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Equity-Based Compensation (Schedule of Stock Option Activity) (Details) (USD $)
3 Months Ended 12 Months Ended
Mar. 31, 2013
Dec. 31, 2012
Mar. 29, 2013
Options      
Outstanding, beginning balance. 10,261,000    
Granted 2,500,000    
Expired/Cancelled/ Forfeited       
Exercised       
Outstanding, ending balance 12,761,000 10,261,000  
Exercisable 7,765,297    
Weighted Average Exercise Price      
Outstanding, beginning balance $ 0.16    
Granted $ 0.06    
Expired/Cancelled/ Forfeited       
Exercised       
Outstanding, ending balance $ 0.14 $ 0.16  
Exercisable $ 0.12    
Aggregate Intrinsic Value      
Outstanding $ 276,960 $ 112,200  
Exercisable $ 201,960    
Outstanding 2 years 3 months 29 days 2 years 2 months 12 days  
Granted 3 years 10 months 24 days    
Exercisable 2 years 3 months 15 days    
Closing price     $ 0.09