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Intangible Assets
3 Months Ended
Jun. 30, 2014
Intangible Assets [Abstract]  
Intangible Assets
Intangible Assets

A reconciliation of the activity affecting intangible assets is as follows:
(In thousands)
Indefinite
Lived
Trademarks
 
Finite Lived
Trademarks
 
Totals
Gross Carrying Amounts
 
 
 
 
 
Balance — March 31, 2014
$
1,273,878

 
$
204,740

 
$
1,478,618

Additions
73,580

 
—

 
73,580

Reductions
—

 
—

 
—

Effects of foreign currency exchange rates
1,981

 
29

 
2,010

Balance — June 30, 2014
1,349,439

 
204,769

 
1,554,208

 
 

 
 

 
 

Accumulated Amortization
 

 
 

 
 

Balance — March 31, 2014
—

 
83,801

 
83,801

Additions
—

 
2,237

 
2,237

Reductions
—

 
—

 
—

Effects of foreign currency exchange rates
—

 
(2
)
 
(2
)
Balance — June 30, 2014
—

 
86,036

 
86,036

 
 
 
 
 
 
Intangible assets, net - June 30, 2014
$
1,349,439

 
$
118,733

 
$
1,468,172

 
 
 
 
 
 
Intangible Assets, net by Reportable Segment:
 
 
 
 
 
North American OTC Healthcare
$
1,123,898

 
$
91,407

 
$
1,215,305

International OTC Healthcare
105,721

 
1,596

 
107,317

Household Cleaning
119,820

 
25,730

 
145,550

Intangible assets, net - June 30, 2014
$
1,349,439

 
$
118,733

 
$
1,468,172



As discussed in Note 2, on April 30, 2014, we completed the acquisition of the Hydralyte brand. In connection with this acquisition, we allocated $73.6 million to intangible assets based on our preliminary analysis.

Under accounting guidelines, indefinite-lived assets are not amortized, but must be tested for impairment annually, or more frequently if an event occurs or circumstances change that would more likely than not reduce the fair value of the asset below the carrying amount.  Additionally, at each reporting period an evaluation must be made to determine whether events and circumstances continue to support an indefinite useful life.  Intangible assets with finite lives are amortized over their respective estimated useful lives and are also tested for impairment whenever events or changes in circumstances indicate that the carrying value of the asset may not be recoverable and exceeds its fair value.

On an annual basis during the fourth fiscal quarter of each year, or more frequently if conditions indicate that the carrying value of the asset may not be recovered, management performs a review of both the values and, if applicable, useful lives assigned to intangible assets and tests for impairment.

In a manner similar to goodwill, we completed our annual test for impairment of our indefinite-lived intangible assets during the three months ended March 31, 2014.  We did not record an impairment charge, as facts and circumstances indicated that the fair values of the intangible assets for our brands exceeded their carrying values. Additionally, for the indefinite-lived intangible assets, an evaluation of the facts and circumstances as of June 30, 2014 continues to support an indefinite useful life for these assets. Therefore, no impairment charge was recorded for the three months ended June 30, 2014.

The weighted average remaining life for finite-lived intangible assets at June 30, 2014 was approximately 13.3 years, and the amortization expense for the three months ended June 30, 2014 was $2.2 million. At June 30, 2014, finite-lived intangible assets are being amortized over a period of 3 to 30 years, and the associated amortization expense is expected to be as follows:
(In thousands)
 
 
Year Ending March 31,
 
Amount
2015 (Remaining nine months ending March 31, 2015)
$
6,715

2016
8,953

2017
8,953

2018
8,953

2019
8,953

Thereafter
76,206

 
$
118,733