	Year ended December 31, 2010	Year ended December 31, 2011	Year ended December 31, 2012
Related party transactions in continuing operations:
Advertising revenue received from companies under common control by Shanda	701,732	8,076,155	12,481,927
Promotion service fee paid to companies under common control by Shanda	376,302	379,465	—
Loan borrowing from Shanghai Shulong Computer Technology Co., Ltd.	—	6,832,012	—
Loan borrowing from Shanghai Shulong Technology Co., Ltd.	3,030,711	6,503,884	—
Loan borrowing from Shanda Computer (Shanghai) Co., Ltd. *	1,565,290	—	—
Loan repayment from Shanda Games Limited	—	—	13,900,000
Loan repayment to Shanghai Shulong Computer Technology Co., Ltd.	—	—	6,769,544
Loan repayment to Shanghai Shulong Technology Co., Ltd.	—	3,189,527	3,135,076
Loan to Shanda Games Limited	3,200,000	14,000,000	—
Loan to Shanda Capital Limited	—	—	470,000
Loan interest income from Shanda Games Limited	—	108,019	246,178
Loan interest income from Shanda Capital Limited	—	—	10,575
Convertible Bond issued to Shanda Media (Note 1)	—	50,000,000	—
Convertible Bond redeemed from Shanda Media (Note 1)	—	50,000,000	—
Interest expense for loan from companies under common control by Shanda	—	688,952	448,011
Interest expense of Convertible Bond issued to Shanda Media (Note 1)	—	375,000	—

*Borrowing is not reflected in “other payables due to related parties” as the liability was incurred by the Company’s formerly consolidated subsidiary Yisheng, which was deconsolidated in 2011 (Note 8). The loan was assumed by the acquiring parties of Yisheng and de-recognized upon deconsolidation.

Schedule of Other Receivables Balances Due from Related Parties

	December 31, 2011	December 31, 2012
Other receivables due from related parties
Shanda Games Limited	17,308,019	3,389,567
Hurray! Media Co., Ltd.	1,246,641	1,246,641
Seed Music Group Limited	980,000	980,000
Shanda Capital Limited	—	480,575
Other companies under common control by Shanda	4,609	—
	19,539,269	6,096,783