjusted quoted prices in active markets for identical assets and liabilities;   ·    Level 2 - Observable inputs other than quoted prices included in Level 1 that are observable for the asset or liability through corroboration with market data; and   ·    Level 3 - Unobservable inputs - includes amounts derived from valuation models where one or more significant inputs are unobservable.

Net Loss per Common Share   Loss per share ("EPS") is computed based on weighted average number of common shares outstanding and excludes any potential dilution. Diluted EPS reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock, which would then share in the earnings of the Company. The shares issuable upon the exercise of stock options and warrants are excluded from the calculation of net loss per share for the three and six months ended June 30, 2013 and 2012 because their effect would be antidilutive. The following shares were accordingly excluded from the net income/loss per share calculation.   <table border="0" cellspacing="0" cellpadding="0" width="100%" style='width:100.0%;border-collapse:collapse'> <tr align="left"> <td width="319" valign="top" style='width:239.45pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="224" colspan="2" valign="top" style='width:168.3pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Six month periods ended June 30, </td> </tr> <tr style='height:16.15pt'> <td width="319" valign="bottom" style='width:239.45pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:16.15pt'>   </td> <td width="114" valign="bottom" style='width:85.5pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:16.15pt'> 2013 </td> <td width="110" valign="bottom" style='width:1.15in;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:16.15pt'> 2012 </td> </tr> <tr style='height:13.45pt'> <td width="319" valign="bottom" style='width:239.45pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:13.45pt'> Stock warrants </td> <td width="114" valign="top" style='width:85.5pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:13.45pt'> 4,720,390 </td> <td width="110" valign="top" style='width:1.15in;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:13.45pt'> 0 </td> </tr> <tr style='height:13.05pt'> <td width="319" valign="bottom" style='width:239.45pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:13.05pt'> Stock options </td> <td width="114" valign="top" style='width:85.5pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:13.05pt'> 4,109,916 </td> <td width="110" valign="top" style='width:1.15in;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:13.05pt'> 589,917 </td> </tr> <tr style='height:10.75pt'> <td width="319" valign="top" style='width:239.45pt;border:none;border-bottom:solid black 2.25pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:10.75pt'> Total shares excluded </td> <td width="114" valign="top" style='width:85.5pt;border:none;border-bottom:solid black 2.25pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:10.75pt'> 8,830,306 </td> <td width="110" valign="top" style='width:1.15in;border:none;border-bottom:solid black 2.25pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:10.75pt'> 589,917 </td> </tr> </table>

New Accounting Pronouncements   In May 2011, the Financial Accounting Standards Board (FASB) issued ASU 2011-04, Fair Value Measurement (ASU 2011-04), which amended ASC 820, Fair Value Measurements (ASC 820), providing a consistent definition and measurement of fair value, as well as similar disclosure requirements between U.S. GAAP and International Financial Reporting Standards. ASU 2011-04 changes certain fair value measurement principles, clarifies the application of existing fair value measurement and expands the disclosure requirements. ASU 2011-04 will be effective for us beginning January 1, 2012. The adoption of ASU 2011-04 did not have a material effect on our financial statements or disclosures.   Management evaluates events occurring to the date of the financial statements in determining the accounting for and disclosure of transactions and events that affect the financial statements. Subsequent events have been evaluated through August 14, 2013, which is the date financial statements were available to be issued.

<div align="center"> <table border="0" cellspacing="0" cellpadding="0" width="100%" style='width:100.0%;border-collapse:collapse'> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Cash consideration to Seller </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> $     500,000 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Payment of Eastward Capital Partners debt </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;padding:0in 1.45pt 0in 0in'> 1,750,000 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Assumption of Eastward Capital Partners debt </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> 2,250,000 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Balance of consideration to be paid in MediaShift common stock </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'> 700,000 </td> <td width="16%" valign="bottom" style='width:16.68%;padding:0in 1.45pt 0in 0in'>   </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Less allowance for audit expenses </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> (70,000) </td> <td width="16%" valign="bottom" style='width:16.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Less amount of Aged Accounts Payable </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'> (138,000)                                          </td> <td width="16%" valign="bottom" style='width:16.68%;padding:0in 1.45pt 0in 0in'>   </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Less estimated reduction for Target Working Capital deficiency </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> (592,000) </td> <td width="16%" valign="bottom" style='width:16.68%;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> (100,000) </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'>   </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;border:none;padding:0in 1.45pt 0in 0in'>  4,400,000 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Contingent consideration: </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Earn-out consideration for publisher retention </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;padding:0in 1.45pt 0in 0in'> 67,747 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Earn-out consideration for revenue targets </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> 1,315,081 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Total consideration </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;border:none;border-bottom:double windowtext 2.25pt;padding:0in 1.45pt 0in 0in'> $ 5,782,828 </td> </tr> </table> </div>

<table border="0" cellspacing="0" cellpadding="0" width="100%" style='width:100.0%;border-collapse:collapse;width:100.0% !msorm;border-collapse:collapse !msorm'> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="78" valign="bottom" style='width:58.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Fair Value at 2/6/2013 </td> <td width="24" valign="bottom" style='width:.25in;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="bottom" style='width:67.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Amortization Period </td> </tr> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Trademark Portfolio </td> <td width="78" valign="top" style='width:58.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> $   856,890 </td> <td width="24" valign="top" style='width:.25in;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="top" style='width:67.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Indefinite </td> </tr> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Publisher Relationships </td> <td width="78" valign="top" style='width:58.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> 3,573,596 </td> <td width="24" valign="top" style='width:.25in;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="top" style='width:67.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> 15 years </td> </tr> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Goodwill </td> <td width="78" valign="top" style='width:58.5pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;border:none !msorm;border-bottom:solid windowtext 1.0pt !msorm;padding:0in 5.4pt 0in 5.4pt !msorm'> 991,936 </td> <td width="24" valign="top" style='width:.25in;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="top" style='width:67.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> N/A </td> </tr> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Total Intangible </td> <td width="78" valign="top" style='width:58.5pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt;border:none !msorm;border-bottom:double windowtext 1.5pt !msorm;padding:0in 5.4pt 0in 5.4pt !msorm'> $5,422,422 </td> <td width="24" valign="top" style='width:.25in;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="top" style='width:67.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> </tr> </table>

<table border="0" cellspacing="0" cellpadding="0" width="100%" style='border-collapse:collapse'> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;background:#DBE5F1;padding:0'> Accounts receivable </td> <td width="6%" valign="bottom" style='width:6.04%;background:#DBE5F1;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;background:#DBE5F1;padding:0'> $ 2,716 </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;padding:0'> Prepaid expenses & deposits </td> <td width="6%" valign="bottom" style='width:6.04%;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;padding:0'> 5 </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;background:#DBE5F1;padding:0'> Fixed assets </td> <td width="6%" valign="bottom" style='width:6.04%;background:#DBE5F1;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;background:#DBE5F1;padding:0'> 91 </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;padding:0'> Intangible assets </td> <td width="6%" valign="bottom" style='width:6.04%;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;padding:0'> 5,422 </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;background:#DBE5F1;padding:0'> Accounts payable </td> <td width="6%" valign="bottom" style='width:6.04%;background:#DBE5F1;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;background:#DBE5F1;padding:0'> (1,856) </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;padding:0'> Other accrued expense </td> <td width="6%" valign="bottom" style='width:6.04%;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;padding:0'> (596) </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;background:#DBE5F1;padding:0'> Net assets acquired </td> <td width="6%" valign="bottom" style='width:6.04%;background:#DBE5F1;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;border-top:solid windowtext 1.0pt;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:none;background:#DBE5F1;padding:0'> $ 5,782 </td> <td width="1%" valign="bottom" style='width:1.5%;border-top:solid windowtext 1.0pt;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:none;background:#DBE5F1;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;border:none;border-top:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> </tr> </table>

<table border="0" cellspacing="0" cellpadding="0" width="100%" style='border-collapse:collapse'> <tr style='height:30.6pt'> <td width="41%" valign="bottom" style='width:41.34%;border:none;border-bottom:solid windowtext 1.0pt;padding:0;height:30.6pt'></td> <td width="29%" colspan="2" valign="bottom" style='width:29.8%;border:none;border-bottom:solid windowtext 1.0pt;padding:0;height:30.6pt'> Three month Period ended June 30, </td> <td width="28%" colspan="2" valign="bottom" style='width:28.32%;border:none;border-bottom:solid windowtext 1.0pt;padding:0;height:30.6pt'> Six month Period ended June 30, </td> <td width="0%" valign="bottom" style='width:.52%;padding:0;height:30.6pt'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'>   </td> <td width="13%" valign="bottom" style='width:13.82%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> 2013 </td> <td width="15%" valign="bottom" style='width:15.98%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> 2012 </td> <td width="13%" valign="top" style='width:13.46%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> 2013 </td> <td width="14%" valign="top" style='width:14.86%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> 2012 </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;border:none;background:#DBE5F1;padding:0'> Revenues </td> <td width="13%" valign="bottom" style='width:13.82%;border:none;background:#DBE5F1;padding:0'>  $   2,037,188 </td> <td width="15%" valign="bottom" style='width:15.98%;border:none;background:#DBE5F1;padding:0'> $     2,877,219 </td> <td width="13%" valign="top" style='width:13.46%;border:none;background:#DBE5F1;padding:0'> $4,165,995 </td> <td width="14%" valign="bottom" style='width:14.86%;border:none;background:#DBE5F1;padding:0'> $     5,433,476 </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Income from continuing operations, before provision for income taxes </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  $(3,233,210) </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> $     (723,320) </td> <td width="13%" valign="bottom" style='width:13.46%;padding:0'> (10,716,404) </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'> $  (1,984,306) </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'> Income from continuing operations </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>  $(3,236,435) </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'> $     (729,832) </td> <td width="13%" valign="bottom" style='width:13.46%;background:#DBE5F1;padding:0'> (10,720,429) </td> <td width="14%" valign="bottom" style='width:14.86%;background:#DBE5F1;padding:0'> $  (1,992,817) </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Net income </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  $(3,236,435) </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> $     (729,832) </td> <td width="13%" valign="top" style='width:13.46%;padding:0'> (10,720,429) </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'> $  (1,992,817) </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'>   </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>   </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'>   </td> <td width="13%" valign="top" style='width:13.46%;background:#DBE5F1;padding:0'>   </td> <td width="14%" valign="bottom" style='width:14.86%;background:#DBE5F1;padding:0'>   </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Weighted average common shares outstanding: </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>   </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'>   </td> <td width="13%" valign="top" style='width:13.46%;padding:0'>   </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'>   </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'> Basic </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>  14,426,692 </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'> 10,501,912  </td> <td width="13%" valign="top" style='width:13.46%;background:#DBE5F1;padding:0'> 14,426,692 </td> <td width="14%" valign="bottom" style='width:14.86%;background:#DBE5F1;padding:0'> 10,501,912  </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Diluted </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  14,426,692 </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> 10,501,912 </td> <td width="13%" valign="bottom" style='width:13.46%;padding:0'> 14,426,692 </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'> 10,501,912 </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'>   </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>   </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'>   </td> <td width="13%" valign="top" style='width:13.46%;background:#DBE5F1;padding:0'>   </td> <td width="14%" valign="top" style='width:14.86%;background:#DBE5F1;padding:0'>   </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Earnings per share: </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>   </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'>   </td> <td width="13%" valign="top" style='width:13.46%;padding:0'>   </td> <td width="14%" valign="top" style='width:14.86%;padding:0'>   </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'> Basic - income from continuing operations </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>  (0.2241) </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'> $(0.0689) </td> <td width="13%" valign="bottom" style='width:13.46%;background:#DBE5F1;padding:0'> $(0.7428) </td> <td width="14%" valign="top" style='width:14.86%;background:#DBE5F1;padding:0'> $(0.1899) </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Basic - net income </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  (0.2243) </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> $(0.0695) </td> <td width="13%" valign="bottom" style='width:13.46%;padding:0'> $(0.7431) </td> <td width="14%" valign="top" style='width:14.86%;padding:0'> $(0.1898) </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'> Diluted - income from continuing operations </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>  (0.2241) </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'> $(0.0689) </td> <td width="13%" valign="bottom" style='width:13.46%;background:#DBE5F1;padding:0'> $(0.7428) </td> <td width="14%" valign="bottom" style='width:14.86%;background:#DBE5F1;padding:0'> $(0.1899) </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Diluted - net income </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  (0.2243) </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> $(0.0695) </td> <td width="13%" valign="bottom" style='width:13.46%;padding:0'> $(0.7431) </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'> $(0.1898) </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> </table>

<div align="center"> <table border="0" cellspacing="0" cellpadding="0" width="100%" style='border-collapse:collapse'> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Warrant summary </td> <td width="81" valign="bottom" style='width:61.1pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Number of warrants outstanding </td> <td width="61" valign="bottom" style='width:45.6pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Exercise price </td> <td width="86" valign="bottom" style='width:64.45pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Maximum proceeds </td> <td width="77" valign="bottom" style='width:57.5pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Expiration Date </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> Warrants issued in the preferred stock private placement </td> <td width="81" valign="bottom" style='width:61.1pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 184,625 </td> <td width="61" valign="bottom" style='width:45.6pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> $ 12.00 </td> <td width="86" valign="bottom" style='width:64.45pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 2,215,500 </td> <td width="77" valign="bottom" style='width:57.5pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 02/28/2014 </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;padding:0in 1.45pt 0in 1.45pt'> Warrants issued upon conversion of preferred stock </td> <td width="81" valign="bottom" style='width:61.1pt;padding:0in 1.45pt 0in 1.45pt'> 869,750 </td> <td width="61" valign="bottom" style='width:45.6pt;padding:0in 1.45pt 0in 1.45pt'> $   8.50 </td> <td width="86" valign="bottom" style='width:64.45pt;padding:0in 1.45pt 0in 1.45pt'> 7,392,875 </td> <td width="77" valign="bottom" style='width:57.5pt;padding:0in 1.45pt 0in 1.45pt'> 02/28/2014 </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> Warrants issued our initial public offering </td> <td width="81" valign="bottom" style='width:61.1pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 881,901 </td> <td width="61" valign="bottom" style='width:45.6pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> $ 10.00 </td> <td width="86" valign="bottom" style='width:64.45pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 8,819,010 </td> <td width="77" valign="bottom" style='width:57.5pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 02/28/2014 </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;padding:0in 1.45pt 0in 1.45pt'> Warrants issued to our underwriters </td> <td width="81" valign="bottom" style='width:61.1pt;padding:0in 1.45pt 0in 1.45pt'> 95,000 </td> <td width="61" valign="bottom" style='width:45.6pt;padding:0in 1.45pt 0in 1.45pt'> $ 14.00 </td> <td width="86" valign="bottom" style='width:64.45pt;padding:0in 1.45pt 0in 1.45pt'> 1,330,000 </td> <td width="77" valign="bottom" style='width:57.5pt;padding:0in 1.45pt 0in 1.45pt'> 02/28/2014 </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr style='height:11.7pt'> <td width="274" valign="bottom" style='width:205.25pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> Warrants issued with 10% convertible notes </td> <td width="81" valign="bottom" style='width:61.1pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> 100,000 </td> <td width="61" valign="bottom" style='width:45.6pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> $   6.50 </td> <td width="86" valign="bottom" style='width:64.45pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> 650,000 </td> <td width="78" colspan="2" valign="bottom" style='width:58.5pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> 11/05/2014 </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;padding:0in 1.45pt 0in 1.45pt'> Warrants issued with 8% convertible notes </td> <td width="81" valign="bottom" style='width:61.1pt;padding:0in 1.45pt 0in 1.45pt'> 1,294,557 </td> <td width="61" valign="bottom" style='width:45.6pt;padding:0in 1.45pt 0in 1.45pt'> $   4.00 </td> <td width="86" valign="bottom" style='width:64.45pt;padding:0in 1.45pt 0in 1.45pt'> 5,178,228 </td> <td width="78" colspan="2" valign="bottom" style='width:58.5pt;padding:0in 1.45pt 0in 1.45pt'> 07/31/2013 </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> Warrants issued with 8% convertible notes </td> <td width="81" valign="bottom" style='width:61.1pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 1,294,557 </td> <td width="61" valign="bottom" style='width:45.6pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> $   6.00 </td> <td width="86" valign="bottom" style='width:64.45pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 7,767,342 </td> <td width="78" colspan="2" valign="bottom" style='width:58.5pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 07/31/2014 </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> Total </td> <td width="81" style='width:61.1pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> 4,720,390 </td> <td width="61" style='width:45.6pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> various </td> <td width="86" style='width:64.45pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> 33,352,955 </td> <td width="78" colspan="2" valign="bottom" style='width:58.5pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> various </td> </tr> </table> </div>

<table border="0" cellspacing="0" cellpadding="0" width="100%" style='border-collapse:collapse'> <tr align="left"> <td width="264" valign="top" style='width:197.7pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="111" valign="bottom" style='width:83.1pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Number of Options </td> <td width="24" valign="top" style='width:18.2pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="bottom" style='width:63.8pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Weighted average exercise price per share </td> <td width="107" valign="bottom" style='width:80.0pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Weighted- Average Remaining Contractual Life </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Outstanding at December 31, 2012 </td> <td width="111" valign="top" style='width:83.1pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> 390,000 </td> <td width="24" valign="top" style='width:18.2pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> $ </td> <td width="85" valign="top" style='width:63.8pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> 7.96 </td> <td width="107" valign="top" style='width:80.0pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> 6.79 years </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> Exercised </td> <td width="111" valign="top" style='width:83.1pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> -- </td> <td width="24" valign="top" style='width:18.2pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="top" style='width:63.8pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> -- </td> <td width="107" valign="top" style='width:80.0pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;padding:0in 5.4pt 0in 5.4pt'> Granted </td> <td width="111" valign="top" style='width:83.1pt;padding:0in 5.4pt 0in 5.4pt'> -- </td> <td width="24" valign="top" style='width:18.2pt;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="top" style='width:63.8pt;padding:0in 5.4pt 0in 5.4pt'> -- </td> <td width="107" valign="top" style='width:80.0pt;padding:0in 5.4pt 0in 5.4pt'>   </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> Conversion of Class M Preferred options </td> <td width="111" valign="top" style='width:83.1pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="24" valign="top" style='width:18.2pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="top" style='width:63.8pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="107" valign="top" style='width:80.0pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt'> Outstanding at June 30, 2013 </td> <td width="111" valign="top" style='width:83.1pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt'> 390,000 </td> <td width="24" valign="top" style='width:18.2pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt'> $ </td> <td width="85" valign="top" style='width:63.8pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt'> 7.96 </td> <td width="107" valign="top" style='width:80.0pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt'> 6.30 years </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;border:none;border-bottom:double windowtext 1.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> Exercisable at June 30, 2013 </td> <td width="111" valign="top" style='width:83.1pt;border:none;border-bottom:double windowtext 1.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> - </td> <td width="24" valign="top" style='width:18.2pt;border:none;border-bottom:double windowtext 1.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="top" style='width:63.8pt;border:none;border-bottom:double windowtext 1.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> - </td> <td width="107" valign="top" style='width:80.0pt;border:none;border-bottom:double windowtext 1.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> - </td> </tr> </table>

<table border="0" cellspacing="0" cellpadding="0" width="100%" style='width:100.0%'> <tr align="left"> <td width="324" valign="bottom" style='width:242.75pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0'>   </td> <td width="87" colspan="2" valign="bottom" style='width:65.45pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> Number of Options </td> <td width="78" colspan="2" valign="bottom" style='width:58.3pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> Weighted Average exercise price per share </td> <td width="87" colspan="2" valign="bottom" style='width:65.5pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> Weighted- Average Remaining Contractual Life </td> </tr> <tr align="left"> <td width="324" valign="bottom" style='width:242.75pt;background:white;padding:0'> Outstanding at December 31, 2012, Class M Preferred </td> <td width="8" valign="bottom" style='width:6.15pt;background:white;padding:0'>   </td> <td width="79" valign="bottom" style='width:59.3pt;background:white;padding:0'> 37,299 </td> <td width="16" valign="bottom" style='width:12.3pt;background:white;padding:0'> $ </td> <td width="61" valign="bottom" style='width:46.0pt;background:white;padding:0'> 1.0493 </td> <td width="14" valign="bottom" style='width:10.65pt;background:white;padding:0'>   </td> <td width="73" valign="bottom" style='width:54.85pt;background:white;padding:0'> 6.47 years </td> </tr> <tr align="left"> <td width="324" valign="bottom" style='width:242.75pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'> Conversion of Class M Preferred options to common stock options </td> <td width="8" valign="bottom" style='width:6.15pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> <td width="79" valign="bottom" style='width:59.3pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'> 3,682,617 </td> <td width="16" valign="bottom" style='width:12.3pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> <td width="61" valign="bottom" style='width:46.0pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> <td width="14" valign="bottom" style='width:10.65pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> <td width="73" valign="bottom" style='width:54.85pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="324" valign="bottom" style='width:242.75pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'> Outstanding at June 30, 2013, common stock </td> <td width="8" valign="bottom" style='width:6.15pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'>   </td> <td width="79" valign="bottom" style='width:59.3pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'> 3,719,916 </td> <td width="16" valign="bottom" style='width:12.3pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'>   </td> <td width="61" valign="bottom" style='width:46.0pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'> 1.0490 </td> <td width="14" valign="bottom" style='width:10.65pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'>   </td> <td width="73" valign="bottom" style='width:54.85pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'> 5.98 years </td> </tr> </table>

<div align="center"> <table border="0" cellspacing="0" cellpadding="0" width="85%" style='width:85.1%;border-collapse:collapse'> <tr align="left"> <td valign="bottom" style='padding:0in 5.4pt 0in 5.4pt'>   </td> <td valign="top" style='padding:0in 5.4pt 0in 5.4pt'>   </td> </tr> <tr align="left"> <td valign="bottom" style='background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> Weighted average risk-free interest rate </td> <td valign="top" style='background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> 0.90% </td> </tr> <tr align="left"> <td valign="bottom" style='padding:0in 5.4pt 0in 5.4pt'> Expected life in years </td> <td valign="top" style='padding:0in 5.4pt 0in 5.4pt'> 7.00 </td> </tr> <tr align="left"> <td valign="bottom" style='background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> Expected volatility </td> <td valign="top" style='background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> 78% </td> </tr> <tr align="left"> <td valign="bottom" style='padding:0in 5.4pt 0in 5.4pt'> Expected dividends </td> <td valign="top" style='padding:0in 5.4pt 0in 5.4pt'> 0 </td> </tr> </table> </div>

3696000

902701

-12116

149881

204768

15300

191583

43636

94184

206950

414304

19030

30092

8830306

589917

5782828

4000000

980000

393367

5422422

5782000

7767344

500000

356167

750292

4720390

390000

7.96

390000

7.96

Black Scholes pricing model using the following assumptions

0.0090

P7Y

0.7800

42076

81034

44745

83754

2000000

1750000

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Results for interim periods should not be considered indicative of results for a full year. The accounting policies used in preparing these interim financial statements is the same as those for the year ended December 31, 2012. In the opinion of management, all adjustments (consisting of normal recurring adjustments) considered necessary for a fair statement of the results for interim periods have been included.   Presentation    The accompanying consolidated financial statements include the accounts of MediaShift, Inc. and our subsidiary Ad-Vantage Networks, Inc. and Travora Networks, Inc. Intercompany balances have been eliminated in consolidation. On March 4, 2013, the Company announced the effectiveness of a one-for-two reverse stock split. All share and per share information, including earnings per share, in this Form 10-Q have been retroactively adjusted to reflect this reverse stock split and certain items in prior period financial statements have been revised to conform to the current presentation. Our net loss is equivalent to our comprehensive loss so we have not presented a separate statement of comprehensive loss.   Revenue Recognition   The Company recognizes revenue when persuasive evidence of an arrangement exits, collection of the related receivable is reasonably assured, the fees are fixed or determinable, and as services are provided.  Income is recognized as earned when an ad is either placed for viewing by a visitor to a member network publisher or internet access providers proprietary networks or when the customer clicks through on the ad, depending on the terms with the individual advertisers.  In certain cases, the Company records revenue based on available preliminary information from third parties.  Collection on the receivable may vary from the preliminary information based upon third party refinement of the estimated and reported amounts owed that occurs in subsequent periods.  The Company accrues any revenue sharing percentage with the network provider at the same time.    Concentration of Credit Risk   The Company conducts business with companies in Canada, England, Europe and Australia as part of its ongoing advertising business. This results in a number of receivables denominated in the currencies of those countries, with about $325,000 in receivables outstanding at any time. The company does not engage in hedging activities to offset the risk of exchange rate fluctuations on these payables. During the reporting period, the company incurred foreign exchange losses of $12,116.   Allowance for Doubtful Accounts   The allowance is established through a provision for bad debts charged to expense. Receivables are charged against the allowance for uncollectible accounts when management believes that collectability is unlikely. The allowance is an amount that management believes will be adequate to absorb estimated losses on existing receivables, based on an evaluation of the collectability of accounts receivable, overall accounts receivable quality, review of specific problem accounts receivable, and current economic conditions that may affect the customers ability to pay. While management uses the best information available to make its evaluation, future adjustments to the allowance may be necessary if there are significant changes in economic conditions. Recoveries of receivables previously written off are recorded when received.   The company also estimates an allowance for sales credits based on historical credits.  The allowance for sales credits is the Companys best estimate of expected future reductions in advertisers payment obligations for delivered services.   Income Taxes   The Company accounts for income taxes using the asset and liability method of accounting for deferred income taxes.   The provision for income taxes includes federal and state income taxes currently payable and deferred taxes resulting from temporary differences between the financial statement and tax bases of assets and liabilities.  Valuation allowances are recorded to reduce deferred tax assets when it is more likely than not that a tax benefit will not be realized.   With respect to uncertain tax positions, the Company would recognize the tax benefit from an uncertain tax position only if it is more-likely-than-not that the tax position will be sustained upon examination by the taxing authorities, based on the technical merits of the position. The tax benefits to be recognized in the financial statements from such a position would be measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate resolution. The Companys reassessment of its tax positions did not have a material impact on its results of operations and financial position.   Advertising   Advertising costs are charged to expense as incurred and were $149,881 and $204,768 for the three and six months ended June 30, 2013 and $0 and $15,300 for the three and six months ended June 30, 2012, respectively.   Research and Development   Research and development costs are expensed as incurred and were $125,001 and $191,583 for the three and six months ended June 30, 2013 and $43,636 and $94,184 for the three and six months ended June 30, 2012, respectively.   Stock-based compensation   The Company accounts for the cost of Director/employee/adviser services received in exchange for the award of common stock options or warrants based on the fair value of the award on the date of grant. The fair value of each stock option grant or warrant was estimated on the date of grant using the Black-Scholes option-pricing model. The expected life assumption is based on the expected life assumptions of similar entities. Expected volatility is based on actual share price volatility of the Companys stock of the preceding twelve months. The risk-free interest rate is the yield currently available on U.S. Treasury zero-coupon issues with a remaining term approximating the expected term used as the input to the Black-Scholes model. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods as options vest, if actual forfeitures differ from those estimates.   The Company recognizes stock-based compensation expense as a component of salary and other compensation expenses in the statements of operations and was $206,950 and $414,304 for the three and six months ended June 30, 2013 and $19,030 and $30,092 for the three and six months ended June 30, 2012, respectively.   Fair Value Measurements   The fair value hierarchy established by ASC 820 Fair Value Measurements and Disclosures prioritizes the inputs used in valuation techniques into three levels as follows:   ·    Level 1 - Observable inputs - unadjusted quoted prices in active markets for identical assets and liabilities;   ·    Level 2 - Observable inputs other than quoted prices included in Level 1 that are observable for the asset or liability through corroboration with market data; and   ·    Level 3 - Unobservable inputs - includes amounts derived from valuation models where one or more significant inputs are unobservable.   Net Loss per Common Share   Loss per share ("EPS") is computed based on weighted average number of common shares outstanding and excludes any potential dilution. Diluted EPS reflects the potential dilution that could occur if securities or other contracts to issue common stock were exercised or converted into common stock or resulted in the issuance of common stock, which would then share in the earnings of the Company. The shares issuable upon the exercise of stock options and warrants are excluded from the calculation of net loss per share for the three and six months ended June 30, 2013 and 2012 because their effect would be antidilutive. The following shares were accordingly excluded from the net income/loss per share calculation.   <table border="0" cellspacing="0" cellpadding="0" width="100%" style='width:100.0%;border-collapse:collapse'> <tr align="left"> <td width="319" valign="top" style='width:239.45pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="224" colspan="2" valign="top" style='width:168.3pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Six month periods ended June 30, </td> </tr> <tr style='height:16.15pt'> <td width="319" valign="bottom" style='width:239.45pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:16.15pt'>   </td> <td width="114" valign="bottom" style='width:85.5pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:16.15pt'> 2013 </td> <td width="110" valign="bottom" style='width:1.15in;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:16.15pt'> 2012 </td> </tr> <tr style='height:13.45pt'> <td width="319" valign="bottom" style='width:239.45pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:13.45pt'> Stock warrants </td> <td width="114" valign="top" style='width:85.5pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:13.45pt'> 4,720,390 </td> <td width="110" valign="top" style='width:1.15in;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:13.45pt'> 0 </td> </tr> <tr style='height:13.05pt'> <td width="319" valign="bottom" style='width:239.45pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:13.05pt'> Stock options </td> <td width="114" valign="top" style='width:85.5pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:13.05pt'> 4,109,916 </td> <td width="110" valign="top" style='width:1.15in;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:13.05pt'> 589,917 </td> </tr> <tr style='height:10.75pt'> <td width="319" valign="top" style='width:239.45pt;border:none;border-bottom:solid black 2.25pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:10.75pt'> Total shares excluded </td> <td width="114" valign="top" style='width:85.5pt;border:none;border-bottom:solid black 2.25pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:10.75pt'> 8,830,306 </td> <td width="110" valign="top" style='width:1.15in;border:none;border-bottom:solid black 2.25pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:10.75pt'> 589,917 </td> </tr> </table>     New Accounting Pronouncements   In May 2011, the Financial Accounting Standards Board (FASB) issued ASU 2011-04, Fair Value Measurement (ASU 2011-04), which amended ASC 820, Fair Value Measurements (ASC 820), providing a consistent definition and measurement of fair value, as well as similar disclosure requirements between U.S. GAAP and International Financial Reporting Standards. ASU 2011-04 changes certain fair value measurement principles, clarifies the application of existing fair value measurement and expands the disclosure requirements. ASU 2011-04 will be effective for us beginning January 1, 2012. The adoption of ASU 2011-04 did not have a material effect on our financial statements or disclosures.   Management evaluates events occurring to the date of the financial statements in determining the accounting for and disclosure of transactions and events that affect the financial statements. 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Summary of Significant Accounting Policies: Interim (unaudited) Financial Statements (Policies)	3 Months Ended
Jun. 30, 2013
Policies
Interim (unaudited) Financial Statements	Interim Financial Statements The accompanying financial statements and related notes for the three month and six month periods ended June 30, 2013 and 2012 have been prepared in accordance with accounting principles generally accepted in the United States for interim financial information and the instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Results for interim periods should not be considered indicative of results for a full year. The accounting policies used in preparing these interim financial statements is the same as those for the year ended December 31, 2012. In the opinion of management, all adjustments (consisting of normal recurring adjustments) considered necessary for a fair statement of the results for interim periods have been included.

Summary of Significant Accounting Policies: Interim (unaudited) Financial Statements (Policies)

3 Months Ended

Jun. 30, 2013

Policies

Interim (unaudited) Financial Statements

Interim Financial Statements

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Subsequent Events (Details)	Jul. 25, 2013
Details
Stock Incentive Plan shares authorized	2,000,000
Stock option plan shares issued	1,750,000

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Consolidated Statements of Operations (unaudited) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
Continuing Operations
Revenues	$ 2,037,188	$ 1,578	$ 3,550,500	$ 6,365
Cost of goods sold	(1,635,672)	(862)	(2,475,841)	(5,579)
Gross profit	401,516	716	1,074,659	786
Expenses:
General and administrative expenses	2,941,808	510,374	5,235,574	895,353
Depreciation and amortization	95,990	5,806	151,969	9,960
Research and development expense	125,011	43,636	191,583	94,184
Total expenses	3,162,809	559,816	5,579,126	999,497
Total operating loss	(2,761,293)	(559,100)	(4,504,467)	(998,711)
Other income and Expense
Interest income	26		47
Other income	391,283		410,719
Interest expense	(617,267)		(781,525)
Fair value adjustment on derivative liability	35,131		(659,787)
Loss on debt extinguishment	(281,090)		(4,991,513)
Total other income and expense	(471,917)		(6,022,059)
Net loss before taxes	(3,233,210)		(10,526,526)	(998,711)
Taxes	(3,225)		(4,025)	(1,200)
Net loss from continuing operations	(3,236,435)	(559,100)	(10,530,551)	(999,911)
Discontinued Operations:
Gain from discontinued operations
Net loss	(3,236,435)	(559,100)	(10,530,551)	(999,911)
Net loss applicable to common shareholders	$ (3,236,435)	$ (559,100)	$ (10,530,551)	$ (999,911)
Basic and diluted weighted average shares outstanding	14,426,692	10,501,912	14,426,692	10,501,912
(Loss) per share applicable to common shareholders - basic and diluted - from continuing operations	$ (0.224)	$ (0.53)	$ (0.73)	$ (0.095)
(Loss) per share applicable to common shareholders - basic and diluted - from discontinued operations
Net (loss) per share applicable to common shareholders - basic and diluted	$ (0.224)	$ (0.53)	$ (0.73)	$ (0.095)

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Commitments and Contingencies

3 Months Ended

Jun. 30, 2013

Notes

Commitments and Contingencies

4 - Commitments and Contingencies

Contingent Earnout Liabilities - Travora Earnout Consideration

Publisher Retention Earnout Payments

The estimated fair value of the Publisher Retention Earnout Payments contingent earnout consideration on the acquisition date was $67,747 on the acquisition date and $980,000 as of June 30, 2013.

Revenue Goal Earnout Payments

The estimated fair value of the Revenue Goal Earnout Payments contingent consideration on the acquisition date was $1,315,081 on the acquisition date and $0 as of June 30, 2013.

Operating Leases - In January 2012, the Company entered into an operating lease agreement that commenced February 2012 for its office facility in Glendale which expires on February 19, 2014. In March, 2013, the Company entered into an operating lease agreement that commences on substantial completion estimated to be May 1st for its office facility in New York which expires 61 months after commencement. On May 1st, the Company entered into an operating lease agreement that commences on May 1st 2013 for its office facility in Newport Beach which expires on April 30th 2014.

- Definition

The entire disclosure for commitments and contingencies.

+ References+ Details

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Summary of Significant Accounting Policies: Research and Development (Policies)

3 Months Ended

Jun. 30, 2013

Policies

Research and Development

Research and Development

Research and development costs are expensed as incurred and were $125,001 and $191,583 for the three and six months ended June 30, 2013 and $43,636 and $94,184 for the three and six months ended June 30, 2012, respectively.

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Summary of Significant Accounting Policies: Presentation (Policies)

3 Months Ended

Jun. 30, 2013

Policies

Presentation

Presentation

- Definition

Disclosure of accounting policy regarding (1) the principles it follows in consolidating or combining the separate financial statements, including the principles followed in determining the inclusion or exclusion of subsidiaries or other entities in the consolidated or combined financial statements and (2) its treatment of interests (for example, common stock, a partnership interest or other means of exerting influence) in other entities, for example consolidation or use of the equity or cost methods of accounting. The accounting policy may also address the accounting treatment for intercompany accounts and transactions, noncontrolling interest, and the income statement treatment in consolidation for issuances of stock by a subsidiary.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher SEC

-Name Regulation S-X (SX)

-Number 210

-Section 02, 03

-Article 3A

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+ Details

XML 23 R34.xml IDEA: Stockholders' Equity: Warrants and options outstanding (Tables) 2.4.0.8000340 - Disclosure - Stockholders' Equity: Warrants and options outstanding (Tables)truefalsefalse1false falsefalseY13Q2http://www.sec.gov/CIK0001299967duration2013-04-01T00:00:002013-06-30T00:00:001true 1us-gaap_TableTextBlockSupplementAbstractus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalsexbrli:stringItemTypestringfalse0Tables/Schedules2false 2us-gaap_ScheduleOfStockholdersEquityNoteWarrantsOrRightsTextBlockus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00<div align="center"> <table border="0" cellspacing="0" cellpadding="0" width="100%" style='border-collapse:collapse'> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Warrant summary </td> <td width="81" valign="bottom" style='width:61.1pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Number of warrants outstanding </td> <td width="61" valign="bottom" style='width:45.6pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Exercise price </td> <td width="86" valign="bottom" style='width:64.45pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Maximum proceeds </td> <td width="77" valign="bottom" style='width:57.5pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Expiration Date </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> Warrants issued in the preferred stock private placement </td> <td width="81" valign="bottom" style='width:61.1pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 184,625 </td> <td width="61" valign="bottom" style='width:45.6pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> $ 12.00 </td> <td width="86" valign="bottom" style='width:64.45pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 2,215,500 </td> <td width="77" valign="bottom" style='width:57.5pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 02/28/2014 </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;padding:0in 1.45pt 0in 1.45pt'> Warrants issued upon conversion of preferred stock </td> <td width="81" valign="bottom" style='width:61.1pt;padding:0in 1.45pt 0in 1.45pt'> 869,750 </td> <td width="61" valign="bottom" style='width:45.6pt;padding:0in 1.45pt 0in 1.45pt'> $   8.50 </td> <td width="86" valign="bottom" style='width:64.45pt;padding:0in 1.45pt 0in 1.45pt'> 7,392,875 </td> <td width="77" valign="bottom" style='width:57.5pt;padding:0in 1.45pt 0in 1.45pt'> 02/28/2014 </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> Warrants issued our initial public offering </td> <td width="81" valign="bottom" style='width:61.1pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 881,901 </td> <td width="61" valign="bottom" style='width:45.6pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> $ 10.00 </td> <td width="86" valign="bottom" style='width:64.45pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 8,819,010 </td> <td width="77" valign="bottom" style='width:57.5pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 02/28/2014 </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;padding:0in 1.45pt 0in 1.45pt'> Warrants issued to our underwriters </td> <td width="81" valign="bottom" style='width:61.1pt;padding:0in 1.45pt 0in 1.45pt'> 95,000 </td> <td width="61" valign="bottom" style='width:45.6pt;padding:0in 1.45pt 0in 1.45pt'> $ 14.00 </td> <td width="86" valign="bottom" style='width:64.45pt;padding:0in 1.45pt 0in 1.45pt'> 1,330,000 </td> <td width="77" valign="bottom" style='width:57.5pt;padding:0in 1.45pt 0in 1.45pt'> 02/28/2014 </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr style='height:11.7pt'> <td width="274" valign="bottom" style='width:205.25pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> Warrants issued with 10% convertible notes </td> <td width="81" valign="bottom" style='width:61.1pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> 100,000 </td> <td width="61" valign="bottom" style='width:45.6pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> $   6.50 </td> <td width="86" valign="bottom" style='width:64.45pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> 650,000 </td> <td width="78" colspan="2" valign="bottom" style='width:58.5pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> 11/05/2014 </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;padding:0in 1.45pt 0in 1.45pt'> Warrants issued with 8% convertible notes </td> <td width="81" valign="bottom" style='width:61.1pt;padding:0in 1.45pt 0in 1.45pt'> 1,294,557 </td> <td width="61" valign="bottom" style='width:45.6pt;padding:0in 1.45pt 0in 1.45pt'> $   4.00 </td> <td width="86" valign="bottom" style='width:64.45pt;padding:0in 1.45pt 0in 1.45pt'> 5,178,228 </td> <td width="78" colspan="2" valign="bottom" style='width:58.5pt;padding:0in 1.45pt 0in 1.45pt'> 07/31/2013 </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> Warrants issued with 8% convertible notes </td> <td width="81" valign="bottom" style='width:61.1pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 1,294,557 </td> <td width="61" valign="bottom" style='width:45.6pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> $   6.00 </td> <td width="86" valign="bottom" style='width:64.45pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 7,767,342 </td> <td width="78" colspan="2" valign="bottom" style='width:58.5pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 07/31/2014 </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> Total </td> <td width="81" style='width:61.1pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> 4,720,390 </td> <td width="61" style='width:45.6pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> various </td> <td width="86" style='width:64.45pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> 33,352,955 </td> <td width="78" colspan="2" valign="bottom" style='width:58.5pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> various </td> </tr> </table> </div>falsefalsefalsenonnum:textBlockItemTypenaTabular disclosure of warrants or rights issued. Warrants and rights outstanding are derivative securities that give the holder the right to purchase securities (usually equity) from the issuer at a specific price within a certain time frame. Warrants are often included in a new debt issue to entice investors by a higher return potential. The main difference between warrants and call options is that warrants are issued and guaranteed by the company, whereas options are exchange instruments and are not issued by the company. Also, the lifetime of a warrant is often measured in years, while the lifetime of a typical option is measured in months. Disclose the title of issue of securities called for by warrants and rights outstanding, the aggregate amount of securities called for by warrants and rights outstanding, the date from which the warrants or rights are exercisable, and the price at which the warrant or right is exercisable.Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.4-08.(i)) -URI http://asc.fasb.org/extlink&oid=26873400&loc=d3e23780-122690 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 08 -Paragraph i -Article 4 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 1 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5047-113901 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 505 -SubTopic 50 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6406099&loc=d3e25284-112666 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 505 -SubTopic 50 -Section S99 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6784392&loc=d3e188667-122775 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 02 -Paragraph 28 -Article 5 false0Warrants and options outstandingfalseStockholders' Equity: Warrants and options outstanding (Tables)UnKnownUnKnownUnKnownUnKnowntruefalsefalseSheethttp://none/20130630/role/idr_DisclosureStockholdersEquityWarrantsAndOptionsOutstandingTables12 XML 24 R44.xml IDEA: Business Combination - Acquisition of Ad Network Assets of Travora Media (Details) 2.4.0.8000440 - Disclosure - Business Combination - Acquisition of Ad Network Assets of Travora Media (Details)truefalsefalse1false USDfalsefalse$D130101_130630_BusnAcquisition-AcquisitionOfAdNetworkAssetshttp://www.sec.gov/CIK0001299967duration2013-01-01T00:00:002013-06-30T00:00:00USDStandardhttp://www.xbrl.org/2003/iso4217USDiso42170USDUSD$2false USDfalsefalse$I130206_BusnAcquisition-AcquisitionOfAdNetworkAssetshttp://www.sec.gov/CIK0001299967instant2013-02-06T00:00:000001-01-01T00:00:00USDStandardhttp://www.xbrl.org/2003/iso4217USDiso42170USDUSD$1false 0truefalsetruefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalse2falsefalsefalse00falsefalsefalse1false USDtruefalse$D130101_130630_BusnAcquisition-AcquisitionOfAdNetworkAssetshttp://www.sec.gov/CIK0001299967duration2013-01-01T00:00:002013-06-30T00:00:00falsefalseAcquisition of Ad Network Assetsus-gaap_BusinessAcquisitionAxisxbrldihttp://xbrl.org/2006/xbrldifil_AcquisitionOfAdNetworkAssetsMemberus-gaap_BusinessAcquisitionAxisexplicitMemberUSDStandardhttp://www.xbrl.org/2003/iso4217USDiso42170USDUSD$nanafalse0Acquisition of Ad Network Assets2false 4us-gaap_BusinessAcquisitionContingentConsiderationAtFairValueus-gaap_truecreditinstantfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalse2truefalsefalse57828285782828USD$falsetruefalsexbrli:monetaryItemTypemonetaryFair value, as of the acquisition date, of potential payments under the contingent consideration arrangement including cash and shares.No definition available.false2Total consideration, purchase price3false 4us-gaap_BusinessAcquisitionPurchasePriceAllocationLiabilitiesAssumedus-gaap_truecreditinstantfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalse2truefalsefalse40000004000000USD$falsefalsefalsexbrli:monetaryItemTypemonetaryThe amount of acquisition cost of a business combination allocated to liabilities assumed.No definition available.false2Obligations assumed4false 4us-gaap_BusinessCombinationContingentConsiderationLiabilityus-gaap_truecreditinstantfalsefalsefalsefalsefalsefalsefalsefalseverboseLabel1truefalsefalse980000980000USD$falsefalsefalse2falsefalsefalse00falsefalsefalsexbrli:monetaryItemTypemonetaryAmount of liability recognized arising from contingent consideration in a business combination.Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 30 -Section 35 -Paragraph 1 -Subparagraph b -URI http://asc.fasb.org/extlink&oid=6911338&loc=d3e6819-128478 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 805 -SubTopic 30 -Section 25 -Paragraph 6 -URI http://asc.fasb.org/extlink&oid=6911189&loc=d3e6408-128476 false2Contingent Earnout Liability5false 4us-gaap_BusinessCombinationContingentConsiderationArrangementsChangeInAmountOfContingentConsiderationLiabilityus-gaap_truecreditdurationfalsefalsefalsefalsefalsefalsefalsefalseverboseLabel1truefalsefalse393367393367USD$falsetruefalse2falsefalsefalse00falsefalsefalsexbrli:monetaryItemTypemonetaryThis element represents the amount of any change, including any differences arising upon settlement, recognized during the reporting period in the value of a liability, arising from an item of contingent consideration, assumed in a business combination.No definition available.false2Gain on Contingent LiabilityfalseBusiness Combination - Acquisition of Ad Network Assets of Travora Media (Details) (Acquisition of Ad Network Assets, USD $)NoRoundingUnKnownUnKnownUnKnowntruefalsefalseSheethttp://none/20130630/role/idr_DisclosureBusinessCombinationAcquisitionOfAdNetworkAssetsOfTravoraMediaDetails25 XML 25 R32.xml IDEA: Business Combination - Acquisition of Ad Network Assets of Travora Media: Fair Value of Assets Acquired and Liabilities Assumed (Tables) 2.4.0.8000320 - Disclosure - Business Combination - Acquisition of Ad Network Assets of Travora Media: Fair Value of Assets Acquired and Liabilities Assumed (Tables)truefalsefalse1false falsefalseY13Q2http://www.sec.gov/CIK0001299967duration2013-04-01T00:00:002013-06-30T00:00:001true 1us-gaap_TableTextBlockSupplementAbstractus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalsexbrli:stringItemTypestringfalse0Tables/Schedules2false 2us-gaap_ScheduleOfRecognizedIdentifiedAssetsAcquiredAndLiabilitiesAssumedTableTextBlockus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00  <table border="0" cellspacing="0" cellpadding="0" width="100%" style='border-collapse:collapse'> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;background:#DBE5F1;padding:0'> Accounts receivable </td> <td width="6%" valign="bottom" style='width:6.04%;background:#DBE5F1;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;background:#DBE5F1;padding:0'> $ 2,716 </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;padding:0'> Prepaid expenses & deposits </td> <td width="6%" valign="bottom" style='width:6.04%;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;padding:0'> 5 </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;background:#DBE5F1;padding:0'> Fixed assets </td> <td width="6%" valign="bottom" style='width:6.04%;background:#DBE5F1;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;background:#DBE5F1;padding:0'> 91 </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;padding:0'> Intangible assets </td> <td width="6%" valign="bottom" style='width:6.04%;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;padding:0'> 5,422 </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;background:#DBE5F1;padding:0'> Accounts payable </td> <td width="6%" valign="bottom" style='width:6.04%;background:#DBE5F1;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;background:#DBE5F1;padding:0'> (1,856) </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;padding:0'> Other accrued expense </td> <td width="6%" valign="bottom" style='width:6.04%;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;padding:0'> (596) </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;background:#DBE5F1;padding:0'> Net assets acquired </td> <td width="6%" valign="bottom" style='width:6.04%;background:#DBE5F1;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;border-top:solid windowtext 1.0pt;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:none;background:#DBE5F1;padding:0'> $ 5,782 </td> <td width="1%" valign="bottom" style='width:1.5%;border-top:solid windowtext 1.0pt;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:none;background:#DBE5F1;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;border:none;border-top:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> </tr> </table>falsefalsefalsenonnum:textBlockItemTypenaTabular disclosure of the amounts recognized as of the acquisition date for each major class of assets acquired and liabilities assumed. 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Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods as options vest, if actual forfeitures differ from those estimates.   The Company recognizes stock-based compensation expense as a component of salary and other compensation expenses in the statements of operations and was $206,950 and $414,304 for the three and six months ended June 30, 2013 and $19,030 and $30,092 for the three and six months ended June 30, 2012, respectively.falsefalsefalsenonnum:textBlockItemTypenaDisclosure of accounting policy for stock option and stock incentive plans. This disclosure may include (1) the types of stock option or incentive plans sponsored by the entity (2) the groups that participate in (or are covered by) each plan (3) significant plan provisions and (4) how stock compensation is measured, and the methodologies and significant assumptions used to determine that measurement.Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -SubTopic 10 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=6367646&loc=d3e18780-107790 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -Section 50 -Paragraph 2 -Subparagraph (b),(f) -URI http://asc.fasb.org/extlink&oid=6415400&loc=d3e5070-113901 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 718 -SubTopic 10 -URI http://asc.fasb.org/subtopic&trid=2228939 false0Stock-based compensationfalseSummary of Significant Accounting Policies: Stock-based compensation (Policies)UnKnownUnKnownUnKnownUnKnowntruefalsefalseSheethttp://none/20130630/role/idr_DisclosureSummaryOfSignificantAccountingPoliciesStockBasedCompensationPolicies12 XML 27 R48.htm IDEA: XBRL DOCUMENT

Stockholders' Equity: Warrants and options outstanding (Details)	Jun. 30, 2013
Details
Number of warrants outstanding	4,720,390

XML 28 R38.htm IDEA: XBRL DOCUMENT

Principal Business Activities (Details) (USD $)	Jun. 30, 2013	Dec. 31, 2012
Details
Cash and cash equivalents	$ 3,696,000	$ 902,701
Accumulated deficit:	$ (20,523,835)	$ (9,993,284)

XML 29 R27.htm IDEA: XBRL DOCUMENT

Summary of Significant Accounting Policies: Net Loss per Common Share (Policies)

3 Months Ended

Jun. 30, 2013

Policies

Net Loss per Common Share

Net Loss per Common Share

	Six month periods ended June 30,
	2013	2012
Stock warrants	4,720,390	0
Stock options	4,109,916	589,917
Total shares excluded	8,830,306	589,917

- Definition

Disclosure of accounting policy for computing basic and diluted earnings or loss per share for each class of common stock and participating security. Addresses all significant policy factors, including any antidilutive items that have been excluded from the computation and takes into account stock dividends, splits and reverse splits that occur after the balance sheet date of the latest reporting period but before the issuance of the financial statements.

+ References+ Details

XML 30 R26.htm IDEA: XBRL DOCUMENT

Summary of Significant Accounting Policies: Fair Value Measurements (Policies)

3 Months Ended

Jun. 30, 2013

Policies

Fair Value Measurements

Fair Value Measurements

The fair value hierarchy established by ASC 820 “Fair Value Measurements and Disclosures” prioritizes the inputs used in valuation techniques into three levels as follows:

· Level 1 - Observable inputs - unadjusted quoted prices in active markets for identical assets and liabilities;

· Level 2 - Observable inputs other than quoted prices included in Level 1 that are observable for the asset or liability through corroboration with market data; and

· Level 3 - Unobservable inputs - includes amounts derived from valuation models where one or more significant inputs are unobservable.

XML 31 R46.htm IDEA: XBRL DOCUMENT

Business Combination - Acquisition of Ad Network Assets of Travora Media: Fair Value of Assets Acquired and Liabilities Assumed (Details) (Acquisition of Ad Network Assets, USD $) In Thousands, unless otherwise specified	Feb. 06, 2013
Acquisition of Ad Network Assets
Net assets acquired	$ 5,782

XML 32 R34.htm IDEA: XBRL DOCUMENT

Stockholders' Equity: Warrants and options outstanding (Tables)

3 Months Ended

Jun. 30, 2013

Tables/Schedules

Warrants and options outstanding

Warrant summary	Number of warrants outstanding	Exercise price	Maximum proceeds	Expiration Date
Warrants issued in the preferred stock private placement	184,625	$ 12.00	2,215,500	02/28/2014
Warrants issued upon conversion of preferred stock	869,750	$ 8.50	7,392,875	02/28/2014
Warrants issued our initial public offering	881,901	$ 10.00	8,819,010	02/28/2014
Warrants issued to our underwriters	95,000	$ 14.00	1,330,000	02/28/2014
Warrants issued with 10% convertible notes	100,000	$ 6.50	650,000	11/05/2014
Warrants issued with 8% convertible notes	1,294,557	$ 4.00	5,178,228	07/31/2013
Warrants issued with 8% convertible notes	1,294,557	$ 6.00	7,767,342	07/31/2014
Total	4,720,390	various	33,352,955	various

- Definition

Tabular disclosure of warrants or rights issued. Warrants and rights outstanding are derivative securities that give the holder the right to purchase securities (usually equity) from the issuer at a specific price within a certain time frame. Warrants are often included in a new debt issue to entice investors by a higher return potential. The main difference between warrants and call options is that warrants are issued and guaranteed by the company, whereas options are exchange instruments and are not issued by the company. Also, the lifetime of a warrant is often measured in years, while the lifetime of a typical option is measured in months. Disclose the title of issue of securities called for by warrants and rights outstanding, the aggregate amount of securities called for by warrants and rights outstanding, the date from which the warrants or rights are exercisable, and the price at which the warrant or right is exercisable.

+ References+ Details

XML 33 R19.xml IDEA: Summary of Significant Accounting Policies: Revenue Recognition (Policies) 2.4.0.8000190 - Disclosure - Summary of Significant Accounting Policies: Revenue Recognition (Policies)truefalsefalse1false falsefalseY13Q2http://www.sec.gov/CIK0001299967duration2013-04-01T00:00:002013-06-30T00:00:001true 1us-gaap_PolicyTextBlockAbstractus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalsexbrli:stringItemTypestringfalse0Policies2false 2us-gaap_RevenueRecognitionPolicyTextBlockus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00Revenue Recognition   The Company recognizes revenue when persuasive evidence of an arrangement exits, collection of the related receivable is reasonably assured, the fees are fixed or determinable, and as services are provided.  Income is recognized as earned when an ad is either placed for viewing by a visitor to a member network publisher or internet access providers proprietary networks or when the customer clicks through on the ad, depending on the terms with the individual advertisers.  In certain cases, the Company records revenue based on available preliminary information from third parties.  Collection on the receivable may vary from the preliminary information based upon third party refinement of the estimated and reported amounts owed that occurs in subsequent periods.  The Company accrues any revenue sharing percentage with the network provider at the same time.  falsefalsefalsenonnum:textBlockItemTypenaDisclosure of accounting policy for revenue recognition. If the entity has different policies for different types of revenue transactions, the policy for each material type of transaction is generally disclosed. If a sales transaction has multiple element arrangements (for example, delivery of multiple products, services or the rights to use assets) the disclosure may indicate the accounting policy for each unit of accounting as well as how units of accounting are determined and valued. The disclosure may encompass important judgment as to appropriateness of principles related to recognition of revenue. The disclosure also may indicate the entity's treatment of any unearned or deferred revenue that arises from the transaction.Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -SubTopic 10 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=6367646&loc=d3e18780-107790 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6367646&loc=d3e18726-107790 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Staff Accounting Bulletin (SAB) -Number Topic 13 -Section B -Paragraph Question 1 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 605 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SAB TOPIC 13.B.Q1) -URI http://asc.fasb.org/extlink&oid=27012821&loc=d3e214044-122780 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -SubTopic 10 -Section 50 -Paragraph 4 -URI http://asc.fasb.org/extlink&oid=6367646&loc=d3e18823-107790 false0Revenue RecognitionfalseSummary of Significant Accounting Policies: Revenue Recognition (Policies)UnKnownUnKnownUnKnownUnKnowntruefalsefalseSheethttp://none/20130630/role/idr_DisclosureSummaryOfSignificantAccountingPoliciesRevenueRecognitionPolicies12 XML 34 R40.htm IDEA: XBRL DOCUMENT

Summary of Significant Accounting Policies: Advertising (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
Details
Advertising costs	$ 149,881	$ 0	$ 204,768	$ 15,300

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Stockholders' Equity: Schedule of of Outstanding and Exercisable Common Stock Options (Details) (Stock Options, USD $)	Jun. 30, 2013	Dec. 31, 2012
Stock Options
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number, Beginning Balance	390,000	390,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price, Beginning Balance	$ 7.96	$ 7.96
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number, Ending Balance	390,000	390,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price, Ending Balance	$ 7.96	$ 7.96

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Business Combination - Acquisition of Ad Network Assets of Travora Media: Schedule of Intangible Assets Acquired as Part of Business Combination (Tables)

3 Months Ended

Jun. 30, 2013

Tables/Schedules

Schedule of Intangible Assets Acquired as Part of Business Combination

	Fair Value at 2/6/2013	Amortization Period
Trademark Portfolio	$ 856,890	Indefinite
Publisher Relationships	3,573,596	15 years
Goodwill	991,936	N/A
Total Intangible	$5,422,422

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(TNI), a wholly owned subsidiary of MediaShift, Inc. executed an asset purchase agreement with Travora Media, Inc. (Travora or Seller) to acquire Travoras digital advertising network business, which was effective on February 1, 2013.  Activity from February 1st to February 6th was immaterial. Headquartered in New York City, Travora provides an established publishing network, advertiser and agency relationships, and an experienced ad sales and ad operations team. Travora represents over 300 established travel brands across desktop, tablet, and mobile platforms, including Fodors, Viator, and Vayama. Travora achieved revenues of approximately $13.0 million and $10.9 million in 2011 and 2012 respectively. TNI will retain approximately 20 of Travoras former employees and will continue to operate out of New York City.   The acquisition was accounted for using the acquisition method of accounting.  Accordingly, the assets acquired and liabilities assumed were measured at their estimated fair value at the acquisition date.  Travoras results of operations will be included in the Companys consolidated financial statements from February 1, 2013.   The preliminary allocation of the purchase price based on the fair value of the acquired assets, less liabilities assumed, as of February 6, 2013, amounted to $5,782,828.   The fair value of the consideration to Seller is as follows:   <div align="center"> <table border="0" cellspacing="0" cellpadding="0" width="100%" style='width:100.0%;border-collapse:collapse'> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Cash consideration to Seller </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> $     500,000 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Payment of Eastward Capital Partners debt </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;padding:0in 1.45pt 0in 0in'> 1,750,000 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Assumption of Eastward Capital Partners debt </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> 2,250,000 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Balance of consideration to be paid in MediaShift common stock </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'> 700,000 </td> <td width="16%" valign="bottom" style='width:16.68%;padding:0in 1.45pt 0in 0in'>   </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Less allowance for audit expenses </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> (70,000) </td> <td width="16%" valign="bottom" style='width:16.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Less amount of Aged Accounts Payable </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'> (138,000)                                          </td> <td width="16%" valign="bottom" style='width:16.68%;padding:0in 1.45pt 0in 0in'>   </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Less estimated reduction for Target Working Capital deficiency </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> (592,000) </td> <td width="16%" valign="bottom" style='width:16.68%;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> (100,000) </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'>   </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;border:none;padding:0in 1.45pt 0in 0in'>  4,400,000 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Contingent consideration: </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Earn-out consideration for publisher retention </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;padding:0in 1.45pt 0in 0in'> 67,747 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Earn-out consideration for revenue targets </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> 1,315,081 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Total consideration </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;border:none;border-bottom:double windowtext 2.25pt;padding:0in 1.45pt 0in 0in'> $ 5,782,828 </td> </tr> </table> </div>   As part of the purchase price paid in the transaction, TNI assumed Sellers $4,000,000 obligations to Eastward Capital Partners.   Within ninety (90) days following the closing date, TNI shall prepare and deliver to the Seller a closing statement and its calculation of the working capital deficit or working capital surplus, if any, at the date of purchase.  The closing statement shall be prepared in accordance with GAAP, certified by an officer of TNI and prepared applying the same methodology as was applied by TNI and the Seller in calculating the Target Working Capital.   Within five (5) Business Days following the determination of the closing statement, if there is a working capital surplus, TNI shall pay to the Seller an amount equal to such working capital surplus by an increase in the number of Closing Shares equal to the dollar value of such excess, and if there is a working capital deficit, the Seller shall pay to TNI an amount equal to such working capital deficit by a reduction and forfeiture of the number of Closing Shares equal to the dollar value of such working capital deficit, or if the value of the Closing Shares is less than such working capital deficit, TNI shall reduce the amount of earnout payments owed or payable to Seller by an amount equal to the amount by which such working capital deficit exceeds the value of the Closing Shares. A preliminary analysis of working capital as of the closing date indicates that the working capital deficit (as defined in the Asset Purchase Agreement) may be approximately $600,000.  Consequently, it is not currently anticipated that any Closing Shares will be issued to the Seller in this transaction.   The significant identifiable tangible assets acquired include primarily accounts receivable and property, plant and equipment.  Intangible assets include contracts, business relationships, trademarks and domain names.   Earnout Consideration   As part of the acquisition, TNI agreed to issue additional cash to the sellers, contingent upon TNI meeting certain operating performance targets: publisher retention goals for 360 days following the acquisition date and revenue goals for the year ending December 31, 2013. As discussed in Note 4 - Contingent Earnout Liabilities - Travora Earnout Consideration, the estimated fair value of the contingency was $1,382,828 on the acquisition date and $980,000 as of June 30, 2013. The change of $393,367 was recorded as a gain on Contingent Liability and is included in Other Income on the Income Statement.   Intangible Assets   To determine the estimated fair value of intangibles acquired, MediaShift engaged a third party valuation specialist to assist management.  Based on the preliminary assessment, the acquired intangible asset categories, fair value and amortization periods, generally on a straight line basis are as follows:   <table border="0" cellspacing="0" cellpadding="0" width="100%" style='width:100.0%;border-collapse:collapse;width:100.0% !msorm;border-collapse:collapse !msorm'> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="78" valign="bottom" style='width:58.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Fair Value at 2/6/2013 </td> <td width="24" valign="bottom" style='width:.25in;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="bottom" style='width:67.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Amortization Period </td> </tr> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Trademark Portfolio </td> <td width="78" valign="top" style='width:58.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> $   856,890 </td> <td width="24" valign="top" style='width:.25in;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="top" style='width:67.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Indefinite </td> </tr> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Publisher Relationships </td> <td width="78" valign="top" style='width:58.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> 3,573,596 </td> <td width="24" valign="top" style='width:.25in;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="top" style='width:67.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> 15 years </td> </tr> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Goodwill </td> <td width="78" valign="top" style='width:58.5pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;border:none !msorm;border-bottom:solid windowtext 1.0pt !msorm;padding:0in 5.4pt 0in 5.4pt !msorm'> 991,936 </td> <td width="24" valign="top" style='width:.25in;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="top" style='width:67.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> N/A </td> </tr> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Total Intangible </td> <td width="78" valign="top" style='width:58.5pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt;border:none !msorm;border-bottom:double windowtext 1.5pt !msorm;padding:0in 5.4pt 0in 5.4pt !msorm'> $5,422,422 </td> <td width="24" valign="top" style='width:.25in;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="top" style='width:67.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> </tr> </table>   ·    The fair value of the Trademark portfolio was determined based on the relief from royalty method, an approach under which fair value is estimated to be the present value of royalties saved because we own the intangible asset and therefore do not have to pay a royalty for its use.  The fair value for the publisher relationships was determined based on the excess earning method, of income approach.  Estimated discounted cash flows associated with existing customers and projects were based on historical and market participant data.   ·    These valuations are preliminary and subject to change.   The following table summarizes the fair value of the assets acquired and the liabilities assumed in thousands:   <table border="0" cellspacing="0" cellpadding="0" width="100%" style='border-collapse:collapse'> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;background:#DBE5F1;padding:0'> Accounts receivable </td> <td width="6%" valign="bottom" style='width:6.04%;background:#DBE5F1;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;background:#DBE5F1;padding:0'> $ 2,716 </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;padding:0'> Prepaid expenses & deposits </td> <td width="6%" valign="bottom" style='width:6.04%;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;padding:0'> 5 </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;background:#DBE5F1;padding:0'> Fixed assets </td> <td width="6%" valign="bottom" style='width:6.04%;background:#DBE5F1;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;background:#DBE5F1;padding:0'> 91 </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;padding:0'> Intangible assets </td> <td width="6%" valign="bottom" style='width:6.04%;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;padding:0'> 5,422 </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;background:#DBE5F1;padding:0'> Accounts payable </td> <td width="6%" valign="bottom" style='width:6.04%;background:#DBE5F1;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;background:#DBE5F1;padding:0'> (1,856) </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;padding:0'> Other accrued expense </td> <td width="6%" valign="bottom" style='width:6.04%;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;padding:0'> (596) </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;padding:0'>   </td> </tr> <tr align="left"> <td width="65%" valign="bottom" style='width:65.2%;background:#DBE5F1;padding:0'> Net assets acquired </td> <td width="6%" valign="bottom" style='width:6.04%;background:#DBE5F1;padding:0'>   </td> <td width="25%" valign="bottom" style='width:25.76%;border-top:solid windowtext 1.0pt;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:none;background:#DBE5F1;padding:0'> $ 5,782 </td> <td width="1%" valign="bottom" style='width:1.5%;border-top:solid windowtext 1.0pt;border-left:none;border-bottom:solid windowtext 1.0pt;border-right:none;background:#DBE5F1;padding:0'>   </td> <td width="1%" valign="bottom" style='width:1.5%;border:none;border-top:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> </tr> </table>   The significant identifiable tangible assets acquired include primarily accounts receivable and fixed assets.  The Company determined that the book value of accounts receivable reflected fair value of those assets.  The Company determined the book value of the fixed assets reflected fair value of those assets.   Supplemental Unaudited Pro Forma Information for the three and six month period ended June 30, 2012   The following pro forma information for the three month period ended March 31, 2013 and 2012 presents the results of operations as if the TNI acquisition had occurred at the beginning of 2012. The supplemental pro forma information has been adjusted to include:   ·    the pro forma impact of amortization of intangible assets and depreciation of property, plant and equipment, based on the purchase price allocation;   ·    the pro forma impact of interest expense on the assumption of the Eastward Debt of $2,250,000   The pro forma results are presented for illustrative purposes only and are not necessarily indicative of or intended to represent the results that would have been achieved had the transaction been completed on January 1, 2012 or that may be achieved in the future.  The pro forma results do not reflect any operating efficiencies and associated cost savings that the Company may, or may not, achieve with respect to the combined companies.   <table border="0" cellspacing="0" cellpadding="0" width="100%" style='border-collapse:collapse'> <tr style='height:30.6pt'> <td width="41%" valign="bottom" style='width:41.34%;border:none;border-bottom:solid windowtext 1.0pt;padding:0;height:30.6pt'></td> <td width="29%" colspan="2" valign="bottom" style='width:29.8%;border:none;border-bottom:solid windowtext 1.0pt;padding:0;height:30.6pt'> Three month Period ended June 30, </td> <td width="28%" colspan="2" valign="bottom" style='width:28.32%;border:none;border-bottom:solid windowtext 1.0pt;padding:0;height:30.6pt'> Six month Period ended June 30, </td> <td width="0%" valign="bottom" style='width:.52%;padding:0;height:30.6pt'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'>   </td> <td width="13%" valign="bottom" style='width:13.82%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> 2013 </td> <td width="15%" valign="bottom" style='width:15.98%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> 2012 </td> <td width="13%" valign="top" style='width:13.46%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> 2013 </td> <td width="14%" valign="top" style='width:14.86%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> 2012 </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;border:none;background:#DBE5F1;padding:0'> Revenues </td> <td width="13%" valign="bottom" style='width:13.82%;border:none;background:#DBE5F1;padding:0'>  $   2,037,188 </td> <td width="15%" valign="bottom" style='width:15.98%;border:none;background:#DBE5F1;padding:0'> $     2,877,219 </td> <td width="13%" valign="top" style='width:13.46%;border:none;background:#DBE5F1;padding:0'> $4,165,995 </td> <td width="14%" valign="bottom" style='width:14.86%;border:none;background:#DBE5F1;padding:0'> $     5,433,476 </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Income from continuing operations, before provision for income taxes </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  $(3,233,210) </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> $     (723,320) </td> <td width="13%" valign="bottom" style='width:13.46%;padding:0'> (10,716,404) </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'> $  (1,984,306) </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'> Income from continuing operations </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>  $(3,236,435) </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'> $     (729,832) </td> <td width="13%" valign="bottom" style='width:13.46%;background:#DBE5F1;padding:0'> (10,720,429) </td> <td width="14%" valign="bottom" style='width:14.86%;background:#DBE5F1;padding:0'> $  (1,992,817) </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Net income </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  $(3,236,435) </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> $     (729,832) </td> <td width="13%" valign="top" style='width:13.46%;padding:0'> (10,720,429) </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'> $  (1,992,817) </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'>   </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>   </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'>   </td> <td width="13%" valign="top" style='width:13.46%;background:#DBE5F1;padding:0'>   </td> <td width="14%" valign="bottom" style='width:14.86%;background:#DBE5F1;padding:0'>   </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Weighted average common shares outstanding: </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>   </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'>   </td> <td width="13%" valign="top" style='width:13.46%;padding:0'>   </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'>   </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'> Basic </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>  14,426,692 </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'> 10,501,912  </td> <td width="13%" valign="top" style='width:13.46%;background:#DBE5F1;padding:0'> 14,426,692 </td> <td width="14%" valign="bottom" style='width:14.86%;background:#DBE5F1;padding:0'> 10,501,912  </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Diluted </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  14,426,692 </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> 10,501,912 </td> <td width="13%" valign="bottom" style='width:13.46%;padding:0'> 14,426,692 </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'> 10,501,912 </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'>   </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>   </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'>   </td> <td width="13%" valign="top" style='width:13.46%;background:#DBE5F1;padding:0'>   </td> <td width="14%" valign="top" style='width:14.86%;background:#DBE5F1;padding:0'>   </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Earnings per share: </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>   </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'>   </td> <td width="13%" valign="top" style='width:13.46%;padding:0'>   </td> <td width="14%" valign="top" style='width:14.86%;padding:0'>   </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'> Basic - income from continuing operations </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>  (0.2241) </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'> $(0.0689) </td> <td width="13%" valign="bottom" style='width:13.46%;background:#DBE5F1;padding:0'> $(0.7428) </td> <td width="14%" valign="top" style='width:14.86%;background:#DBE5F1;padding:0'> $(0.1899) </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Basic - net income </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  (0.2243) </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> $(0.0695) </td> <td width="13%" valign="bottom" style='width:13.46%;padding:0'> $(0.7431) </td> <td width="14%" valign="top" style='width:14.86%;padding:0'> $(0.1898) </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'> Diluted - income from continuing operations </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>  (0.2241) </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'> $(0.0689) </td> <td width="13%" valign="bottom" style='width:13.46%;background:#DBE5F1;padding:0'> $(0.7428) </td> <td width="14%" valign="bottom" style='width:14.86%;background:#DBE5F1;padding:0'> $(0.1899) </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Diluted - net income </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  (0.2243) </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> $(0.0695) </td> <td width="13%" valign="bottom" style='width:13.46%;padding:0'> $(0.7431) </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'> $(0.1898) </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> </table>    falsefalsefalsenonnum:textBlockItemTypenaThe entire disclosure for business combinations, including leverage buyout transactions (as applicable), and divestitures. This may include a description of a business combination or divestiture (or series of individually immaterial business combinations or divestitures) completed during the period, including background, timing, and assets and liabilities recognized and reclassified or sold. This element does not include fixed asset sales and plant closings.No definition available.false0Business Combination - Acquisition of Ad Network Assets of Travora MediafalseBusiness Combination - Acquisition of Ad Network Assets of Travora MediaUnKnownUnKnownUnKnownUnKnowntruefalsefalseSheethttp://none/20130630/role/idr_DisclosureBusinessCombinationAcquisitionOfAdNetworkAssetsOfTravoraMedia12 XML 40 R43.htm IDEA: XBRL DOCUMENT

Summary of Significant Accounting Policies: Net Loss per Common Share: Schedule of Securities Excluded from Computation of Earnings Per Share (Details)	6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012
Details
Total shares excluded from the net income/loss per share calculation	8,830,306	589,917

- Definition

Securities (including those issuable pursuant to contingent stock agreements) that could potentially dilute basic earnings per share (EPS) or earnings per unit (EPU) in the future that were not included in the computation of diluted EPS or EPU because to do so would increase EPS or EPU amounts or decrease loss per share or unit amounts for the period presented.

+ References+ Details

XML 41 R12.xml IDEA: Stockholders' Equity 2.4.0.8000120 - Disclosure - Stockholders' Equitytruefalsefalse1false falsefalseY13Q2http://www.sec.gov/CIK0001299967duration2013-04-01T00:00:002013-06-30T00:00:001true 1us-gaap_DisclosureTextBlockAbstractus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalsexbrli:stringItemTypestringfalse0Notes2false 2us-gaap_StockholdersEquityNoteDisclosureTextBlockus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalseterseLabel1falsefalsefalse006 - Stockholders Equity   Common Stock   The Company is authorized to issue up to 100,000,000 shares of Common Stock.  As of June 30, 2013, there are 22,381,860 shares of Common Stock issued and outstanding. All shares of Common Stock are entitled to participate in any distributions or dividends that may be declared by the Board of Directors, subject to any preferential dividend rights of outstanding shares of our Preferred Stock, if any. Subject to prior rights of creditors, all shares of Common Stock are entitled, in the event of our liquidation, dissolution or winding up, to participate ratably in the distribution of all our remaining assets. Our Common Stock has no preemptive or conversion rights or other subscription rights.   Preferred Stock   There are 10,000,000 shares of Preferred Stock authorized for issuance. As of June 30, 2013, there are no shares of Preferred Stock issued and outstanding.   Series M Preferred Stock   In connection with the ADVN merger and pursuant to the filing of a Certificate of Designation with the Nevada Secretary of State on August 28, 2012, the Board of Directors of the Company authorized the issuance of Class M Preferred Stock. Pursuant to the Merger Agreement, the Company agreed to issue shares of its Class M Preferred to the ADVN Owners in exchange for the shares of ADVN common stock and preferred stock (and to issue new options for shares of ADVN common stock underlying ADVN options).   Holders of the Class M Preferred were entitled, on a post-Automatic Conversion basis, to the same rights and privileges, including voting rights, as holders of our common stock. The holders of our Class M Preferred Stock were entitled to 100 votes per share and one vote per common share on a post-Automatic Conversion and post-Reverse Stock Split basis on all matters to be voted on by the stockholders.  Pursuant to the Merger Agreement, the Company increased the number of shares of common stock that the Company is authorized to issue from 25,000,000 shares to 100,000,000 shares (the Authorized Share Increase). The Authorized Share Increase was affected by the Company filing an amendment to its Articles of Incorporation pursuant to a special meeting of shareholders on March 4, 2013.  Upon the effectiveness of the Authorized Share Increase on March 4, 2013, all of the issued and outstanding shares of Class M Preferred automatically converted into shares of the Companys common stock at the Exchange Ratio of 100:1.   Warrants and Options   As of June 30, 2013, we have the following warrants and options outstanding:   Common Stock Warrants <div align="center"> <table border="0" cellspacing="0" cellpadding="0" width="100%" style='border-collapse:collapse'> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Warrant summary </td> <td width="81" valign="bottom" style='width:61.1pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Number of warrants outstanding </td> <td width="61" valign="bottom" style='width:45.6pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Exercise price </td> <td width="86" valign="bottom" style='width:64.45pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Maximum proceeds </td> <td width="77" valign="bottom" style='width:57.5pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0in 1.45pt 0in 1.45pt'> Expiration Date </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> Warrants issued in the preferred stock private placement </td> <td width="81" valign="bottom" style='width:61.1pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 184,625 </td> <td width="61" valign="bottom" style='width:45.6pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> $ 12.00 </td> <td width="86" valign="bottom" style='width:64.45pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 2,215,500 </td> <td width="77" valign="bottom" style='width:57.5pt;border:none;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 02/28/2014 </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;padding:0in 1.45pt 0in 1.45pt'> Warrants issued upon conversion of preferred stock </td> <td width="81" valign="bottom" style='width:61.1pt;padding:0in 1.45pt 0in 1.45pt'> 869,750 </td> <td width="61" valign="bottom" style='width:45.6pt;padding:0in 1.45pt 0in 1.45pt'> $   8.50 </td> <td width="86" valign="bottom" style='width:64.45pt;padding:0in 1.45pt 0in 1.45pt'> 7,392,875 </td> <td width="77" valign="bottom" style='width:57.5pt;padding:0in 1.45pt 0in 1.45pt'> 02/28/2014 </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> Warrants issued our initial public offering </td> <td width="81" valign="bottom" style='width:61.1pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 881,901 </td> <td width="61" valign="bottom" style='width:45.6pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> $ 10.00 </td> <td width="86" valign="bottom" style='width:64.45pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 8,819,010 </td> <td width="77" valign="bottom" style='width:57.5pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 02/28/2014 </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;padding:0in 1.45pt 0in 1.45pt'> Warrants issued to our underwriters </td> <td width="81" valign="bottom" style='width:61.1pt;padding:0in 1.45pt 0in 1.45pt'> 95,000 </td> <td width="61" valign="bottom" style='width:45.6pt;padding:0in 1.45pt 0in 1.45pt'> $ 14.00 </td> <td width="86" valign="bottom" style='width:64.45pt;padding:0in 1.45pt 0in 1.45pt'> 1,330,000 </td> <td width="77" valign="bottom" style='width:57.5pt;padding:0in 1.45pt 0in 1.45pt'> 02/28/2014 </td> <td width="1" style='border:none;padding:0'> </td> </tr> <tr style='height:11.7pt'> <td width="274" valign="bottom" style='width:205.25pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> Warrants issued with 10% convertible notes </td> <td width="81" valign="bottom" style='width:61.1pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> 100,000 </td> <td width="61" valign="bottom" style='width:45.6pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> $   6.50 </td> <td width="86" valign="bottom" style='width:64.45pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> 650,000 </td> <td width="78" colspan="2" valign="bottom" style='width:58.5pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt;height:11.7pt'> 11/05/2014 </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;padding:0in 1.45pt 0in 1.45pt'> Warrants issued with 8% convertible notes </td> <td width="81" valign="bottom" style='width:61.1pt;padding:0in 1.45pt 0in 1.45pt'> 1,294,557 </td> <td width="61" valign="bottom" style='width:45.6pt;padding:0in 1.45pt 0in 1.45pt'> $   4.00 </td> <td width="86" valign="bottom" style='width:64.45pt;padding:0in 1.45pt 0in 1.45pt'> 5,178,228 </td> <td width="78" colspan="2" valign="bottom" style='width:58.5pt;padding:0in 1.45pt 0in 1.45pt'> 07/31/2013 </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> Warrants issued with 8% convertible notes </td> <td width="81" valign="bottom" style='width:61.1pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 1,294,557 </td> <td width="61" valign="bottom" style='width:45.6pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> $   6.00 </td> <td width="86" valign="bottom" style='width:64.45pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 7,767,342 </td> <td width="78" colspan="2" valign="bottom" style='width:58.5pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 1.45pt'> 07/31/2014 </td> </tr> <tr align="left"> <td width="274" valign="bottom" style='width:205.25pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> Total </td> <td width="81" style='width:61.1pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> 4,720,390 </td> <td width="61" style='width:45.6pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> various </td> <td width="86" style='width:64.45pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> 33,352,955 </td> <td width="78" colspan="2" valign="bottom" style='width:58.5pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 1.45pt 0in 1.45pt'> various </td> </tr> </table> </div> Options   We assumed the option plan of Ad-Vantage, under which options for the purchase of 3,729,916 shares of ADVN common stock were outstanding at the closing of the Merger (the Outstanding ADVN Options).  The Outstanding ADVN Options were converted into options to purchase 3,729,916 shares of the Companys Common Stock after giving effect to the Automatic Conversion of the Class M Preferred stock and expire in 2021 and 2022.  At the closing of the Merger, there were 42,500 options outstanding to purchase the Companys Common Stock which were exercised in October, 2012. Following the Merger, a total of 390,000 incentive stock options to purchase common stock were granted in October, 2012. As of June 30, 2013, there were 4,109,916 options outstanding to purchase the Companys Common Stock.   The ADVN Board of Directors adopted the ADVN Plan in September 2010. The ADVN Plan provided long-term incentives to employees, members of the Board, and advisers and consultants of the Company who were able to contribute towards the creation of or have created stockholder value by providing them stock options and other stock and cash incentives. Provisions such as vesting, repurchase and exercise conditions and limitations were determined by the ADVN Board of Directors on the grant date. The total number of shares that could be issued pursuant to the ADVN Plan could not exceed 1,250,000 shares, subject to adjustment in the event of certain recapitalizations, reorganizations, and similar transactions.   As of December 31, 2012, 1,115,521 options had been granted under the ADVN Plan, and 929,917 remained outstanding at the time of the Merger, at which time they were converted into options to purchase 929,917 shares of the Companys Common Stock for after giving effect to the Automatic Conversion of the Class M Preferred stock. No options will be granted under the ADVN Plan following the Merger.   A total of 390,000 common stock options were granted under the Companys premerger option plan (JMG Exploration, Inc. Equity Compensation Plan - the JMG Plan) during the three month period ended December 31, 2012, which are exercisable at $7.96 per share with 25% vesting on October 1st, 2013, and 1/36 of the remainder vesting on the first of each month thereafter. Options granted by the Company following the Merger will be granted under the JMG Plan.   The following summaries information concerning outstanding and exercisable common stock options:   <table border="0" cellspacing="0" cellpadding="0" width="100%" style='border-collapse:collapse'> <tr align="left"> <td width="264" valign="top" style='width:197.7pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="111" valign="bottom" style='width:83.1pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Number of Options </td> <td width="24" valign="top" style='width:18.2pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="bottom" style='width:63.8pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Weighted average exercise price per share </td> <td width="107" valign="bottom" style='width:80.0pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Weighted- Average Remaining Contractual Life </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Outstanding at December 31, 2012 </td> <td width="111" valign="top" style='width:83.1pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> 390,000 </td> <td width="24" valign="top" style='width:18.2pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> $ </td> <td width="85" valign="top" style='width:63.8pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> 7.96 </td> <td width="107" valign="top" style='width:80.0pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> 6.79 years </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> Exercised </td> <td width="111" valign="top" style='width:83.1pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> -- </td> <td width="24" valign="top" style='width:18.2pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="top" style='width:63.8pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> -- </td> <td width="107" valign="top" style='width:80.0pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;padding:0in 5.4pt 0in 5.4pt'> Granted </td> <td width="111" valign="top" style='width:83.1pt;padding:0in 5.4pt 0in 5.4pt'> -- </td> <td width="24" valign="top" style='width:18.2pt;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="top" style='width:63.8pt;padding:0in 5.4pt 0in 5.4pt'> -- </td> <td width="107" valign="top" style='width:80.0pt;padding:0in 5.4pt 0in 5.4pt'>   </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> Conversion of Class M Preferred options </td> <td width="111" valign="top" style='width:83.1pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="24" valign="top" style='width:18.2pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="top" style='width:63.8pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="107" valign="top" style='width:80.0pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt'> Outstanding at June 30, 2013 </td> <td width="111" valign="top" style='width:83.1pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt'> 390,000 </td> <td width="24" valign="top" style='width:18.2pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt'> $ </td> <td width="85" valign="top" style='width:63.8pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt'> 7.96 </td> <td width="107" valign="top" style='width:80.0pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt'> 6.30 years </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;border:none;border-bottom:double windowtext 1.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> Exercisable at June 30, 2013 </td> <td width="111" valign="top" style='width:83.1pt;border:none;border-bottom:double windowtext 1.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> - </td> <td width="24" valign="top" style='width:18.2pt;border:none;border-bottom:double windowtext 1.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="top" style='width:63.8pt;border:none;border-bottom:double windowtext 1.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> - </td> <td width="107" valign="top" style='width:80.0pt;border:none;border-bottom:double windowtext 1.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> - </td> </tr> </table>   Class M Preferred Stock options   Upon the merger, all issued and outstanding options, warrants and other rights to acquire shares of ADVN common stock (collectively, ADVN Options) were converted into options, warrants or other rights to acquire shares of Class M Preferred (collectively, Parent Class M Preferred Stock Options) at the Exchange Ratio, with such Class M Preferred Stock Options having the same terms and being subject to the same conditions as the ADVN Options, provided, however, that upon the consummation of the Authorized Share Increase and the Reverse Stock Split all of the Class M Preferred Stock Options shall, without the requirement of any further action, convert into options for shares of MediaShift common stock, with such conversion occurring at the Conversion Ratio.  No ADVN Option has accelerated vesting in connection with the Merger.   During the year ended December 31, 2012, ADVN granted 518,837 (5,188.37 of Class M Preferred) stock options under the ADVN Plan to certain employees, directors, and advisers, respectively. A total of 150,000 (1,500 of Class M Preferred) options vest monthly over a 24 month period and 368,837 (3,688.37 Class M Preferred) options vest one quarter (1/4) after one year and the balance over a 36 month period. ADVN also issued 2,799,999 non-qualified stock options outside the ADVN Plan to be allocated among senior management, fully vesting at the closing of the Merger with JMG and exercisable at $1.14 per share. These stock options were converted into options to purchase 2,799,999 shares of the Companys common stock (27,999.99 shares of Class M Preferred). Upon the consummation of the Authorized Share Increase and the Reverse Stock Split on March 12, 2013, all 37,299 Class M Preferred Stock options were converted to 3,729,916 common stock options.   A summary of ADVN Class M Preferred stock option activity from December 2012 through June 30, 2013 is as follows:   <table border="0" cellspacing="0" cellpadding="0" width="100%" style='width:100.0%'> <tr align="left"> <td width="324" valign="bottom" style='width:242.75pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0'>   </td> <td width="87" colspan="2" valign="bottom" style='width:65.45pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> Number of Options </td> <td width="78" colspan="2" valign="bottom" style='width:58.3pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> Weighted Average exercise price per share </td> <td width="87" colspan="2" valign="bottom" style='width:65.5pt;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> Weighted- Average Remaining Contractual Life </td> </tr> <tr align="left"> <td width="324" valign="bottom" style='width:242.75pt;background:white;padding:0'> Outstanding at December 31, 2012, Class M Preferred </td> <td width="8" valign="bottom" style='width:6.15pt;background:white;padding:0'>   </td> <td width="79" valign="bottom" style='width:59.3pt;background:white;padding:0'> 37,299 </td> <td width="16" valign="bottom" style='width:12.3pt;background:white;padding:0'> $ </td> <td width="61" valign="bottom" style='width:46.0pt;background:white;padding:0'> 1.0493 </td> <td width="14" valign="bottom" style='width:10.65pt;background:white;padding:0'>   </td> <td width="73" valign="bottom" style='width:54.85pt;background:white;padding:0'> 6.47 years </td> </tr> <tr align="left"> <td width="324" valign="bottom" style='width:242.75pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'> Conversion of Class M Preferred options to common stock options </td> <td width="8" valign="bottom" style='width:6.15pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> <td width="79" valign="bottom" style='width:59.3pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'> 3,682,617 </td> <td width="16" valign="bottom" style='width:12.3pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> <td width="61" valign="bottom" style='width:46.0pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> <td width="14" valign="bottom" style='width:10.65pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> <td width="73" valign="bottom" style='width:54.85pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="324" valign="bottom" style='width:242.75pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'> Outstanding at June 30, 2013, common stock </td> <td width="8" valign="bottom" style='width:6.15pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'>   </td> <td width="79" valign="bottom" style='width:59.3pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'> 3,719,916 </td> <td width="16" valign="bottom" style='width:12.3pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'>   </td> <td width="61" valign="bottom" style='width:46.0pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'> 1.0490 </td> <td width="14" valign="bottom" style='width:10.65pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'>   </td> <td width="73" valign="bottom" style='width:54.85pt;border:none;border-bottom:double windowtext 1.5pt;background:white;padding:0'> 5.98 years </td> </tr> </table>   The exercise price and vesting period of each stock option is specified by the Board of Directors at the time of grant. The stock options expire seven years after the grant date, except for the stock options vesting upon the Merger, which expire six years after the vesting date.   The fair value of each stock option grant is estimated on the date of grant using the Black-Scholes option-pricing model. The expected life assumption is based on the expected life assumptions of similar entities. Expected volatility is based on actual share price volatility of similar companies of the preceding twelve months. The risk-free interest rate is the yield currently available on U.S. Treasury zero-coupon issues with an expected term ranging from 2.5 to 5 years used as the input to the Black-Scholes model. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods as options vest, if actual forfeitures differ from those estimates. During the years ended December 31, 2012 and 2011, the Company experienced no forfeitures. No options were granted in 2013 as of June 30, 2013.   The weighted average grant date fair value of options granted during 2012 amounted to $0.654 per option using the Black Scholes pricing model using the following assumptions:   <div align="center"> <table border="0" cellspacing="0" cellpadding="0" width="85%" style='width:85.1%;border-collapse:collapse'> <tr align="left"> <td valign="bottom" style='padding:0in 5.4pt 0in 5.4pt'>   </td> <td valign="top" style='padding:0in 5.4pt 0in 5.4pt'>   </td> </tr> <tr align="left"> <td valign="bottom" style='background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> Weighted average risk-free interest rate </td> <td valign="top" style='background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> 0.90% </td> </tr> <tr align="left"> <td valign="bottom" style='padding:0in 5.4pt 0in 5.4pt'> Expected life in years </td> <td valign="top" style='padding:0in 5.4pt 0in 5.4pt'> 7.00 </td> </tr> <tr align="left"> <td valign="bottom" style='background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> Expected volatility </td> <td valign="top" style='background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> 78% </td> </tr> <tr align="left"> <td valign="bottom" style='padding:0in 5.4pt 0in 5.4pt'> Expected dividends </td> <td valign="top" style='padding:0in 5.4pt 0in 5.4pt'> 0 </td> </tr> </table> </div>   As of June 30, 2013 there was $2,476,636 of total unrecognized compensation costs related to non-vested share-based compensation arrangements granted under the Plan. That cost is expected to be recognized over a weighted-average period of approximately 3.43 years.falsefalsefalsenonnum:textBlockItemTypenaThe entire disclosure for shareholders' equity comprised of portions attributable to the parent entity and noncontrolling interest, including other comprehensive income. Includes, but is not limited to, balances of common stock, preferred stock, additional paid-in capital, other capital and retained earnings, accumulated balance for each classification of other comprehensive income and amount of comprehensive income.Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.29-31) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 505 -SubTopic 10 -Section 50 -Paragraph 6 -URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21506-112644 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 02 -Paragraph 29, 30, 31 -Article 5 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 310 -SubTopic 10 -Section S99 -Paragraph 2 -Subparagraph (SAB TOPIC 4.E) -URI http://asc.fasb.org/extlink&oid=27010918&loc=d3e74512-122707 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 505 -SubTopic 10 -Section S99 -Paragraph 4 -Subparagraph (SAB TOPIC 4.C) -URI http://asc.fasb.org/extlink&oid=27012166&loc=d3e187143-122770 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 08 -Article 4 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Staff Accounting Bulletin (SAB) -Number Topic 4 -Section C Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Staff Accounting Bulletin (SAB) -Number Topic 4 -Section E Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.4-08.(d),(e)) -URI http://asc.fasb.org/extlink&oid=26873400&loc=d3e23780-122690 Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Glossary Preferred Stock -URI http://asc.fasb.org/extlink&oid=6521494 Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 04 -Article 3 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 505 -SubTopic 10 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21463-112644 Reference 13: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 505 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.3-04) -URI http://asc.fasb.org/extlink&oid=27012166&loc=d3e187085-122770 Reference 14: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 505 -SubTopic 10 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21475-112644 Reference 15: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 505 -SubTopic 10 -Section 50 -Paragraph 11 -URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21564-112644 Reference 16: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 505 -SubTopic 10 -Section 50 -Paragraph 5 -URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21488-112644 Reference 17: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 505 -SubTopic 10 -Section 50 -Paragraph 4 -URI http://asc.fasb.org/extlink&oid=6928386&loc=d3e21484-112644 Reference 18: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 08 -Paragraph d -Article 4 Reference 19: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 505 -SubTopic 30 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6405834&loc=d3e23285-112656 false0Stockholders' EquityfalseStockholders' EquityUnKnownUnKnownUnKnownUnKnowntruefalsefalseSheethttp://none/20130630/role/idr_DisclosureStockholdersEquity12 XML 42 R46.xml IDEA: Business Combination - Acquisition of Ad Network Assets of Travora Media: Fair Value of Assets Acquired and Liabilities Assumed (Details) 2.4.0.8000460 - Disclosure - Business Combination - Acquisition of Ad Network Assets of Travora Media: Fair Value of Assets Acquired and Liabilities Assumed (Details)truefalseIn Thousands, unless otherwise specifiedfalse1false USDfalsefalse$I130206_BusnAcquisition-AcquisitionOfAdNetworkAssetshttp://www.sec.gov/CIK0001299967instant2013-02-06T00:00:000001-01-01T00:00:00USDStandardhttp://www.xbrl.org/2003/iso4217USDiso42170USDUSD$1false 0truefalsetruefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalse1false USDtruefalse$I130206_BusnAcquisition-AcquisitionOfAdNetworkAssetshttp://www.sec.gov/CIK0001299967instant2013-02-06T00:00:000001-01-01T00:00:00falsefalseAcquisition of Ad Network Assetsus-gaap_BusinessAcquisitionAxisxbrldihttp://xbrl.org/2006/xbrldifil_AcquisitionOfAdNetworkAssetsMemberus-gaap_BusinessAcquisitionAxisexplicitMemberUSDStandardhttp://www.xbrl.org/2003/iso4217USDiso42170USDUSD$nanafalse0Acquisition of Ad Network Assets2false 4us-gaap_BusinessAcquisitionPurchasePriceAllocationAssetsAcquiredus-gaap_truedebitinstantfalsefalsefalsefalsefalsefalsefalsefalseverboseLabel1truefalsefalse57820005782USD$falsetruefalsexbrli:monetaryItemTypemonetaryThe amount of acquisition cost of a business combination allocated to assets acquired.No definition available.false2Net assets acquiredfalseBusiness Combination - 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Summary of Significant Accounting Policies: Stock-based compensation (Policies)

3 Months Ended

Jun. 30, 2013

Policies

Stock-based compensation

Stock-based compensation

XML 44 R6.htm IDEA: XBRL DOCUMENT

Consolidated Statements of Stockholders' Equity (unaudited) (USD $)	Total	Class M Preferred Stock	Common Stock	Additional Paid-in Capital	Accumulated Deficit
Beginning Balance, amount at Dec. 31, 2012	$ 444,046	$ 1,700	$ 5,543	$ 10,430,087	$ (9,993,284)
Beginning Balance, shares at Dec. 31, 2012		169,974	2,771,705
Conversion of Class M Preferred to Common, shares		(169,974)	16,997,388
Conversion of Class M Preferred to Common, value		(1,700)	16,997	(15,297)
Par adjustment stock split			(2,771)	2,771
Stock based compensation	414,304			414,304
Issuance of warrant with debt	2,203,761			2,203,761
Issuance of shares to extinguish debt, shares			2,610,903
Issuance of shares to extinguish debt, value	11,604,760		2,611	11,602,149
Exercise of options, shares			1,864
Exercise of options, value			2	(2)
Net income (loss) for the period	(10,530,551)				(10,530,551)
Ending Balance, amount at Jun. 30, 2013	$ 4,136,320		$ 22,382	$ 24,637,773	$ (20,523,835)
Ending Balance, shares at Jun. 30, 2013			22,381,860

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Summary of Significant Accounting Policies

3 Months Ended

Jun. 30, 2013

Notes

Summary of Significant Accounting Policies

2 - Summary of Significant Accounting Policies

Interim Financial Statements

Presentation

Revenue Recognition

Concentration of Credit Risk

The Company conducts business with companies in Canada, England, Europe and Australia as part of its ongoing advertising business. This results in a number of receivables denominated in the currencies of those countries, with about $325,000 in receivables outstanding at any time. The company does not engage in hedging activities to offset the risk of exchange rate fluctuations on these payables. During the reporting period, the company incurred foreign exchange losses of $12,116.

Allowance for Doubtful Accounts

The allowance is established through a provision for bad debts charged to expense. Receivables are charged against the allowance for uncollectible accounts when management believes that collectability is unlikely. The allowance is an amount that management believes will be adequate to absorb estimated losses on existing receivables, based on an evaluation of the collectability of accounts receivable, overall accounts receivable quality, review of specific problem accounts receivable, and current economic conditions that may affect the customer’s ability to pay. While management uses the best information available to make its evaluation, future adjustments to the allowance may be necessary if there are significant changes in economic conditions. Recoveries of receivables previously written off are recorded when received.

Income Taxes

The Company accounts for income taxes using the asset and liability method of accounting for deferred income taxes.

Advertising

Research and Development

Stock-based compensation

Fair Value Measurements

The fair value hierarchy established by ASC 820 “Fair Value Measurements and Disclosures” prioritizes the inputs used in valuation techniques into three levels as follows:

· Level 1 - Observable inputs - unadjusted quoted prices in active markets for identical assets and liabilities;

· Level 2 - Observable inputs other than quoted prices included in Level 1 that are observable for the asset or liability through corroboration with market data; and

· Level 3 - Unobservable inputs - includes amounts derived from valuation models where one or more significant inputs are unobservable.

Net Loss per Common Share

	Six month periods ended June 30,
	2013	2012
Stock warrants	4,720,390	0
Stock options	4,109,916	589,917
Total shares excluded	8,830,306	589,917

New Accounting Pronouncements

- Definition

The entire disclosure for all significant accounting policies of the reporting entity.

+ References+ Details

XML 48 R11.xml IDEA: Notes Payable 2.4.0.8000110 - Disclosure - Notes Payabletruefalsefalse1false falsefalseY13Q2http://www.sec.gov/CIK0001299967duration2013-04-01T00:00:002013-06-30T00:00:001true 1us-gaap_DisclosureTextBlockAbstractus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalsexbrli:stringItemTypestringfalse0Notes2false 2us-gaap_AccountsPayableAndAccruedLiabilitiesDisclosureTextBlockus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalseterseLabel1falsefalsefalse005 - Notes Payable   8% Convertible Promissory Notes   During March of 2013, we received $6,944,350 pursuant to a private placement of 8% convertible promissory notes (the 8% Notes). On March 20, 2013, the Companys Board of Directors authorized an increase from maximum proceeds of $7,000,000 to maximum proceeds of $8,500,000, with a new closing date of April 5, 2013, subject to a ten business day extension at the Companys option. As of the final closing date of April 19, 2013, a total of $7,767,344 in proceeds had been raised. On March 27, 2013, the Company exercised its option to convert all principal and accrued interest received prior to the end of the quarter to common shares (see below). On April 26, 2013, the Company exercised its option to convert all principal received following the end of the quarter and prior to the final closing date of the financing to common shares.  A total of $2,250,000 of the proceeds was used to finance the Travora acquisition. The Company will use the balance of the proceeds to finance the remaining financial commitments pursuant to the Travora acquisition and for working capital purposes. The terms of the 8% Notes are as follows:   ·    Bearing interest at 8% per annum,   ·    Principal and interest due and payable on or before February 15, 2015,   ·    Prepayable by the Company upon 30 days notice,   ·    The 8% Notes are convertible into MediaShift common stock at the rate of $3.00 per share subject to antidilution provisions which provide that if the Company issues securities at a price below the conversion price of the 8% Notes, the conversion price will be reduced to the lower amount,   ·    The 8% Notes may be converted at any time prior to maturity date at the option of the holder or the Company, and   ·    8% Note holders received warrants to purchase MediaShift common stock in an amount equal to the number of shares the 8% Notes are convertible into. Half of the warrants are exercisable at $4.00 per share up to July 31, 2013 and half are exercisable at $6.00 per share up to July 31, 2014.   The maximum number of common shares that may be issued through, as applicable, the conversion of the 8% Notes and accrued interest and the exercise of the warrants which were sold in this private placement, is 5,193,346 shares.  The 8% Notes were offered and sold by officers and directors of the Company who received no remuneration for the sale of the securities, as well as by three placement agents who received commission of 6% of principal raised by those agents. Sales of the 8% Notes were made pursuant to Section 4(a)(5) and Section 4(a)(2) of the Securities Act, and Rule 506 promulgated thereunder, solely to accredited investors as defined in Rule 501(a) of Regulation D.  The securities sold in this transaction were not registered under the Securities Act and may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements.   The 8% Notes conversion feature was determined to be an embedded derivative liability and therefore was bifurcated from the note and recorded at fair value at issuance and is required to be adjusted to fair value at the end of each reporting period. The collective fair value of the conversion feature at the date of issuance calculated using the Black Scholes model totaled $3,114,596. The Company recorded the fair value of the conversion feature as a contra liability offsetting the respective term loan amounts and a corresponding derivative liability, that will be marked to market at each reporting period. The 8% Notes were issued with two year warrants to purchase an aggregate of 1,294,557 common shares at $3.00 per share and 1,294,557 common shares at $6.00. The warrants are exercisable immediately after issuance and expire in 2 years. The fair value of the warrants of $4,368,649 was calculated using the Black-Scholes option pricing model at the date of issuance using the following assumptions: dividend yield of 0%, expected volatility ranging from 173% to 235%, risk free interest rate ranging from 0.09% to 0.20%, and a contractual life of two years. The Company recorded the relative fair value of the warrants of $2,203,761 to loan warrant discount as a contra liability offsetting the respective term loan amounts. The total discount attributable to the issuance of the 8% Notes was $4,928,713.  The debt discount that was amortized was $484,271, and was included as interest expense on the Income Statement. On March 27, 2013, and April 26, 2013, the 8% Notes were extinguished by the company, on those dates the collective fair value of the conversion feature was $3,114,596. Accordingly, the Company recorded the change in fair value of $659,787 as a loss on derivative liabilities for the six month period ended June 30, 2013. The 8% Notes were extinguished via the issuance of 2,610,903 shares of common stock with a fair value of $11,604,760.  The net carry value of the related debt and conversion feature was $6,613,014.  Accordingly the company recorded a $4,991,513 loss on extinguishment of debt.   10% Convertible Notes   On November 5, 2012, the Company issued an aggregate of $500,000 in two year 10% convertible notes (the 10% Notes) to two investors, and on November 7, 2012 the Company issued an aggregate of $500,000 in two year 10% convertible notes to three additional investors. The 10% Notes may be prepaid by the Company with fifteen days notice, and may be converted into the Companys common stock at the lesser of 80% of the Companys fair market value at the time of conversion or $8.00 per share. The 10% Notes were issued with two year warrants to purchase an aggregate of 100,000 common shares at $6.50 per share. The warrants are exercisable immediately after issuance and expire in 2 years. The fair value of the warrants of $284,251 was calculated using the Black-Scholes option pricing model at the date of issuance using the following assumptions: dividend yield of 0%, expected volatility of 102% and 104%, risk free interest rate of 0.28% and 0.27% and a contractual life of two years. The Company recorded the fair value of the warrants of $284,251 to loan warrant discount as a contra liability offsetting the respective term loan amounts on the Balance Sheet.   The fair value of the conversion feature on December 31, 2012 calculated using the Black Scholes model totaled $534,251 and is reflected as a discount to the 10% Notes. The discount attributable to the issuance date aggregate fair value of the conversion options and warrants, totaling $750,292, was amortized using the straight line interest method over the term of the 10% Notes. The intrinsic value of the conversion option in the 10% Notes totaling $534,251 was calculated in accordance with ASC 470 and recorded, on the issuance date, as additional paid in capital and a corresponding reduction of the carrying value of the 10% Notes.  The discount remaining was $356,167 and $750,292 as of June 30, 2013 and December 31, 2012 respectively.   Line of Credit   In March 2011, the Company entered into a lending facility that provides for advances of up to $500,000 with interest at 12% per annum payable monthly. The facility was provided by an investor in our preferred stock.  As of June 30, 2013 and December 31, 2012, there was no balance outstanding on the facility.   In June, 2013, the Company entered into a loan agreement that provides for advances of up to $250,000 with interest at 10% per annum payable monthly, plus an origination fee of 2.5% added to the principal amount.  As of June 30, 2013, there was no balance outstanding on the agreement.falsefalsefalsenonnum:textBlockItemTypenaThe entire disclosure for accounts payable and accrued liabilities at the end of the reporting period.Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 02 -Paragraph 19 -Subparagraph a -Article 5 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 210 -SubTopic 10 -Section S99 -Paragraph 1 -Subparagraph (SX 210.5-02.19(a),20,24) -URI http://asc.fasb.org/extlink&oid=6877327&loc=d3e13212-122682 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher SEC -Name Regulation S-X (SX) -Number 210 -Section 02 -Paragraph 20, 24 -Article 5 false0Notes PayablefalseNotes PayableUnKnownUnKnownUnKnownUnKnowntruefalsefalseNoteshttp://none/20130630/role/idr_DisclosureNotesPayable12 XML 49 R11.htm IDEA: XBRL DOCUMENT

Notes Payable

3 Months Ended

Jun. 30, 2013

Notes

Notes Payable

5 - Notes Payable

8% Convertible Promissory Notes

· Bearing interest at 8% per annum,

· Principal and interest due and payable on or before February 15, 2015,

· Prepayable by the Company upon 30 days’ notice,

· The 8% Notes are convertible into MediaShift common stock at the rate of $3.00 per share subject to antidilution provisions which provide that if the Company issues securities at a price below the conversion price of the 8% Notes, the conversion price will be reduced to the lower amount,

· The 8% Notes may be converted at any time prior to maturity date at the option of the holder or the Company, and

· 8% Note holders received warrants to purchase MediaShift common stock in an amount equal to the number of shares the 8% Notes are convertible into. Half of the warrants are exercisable at $4.00 per share up to July 31, 2013 and half are exercisable at $6.00 per share up to July 31, 2014.

10% Convertible Notes

Line of Credit

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Business Combination - Acquisition of Ad Network Assets of Travora Media

3 Months Ended

Jun. 30, 2013

Notes

Business Combination - Acquisition of Ad Network Assets of Travora Media

3 - Business Combination - Acquisition of Ad Network Assets of Travora Media

On February 6, 2013, Travora Networks, Inc. (“TNI”), a wholly owned subsidiary of MediaShift, Inc. executed an asset purchase agreement with Travora Media, Inc. (“Travora” or “Seller”) to acquire Travora’s digital advertising network business, which was effective on February 1, 2013. Activity from February 1^st to February 6^th was immaterial. Headquartered in New York City, Travora provides an established publishing network, advertiser and agency relationships, and an experienced ad sales and ad operations team. Travora represents over 300 established travel brands across desktop, tablet, and mobile platforms, including Fodor’s, Viator, and Vayama. Travora achieved revenues of approximately $13.0 million and $10.9 million in 2011 and 2012 respectively. TNI will retain approximately 20 of Travora’s former employees and will continue to operate out of New York City.

The preliminary allocation of the purchase price based on the fair value of the acquired assets, less liabilities assumed, as of February 6, 2013, amounted to $5,782,828.

The fair value of the consideration to Seller is as follows:

Cash consideration to Seller		$ 500,000
Payment of Eastward Capital Partners debt		1,750,000
Assumption of Eastward Capital Partners debt		2,250,000
Balance of consideration to be paid in MediaShift common stock	700,000
Less allowance for audit expenses	(70,000)
Less amount of Aged Accounts Payable	(138,000)
Less estimated reduction for Target Working Capital deficiency	(592,000)	(100,000)
		4,400,000
Contingent consideration:
Earn-out consideration for publisher retention		67,747
Earn-out consideration for revenue targets		1,315,081
Total consideration		$ 5,782,828

As part of the purchase price paid in the transaction, TNI assumed Seller’s $4,000,000 obligations to Eastward Capital Partners.

Within ninety (90) days following the closing date, TNI shall prepare and deliver to the Seller a closing statement and its calculation of the working capital deficit or working capital surplus, if any, at the date of purchase. The closing statement shall be prepared in accordance with GAAP, certified by an officer of TNI and prepared applying the same methodology as was applied by TNI and the Seller in calculating the Target Working Capital.

Within five (5) Business Days following the determination of the closing statement, if there is a working capital surplus, TNI shall pay to the Seller an amount equal to such working capital surplus by an increase in the number of Closing Shares equal to the dollar value of such excess, and if there is a working capital deficit, the Seller shall pay to TNI an amount equal to such working capital deficit by a reduction and forfeiture of the number of Closing Shares equal to the dollar value of such working capital deficit, or if the value of the Closing Shares is less than such working capital deficit, TNI shall reduce the amount of earnout payments owed or payable to Seller by an amount equal to the amount by which such working capital deficit exceeds the value of the Closing Shares. A preliminary analysis of working capital as of the closing date indicates that the working capital deficit (as defined in the Asset Purchase Agreement) may be approximately $600,000. Consequently, it is not currently anticipated that any Closing Shares will be issued to the Seller in this transaction.

Earnout Consideration

Intangible Assets

To determine the estimated fair value of intangibles acquired, MediaShift engaged a third party valuation specialist to assist management. Based on the preliminary assessment, the acquired intangible asset categories, fair value and amortization periods, generally on a straight line basis are as follows:

	Fair Value at 2/6/2013	Amortization Period
Trademark Portfolio	$ 856,890	Indefinite
Publisher Relationships	3,573,596	15 years
Goodwill	991,936	N/A
Total Intangible	$5,422,422

· The fair value of the Trademark portfolio was determined based on the “relief from royalty” method, an approach under which fair value is estimated to be the present value of royalties saved because we own the intangible asset and therefore do not have to pay a royalty for its use. The fair value for the publisher relationships was determined based on the “excess earning method”, of income approach. Estimated discounted cash flows associated with existing customers and projects were based on historical and market participant data.

· These valuations are preliminary and subject to change.

The following table summarizes the fair value of the assets acquired and the liabilities assumed in thousands:

Accounts receivable		$ 2,716
Prepaid expenses & deposits		5
Fixed assets		91
Intangible assets		5,422
Accounts payable		(1,856)
Other accrued expense		(596)
Net assets acquired		$ 5,782

Supplemental Unaudited Pro Forma Information for the three and six month period ended June 30, 2012

The following pro forma information for the three month period ended March 31, 2013 and 2012 presents the results of operations as if the TNI acquisition had occurred at the beginning of 2012. The supplemental pro forma information has been adjusted to include:

· the pro forma impact of amortization of intangible assets and depreciation of property, plant and equipment, based on the purchase price allocation;

· the pro forma impact of interest expense on the assumption of the Eastward Debt of $2,250,000

	Three month Period ended June 30,		Six month Period ended June 30,
	2013	2012	2013	2012
Revenues	$ 2,037,188	$ 2,877,219	$4,165,995	$ 5,433,476
Income from continuing operations, before provision for income taxes	$(3,233,210)	$ (723,320)	(10,716,404)	$ (1,984,306)
Income from continuing operations	$(3,236,435)	$ (729,832)	(10,720,429)	$ (1,992,817)
Net income	$(3,236,435)	$ (729,832)	(10,720,429)	$ (1,992,817)

Weighted average common shares outstanding:
Basic	14,426,692	10,501,912	14,426,692	10,501,912
Diluted	14,426,692	10,501,912	14,426,692	10,501,912

Earnings per share:
Basic - income from continuing operations	(0.2241)	$(0.0689)	$(0.7428)	$(0.1899)
Basic - net income	(0.2243)	$(0.0695)	$(0.7431)	$(0.1898)
Diluted - income from continuing operations	(0.2241)	$(0.0689)	$(0.7428)	$(0.1899)
Diluted - net income	(0.2243)	$(0.0695)	$(0.7431)	$(0.1898)

XML 53 R41.htm IDEA: XBRL DOCUMENT

Summary of Significant Accounting Policies: Research and Development (Details) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2013	Jun. 30, 2012	Jun. 30, 2013	Jun. 30, 2012
Details
Research and development costs	$ 125,011	$ 43,636	$ 191,583	$ 94,184

- Definition

The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use.

+ References+ Details

XML 54 R28.htm IDEA: XBRL DOCUMENT

Summary of Significant Accounting Policies: New Accounting Pronouncements (Policies)

3 Months Ended

Jun. 30, 2013

Policies

New Accounting Pronouncements

New Accounting Pronouncements

XML 55 R32.htm IDEA: XBRL DOCUMENT

Business Combination - Acquisition of Ad Network Assets of Travora Media: Fair Value of Assets Acquired and Liabilities Assumed (Tables)

3 Months Ended

Jun. 30, 2013

Tables/Schedules

Fair Value of Assets Acquired and Liabilities Assumed

Accounts receivable		$ 2,716
Prepaid expenses & deposits		5
Fixed assets		91
Intangible assets		5,422
Accounts payable		(1,856)
Other accrued expense		(596)
Net assets acquired		$ 5,782

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(TNI) acquisition on February 6, 2013, the Company agreed to issue additional cash to the sellers, contingent upon TNI meeting certain publisher retention goals and revenue performance targets.   Publisher Retention Earnout Payments   The Seller shall be entitled to receive, in two installments, Publisher Retention Earnout Payments equaling, in the aggregate, up to $1,000,000.   In the event that the number of Publishers retained by TNI for the initial 180 day period following the Closing Date is equal to or exceeds eighty-five percent (85%) of the Baseline Number of Publishers, the Company shall pay to the Seller an amount equal to the product of $500,000 multiplied by a fraction, the numerator of which is the actual number of Publishers retained by the Company and the denominator of which is the Baseline Number of Publishers.   In the event that the number of Publishers retained by the Company for the second 180 day period following the Closing Date is equal to or exceeds the Baseline Number of Publishers, the Company shall pay to the Seller an amount equal to the product of $500,000 multiplied by a fraction, the numerator of which is the actual number of Publishers retained and the denominator of which is Baseline Number of Publishers.   Notwithstanding the foregoing, if any three (3) of the Sellers Major Publishers, in the aggregate, cease doing business with TNI during the initial publisher retention earnout period, then no initial publisher retention earnout payment or second publisher retention earnout payment shall be paid to the Seller and if during the second publisher retention earnout period, then no second publisher retention earnout payment shall be paid to the Seller.   The estimated fair value of the Publisher Retention Earnout Payments contingent earnout consideration on the acquisition date was $67,747 on the acquisition date and $980,000 as of June 30, 2013.   Revenue Goal Earnout Payments   The Seller shall be entitled to receive, in two installments, Revenue Goal Earnout Payments equaling, in the aggregate, up to $2,000,000.  In the event that Ad Network Revenue for the period beginning on January 1, 2013 and ending on June 30, 2013 is equal to or exceeds $5,159,700, the Company shall pay to the Seller an amount equal to the lesser of the product of $1,000,000 multiplied by a fraction, the numerator of which is the actual Ad Network Revenue achieved during the Initial Revenue Goal Earnout Period and the denominator of which is $5,733,000 and $1,000,000.   In the event that Ad Network Revenue for the period beginning on July 1, 2013 and ending on December 31, 2013 is equal to or exceeds $6,407,100, the Company shall pay to the Seller an amount equal to the lesser of the product of $1,000,000 multiplied by a fraction, the numerator of which is the actual Ad Network Revenue achieved during the Second Revenue Goal Earnout Period and the denominator of which is $7,119,000 and $1,000,000.   The estimated fair value of the Revenue Goal Earnout Payments contingent consideration on the acquisition date was $1,315,081 on the acquisition date and $0 as of June 30, 2013.   Operating Leases - In January 2012, the Company entered into an operating lease agreement that commenced February 2012 for its office facility in Glendale which expires on February 19, 2014. 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Stockholders' Equity: Weighted Average Grant Date Fair Value of Options (Tables)
3 Months Ended

Jun. 30, 2013

Tables/Schedules

Weighted Average Grant Date Fair Value of Options

Weighted average risk-free interest rate

0.90%

Expected life in years

7.00

Expected volatility

78%

Expected dividends

0

X

- Definition

Tabular disclosure of the weighted-average grant-date fair value of equity options or other equity instruments granted during the year.

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Jun. 30, 2013

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Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Method Used Black Scholes pricing model using the following assumptions

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Consolidated Balance Sheets (parenthetical) (USD $)

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Dec. 31, 2012

Balance Sheets

Debt discount, note payable $ 356,167 $ 750,292

Series A Preferred stock, par value $ 0.001 $ 0.001

Series B Preferred stock, par value $ 0.001 $ 0.001

Class M Preferred stock, par value $ 0.01 $ 0.01

Class M Preferred stock, shares issued 169,974 169,974

Common stock, par value $ 0.001 $ 0.001

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Related Party Transactions
3 Months Ended

Jun. 30, 2013

Notes

Related Party Transactions
8 - Related Party Transactions

The Company utilizes the programming services of a company managed by its Chief Technology Officer. Payments to this company were $42,076 and $81,034 for the three and six month periods ended June 30, 2013 and $44,745 and $83,754 for the three and six month periods ended June 30, 2012, respectively..

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Consolidated Statement of Cash Flows (unaudited) (USD $)
3 Months Ended 6 Months Ended

Jun. 30, 2013

Jun. 30, 2012

Jun. 30, 2013

Jun. 30, 2012

OPERATING

Net (loss) $ (3,236,435) $ (559,100) $ (10,530,551) $ (999,911)

Adjustments to reconcile net loss to cash flows from operating activities:

Depreciation and amortization 95,990 5,806 151,969 9,960

Fair value of common stock and common stock warrants issued for services rendered

Loss on derivative liability (35,131) 659,787

Loss on debt extinguishment 281,090 4,991,513

Stock based compensation 206,950 19,030 414,304 30,092

Amortization of note discount 484,271 539,806

Decrease in contingent liability (393,367) (393,367)

Changes in operating assets and liabilities, net of balances from business combinations:

Increase (decrease) in accounts receivable 180,054 3,126 76,876 1,223

Increase (decrease) in other assets (4) (1,006) (1,291) (1,006)

Increase (decrease) in prepaid expenses 50,060 7,229 (30,258) 3,376

Increase (decrease) in security deposits (100) (107,575) (9,950)

Increase (decrease) in accounts payable and accrued expenses (588,238) 52,999 (189,868) 124,261

Increase (decrease) in liabilities associated with assets held for sale 1,126

Increase in accrued interest

Cash used in operating activities (2,954,760) (472,016) (4,417,529) (841,956)

INVESTING

Purchases of property and equipment, leasehold improvements and furniture 223,239 4,782 300,192 46,742

Net cash paid in acquisition of certain assets of Travora Media Inc. 804,451

Patent costs 28,926 31,218 65,804 67,096

Cash used in investing activities (252,165) (36,000) (1,170,447) (113,838)

FINANCING

Loan proceeds 822,994 657,796 7,767,344 657,796

Payments on note payable 20,000 1,790,000

Cash provided by financing activities 802,994 657,796 5,977,344 657,796

Net (decrease) increase in cash and cash equivalents (2,403,931) 149,780 389,368 (297,998)

Cash and cash equivalents, beginning of period 3,696,000 200,693 902,701 648,471

Cash and cash equivalents, end of period 1,292,069 350,473 1,292,069 350,473

Supplemental Disclosures of Cash Flow Information:

Cash paid for interest 86,807 152,715

Cash paid for income taxes 825 4,025 1,200

Non Cash Transactions:

Extinguishment of debt via issuance of stock $ 1,210,793 $ 11,604,760

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Consolidated Balance Sheets (unaudited) (USD $)

Jun. 30, 2013

Dec. 31, 2012

Current Assets

Cash and cash equivalents $ 1,292,069 $ 902,701

Accounts receivable, net 2,645,364 6,240

Prepaid expenses 92,883 57,625

Total Current Assets 4,030,316 966,566

Property and equipment, net of depreciation 509,295 163,819

Discontinued operations: assets held for sale 10,542 10,542

Patents, net 277,968 215,070

Deposits 117,825 10,250

Intangible assets 5,625,807 10,250

Other assets 1,726 434

Total Assets 10,573,479 1,366,681

Current Liabilities

Accounts Payable and accrued expenses 2,373,405 294,632

Contingent liability 980,000

Liabilities directly associated with assets held for sale 379,422 378,296

Total Current Liabilities 3,732,827 672,928

Long-Term Liabilities

Note Payable, less discount 2,704,332 249,707

Total Long-Term Liabilities 2,704,332 249,707

Total Liabilities 6,437,159 922,635

Commitments and Contingencies

Stockholders' Equity

Class M Preferred Stock value 1,700

Common Stock value 22,382 5,543

Additional Paid in Capital 24,637,773 10,430,087

Accumulated deficit (20,523,835) (9,993,284)

Total Stockholders' Equity 4,136,320 444,046

Total Liabilities and Shareholders' Equity $ 10,573,479 $ 1,366,681

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(MediaShift, or the Company), have been prepared in accordance with U.S. generally accepted accounting principles for interim financial information. Accordingly, they do not include all the information and footnotes required by accounting principles generally accepted in the United States of America for annual financial statements. However, the information included in these interim financial statements reflects all adjustments (consisting solely of normal recurring adjustments) which are, in the opinion of management, necessary for the fair presentation of the financial position and the results of operations.  Results shown for interim periods are not necessarily indicative of the results to be obtained for a full year.  The balance sheet information as of December 31, 2012 was derived from the audited financial statements included in Form 10-K filed March 13, 2013. These interim financial statements should be read in conjunction with that report.   Organization and Business   MediaShift, Inc. (the "Company") was originally incorporated under the laws of the state of Nevada in July 2004 as JMG Exploration, Inc. (JMG).  At a Special Meeting of Shareholders (the "Meeting") of JMG Exploration, Inc held on March 4, 2013, JMG shareholders approved the following:   ·    An increase in the authorized number of shares of common stock from 25,000,000 to 100,000,000 (the Authorized Share Increase);   ·    A change in the name from JMG Exploration, Inc. to MediaShift, Inc. (the Name Change); and   ·    A reverse stock split of common stock of one share for every two (1-for-2) shares outstanding.   All share and per share information, including earnings per share, in this Form 10-Q have been retroactively adjusted to reflect this reverse stock split and certain items in prior period financial statements have been revised to conform to the current presentation.   All continuing operations are being conducted by MediaShifts wholly owned subsidiaries, Ad-Vantage Networks, Inc. (ADVN) and Travora Networks, Inc. (TNI). ADVN provides digital advertising software and service solutions that enable access providers and network operators to generate advertising revenues on their free and fee-based networks. TNI operates a leading digital advertising network, where it engages in the marketing and selling of online advertiser ads to travel service providers through a proprietary network of web publishers.   TNI was formed on January 14, 2013 as a Delaware Corporation. 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The following shares were accordingly excluded from the net income/loss per share calculation.   <table border="0" cellspacing="0" cellpadding="0" width="100%" style='width:100.0%;border-collapse:collapse'> <tr align="left"> <td width="319" valign="top" style='width:239.45pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="224" colspan="2" valign="top" style='width:168.3pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Six month periods ended June 30, </td> </tr> <tr style='height:16.15pt'> <td width="319" valign="bottom" style='width:239.45pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:16.15pt'>   </td> <td width="114" valign="bottom" style='width:85.5pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:16.15pt'> 2013 </td> <td width="110" valign="bottom" style='width:1.15in;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:16.15pt'> 2012 </td> </tr> <tr style='height:13.45pt'> <td width="319" valign="bottom" style='width:239.45pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:13.45pt'> Stock warrants </td> <td width="114" valign="top" style='width:85.5pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:13.45pt'> 4,720,390 </td> <td width="110" valign="top" style='width:1.15in;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:13.45pt'> 0 </td> </tr> <tr style='height:13.05pt'> <td width="319" valign="bottom" style='width:239.45pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:13.05pt'> Stock options </td> <td width="114" valign="top" style='width:85.5pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:13.05pt'> 4,109,916 </td> <td width="110" valign="top" style='width:1.15in;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt;height:13.05pt'> 589,917 </td> </tr> <tr style='height:10.75pt'> <td width="319" valign="top" style='width:239.45pt;border:none;border-bottom:solid black 2.25pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:10.75pt'> Total shares excluded </td> <td width="114" valign="top" style='width:85.5pt;border:none;border-bottom:solid black 2.25pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:10.75pt'> 8,830,306 </td> <td width="110" valign="top" style='width:1.15in;border:none;border-bottom:solid black 2.25pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;height:10.75pt'> 589,917 </td> </tr> </table>  falsefalsefalsenonnum:textBlockItemTypenaDisclosure of accounting policy for computing basic and diluted earnings or loss per share for each class of common stock and participating security. 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Summary of Significant Accounting Policies: Net Loss per Common Share: Schedule of Securities Excluded from Computation of Earnings Per Share (Tables)
3 Months Ended

Jun. 30, 2013

Tables/Schedules

Schedule of Securities Excluded from Computation of Earnings Per Share

Six month periods ended

June 30,

2013

2012

Stock warrants

4,720,390

0

Stock options

4,109,916

589,917

Total shares excluded

8,830,306

589,917

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Summary of Significant Accounting Policies: Advertising (Policies)
3 Months Ended

Jun. 30, 2013

Policies

Advertising
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Advertising costs are charged to expense as incurred and were $149,881 and $204,768 for the three and six months ended June 30, 2013 and $0 and $15,300 for the three and six months ended June 30, 2012, respectively.

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Business Combination - Acquisition of Ad Network Assets of Travora Media (Details) (Acquisition of Ad Network Assets, USD $)
6 Months Ended

Jun. 30, 2013

Feb. 06, 2013

Acquisition of Ad Network Assets

Total consideration, purchase price $ 5,782,828

Obligations assumed 4,000,000

Contingent Earnout Liability 980,000

Gain on Contingent Liability $ 393,367

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Summary of Significant Accounting Policies: Concentration of Credit Risk (Details) (USD $)
3 Months Ended

Jun. 30, 2013

Details

Foreign exchange losses $ 12,116

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Acquisition of Ad Network Assets of Travora Media: Schedule of Intangible Assets Acquired as Part of Business Combination (Tables) 2.4.0.8000310 - Disclosure - Business Combination - Acquisition of Ad Network Assets of Travora Media: Schedule of Intangible Assets Acquired as Part of Business Combination (Tables)truefalsefalse1false falsefalseY13Q2http://www.sec.gov/CIK0001299967duration2013-04-01T00:00:002013-06-30T00:00:001true 1us-gaap_TableTextBlockSupplementAbstractus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalsexbrli:stringItemTypestringfalse0Tables/Schedules2false 2us-gaap_ScheduleOfIndefiniteLivedIntangibleAssetsAcquiredAsPartOfBusinessCombinationTextBlockus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00  <table border="0" cellspacing="0" cellpadding="0" width="100%" style='width:100.0%;border-collapse:collapse;width:100.0% !msorm;border-collapse:collapse !msorm'> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="78" valign="bottom" style='width:58.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Fair Value at 2/6/2013 </td> <td width="24" valign="bottom" style='width:.25in;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="bottom" style='width:67.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Amortization Period </td> </tr> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Trademark Portfolio </td> <td width="78" valign="top" style='width:58.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> $   856,890 </td> <td width="24" valign="top" style='width:.25in;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="top" style='width:67.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Indefinite </td> </tr> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Publisher Relationships </td> <td width="78" valign="top" style='width:58.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> 3,573,596 </td> <td width="24" valign="top" style='width:.25in;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="top" style='width:67.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> 15 years </td> </tr> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Goodwill </td> <td width="78" valign="top" style='width:58.5pt;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt;border:none !msorm;border-bottom:solid windowtext 1.0pt !msorm;padding:0in 5.4pt 0in 5.4pt !msorm'> 991,936 </td> <td width="24" valign="top" style='width:.25in;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="top" style='width:67.5pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> N/A </td> </tr> <tr align="left"> <td width="174" valign="top" style='width:130.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'> Total Intangible </td> <td width="78" valign="top" style='width:58.5pt;border:none;border-bottom:double windowtext 1.5pt;padding:0in 5.4pt 0in 5.4pt;border:none !msorm;border-bottom:double windowtext 1.5pt !msorm;padding:0in 5.4pt 0in 5.4pt !msorm'> $5,422,422 </td> <td width="24" valign="top" style='width:.25in;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> <td width="90" valign="top" style='width:67.5pt;padding:0in 5.4pt 0in 5.4pt 0in 5.4pt 0in 5.4pt !msorm'>   </td> </tr> </table>falsefalsefalsenonnum:textBlockItemTypenaTabular disclosure of characteristics and cost, by total and major class, of indefinite-lived intangible assets acquired as part of a business combination. 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Stockholders' Equity: Schedule of of Outstanding and Exercisable Common Stock Options (Tables)
3 Months Ended

Jun. 30, 2013

Tables/Schedules

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Weighted

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price per

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390,000

$

7.96

6.79 years

Exercised

--

--

Granted

--

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Conversion of Class M Preferred options

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390,000

$

7.96

6.30 years

Exercisable at June 30, 2013

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3 Months Ended

Jun. 30, 2013

Tables/Schedules

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37,299

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3,682,617

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3,719,916

1.0490

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XML 91 R30.xml IDEA: Business Combination - Acquisition of Ad Network Assets of Travora Media: Fair value of consideration to seller, business combination (Tables) 2.4.0.8000300 - Disclosure - Business Combination - Acquisition of Ad Network Assets of Travora Media: Fair value of consideration to seller, business combination (Tables)truefalsefalse1false falsefalseY13Q2http://www.sec.gov/CIK0001299967duration2013-04-01T00:00:002013-06-30T00:00:001true 1us-gaap_TableTextBlockSupplementAbstractus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalsexbrli:stringItemTypestringfalse0Tables/Schedules2false 2fil_FairValueBusinessCombfil_falsenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00  <div align="center"> <table border="0" cellspacing="0" cellpadding="0" width="100%" style='width:100.0%;border-collapse:collapse'> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Cash consideration to Seller </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> $     500,000 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Payment of Eastward Capital Partners debt </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;padding:0in 1.45pt 0in 0in'> 1,750,000 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Assumption of Eastward Capital Partners debt </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> 2,250,000 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Balance of consideration to be paid in MediaShift common stock </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'> 700,000 </td> <td width="16%" valign="bottom" style='width:16.68%;padding:0in 1.45pt 0in 0in'>   </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Less allowance for audit expenses </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> (70,000) </td> <td width="16%" valign="bottom" style='width:16.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Less amount of Aged Accounts Payable </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'> (138,000)                                          </td> <td width="16%" valign="bottom" style='width:16.68%;padding:0in 1.45pt 0in 0in'>   </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Less estimated reduction for Target Working Capital deficiency </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> (592,000) </td> <td width="16%" valign="bottom" style='width:16.68%;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> (100,000) </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'>   </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;border:none;padding:0in 1.45pt 0in 0in'>  4,400,000 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Contingent consideration: </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Earn-out consideration for publisher retention </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;padding:0in 1.45pt 0in 0in'> 67,747 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> Earn-out consideration for revenue targets </td> <td width="15%" valign="bottom" style='width:15.68%;background:#DBE5F1;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;border:none;border-bottom:solid windowtext 1.0pt;background:#DBE5F1;padding:0in 1.45pt 0in 0in'> 1,315,081 </td> </tr> <tr align="left"> <td width="67%" valign="bottom" style='width:67.64%;padding:0in 1.45pt 0in 0in'> Total consideration </td> <td width="15%" valign="bottom" style='width:15.68%;padding:0in 1.45pt 0in 0in'>   </td> <td width="16%" valign="bottom" style='width:16.68%;border:none;border-bottom:double windowtext 2.25pt;padding:0in 1.45pt 0in 0in'> $ 5,782,828 </td> </tr> </table> </div>falsefalsefalsenonnum:textBlockItemTypenaTabular disclosureNo definition available.false0Fair value of consideration to seller, business combinationfalseBusiness Combination - Acquisition of Ad Network Assets of Travora Media: Fair value of consideration to seller, business combination 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Income Taxes
3 Months Ended

Jun. 30, 2013

Notes

Income Taxes
7 - Income Taxes

ADVN files income tax returns in the U.S. federal jurisdiction and the state of California. There are currently no income tax examinations underway for these jurisdictions since December 31, 2010 is the initial tax filing period.

ADVN provides deferred income taxes for differences between the tax reporting bases and the financial reporting bases of assets and liabilities. ADVN had no unrecognized income tax benefits. Should ADVN incur interest and penalties relating to tax uncertainties, such amounts would be classified as a component of interest expense and operating expense, respectively. Unrecognized tax benefits are not expected to increase or decrease within the next twelve months.

As of December 31, 2012, ADVN has net operating losses for federal and state income tax purposes of approximately 3,639,000 which are available for application against future taxable income and which will start expiring in 2031. The benefit associated with the net operating loss carry forward will more likely than not go unrealized unless a future operation is successful. Since the success of future operations is indeterminable, the potential benefits resulting from these net operating losses have not been recorded in the financial statements.

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Business Combination - Acquisition of Ad Network Assets of Travora Media: Fair value of consideration to seller, business combination (Tables)
3 Months Ended

Jun. 30, 2013

Tables/Schedules

Fair value of consideration to seller, business combination

Cash consideration to Seller

$ 500,000

Payment of Eastward Capital Partners debt

1,750,000

Assumption of Eastward Capital Partners debt

2,250,000

Balance of consideration to be paid in MediaShift common stock

700,000

Less allowance for audit expenses

(70,000)

Less amount of Aged Accounts Payable

(138,000)

Less estimated reduction for Target Working Capital deficiency

(592,000)

(100,000)

4,400,000

Contingent consideration:

Earn-out consideration for publisher retention

67,747

Earn-out consideration for revenue targets

1,315,081

Total consideration

$ 5,782,828

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Summary of Significant Accounting Policies: Stock-based compensation (Details) (USD $)
3 Months Ended 6 Months Ended

Jun. 30, 2013

Jun. 30, 2012

Jun. 30, 2013

Jun. 30, 2012

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Stock-based compensation expense $ 206,950 $ 19,030 $ 414,304 $ 30,092

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Subsequent Events
3 Months Ended

Jun. 30, 2013

Notes

Subsequent Events
10 - Subsequent Events

On July 25, 2013, the Company received consent from the Board of Directors to approve the 2013 Stock Incentive Plan. 2,000,000 shares are authorized under the plan. 1,750,000 of those shares were authorized and issued on July 25, 2013, with a strike price of $4.30, the closing price on that date.

On July 25, 2013, the Company received consent from the Board of Directors to approve an extension of the warrants of the 8% Convertible Notes to July 31, 2014. In addition, any warrants exercised on or before September 20, 2013 shall be granted a new warrant to purchase additional common stock at $4 per share on or before July 31, 2014.

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The entire disclosure for significant events or transactions that occurred after the balance sheet date through the date the financial statements were issued or the date the financial statements were available to be issued. Examples include: the sale of a capital stock issue, purchase of a business, settlement of litigation, catastrophic loss, significant foreign exchange rate changes, loans to insiders or affiliates, and transactions not in the ordinary course of business.

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XML 97 R22.xml IDEA: Summary of Significant Accounting Policies: Income Taxes (Policies) 2.4.0.8000220 - Disclosure - Summary of Significant Accounting Policies: Income Taxes (Policies)truefalsefalse1false falsefalseY13Q2http://www.sec.gov/CIK0001299967duration2013-04-01T00:00:002013-06-30T00:00:001true 1us-gaap_PolicyTextBlockAbstractus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalsexbrli:stringItemTypestringfalse0Policies2false 2us-gaap_IncomeTaxPolicyTextBlockus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalseterseLabel1falsefalsefalse00Income Taxes   The Company accounts for income taxes using the asset and liability method of accounting for deferred income taxes.   The provision for income taxes includes federal and state income taxes currently payable and deferred taxes resulting from temporary differences between the financial statement and tax bases of assets and liabilities.  Valuation allowances are recorded to reduce deferred tax assets when it is more likely than not that a tax benefit will not be realized.   With respect to uncertain tax positions, the Company would recognize the tax benefit from an uncertain tax position only if it is more-likely-than-not that the tax position will be sustained upon examination by the taxing authorities, based on the technical merits of the position. The tax benefits to be recognized in the financial statements from such a position would be measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate resolution. The Companys reassessment of its tax positions did not have a material impact on its results of operations and financial position. falsefalsefalsenonnum:textBlockItemTypenaDisclosure of accounting policy for income taxes, which may include its accounting policies for recognizing and measuring deferred tax assets and liabilities and related valuation allowances, recognizing investment tax credits, operating loss carryforwards, tax credit carryforwards, and other carryforwards, methodologies for determining its effective income tax rate and the characterization of interest and penalties in the financial statements.Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -SubTopic 10 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=6367646&loc=d3e18780-107790 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 740 -SubTopic 10 -URI http://asc.fasb.org/subtopic&trid=2144681 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 740 -SubTopic 30 -URI http://asc.fasb.org/subtopic&trid=2144749 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 740 -SubTopic 10 -Section 50 -Paragraph 19 -URI http://asc.fasb.org/extlink&oid=6907707&loc=d3e32840-109319 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 954 -SubTopic 740 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6491622&loc=d3e9504-115650 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 740 -SubTopic 10 -Section 50 -Paragraph 17 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6907707&loc=d3e32809-109319 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 740 -SubTopic 10 -Section 45 -Paragraph 25 -URI http://asc.fasb.org/extlink&oid=21917399&loc=d3e32247-109318 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 740 -SubTopic 10 -Section 45 -Paragraph 28 -URI http://asc.fasb.org/extlink&oid=21917399&loc=d3e32280-109318 false0Income TaxesfalseSummary of Significant Accounting Policies: Income Taxes (Policies)UnKnownUnKnownUnKnownUnKnowntruefalsefalseSheethttp://none/20130630/role/idr_DisclosureSummaryOfSignificantAccountingPoliciesIncomeTaxesPolicies12 XML 98 R12.htm IDEA: XBRL DOCUMENT v2.4.0.8

Stockholders' Equity
3 Months Ended

Jun. 30, 2013

Notes

Stockholders' Equity
6 - Stockholders’ Equity

Common Stock

The Company is authorized to issue up to 100,000,000 shares of Common Stock. As of June 30, 2013, there are 22,381,860 shares of Common Stock issued and outstanding. All shares of Common Stock are entitled to participate in any distributions or dividends that may be declared by the Board of Directors, subject to any preferential dividend rights of outstanding shares of our Preferred Stock, if any. Subject to prior rights of creditors, all shares of Common Stock are entitled, in the event of our liquidation, dissolution or winding up, to participate ratably in the distribution of all our remaining assets. Our Common Stock has no preemptive or conversion rights or other subscription rights.

Preferred Stock

There are 10,000,000 shares of Preferred Stock authorized for issuance. As of June 30, 2013, there are no shares of Preferred Stock issued and outstanding.

Series M Preferred Stock

In connection with the ADVN merger and pursuant to the filing of a Certificate of Designation with the Nevada Secretary of State on August 28, 2012, the Board of Directors of the Company authorized the issuance of Class M Preferred Stock. Pursuant to the Merger Agreement, the Company agreed to issue shares of its Class M Preferred to the ADVN Owners in exchange for the shares of ADVN common stock and preferred stock (and to issue new options for shares of ADVN common stock underlying ADVN options).

Holders of the Class M Preferred were entitled, on a post-Automatic Conversion basis, to the same rights and privileges, including voting rights, as holders of our common stock. The holders of our Class M Preferred Stock were entitled to 100 votes per share and one vote per common share on a post-Automatic Conversion and post-Reverse Stock Split basis on all matters to be voted on by the stockholders. Pursuant to the Merger Agreement, the Company increased the number of shares of common stock that the Company is authorized to issue from 25,000,000 shares to 100,000,000 shares (the “Authorized Share Increase”). The Authorized Share Increase was affected by the Company filing an amendment to its Articles of Incorporation pursuant to a special meeting of shareholders on March 4, 2013. Upon the effectiveness of the Authorized Share Increase on March 4, 2013, all of the issued and outstanding shares of Class M Preferred automatically converted into shares of the Company’s common stock at the Exchange Ratio of 100:1.

Warrants and Options

As of June 30, 2013, we have the following warrants and options outstanding:

Common Stock Warrants

Warrant summary

Number

of warrants

outstanding

Exercise

price

Maximum

proceeds

Expiration

Date

Warrants issued in the preferred stock private placement

184,625

$ 12.00

2,215,500

02/28/2014

Warrants issued upon conversion of preferred stock

869,750

$ 8.50

7,392,875

02/28/2014

Warrants issued our initial public offering

881,901

$ 10.00

8,819,010

02/28/2014

Warrants issued to our underwriters

95,000

$ 14.00

1,330,000

02/28/2014

Warrants issued with 10% convertible notes

100,000

$ 6.50

650,000

11/05/2014

Warrants issued with 8% convertible notes

1,294,557

$ 4.00

5,178,228

07/31/2013

Warrants issued with 8% convertible notes

1,294,557

$ 6.00

7,767,342

07/31/2014

Total

4,720,390

various

33,352,955

various

Options

We assumed the option plan of Ad-Vantage, under which options for the purchase of 3,729,916 shares of ADVN common stock were outstanding at the closing of the Merger (the “Outstanding ADVN Options”). The Outstanding ADVN Options were converted into options to purchase 3,729,916 shares of the Company’s Common Stock after giving effect to the Automatic Conversion of the Class M Preferred stock and expire in 2021 and 2022. At the closing of the Merger, there were 42,500 options outstanding to purchase the Company’s Common Stock which were exercised in October, 2012. Following the Merger, a total of 390,000 incentive stock options to purchase common stock were granted in October, 2012. As of June 30, 2013, there were 4,109,916 options outstanding to purchase the Company’s Common Stock.

The ADVN Board of Directors adopted the ADVN Plan in September 2010. The ADVN Plan provided long-term incentives to employees, members of the Board, and advisers and consultants of the Company who were able to contribute towards the creation of or have created stockholder value by providing them stock options and other stock and cash incentives. Provisions such as vesting, repurchase and exercise conditions and limitations were determined by the ADVN Board of Directors on the grant date. The total number of shares that could be issued pursuant to the ADVN Plan could not exceed 1,250,000 shares, subject to adjustment in the event of certain recapitalizations, reorganizations, and similar transactions.

As of December 31, 2012, 1,115,521 options had been granted under the ADVN Plan, and 929,917 remained outstanding at the time of the Merger, at which time they were converted into options to purchase 929,917 shares of the Company’s Common Stock for after giving effect to the Automatic Conversion of the Class M Preferred stock. No options will be granted under the ADVN Plan following the Merger.

A total of 390,000 common stock options were granted under the Company’s premerger option plan (JMG Exploration, Inc. Equity Compensation Plan - the “JMG Plan”) during the three month period ended December 31, 2012, which are exercisable at $7.96 per share with 25% vesting on October 1^st, 2013, and 1/36 of the remainder vesting on the first of each month thereafter. Options granted by the Company following the Merger will be granted under the JMG Plan.

The following summaries information concerning outstanding and exercisable common stock options:

Number of

Options

Weighted

average

exercise

price per

share

Weighted-

Average

Remaining

Contractual

Life

Outstanding at December 31, 2012

390,000

$

7.96

6.79 years

Exercised

--

--

Granted

--

--

Conversion of Class M Preferred options

Outstanding at June 30, 2013

390,000

$

7.96

6.30 years

Exercisable at June 30, 2013

-

-

-

Class M Preferred Stock options

Upon the merger, all issued and outstanding options, warrants and other rights to acquire shares of ADVN common stock (collectively, “ADVN Options”) were converted into options, warrants or other rights to acquire shares of Class M Preferred (collectively, “Parent Class M Preferred Stock Options”) at the Exchange Ratio, with such Class M Preferred Stock Options having the same terms and being subject to the same conditions as the ADVN Options, provided, however, that upon the consummation of the Authorized Share Increase and the Reverse Stock Split all of the Class M Preferred Stock Options shall, without the requirement of any further action, convert into options for shares of MediaShift common stock, with such conversion occurring at the Conversion Ratio. No ADVN Option has accelerated vesting in connection with the Merger.

During the year ended December 31, 2012, ADVN granted 518,837 (5,188.37 of Class M Preferred) stock options under the ADVN Plan to certain employees, directors, and advisers, respectively. A total of 150,000 (1,500 of Class M Preferred) options vest monthly over a 24 month period and 368,837 (3,688.37 Class M Preferred) options vest one quarter (1/4) after one year and the balance over a 36 month period. ADVN also issued 2,799,999 non-qualified stock options outside the ADVN Plan to be allocated among senior management, fully vesting at the closing of the Merger with JMG and exercisable at $1.14 per share. These stock options were converted into options to purchase 2,799,999 shares of the Company’s common stock (27,999.99 shares of Class M Preferred). Upon the consummation of the Authorized Share Increase and the Reverse Stock Split on March 12, 2013, all 37,299 Class M Preferred Stock options were converted to 3,729,916 common stock options.

A summary of ADVN Class M Preferred stock option activity from December 2012 through June 30, 2013 is as follows:

Number of

Options

Weighted

Average

exercise

price per

share

Weighted-

Average

Remaining

Contractual

Life

Outstanding at December 31, 2012, Class M Preferred

37,299

$

1.0493

6.47 years

Conversion of Class M Preferred options to common stock options

3,682,617

Outstanding at June 30, 2013, common stock

3,719,916

1.0490

5.98 years

The exercise price and vesting period of each stock option is specified by the Board of Directors at the time of grant. The stock options expire seven years after the grant date, except for the stock options vesting upon the Merger, which expire six years after the vesting date.

The fair value of each stock option grant is estimated on the date of grant using the Black-Scholes option-pricing model. The expected life assumption is based on the expected life assumptions of similar entities. Expected volatility is based on actual share price volatility of similar companies of the preceding twelve months. The risk-free interest rate is the yield currently available on U.S. Treasury zero-coupon issues with an expected term ranging from 2.5 to 5 years used as the input to the Black-Scholes model. Forfeitures are estimated at the time of grant and revised, if necessary, in subsequent periods as options vest, if actual forfeitures differ from those estimates. During the years ended December 31, 2012 and 2011, the Company experienced no forfeitures. No options were granted in 2013 as of June 30, 2013.

The weighted average grant date fair value of options granted during 2012 amounted to $0.654 per option using the Black Scholes pricing model using the following assumptions:

Weighted average risk-free interest rate

0.90%

Expected life in years

7.00

Expected volatility

78%

Expected dividends

0

As of June 30, 2013 there was $2,476,636 of total unrecognized compensation costs related to non-vested share-based compensation arrangements granted under the Plan. That cost is expected to be recognized over a weighted-average period of approximately 3.43 years.

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Principal Business Activities
3 Months Ended

Jun. 30, 2013

Notes

Principal Business Activities
1 - Principal Business Activities

Interim Financial Statements

The unaudited financial statements of MediaShift, Inc. (“MediaShift”, or the “Company”), have been prepared in accordance with U.S. generally accepted accounting principles for interim financial information. Accordingly, they do not include all the information and footnotes required by accounting principles generally accepted in the United States of America for annual financial statements. However, the information included in these interim financial statements reflects all adjustments (consisting solely of normal recurring adjustments) which are, in the opinion of management, necessary for the fair presentation of the financial position and the results of operations. Results shown for interim periods are not necessarily indicative of the results to be obtained for a full year. The balance sheet information as of December 31, 2012 was derived from the audited financial statements included in Form 10-K filed March 13, 2013. These interim financial statements should be read in conjunction with that report.

Organization and Business

MediaShift, Inc. (the "Company") was originally incorporated under the laws of the state of Nevada in July 2004 as JMG Exploration, Inc. (“JMG”). At a Special Meeting of Shareholders (the "Meeting") of JMG Exploration, Inc held on March 4, 2013, JMG shareholders approved the following:

· An increase in the authorized number of shares of common stock from 25,000,000 to 100,000,000 (the “Authorized Share Increase”);

· A change in the name from JMG Exploration, Inc. to MediaShift, Inc. (the “Name Change”); and

· A reverse stock split of common stock of one share for every two (1-for-2) shares outstanding.

All share and per share information, including earnings per share, in this Form 10-Q have been retroactively adjusted to reflect this reverse stock split and certain items in prior period financial statements have been revised to conform to the current presentation.

All continuing operations are being conducted by MediaShift’s wholly owned subsidiaries, Ad-Vantage Networks, Inc. (“ADVN”) and Travora Networks, Inc. (“TNI”). ADVN provides digital advertising software and service solutions that enable access providers and network operators to generate advertising revenues on their free and fee-based networks. TNI operates a leading digital advertising network, where it engages in the marketing and selling of online advertiser ads to travel service providers through a proprietary network of web publishers.

TNI was formed on January 14, 2013 as a Delaware Corporation. TNI acquired assets from Travora Media., Inc. related to Travora Media’s ad network business in an Asset Purchase Agreement which was effective on February 1, 2013 and which closed February 6, 2013 and therefore the financial information presented as of and for the six month period ended June 30, 2013 represents only two months of TNI operations.

Liquidity

The Company faces certain risks and uncertainties which are present in many emerging technology companies regarding product development, future profitability, ability to obtain future capital, protection of patents and property rights, competition, rapid technological change, government regulations, recruiting and retaining key personnel, and third party vendors and manufacturers.

At June 30, 2013 (unaudited) and December 31, 2012, we had $3,696,000 and $902,701 in cash and cash equivalents, respectively. From our incorporation through June 30, 2013, we have financed our operating cash flow needs principally through private offerings of equity securities and convertible debt.

As of June 30, 2013 (unaudited) and December 31, 2012, we had an accumulated deficit of $20,523,835 and $9,993,284, respectively, and had limited working capital to fund development of our technology. On November 5, 2012, the Company issued an aggregate of $500,000 in two year 10% convertible notes to two investors, and on November 7, 2012 the Company issued an aggregate of $500,000 in two year 10% convertible notes to three additional investors. The notes may be prepaid by the Company with fifteen days’ notice, and may be converted into the Company’s common stock at the lesser of 80% of the Company’s fair market value at the time of conversion or $8.00 per share. The notes were issued with two year warrants to purchase an aggregate of 100,000 common shares at $6.50 per share.

During March of 2013, we received $6,944,350 pursuant to a private placement of 8% convertible promissory notes and warrants (see notes 5 and 6). A total of $2,250,000 of the proceeds was used to finance the Travora acquisition (note 3). We will use the balance of the proceeds to finance our remaining financial commitments pursuant to the Travora acquisition and for working capital purposes. On March 27, 2013, all convertible notes received during the quarter from this private placement, along with accrued interest, net of discount, totaling $7,007,170 were converted to common stock.

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Related Party Transactions (Details) (Chief Technology Officer, USD $)
3 Months Ended 6 Months Ended

Jun. 30, 2013

Jun. 30, 2012

Jun. 30, 2013

Jun. 30, 2012

Chief Technology Officer

Related Party Transaction, Purchases from Related Party $ 42,076 $ 44,745 $ 81,034 $ 83,754

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Notes Payable (Details) (USD $)
2 Months Ended 0 Months Ended

Apr. 19, 2013

8% Convertible Promissory Notes

Nov. 07, 2012

10% Convertible Notes

Nov. 05, 2012

10% Convertible Notes

Jun. 30, 2013

10% Convertible Notes

Dec. 31, 2012

10% Convertible Notes

Proceeds from debt offering $ 7,767,344 $ 500,000 $ 500,000

Debt discount $ 356,167 $ 750,292

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Business Combination - Acquisition of Ad Network Assets of Travora Media: Business Acquisition, Pro Forma Information (Tables)
3 Months Ended

Jun. 30, 2013

Tables/Schedules

Business Acquisition, Pro Forma Information

Three month

Period ended

June 30,

Six month

Period ended

June 30,

2013

2012

2013

2012

Revenues

$ 2,037,188

$ 2,877,219

$4,165,995

$ 5,433,476

Income from continuing operations, before provision for income taxes

$(3,233,210)

$ (723,320)

(10,716,404)

$ (1,984,306)

Income from continuing operations

$(3,236,435)

$ (729,832)

(10,720,429)

$ (1,992,817)

Net income

$(3,236,435)

$ (729,832)

(10,720,429)

$ (1,992,817)

Weighted average common shares outstanding:

Basic

14,426,692

10,501,912

14,426,692

10,501,912

Diluted

14,426,692

10,501,912

14,426,692

10,501,912

Earnings per share:

Basic - income from continuing operations

(0.2241)

$(0.0689)

$(0.7428)

$(0.1899)

Basic - net income

(0.2243)

$(0.0695)

$(0.7431)

$(0.1898)

Diluted - income from continuing operations

(0.2241)

$(0.0689)

$(0.7428)

$(0.1899)

Diluted - net income

(0.2243)

$(0.0695)

$(0.7431)

$(0.1898)

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Summary of Significant Accounting Policies: Revenue Recognition (Policies)
3 Months Ended

Jun. 30, 2013

Policies

Revenue Recognition
Revenue Recognition

The Company recognizes revenue when persuasive evidence of an arrangement exits, collection of the related receivable is reasonably assured, the fees are fixed or determinable, and as services are provided. Income is recognized as earned when an ad is either placed for viewing by a visitor to a member network publisher or internet access providers’ proprietary networks or when the customer “clicks through” on the ad, depending on the terms with the individual advertisers. In certain cases, the Company records revenue based on available preliminary information from third parties. Collection on the receivable may vary from the preliminary information based upon third party refinement of the estimated and reported amounts owed that occurs in subsequent periods. The Company accrues any revenue sharing percentage with the network provider at the same time.

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Discontinued Operations
3 Months Ended

Jun. 30, 2013

Notes

Discontinued Operations
9 - Discontinued Operations

In connection with the Merger between JMG and Ad-Vantage, the Company agreed to, as soon as practicable after the Closing, sell all of the “Oil and Gas Properties” identified in the Company’s most recent 10-K filed with the SEC (the “O&G Operations” and the “O&G Sale”) or at its option cause the O&G Operations to be spun off for the benefit of the Company’s pre-Merger stockholders as soon as may be practicable following completion of the Merger (the “O&G Spinoff”).

Effective November 21, 2012, the Board of Directors authorized management to pursue the spin-off of the Oil and Gas operations (“O&G Operations”) following management’s determination that the O&G Operations were not material to the operations, assets or future commercial activity of MediaShift. The following steps are expected to occur in connection with the proposed spin-off:

1. The O&G Operations, including all related assets and liabilities, will be contributed to a new corporation, to be domiciled in Nevada ("JMG Oil") in exchange for 500,000 shares of JMG Oil. Thereafter JMG Oil intends also to issue 4,500,000 of its shares to unrelated accredited investors for $50,000 and certain indemnities relating to the O&G Operations.

2. The Company proposes to spin off its 500,000 shares of JMG Oil (the "Dividend") to Pre-Merger JMG Stockholders. Based on the Corporation having 5,458,405 shares of its common stock outstanding immediately prior to the Merger, the Corporation anticipates that on distribution the Pre-Merger JMG Stockholders will receive 0.0916019 of a share of JMG Oil for each share of the Corporation's common stock owned by them prior to the Merger.

3. JMG Oil will bear the costs and expenses of these transactions.

The completion of the spin-off transaction outlined above is deemed to be in the best interests of the Company, may require regulatory approvals and is subject to execution of definitive agreements. No assurance can be given that the spin-off of the Oil and Gas operations will occur or, if it does occur, that the shares of JMG Oil will have any liquidity or value to JMG shareholders.

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XML 114 R33.xml IDEA: Business Combination - Acquisition of Ad Network Assets of Travora Media: Business Acquisition, Pro Forma Information (Tables) 2.4.0.8000330 - Disclosure - Business Combination - Acquisition of Ad Network Assets of Travora Media: Business Acquisition, Pro Forma Information (Tables)truefalsefalse1false falsefalseY13Q2http://www.sec.gov/CIK0001299967duration2013-04-01T00:00:002013-06-30T00:00:001true 1us-gaap_TableTextBlockSupplementAbstractus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalsexbrli:stringItemTypestringfalse0Tables/Schedules2false 2us-gaap_BusinessAcquisitionProFormaInformationTextBlockus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00  <table border="0" cellspacing="0" cellpadding="0" width="100%" style='border-collapse:collapse'> <tr style='height:30.6pt'> <td width="41%" valign="bottom" style='width:41.34%;border:none;border-bottom:solid windowtext 1.0pt;padding:0;height:30.6pt'></td> <td width="29%" colspan="2" valign="bottom" style='width:29.8%;border:none;border-bottom:solid windowtext 1.0pt;padding:0;height:30.6pt'> Three month Period ended June 30, </td> <td width="28%" colspan="2" valign="bottom" style='width:28.32%;border:none;border-bottom:solid windowtext 1.0pt;padding:0;height:30.6pt'> Six month Period ended June 30, </td> <td width="0%" valign="bottom" style='width:.52%;padding:0;height:30.6pt'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'>   </td> <td width="13%" valign="bottom" style='width:13.82%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> 2013 </td> <td width="15%" valign="bottom" style='width:15.98%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> 2012 </td> <td width="13%" valign="top" style='width:13.46%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> 2013 </td> <td width="14%" valign="top" style='width:14.86%;border:none;border-bottom:solid windowtext 1.0pt;padding:0'> 2012 </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;border:none;background:#DBE5F1;padding:0'> Revenues </td> <td width="13%" valign="bottom" style='width:13.82%;border:none;background:#DBE5F1;padding:0'>  $   2,037,188 </td> <td width="15%" valign="bottom" style='width:15.98%;border:none;background:#DBE5F1;padding:0'> $     2,877,219 </td> <td width="13%" valign="top" style='width:13.46%;border:none;background:#DBE5F1;padding:0'> $4,165,995 </td> <td width="14%" valign="bottom" style='width:14.86%;border:none;background:#DBE5F1;padding:0'> $     5,433,476 </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Income from continuing operations, before provision for income taxes </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  $(3,233,210) </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> $     (723,320) </td> <td width="13%" valign="bottom" style='width:13.46%;padding:0'> (10,716,404) </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'> $  (1,984,306) </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'> Income from continuing operations </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>  $(3,236,435) </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'> $     (729,832) </td> <td width="13%" valign="bottom" style='width:13.46%;background:#DBE5F1;padding:0'> (10,720,429) </td> <td width="14%" valign="bottom" style='width:14.86%;background:#DBE5F1;padding:0'> $  (1,992,817) </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Net income </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  $(3,236,435) </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> $     (729,832) </td> <td width="13%" valign="top" style='width:13.46%;padding:0'> (10,720,429) </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'> $  (1,992,817) </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'>   </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>   </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'>   </td> <td width="13%" valign="top" style='width:13.46%;background:#DBE5F1;padding:0'>   </td> <td width="14%" valign="bottom" style='width:14.86%;background:#DBE5F1;padding:0'>   </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Weighted average common shares outstanding: </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>   </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'>   </td> <td width="13%" valign="top" style='width:13.46%;padding:0'>   </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'>   </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'> Basic </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>  14,426,692 </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'> 10,501,912  </td> <td width="13%" valign="top" style='width:13.46%;background:#DBE5F1;padding:0'> 14,426,692 </td> <td width="14%" valign="bottom" style='width:14.86%;background:#DBE5F1;padding:0'> 10,501,912  </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Diluted </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  14,426,692 </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> 10,501,912 </td> <td width="13%" valign="bottom" style='width:13.46%;padding:0'> 14,426,692 </td> <td width="14%" valign="bottom" style='width:14.86%;padding:0'> 10,501,912 </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'>   </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>   </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'>   </td> <td width="13%" valign="top" style='width:13.46%;background:#DBE5F1;padding:0'>   </td> <td width="14%" valign="top" style='width:14.86%;background:#DBE5F1;padding:0'>   </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Earnings per share: </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>   </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'>   </td> <td width="13%" valign="top" style='width:13.46%;padding:0'>   </td> <td width="14%" valign="top" style='width:14.86%;padding:0'>   </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'> Basic - income from continuing operations </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>  (0.2241) </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'> $(0.0689) </td> <td width="13%" valign="bottom" style='width:13.46%;background:#DBE5F1;padding:0'> $(0.7428) </td> <td width="14%" valign="top" style='width:14.86%;background:#DBE5F1;padding:0'> $(0.1899) </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Basic - net income </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  (0.2243) </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> $(0.0695) </td> <td width="13%" valign="bottom" style='width:13.46%;padding:0'> $(0.7431) </td> <td width="14%" valign="top" style='width:14.86%;padding:0'> $(0.1898) </td> <td width="0%" valign="bottom" style='width:.52%;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;background:#DBE5F1;padding:0'> Diluted - income from continuing operations </td> <td width="13%" valign="bottom" style='width:13.82%;background:#DBE5F1;padding:0'>  (0.2241) </td> <td width="15%" valign="bottom" style='width:15.98%;background:#DBE5F1;padding:0'> $(0.0689) </td> <td width="13%" valign="bottom" style='width:13.46%;background:#DBE5F1;padding:0'> $(0.7428) </td> <td width="14%" valign="bottom" style='width:14.86%;background:#DBE5F1;padding:0'> $(0.1899) </td> <td width="0%" valign="bottom" style='width:.52%;background:#DBE5F1;padding:0'>   </td> </tr> <tr align="left"> <td width="41%" valign="bottom" style='width:41.34%;padding:0'> Diluted - net income </td> <td width="13%" valign="bottom" style='width:13.82%;padding:0'>  (0.2243) </td> <td width="15%" valign="bottom" style='width:15.98%;padding:0'> $(0.0695) </td> <td width="13%" valign="bottom" style='width:13.46%;padding:0'> $(0.7431) </td> <td width="14%" valign="bottom" 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Summary of Significant Accounting Policies: Income Taxes (Policies)
3 Months Ended

Jun. 30, 2013

Policies

Income Taxes
Income Taxes

The Company accounts for income taxes using the asset and liability method of accounting for deferred income taxes.

The provision for income taxes includes federal and state income taxes currently payable and deferred taxes resulting from temporary differences between the financial statement and tax bases of assets and liabilities. Valuation allowances are recorded to reduce deferred tax assets when it is more likely than not that a tax benefit will not be realized.

With respect to uncertain tax positions, the Company would recognize the tax benefit from an uncertain tax position only if it is more-likely-than-not that the tax position will be sustained upon examination by the taxing authorities, based on the technical merits of the position. The tax benefits to be recognized in the financial statements from such a position would be measured based on the largest benefit that has a greater than fifty percent likelihood of being realized upon ultimate resolution. The Company’s reassessment of its tax positions did not have a material impact on its results of operations and financial position.

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Disclosure of accounting policy for income taxes, which may include its accounting policies for recognizing and measuring deferred tax assets and liabilities and related valuation allowances, recognizing investment tax credits, operating loss carryforwards, tax credit carryforwards, and other carryforwards, methodologies for determining its effective income tax rate and the characterization of interest and penalties in the financial statements.

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XML 116 R15.xml IDEA: Discontinued Operations 2.4.0.8000150 - Disclosure - Discontinued Operationstruefalsefalse1false falsefalseY13Q2http://www.sec.gov/CIK0001299967duration2013-04-01T00:00:002013-06-30T00:00:001true 1us-gaap_DisclosureTextBlockAbstractus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalsexbrli:stringItemTypestringfalse0Notes2false 2us-gaap_DisposalGroupsIncludingDiscontinuedOperationsDisclosureTextBlockus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse009 - Discontinued Operations   In connection with the Merger between JMG and Ad-Vantage, the Company agreed to, as soon as practicable after the Closing, sell all of the Oil and Gas Properties identified in the Companys most recent 10-K filed with the SEC (the O&G Operations and the O&G Sale) or at its option cause the O&G Operations to be spun off for the benefit of the Companys pre-Merger stockholders as soon as may be practicable following completion of the Merger (the O&G Spinoff).   Effective November 21, 2012, the Board of Directors authorized management to pursue the spin-off of the Oil and Gas operations (O&G Operations) following managements determination that the O&G Operations were not material to the operations, assets or future commercial activity of MediaShift. 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Summary of Significant Accounting Policies: Concentration of Credit Risk (Policies)
3 Months Ended

Jun. 30, 2013

Policies

Concentration of Credit Risk
Concentration of Credit Risk

The Company conducts business with companies in Canada, England, Europe and Australia as part of its ongoing advertising business. This results in a number of receivables denominated in the currencies of those countries, with about $325,000 in receivables outstanding at any time. The company does not engage in hedging activities to offset the risk of exchange rate fluctuations on these payables. During the reporting period, the company incurred foreign exchange losses of $12,116.

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Disclosure of accounting policy for credit risk.

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XML 118 R35.xml IDEA: Stockholders' Equity: Schedule of of Outstanding and Exercisable Common Stock Options (Tables) 2.4.0.8000350 - Disclosure - Stockholders' Equity: Schedule of of Outstanding and Exercisable Common Stock Options (Tables)truefalsefalse1false falsefalseY13Q2http://www.sec.gov/CIK0001299967duration2013-04-01T00:00:002013-06-30T00:00:001true 1us-gaap_TableTextBlockSupplementAbstractus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalsexbrli:stringItemTypestringfalse0Tables/Schedules2false 2us-gaap_ScheduleOfShareBasedCompensationStockOptionsAndStockAppreciationRightsAwardActivityTableTextBlockus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00  <table border="0" cellspacing="0" cellpadding="0" width="100%" style='border-collapse:collapse'> <tr align="left"> <td width="264" valign="top" style='width:197.7pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="111" valign="bottom" style='width:83.1pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Number of Options </td> <td width="24" valign="top" style='width:18.2pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="bottom" style='width:63.8pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Weighted average exercise price per share </td> <td width="107" valign="bottom" style='width:80.0pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Weighted- Average Remaining Contractual Life </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> Outstanding at December 31, 2012 </td> <td width="111" valign="top" style='width:83.1pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> 390,000 </td> <td width="24" valign="top" style='width:18.2pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> $ </td> <td width="85" valign="top" style='width:63.8pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> 7.96 </td> <td width="107" valign="top" style='width:80.0pt;border:none;border-bottom:solid black 1.0pt;padding:0in 5.4pt 0in 5.4pt'> 6.79 years </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> Exercised </td> <td width="111" valign="top" style='width:83.1pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> -- </td> <td width="24" valign="top" style='width:18.2pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="top" style='width:63.8pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> -- </td> <td width="107" valign="top" style='width:80.0pt;border:none;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;padding:0in 5.4pt 0in 5.4pt'> Granted </td> <td width="111" valign="top" style='width:83.1pt;padding:0in 5.4pt 0in 5.4pt'> -- </td> <td width="24" valign="top" style='width:18.2pt;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="top" style='width:63.8pt;padding:0in 5.4pt 0in 5.4pt'> -- </td> <td width="107" valign="top" style='width:80.0pt;padding:0in 5.4pt 0in 5.4pt'>   </td> </tr> <tr align="left"> <td width="264" valign="bottom" style='width:197.7pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'> Conversion of Class M Preferred options </td> <td width="111" valign="top" style='width:83.1pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="24" valign="top" style='width:18.2pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="85" valign="top" style='width:63.8pt;background:#DBE5F1;padding:0in 5.4pt 0in 5.4pt'>   </td> <td width="107" valign="top" 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Stockholders' Equity (Details) (Stock Options)	3 Months Ended
Stockholders' Equity (Details) (Stock Options)	Jun. 30, 2013
Stock Options
Share-based Compensation Arrangement by Share-based Payment Award, Fair Value Assumptions, Method Used	Black Scholes pricing model using the following assumptions

Consolidated Balance Sheets (parenthetical) (USD $)	Jun. 30, 2013	Dec. 31, 2012
Balance Sheets
Debt discount, note payable	$ 356,167	$ 750,292
Series A Preferred stock, par value	$ 0.001	$ 0.001
Series B Preferred stock, par value	$ 0.001	$ 0.001
Class M Preferred stock, par value	$ 0.01	$ 0.01
Class M Preferred stock, shares issued	169,974	169,974
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	100,000,000	25,000,000
Common stock, shares issued	22,381,860	2,771,705

Consolidated Balance Sheets (unaudited) (USD $)	Jun. 30, 2013	Dec. 31, 2012
Current Assets
Cash and cash equivalents	$ 1,292,069	$ 902,701
Accounts receivable, net	2,645,364	6,240
Prepaid expenses	92,883	57,625
Total Current Assets	4,030,316	966,566
Property and equipment, net of depreciation	509,295	163,819
Discontinued operations: assets held for sale	10,542	10,542
Patents, net	277,968	215,070
Deposits	117,825	10,250
Intangible assets	5,625,807	10,250
Other assets	1,726	434
Total Assets	10,573,479	1,366,681
Current Liabilities
Accounts Payable and accrued expenses	2,373,405	294,632
Contingent liability	980,000
Liabilities directly associated with assets held for sale	379,422	378,296
Total Current Liabilities	3,732,827	672,928
Long-Term Liabilities
Note Payable, less discount	2,704,332	249,707
Total Long-Term Liabilities	2,704,332	249,707
Total Liabilities	6,437,159	922,635
Commitments and Contingencies
Stockholders' Equity
Class M Preferred Stock value		1,700
Common Stock value	22,382	5,543
Additional Paid in Capital	24,637,773	10,430,087
Accumulated deficit	(20,523,835)	(9,993,284)
Total Stockholders' Equity	4,136,320	444,046
Total Liabilities and Shareholders' Equity	$ 10,573,479	$ 1,366,681

Stockholders' Equity: Weighted Average Grant Date Fair Value of Options (Details) (Stock Options, USD $)	6 Months Ended
	Jun. 30, 2013
Stock Options
Fair Value Assumptions, Risk Free Interest Rate	0.90%
Fair Value Assumptions, Expected Term	7 years
Fair Value Assumptions, Expected Volatility Rate	78.00%
Fair Value Assumptions, Expected Dividend Payments	$ 0

Notes Payable (Details) (USD $)	2 Months Ended	0 Months Ended
Notes Payable (Details) (USD $)	Apr. 19, 2013 8% Convertible Promissory Notes	Nov. 07, 2012 10% Convertible Notes	Nov. 05, 2012 10% Convertible Notes	Jun. 30, 2013 10% Convertible Notes	Dec. 31, 2012 10% Convertible Notes
Proceeds from debt offering	$ 7,767,344	$ 500,000	$ 500,000
Debt discount				$ 356,167	$ 750,292

Document and Entity Information	3 Months Ended
Document and Entity Information	Jun. 30, 2013
Document and Entity Information
Entity Registrant Name	MediaShift, Inc.
Document Type	10-Q
Document Period End Date	Jun. 30, 2013
Amendment Flag	false
Entity Central Index Key	0001299967
Current Fiscal Year End Date	--12-31
Entity Common Stock, Shares Outstanding	22,381,860
Entity Filer Category	Smaller Reporting Company
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
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Document Fiscal Year Focus	2013
Document Fiscal Period Focus	Q2