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Net loss per share - Common Stock Equivalents Excluded from Calculation of Diluted Net Loss Per Share (Detail)
In Thousands, unless otherwise specified
3 Months Ended
Mar. 31, 2015
Mar. 31, 2014
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]    
Common stock equivalents excluded from the calculation of diluted net loss per share 4,525us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount 4,709us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
Warrants [Member]    
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]    
Common stock equivalents excluded from the calculation of diluted net loss per share 177us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
/ us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis
= us-gaap_WarrantMember
338us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
/ us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis
= us-gaap_WarrantMember
Outstanding stock options [Member]    
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]    
Common stock equivalents excluded from the calculation of diluted net loss per share 4,074us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
/ us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis
= us-gaap_StockOptionMember
4,323us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
/ us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis
= us-gaap_StockOptionMember
Restricted Common Stock [Member]    
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]    
Common stock equivalents excluded from the calculation of diluted net loss per share   48us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
/ us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis
= us-gaap_RestrictedStockMember
Restricted Stock Units R S U [Member]    
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]    
Common stock equivalents excluded from the calculation of diluted net loss per share 179us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
/ us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis
= us-gaap_RestrictedStockUnitsRSUMember
 
Employee Stock Purchase Plan [Member]    
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]    
Common stock equivalents excluded from the calculation of diluted net loss per share 1us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
/ us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis
= us-gaap_EmployeeStockMember
 
Acquisition holdback [Member]    
Antidilutive Securities Excluded From Computation Of Earnings Per Share [Line Items]    
Common stock equivalents excluded from the calculation of diluted net loss per share 94us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareAmount
/ us-gaap_AntidilutiveSecuritiesExcludedFromComputationOfEarningsPerShareByAntidilutiveSecuritiesAxis
= blue_AcquisitionsMember