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PRINCIPAL ACCOUNTING POLICIES (Details 3)
In Thousands, unless otherwise specified
12 Months Ended
Dec. 31, 2013
CNY
Dec. 31, 2012
CNY
Dec. 31, 2011
CNY
Dec. 31, 2013
Minimum
Dec. 31, 2012
Minimum
Dec. 31, 2013
Maximum
Dec. 31, 2012
Maximum
Dec. 31, 2013
Land use rights
Minimum
Dec. 31, 2013
Land use rights
Maximum
Dec. 31, 2013
Building
Dec. 31, 2013
Leasehold improvements
Dec. 31, 2013
Electronic equipment
Minimum
Dec. 31, 2013
Electronic equipment
Maximum
Dec. 31, 2013
Furniture and fixtures
Dec. 31, 2013
Motor vehicles
Dec. 31, 2013
Other assets
Dec. 31, 2013
Denominated in United States dollars
USD ($)
Dec. 31, 2013
Denominated in United States dollars
CNY
Dec. 31, 2012
Denominated in United States dollars
USD ($)
Dec. 31, 2012
Denominated in United States dollars
CNY
Principal accounting policies                                        
Exchange rate used for conversion of RMB into U.S. dollars in the financial statements 6.0537                                      
Amount of cash and restricted cash held in U.S. dollars                                 $ 29,715 181,169 $ 33,572 211,017
Loss from impairment of long-term investments     15,081                                  
Proceeds from sale of coupon advertising services business   1,318                                    
Estimated useful lives               32 years 5 months 1 day 50 years 20 years   3 years 5 years 5 years 5 years 5 years        
Estimated useful lives                     Lesser of the lease period or the estimated useful life                  
Useful life of intangible assets       5 years   10 years                            
Impairment of long-lived assets recognized 0 0 0                                  
Display period of online recruitment services         7 days   1 year                          
Business tax rate (as a percent) 5.00%                                      
Value-added tax rate (as a percent) 6.00%                                      
Advertising and promotion expenses 80,307 65,667 62,371