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Stockholders' equity - Company Recognized Stock Compensation Expense (Details) - USD ($)
3 Months Ended 6 Months Ended
Jun. 30, 2018
Jun. 30, 2017
Jun. 30, 2018
Jun. 30, 2017
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Allocated share-based compensation expense $ 213,890 $ 209,307 $ 452,080 $ 454,712
Cost of Services [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Allocated share-based compensation expense 1,341 2,145 3,731 3,968
Research and Development [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Allocated share-based compensation expense 61,080 52,777 130,551 110,555
General and Administrative [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Allocated share-based compensation expense 140,158 160,419 292,340 312,895
Sales and Marketing [Member]        
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]        
Allocated share-based compensation expense $ 11,311 $ (6,034) $ 25,458 $ 27,294