X0202 4 2005-07-28 0 0001108482 SHOPPING COM LTD SHOP 0001295753 Ashkenazi Amir C/O SHOPPING.COM LTD. 1 ZORAN STREET NETANYA L3 42504 ISRAEL 0 1 0 0 Chief Technology Officer Ordinary Shares 2005-07-28 4 S 0 600 20.91 D 507507 D Ordinary Shares 2005-07-28 4 S 0 400 20.92 D 507107 D Ordinary Shares 2005-07-28 4 S 0 300 20.90 D 506807 D Ordinary Shares 2005-07-28 4 S 0 200 20.96 D 506607 D Ordinary Shares 2005-07-28 4 S 0 200 20.97 D 506407 D Ordinary Shares 2005-07-28 4 S 0 100 20.94 D 506307 D Ordinary Shares 2005-07-28 4 S 0 300 20.95 D 506007 D Ordinary Shares 2005-07-28 4 S 0 194 20.89 D 505813 D Ordinary Shares 2005-07-28 4 S 0 100 20.92 D 505713 D Ordinary Shares 2005-07-28 4 S 0 200 20.915 D 505513 D Ordinary Shares 2005-07-28 4 S 0 400 20.965 D 505113 D The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 30, 2004. Martin E. Roberts, Attorney-in-fact, for Amir Ashkenazi 2005-08-01