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Deferred Revenue and Other Advances
9 Months Ended
Sep. 30, 2011
Deferred Revenue Disclosure [Abstract] 
Deferred Revenue and Other Advances
Deferred Revenue and Other Advances
The following is a summary of deferred revenue and other advances included in the consolidated balance sheets as of September 30, 2011 and December 31, 2010 and the related amounts earned and either recorded as revenue in the consolidated statements of income or recorded as an offset to other costs (as described below) for the three- and nine-month periods ended September 30, 2011 and 2010 (in thousands):  
 
 
 
 
 
Amounts Earned
 
 
 
 
 
Three Months Ended
 
Nine Months Ended
 
September 30,
 
December 31,
September 30,
 
September 30,
 
2011
 
2010
2011
 
2010
 
2011
 
2010
Home Box Office Inc. Advance(1)
$
—

 
$
—

 
$
15,000

 
$
—

 
45,000

 
13,333

Licensing Advances
9,939

 
12,967

 
1,204

 
16

 
7,228

 
20,067

Deferred Revenue
9,830

 
3,795

 
611

 
376

 
4,289

 
8,341

Strategic Alliance/Development Advances(2)
2,917

 
1,667

 
6,550

 
9,295

 
19,650

 
14,250

Other Advances
4,539

 
2,364

 
487

 
958

 
6,680

 
10,013

Total deferred revenue and other advances
$
27,225

 
$
20,793

 
 
 
 
 
 
 
 
  ____________________
(1) 
The Company remains a participant of an exclusive multi-picture domestic pay television license agreement originally entered into between Old DreamWorks Studios and Home Box Office, Inc. ("HBO"), pursuant to which the Company receives advances against license fees payable for future film product. In September 2011, the agreement was amended and is currently set to expire at the end of 2012.
(2) 
Of the total amounts earned against the “Strategic Alliance/Development Advances,” $3.3 million and $7.4 million, respectively, for the three months ended September 30, 2011 and 2010, and $11.0 million and $9.3 million, respectively, for the nine months ended September 30, 2011 and 2010, were capitalized as an offset to property, plant and equipment. Additionally, during the nine months ended September 30, 2011, of the total amounts earned against the “Strategic Alliance/Development Advances,” $2.1 million was recorded as a reduction to other assets.