Other Current Liabilities (Schedule Of Other Current Liabilities) (Details) - USD ($) $ in Thousands	Dec. 31, 2015	Mar. 31, 2015
Other Current Liabilities [Abstract]
Accrued discount, rebate and slotting fee	$ 24,477	$ 24,861
Payroll and bonus payables	9,725	8,825
Accrued selling expenses	3,223	3,404
Accrued advertising and promotion expenses	2,615	3,980
Others	10,005	5,720
Total	$ 50,045	$ 46,790