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Stockholders' equity (deficit) (Tables)
9 Months Ended
Sep. 30, 2015
Stockholders' Equity Note [Abstract]  
Schedule of allocation of share-based compensation expense
The allocation of share-based compensation expense by operating expenses is as follows:
 
 
 
 
Three months ended September 30,
 
 
 
 
2015
 
 
2014
 
Research and development
 
$
59,688
 
$
1,528
 
General and administrative
 
 
156,236
 
 
22,460
 
Sales and marketing
 
 
45,616
 
 
989
 
 
 
$
261,540
 
$
24,977
 
 
 
 
Nine months ended September 30,
 
 
 
2015
 
2014
 
Research and development
 
$
161,819
 
$
3,903
 
General and administrative
 
 
443,267
 
 
74,032
 
Sales and marketing
 
 
567,145
 
 
2,522
 
 
 
$
1,172,231
 
$
80,457