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Goodwill and Other Intangible Assets
12 Months Ended
Dec. 31, 2012
Goodwill and Other Intangible Assets  
Goodwill and Other Intangible Assets

Note 4.  Goodwill and Other Intangible Assets

As of December 31, 2012, the Company had goodwill of $41.4 million which is not amortized. The following table presents changes in goodwill (all of which relates to the Company's Technical Products segment) for the years ended December 31, 2012, 2011 and 2010:

 
  Gross
Amount
  Accumulated
Impairment
Losses
  Net  

Balance at December 31, 2009

  $ 98.9   $ (54.0 ) $ 44.9  

Foreign currency translation

    (7.5 )   4.1     (3.4 )
               

Balance at December 31, 2010

    91.4     (49.9 )   41.5  

Foreign currency translation

    (2.3 )   1.3     (1.0 )
               

Balance at December 31, 2011

    89.1     (48.6 )   40.5  

Foreign currency translation

    7.0     (6.1 )   0.9  
               

Balance at December 31, 2012

  $ 96.1   $ (54.7 ) $ 41.4  
               

Impairment

As of December 31, 2012 and 2011, the carrying amount of goodwill assigned to Neenah Germany was not impaired.

Other Intangible Assets

As of December 31, 2012, the Company had recognized net identifiable intangible assets of $34.0 million. All such intangible assets were acquired in the acquisitions of Neenah Germany, Fox River and the Wausau brands. The following table details amounts related to those assets.

 
   
  December 31, 2012   December 31, 2011  
 
  Weighted average
amortization
period (years)
  Gross
Amount
  Accumulated
Amortization
  Gross
Amount
  Accumulated
Amortization
 

Amortizable intangible assets

                             

Customer based intangibles

  15   $ 16.3   $ (6.2 ) $ 14.1   $ (5.0 )

Trade names and trademarks

  10     5.5     (3.4 )   5.4     (2.8 )

Acquired Technology

  10     1.1     (0.7 )   1.0     (0.5 )
                       

Total amortizable intangible assets

        22.9     (10.3 )   20.5     (8.3 )

Trade names

  Not amortized     21.4         9.7      
                       

Total

      $ 44.3   $ (10.3 ) $ 30.2   $ (8.3 )
                       

In conjunction with the acquisition of the Wausau brands, the Company recorded approximately $11.5 million in non-amortizable intangible trade names, approximately $0.1 million in amortizable intangible trade names and trademarks and approximately $2.0 million in customer based intangible assets. The weighted average useful lives assigned to amortizable intangible trade names and trademarks and customer based intangible assets was 8 years and 15 years, respectively.

As of December 31, 2012, $17.9 million and $16.1 million of such intangible assets are reported within the Technical Products and Fine Paper segments, respectively. See Note 13, "Business Segment and Geographic Information." Aggregate amortization expense of acquired intangible assets for the years ended December 31, 2012, 2011 and 2010 was $1.9 million, $1.7 million and $1.6 million, respectively and was reported in Cost of Products Sold on the Consolidated Statement of Operations. Estimated annual amortization expense for each of the next five years is approximately $1.7 million.