<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2008-04-23</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0001298978</issuerCik>
        <issuerName>HouseValues, Inc.</issuerName>
        <issuerTradingSymbol>SOLD</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001306516</rptOwnerCik>
            <rptOwnerName>Nelson Michael Allen</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>11332 NE 122ND WAY</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>KIRKLAND</rptOwnerCity>
            <rptOwnerState>WA</rptOwnerState>
            <rptOwnerZipCode>98034</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>false</isDirector>
            <isOfficer>true</isOfficer>
            <isTenPercentOwner>false</isTenPercentOwner>
            <isOther>false</isOther>
            <officerTitle>Chief Technology Officer</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>45000</value>
                    <footnoteId id="F1"/>
                    <footnoteId id="F2"/>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <footnotes>
        <footnote id="F1">The reporting person first became subject to Section 16 as an officer of the company when the Company went public on December 9, 2004, but ceased to be subject to Section 16 on December 30, 2005. The reporting person became a Section 16 Officer again on April 14, 2008 and therefore is filing this Form 3.</footnote>
        <footnote id="F2">Represents a stock award granted on December 13, 2007, which shall vest at the rate of 20% on the first anniversary of the grant, and an additional 40% on each of the second and third anniversaries of the grant.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>Jacqueline Davidson, CFO</signatureName>
        <signatureDate>2008-04-23</signatureDate>
    </ownerSignature>
</ownershipDocument>
