X0202 4 2006-02-01 0 0001080359 ALLOY INC ALOY 0001293514 Fiore Anthony N C/O ALLOY, INC. 151 WEST 26TH STREET, 11TH FLOOR NEW YORK NY 10001 1 0 0 0 Common Stock 2006-02-01 4 A 0 4448 0.01 A 22460 D 4,448 shares granted as Restricted Stock under the Company's Amended and Restated 1997 Employee, Director and Consultant Stock Option and Stock Incentive Plan. Pursuant to the Restricted Stock Agreement, under which the grant was made, the Company has the right to repurchase the shares if the grantee leaves the Company's Board of Directors, which repurchase right will lapse on each of February 1, 2007, February 1, 2008 and February 1, 2009 as to 1,482 shares, 1,482 shares and 1,484 shares, respectively. The reporting person's beneficial ownership information as set forth in this column has been adjusted to reflect the effects of a 1-for-4 reverse stock split effected by the Company on February 1, 2006. /s/ Anthony N. Fiore 2006-02-03